How to get the most

out of your apps

Natalia Kondakova

VAS Forum 2012

St.Petersburg

Company overview

• Headquarters in London

• Offices in Sunnyvale, CA and Ukraine

• Funded by private and venture capital (ARM)

• SDK launched in Q4’09

• 1,000s developers & 1,000s apps on app stores

• We don’t see fragmentation as a problem, we see it as the opposite

26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 2

more platforms =

more possibilities

What is the Marmalade SDK?

Marmalade SDK is a powerful cross-platform SDK for the efficient

development of richer games and apps for mobile, desktop and Smart

TV platforms.

Marmalade is also FAST, FLEXIBLE and OPEN

Marmalade is highly CROSS-PLATFORM

26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 4

The cross-platform tool of choice

Which platforms are being

targeted?

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Which platforms … ?

26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 8

Where to?

Where to?

Top Categories: iPhone versus iPad

0%5%

10%15%20%25%30%35%40%45%50%

iPad

iPhone

9

Take content

everywhere

with

Marmalade

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Why with Marmalade?

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Mobile

TV Developer

Java script

HTML5

C++

Desktop

Marmalade partner eco-system

Case Studies

26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 16

Case Studies: Cut the Rope

• Cut the Rope was originally developed using the iPhone SDK. Porting to Marmalade took just a couple of weeks – and was then delivered to BlackBerry, LG Smart TV and beyond.

26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 17

Cut the Rope by Zeptolabs

Title Publisher

© 2012 Marmalade, Confidential & Proprietary. Trademarks belong to their respective owners. All rights reserved.

Description iOS Stats

Veronica Magazine Veronica Uitgeverij

The most complete film and TV Guide for iPad. Never

miss a single episode of your favourite TV shows with

Veronica’s fantastic TV guide app. With up to date TV

listings and over 30,000 reviews with the Veronica

Magazine TV app you get a complete TV program

overview.

• #1 overall app in the Netherlands

• Top 5 Entertainment app in 4 difference

countries

• Over 200,000 downloads

• Featured as a New & Noteworthy free app Watch Video | View on App Store

Title Publisher

© 2012 Marmalade, Confidential & Proprietary. Trademarks belong to their respective owners. All rights reserved.

Description iOS Stats

Twheel Fluid Interaction

Twitter -(r)evolved! Twheel is an award-winning

Twitter client with a twist! Twheel is optimized for the

human brain to make discovery in your social feed

effective, efficient and fun. Twheel visualizes

relevance of the tweets in your feed so you can

quickly find the most relevant stuff from the noise!

• #51 What’s Hot in Finland

• Rank of 10 or greater reached in 1 country on

social Networking sites

• Rank of 100 or greater reached in 22 countries on

social networking sites

Watch Video | View on App Store

“Twheel is fun, pretty fantastic and

free (for now) – check it out!” 10,000

Words

“We do love the Twheel client” VentureBeat

Richer apps are

Thank you! Natalia Kondakova Business Development Manager in CIS and EMEA M: +38 (063) 386 7337 E: natalia.kondakova@marmalademail.com