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Tricks of the Trade: Promoting Events on Campus
“Advertising is the art of convincing people to spend money they don't have for something they don't
need.” – Will Rogers
Web: www.sga.neu.eduFacebook: www.facebook.com/NortheasternSGA
Twitter: @NortheasternSGA
Web: www.nuprssa.comFacebook: www.facebook.com/NortheasternPRSSA
Twitter: @NUPRSSA
OVERVIEW
1) Defining a Message
2) Knowing the Basics
3) Campus Resources
4) Policy Reminders
5) Commitment
6) Creativity and FUN
Step #1: Defining a Message
Consider your audience
Taglines: Nike – Just Do It. Subway – Eat Fresh. Ford – Built Ford Tough.
Concepts: Simple Easy to Remember Targeted
Step #2: Knowing the Basics
Event Name
Event Location
Event Date & Time
Contact Email (…@husky.neu.edu)
Co-Sponsors
Cost of Attendance
Promotional items such as flyers and posters must display the following information:
They should also include (if applicable):
Funded by the SAF Logo
Fees/Ticket Prices
Event Description
Event Logo
Student Group/Event Website
Step #3: Campus Resources
Printing Flyers Reprographics
Campus Calendar On myNEU:
http://www.northeastern.edu/studentlife/calendar/submit.html
OrgSync Calendar Make OrgSync event, request to post to Campus
Activities calendar
Social Media Facebook, Twitter – get creative!
Step #3: Campus Resources (con’t)
A-frames and Banners: http://www.northeastern.edu/facilities/sign_do.html
Mass mailings (via ResMail): 617.373.5108
Curry plasma boards: [email protected], CC program manager (use .JPEG)
Scrollers in Centennial and Freshman Quad: Short Message to [email protected]
Plasma screen in Blackman lobby: contact [email protected]
Chalking: Free chalk via Campus Activities, see permitted chalking locations here: http://s3.amazonaws.com/os_extranet_files_test/8162_13450_policy_chalking.pdf
Step #3: Campus Resources (con’t)
Campus Connections: Talk to your co-sponsors, like-minded organizations All student organizations have contact info online:
http://neu.orgsync.com/student_orgs Pursue co-sponsorships Incorporate co-sponsors into event planning
Step #3: Campus Resources (con’t)
Residential Life/dorm postings Bring up to 50 flyers to the
Residential Life desk located on the bottom floor of Speare Hall – you will be asked to fill out a quick informational form, and Residential Life will post these in the dorms for you
Curry Student Center postings Bring 15 flyers to the Operations
Desk, staff will post flyers for you
Step #4: Policy Reminders Groups cannot advertise without a signed contract
(if applicable)
Events sponsored by NU student groups may not be publicized to the general public or in off campus media
It is illegal in the City of Boston to post flyers on city buildings and light poles
Advertising must not violate the NU Student Code of Conduct
All publicity must be written in English (except for event titles)
Consumption of alcohol may not be the focus of any promotional items
Only recognized student groups may use the University logo on advertisements
Outside vendors cannot be listed on promotional materials as “co-sponsors”
Step #5: Commitment
Commitment Not all of us are natural-born salesmen – for you to
sell your event, you have to BELIEVE in your event, and commit yourself to its success
Leadership Be sure to communicate expectations to those
working with you promptly and clearly Delegate – give your members a chance to take
charge
Planning Be sure to have a good idea of your intended
promotional strategy 2-3 weeks ahead of time Work with your Campus Activities program manager Consider any and all resources that you may need,
and determine how to access them
Step #6: Creativity and FUN Design SANDWICH BOARDS for your event that members can
wear around campus.
Use WORD of MOUTH – affordable and effective
Use an event TEASER – create an active audience
Pass out FREE TICKETS (even if you’re not charging for the event) :)
Brainstorm PRIZES and other incentives that will make your event more appealing.
Order T-SHIRTS to give away at your event, or to wear to promote your event.
Use or create PROMOTIONAL VIDEOS to generate interest in your event.