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Semantic Noise & Semantic
Receivers Semantics as a science which deals with meaning;
whereas phonetics deals with the sounds
Sounds/phonetics is the basis for our coding systems Problems
arise when the meaning which emerges at
the receiving terminal is different from the oneintended at the
transmitting terminal
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Intrinsic & Symbolic Meaning Intrinsic the information
content is associated with
the objective properties of the cue itself
Symbolic information content is associates with theemotional
state of the perceiver/receiver
Example: Mother denies the child of an ice-cream two general
categories of interpretation are possible:
1. Mother refused me ice-cream which tastes good andmay spoil my
appetite for dinner (intrinsic)
2. Mother does not love me (symbolic)
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Achieving Effectiveness in Human
CommunicationWhat factors are involved if the manager and
subordinates are to successfully implement thecommunication
process?
The focus here is on Face-to-face Channel, which has ahigh
information potential
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The Concept of Richness The quality of any channel can be
evaluated by two
criteria:
1. Technical capacity2. The Ability to Convey Meaning
When we asses the quality, the notion ofrichness isused. To
score high on richness, a communication
system must have both technical capacity and theability to
convey meaning
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Technical Capacity Essentially is conveying the signal
accurately
If a channel can carry the message in a shorter period;
orAdditional messages, then we say that the channel has
greater technical capacity
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Ability to Convey Meaning Signal transmission in and of itself
is no assurance that
the desired meaning has been conveyed
In Human Communication, we want the receiver-decoder to take
into account the message that is,the ability to elicit the intended
meaning in theReceiver
In the absence of the ability to convey meaning, meretechnical
capacity has limited usefulness.
