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8/13/2019 03. Market & Trend Review_Israel Ronn
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February 5th, 2014
Israel Ronn
President & Founder
www.spotam.com
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mailto:[email protected]://www.spotam.com/http://www.spotam.com/mailto:[email protected]8/13/2019 03. Market & Trend Review_Israel Ronn
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Legacy Telematics
In vehicle topology
HMI & driver distraction
Applications review Application management and openness
Cloud & big data
Mobile service implications
Business aspects
Future forecasts
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Cellular
RF
Satellite
Tettra/Astro
Enterprise
SAAS
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Safe drivingE-Call
Eco driving Car sharingSecurity &anti fraud
Asset trackingCargo & referDiagnostics &
prognostics
Fleet
management
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Embedded Tethered Integrated
Main aspect Self contained IP sharing Mirroring
Modem &
SIMBuilt - in Phone Phone
Application &processing
Built in Embedded Mostly phone
User interfaceVehicle HMI Vehicle HMI
Mostly vehicle
HMI
Different levels of integrated modes
Cellphone connection wireless or wired 7
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Embedded Tethered IntegratedHardware cost
Long term product support
Communication cost
Billing (split billing)(*)
Vehicle centric
Emergency & regulation
User simplicity
Access to vehicle resources
Security
Safety
(*) MNOs might vary in their tethered mode support
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Regulation will force embedded connectivity
Tethered mode will serve as intermediate solution
Industry is moving towards embedded integrated
balanced mode
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Text To
speech (TTS)
Speech
recognition (SR)
Touch
pad
MirroringVehicle
adapted HMI
Context
awareness
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http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp48/13/2019 03. Market & Trend Review_Israel Ronn
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Text To
speech (TTS)
Speech
recognition (SR)
Touch
pad
MirroringVehicle
adapted HMI
Context
awareness
Intelligent
assistant
Gesture
control
Augmented Reality
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http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/05_in-car_augmented_reality_navigation_480x270.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/05_in-car_augmented_reality_navigation_480x270.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp4http://localhost/var/www/apps/conversion/tmp/scratch_9/BMW_iDrive_Touchpad_Overview.mp48/13/2019 03. Market & Trend Review_Israel Ronn
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NHTSA Guidelines
Driver blocking applications
Semi-autonomous driving(ACC + LKS)
Work load Management
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Drive style Infotainment
VRM
Smart grid B2B
SafetyRemote
control
Park & toll
SocialSocialDrive style Infotainment
VRM
B2B
SocialSocial
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Drive style
Navigation & LBS
Traffic
Park locator
Driver behavior & StatSafety
Infotainment
Internet radio
Streaming video (back seat)
Streaming music
Weather information
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VRM
Diagnostics
Prognostics
Maintenance schedulingMaintenance status
Dealer advisory & B-Call
Social media integration
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http://localhost/var/www/apps/conversion/tmp/scratch_9/spotam%202.wmv8/13/2019 03. Market & Trend Review_Israel Ronn
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B2B
Fleet management
Diagnostics & prognostics
Driver behavior (Eco, Safety)
Mobile office
Mobile workforce managementDelivery
Insurance Telematics
Car sharing
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https://www.youtube.com/watch?v=zT1lwQ7ESVU8/13/2019 03. Market & Trend Review_Israel Ronn
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Communication sever
SMS, TCP-IP, UDP
Production server
Tracking, Alerts engine,
Messaging
Data warehouse
Reporting
Map server
interface
WEB Server
API
Mobile
HMI
Administrator
Mobile
client
Integrated
systems
Users
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Social
Social drive
Traffic & map reporting
Car pooling
Family care
Location based
Riding over major social networks
Using speech technologies
Auto/pre programmed blogging Rout content location sharing
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http://localhost/var/www/apps/conversion/tmp/scratch_9/Introducing_SmileDrive%20(1).mp48/13/2019 03. Market & Trend Review_Israel Ronn
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Appearance of enabling technologies:
HTML 5 & middleware (QNX Car 2; Livio)
Centralized development platforms (OpenCar)
Independent development tools (Elektrobit)
Phone to Car platforms ( Livio..)
Standardization (Mirror link; Genivi)
Developer programs announcements (Ford; GM)
The evolution of application stores
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Developers
Standardization
Vehicle access
Market size
Consumer
Affordable
Value
OEMs
Safety
Security
High value marketCurrent position
Developers
Standardization
Vehicle access
Market size
Consumer
Affordable
Value
OEMs
Safety
Security
External
disruption!!!
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Gradual move towards openness:
Ford - Livio acquisition
Application platforms OpenCar, ABATTAStandardization work GENEVI, MirrorLink
ADAS development towards the autonomous car
NHTSA guidelines
Network leaders Apple, Google (&MS)
Major MNOs (AT&T, Sprint, Verizon)
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Big data Cloudapplications
Cloud integration
Web in the
car
Streaming content
OTA
Drive style
Search
Mobile converted App stores
..
CRM/Service
3rdparty info
Bcall
M2M platforms
Car in the
web
UBI /driving info
Prognostics
Other OEM
Traffic Road conditions
Marketing info
..
Fleet management
BHPH
SVR
Car sharing WFM
Owner portal
ERP
Ecall
M2M platforms
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Vehicle maintenance
Smart diagnostics
Prognostics Debug & product trails
Fine tuning mass problems care
Mass problem advanced identification
Marketing info
Driver behavior information
Feature usage
Driver routine and routs
Data collector value:
OEM (self) valueThird party value data sales
Commercial
Governmental
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Currently, low percentage of connected cars
Meaningful IT investments
Big data is a new territory for OEMs (opportunity for
others)
Privacy
Security
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Coverage & seamless continuity
Network technologies
Non populated areas
Bandwidth
Network capacity and load (with lowering ARPU)
Acceptable latency
Privacy & security
Regulatory requirements
User & billing challenges
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Connectivity
Application Integration
Content / Data Mining
Customer Support
Telematics Service Provider
IVI Platform
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Model OEM
platform
OEM
sponsored
Service
provider
Application
developer
One time purchase
Subscription
Subscription (B2B)
Pay per use
Non monetized benefits
LBA/ advertising
3rdPty data sales
Other revenue stream
Commission based
Micro payment
In app purchasing
Freemium
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https://www.youtube.com/watch?v=oRZ5Wu-6urE8/13/2019 03. Market & Trend Review_Israel Ronn
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