06/2006 Development of a Nucleus and its Members The Story of the Cut Foliage Nuclei and a Regional Nucleus in the Central

06/2006 www.Nucleus-International.net 1

Development of a Nucleus and its Members

The Story of theCut Foliage Nuclei and a Regional Nucleus

in the Central Province, Sri Lanka

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Example: Cut Foliage

Activity Effects1 Situation in 09/2002:

Cut Foliage Association in Kandy with 22 membersOnly activity: To ask Government and donors for grants in order to organize tiny trade fairs

Ineffective.Too small, not enough financial means to professionalize the association and to supply real services

2 Discussion about giving up the association and instead forming a Nucleus in the local chamber

Most members accept the invitation



Activity Effects3 The counsellor visits all

participating enterprises

Trust building /mobilisation / Counsellor learns about the entrepreneurs’ situation

4 Meetings of the Nucleus Start of the discussion of carpentry work

5 Identification of problems and ideas

Exchange of technical experiences and solutions



Activity Effects6 The Nucleus visits three

export oriented cut foliage enterprises & nurseries in Colombo

Comparison of different levels in technology/ productivityPerception about quality standardsDirect access to buyers and more varieties of plants



Activity Effects7 Training on CEFE

enterprise developmentAwareness about better management of the enterprises

8 Technical trainings on anthurium and rose growing and landscaping at the Royal Botanical Gardens, Peradeniya

Better quality and productivityPerception about quality standards changed



Activity Effects9 During 2003 – 2004

start of Cut Foliage Nuclei in Badulla, Matale and in other chambers in Kandy

Dissemination of the Nucleus Approach among cut foliage producers

10

Visits to Cut Foliage Nuclei in the different chambers

Comparison of the different Nucleus activitiesComparison of the production levels and productsExchange og know how and ideas



Activity Effects11

Investment (jointly) in stallsConducting local trade fairs

Better prospects for market promotion and enlisting of new clients. Increased cooperation between Nucleus members



Activity12

Printing of a brochure of Nuclei members products and contact details

Effects13

Better marketing Increased cooperation between Nuclei members



Activity Effects14

In 11/05 training & individual counselling by Jordi Castan, Brazil, cut foliage and landscaping entrepreneur, involved in Nucleus and chamber development since 1991

Exposure to many new international methods and techniques, identification of shortcomings in individual member enterprises, new ideas and visions



Activity Effects15

As follow up 5 Nuclei create the Regional Cut Foliage Nucleus

Begin of the development of the Central Province as national cut foliage centre



Activity Effects16

The Regional Nucleus organizes the

in Kandy with 50 entrepreneurs from 5 Nuclei

6.000 visitorsSales of 1,000,000 Rs / 10,000 US$Widest range of high quality flowers ever shown in Sri Lanka




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• This file is part of our material to present and illustrate our activities to professional and elected officials of business associations, personnel from technical cooperation projects, and other people with an interest in this field. We are involved in a constant process of elaborating and improving this material, and targeting it to the demands of specific groups.

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Documents

06/2006 Development of a Nucleus and its Members The Story of the Cut Foliage Nuclei and a Regional Nucleus in the Central