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06_BroadSoft_BroadCloud

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BroadCloud solutionsBroadCloud solutions

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BroadCloud VideoA Turnkey Market Solution

“Meet Me” Video Conferencing

High Definition Audio and Video

Simple to use - always on

Desktop and Room Systems

 

SP Network

Hosted PBX

Product packages, features, pricing

Hosting and management

Tier 2 & 3 Support/Care

Sales & Marketing Support

SaaS based billing

3

-or-

SIP Trunk

Enterprise

E201700

VVX

HDX

Soft

Clients

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BroadCloud Video Overview

“Meet Me” Video Conferencing

As simple as an audio conference

Focused on BW registered video end points

Setting new price points

Service Provider BenefitsISDN

Internet

TEN B2B

BroadSoft®, Inc. Proprietary and Confidential; Internal Only Do Not Copy, Duplicate, or Distribute

Fast rollout; limited upfront investment

Very attractive margins

Polycom sponsored demand gen and marketing

End User Benefits Disruptive pricing models

Don’t pay more for high definition

Video conferencing is finally affordable

SP Network

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BroadCloud VideoEquipment Supported

Direct ConnectSIP via BroadWorks 

Indirect ConnectVia Glowpoint TEN, Internet, or ISDN 

Brand Models

LifeSize Room

MirialSoftphone (Standalone), Softphone MCS(IVE)

VVX 1500, Viewstation (SP,MP,512),

BroadSoft®, Inc. Proprietary and Confidential; Internal Only Do Not Copy, Duplicate, or Distribute5

Lifesize Room

VVX 1500

HDX MXP 1700E20

PolycomFX/VS4000, IPower 680/970, IPower

9000, VSX7000, V500, ViaVideo,HDX9004

RADVISION Scopia Desktop

Sony1600, 6000, PCS1, PCS11, TL50, G70,HG-90

TandbergT6000, 1000MXP, 1700MXP, Edge95MXP, Movi

VCON Vigo, HD3000, HD5000

VTEL Galaxy

Vidyo Portal, Room, Desktop

Polycom RPX, TPX, OTX

Soft Clients

GVXBria for BroadWorks

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BroadCloud Web Collaboration

Extend Communication to the desktop

Share ideas and information

Collaborate with others

Increase meeting efficiency

Screen sharingDocument Library/Presentation

BroadSoft®, Inc. Proprietary and Confidential; Internal Only Do Not Copy, Duplicate, or Distribute6

Value Proposition for Service Provider

Push Service Provider Brand to users

Part of a complete UC Offer

Audio and VideoWhiteboardingiPhone and iPad applications

EasyWeb BasedNo Downloads

No Pop-upsMobile

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Web Collaboration Features

Collaboration Features Screen sharing

Document Library/presentation – documents, videos, pictures,

Key Features

 

Chat

Audio and Video Conferencing

Whiteboards and Annotation

Send files/documents toparticipants

Session Recording

iPhone and iPad Application

BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate ordistribute.

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Easy to Join

Participants launchmeeting in browserwindow

Click on link in emailedinvitation

No downloads required

BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.8

Participants areprompted with audiobridge information

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Easy to Share Desktop

Share portion or entirescreen with attendees

Pause/resume

Add “pointer”

Java-based tool

 

BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.9

 

technology ordownloads required

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Share Common Files/Documents from Library

Centralized storage ofdocuments that are commonlyshared during meetings

Presentations, Videos, Pictures,Audio Files

Annotate on files duringmeetings and send copy toparticipants.

BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.10

Different Access Levels

Public Library – available toanyone in the group

My Library – available to the

Host from any of their meetings

Use when hosting meetingsfrom iPhone/iPad

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Whiteboard and Document Annotation

BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.11

• Whiteboard – Write text, draw figures/lines/pointers• Annotate Documents from Library – Mark up a document in Library

• Send screenshot to attendees.

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Share and Send Files to Participants

BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.12

Send Files to participants• Supports multiple file types• Participant can download, and a link is provided in chat window

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BroadCloud Instant Messaging & Presence

IM & Presence Services

Open standard, XMPP based

Supports IM, Chat, Presence, and ServiceIntegration

Inter/Intra Business, Inter/Intra ServiceProvider

Service Provider Benefits

 

SPNetwork

n egra es w roa or s v a app

(BroadWorks Connector) Fast rollout; limited upfront investment

Works with any XMPP based client (desktopand mobile)

Great branding opportunity

End User Benefits

Cost effective IM & Presence

Meets security needs, regulatory compliance

Tightly or loosely coupled with BroadWorks

PresencePresence

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Instant Messaging & Presence Features

Instant MessagingMulti-Party Chat

Presence

Key Features Joe : What do you think of the proposal?

Lynne : I like it, but we need Jane’s input

Jane : Hey guys? You need my help?

 

Phone)Telephony Integration (Clickto Dial)

Buddy List

Service Control (BWA,CFWD..)

Capabilities may be limited by specific clients

BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate ordistribute.

Click To dial

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BroadCloud Instant Messaging & Presence

Provisioning Info

Telephony Presence

BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate ordistribute.

RegistrationCredentials

Access InfoServicesSIP

XMPP MessagingPresence

Instant Messaging

Clients

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BroadSoft’s PacketSmart SolutionEnsuring Quality of Experience

Assess Verify Monitor Diagnose

16 BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.

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QoE Issues Can Reside Anywhere

IP Phone with Hardware

Issue

Off-site back up causingtraffic spikes

LAN Issues WAN Issues

ISP has turned

off QoS tags

Congestion caused bypersonal apps

© 2010 BroadSoft

Employee Downloadinga Movie

Virus infection causingtraffic spikes

Firewall causing one-way voice issues

Employee illegallyuploading large files

Congestion caused bybusiness apps

Increased use of videostrains last mile

Use of variable links likecable or LTE

Heavy call volumeduring finite periods

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Assess

 

Verify

 

Monitor

 

Diagnose

 

The Answer: VoIP Lifecycle Management

• Assess LAN and

WAN for readinessbefore deployment

• Design and test

QoS architecture

• Verify & certify

the deploymentof all components

• Establish a “gold

standard” base-

line

• Monitor relevant

network flows todetermine QoE

• Identify & isolate

complex transient

issues

• Continually test

against the baseline

• Leverage central

experts toremotely diagnose

complex problems

• Mine and correlate

data to determine

corrective actions

An End-To-End Process Is Required To Ensure “Carrier-Grade” Service

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Components of Life Cycle Management by BroadSoftPacketSmart

PacketSmart is a hosted solution that helps service providers and their channelpartners to easily and cost effectively assess, verify, and monitor their SMBcustomers’ networks.

In theCloud

PI-100 Field Service Kit

Media-Sinks PacketSmart Platform

On theground

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BroadSoft PacketSmart Solution

BroadSoft Hosted

Service Provider Hosted

VoIP SLAReport

NetworkBehaviorAnalysisReport

Knowledge base

CorporateCorporateLANLAN

Media-SinksMedia-Sinks

PI-100FSK

Dashboard &Management Tools

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2. Choose the date

 

1. Choose the site

Using The Solution: Characterizing Problems

3. Locate the call

4. Confirm the issue

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Bad WAN Circuit – WAN Assessment Testing

Customer was assessing a WAN connection to determine VoIP readiness for 5concurrent calls from a given location.

VoIP assessment test fails due to high packet loss

Possibly congestion on WAN connection

This graph representsthe 5 call ramp in

packets per seconds. Thejaggedness in the blue

indicates lack of steadypacket rate required for

VoIP readiness.

The kbps graph showsthe high data traffic

bandwidth consumption

during the VoIPAssessment. This is

the reason for the lackof a steady packetrate during the test

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Using The Solution: Summarize & Correlate

Summarize qualityacross multiple sites

Determine networkuse/misuse at a site

Summarize qualitywithin a site

Domain-wide reports Site-SLA reports Network behavioranalysis reports

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Introducing BroadCloud Family Services (Casabi)

Consumer Solutions with Casabi

Delivers web based services such as voicemail, email, group messaging, SMS,

calendar, content and alerts to almost any IPdevice

Provides a web-based family center (portal)that offers a suite of services

 

SP Network

 

Differentiation and consumer retention Persistent “real estate” on a home device

that links to mobiles

Can display advertising and 3rd party content

End User Benefits

A central location to manage familycalendars

Quickly communicate change in plans

Accessible from mobile devices

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Summary

BroadCloud servicesindependent of BW release

Available for most BW operatorsSpecialized BroadCloud teamhelp with eval and deployment

Dedicated en ineerin team

BroadSoft®, Inc. Proprietary and Confidential; Internal Only Do Not Copy, Duplicate, or Distribute

Strong roadmap ofdevelopments

Services designed to supportvoices services provider

No competitive conflicts vs.other “cloud services” providers

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BroadCloud: Helping Carriers “Change the Landscape” 

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THANK YOU

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