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Examples

Purpose Statements

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Rio Tinto aims to maximize the 

overall retur n to its shareholders byfinding, mining and pr ocessing

mineral resour ces - areas of 

exper tise in which we have a clear  

competitive advantage. A 

fundamental par t of this is to deliver  

value while operating in an ethicallyand socially responsible manner ,

and remaining committed to long

term sustainable development. 

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to gr ow the market for  platinum gr oup metals 

to expand into that gr owth

to optimise value in current operations

The Gr oup str ives to enhance its inter national status and position as the world's leadingpr imar y pr oducer of PGMs thr ough developmentof its human resour ces, intr oduction and implementation of the most advanced technology and systems available to achieve maximum cost eff ectiveness, optimal exploitation of its mineral interests and maximum utilisation of its sophisticated global marketing network.

Its management and operational effor ts are dedicated to optimising the use of its resour ces for the benefit of local and foreign stakeholders.

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 AngloGold  Ashanti's mission, values and business pr inciples were

developed in consultation with employees and are reviewed as par t of 

an ongoing pr ocess to ensure that they more accurately ref lect the

gr oup's purpose and the way in which it does business.

Our business is gold. We consistently str ive to create value for 

ever yone with a stake in our company, by finding and mining gold and

by developing the market for our  pr oduct.

 AngloGold  Ashanti consistently str ives to generate competitive

shareholder  retur ns. We do this by replacing pr ofitable gold reser ves

and by continuously impr oving the per formance of our  key resour ces

our  people, our  assets and our  pr oduct. We conduct ourselves with

honesty and integr ity.

We pr ovide our  employees with oppor tunities to develop their  skillswhile shar ing r isks and rewards in workplaces that pr omote innovation,

teamwork and f reedom with accountability. We embrace cultural

diversity.

Ever y manager  and employee takes responsibility for health and

saf ety; and together  str ive to create workplaces that are f ree of 

occupational injur y and illness.

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Examples

Mission, Vision, Values

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³we bring good things to life´

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Intel pushes the boundaries of innovation so our work can make people's

lives more exciting, fulfilling, and manageable. And our work never stops.

We never stop looking for the next leap ahead²in technology, education,culture, manufacturing, and social responsibility. And we never stop

collectively delivering better solutions with greater benefits for everyone.

 Source: Intel website

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Our Vision"A world class integrated power major, powering India¶s growth, with

increasing global presence"

Our Mission

"Develop and provide reliable power, related products and services atcompetitive prices, integrating multiple energy sources with

innovative and eco ± friendly technologies and contribute to society"

Our Core Values(BCOMIT)

Business Ethics

Customer Focus

Organizational & professional Pride

Mutual Respect and Trust

Innovation and Speed

Total Quality for Excellence

 NTPC

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³Partner for Life´

Syntel's mission is to create new opportunities

for our clients by harnessing our passion, talent,

and innovation

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Narayan Mur thy 5 Pr inciples of a Great Company

1. Leadership: First of all, you need good leadership. Great leaders raise the aspirations of their  followers; they make people more confident, ener getic and enthusiastic. Such leaders make people embrace the adage: a plausible impossibility is better than a convincing possibility. People, who are motivated by great leaders, dream big, make sacr ifices and achieve miracles. It is not sufficient just to have great leaders. You need a mechanism to identify, train, empower  and mentor  successive generations of leaders. Such leadership training and mentor ing has tobecome the responsibility of the current generation of leaders. 

2. Vision: You have to create a grand, noble vision which elevates the ener gy, enthusiasm and self-esteem of ever yone in the company while ensur ing that ever ybody sees a benefit infollowing the vision. 

3. Benchmarking: Your company has to benchmark itself on a global scale in ever y area including sales, pr oduction, human resour ces, R&D and finance. It creates an open and confident envir onment where first-raters recr uit first-raters. 

4. Measuring To Improve:  A great company continuously measures and impr oves the followingattr ibutes: mer itocracy, f air ness, justice, openness, speed, imagination and excellence in

execution. 5. Shared Values:  A great company practices an endur ing value system, and follows the finest

system of corporate gover nance. 

 Adapted from interview with Mr. Naryana Murthy, World Economic Forum, 2005 

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Stated Goals of Lar ge Global Companies

Execute strategic roadmap ²³Plan to Win.´

Grow the business profitably.

Identify and develop diverse talent.

Promote balanced, active lifestyles.

(McDonald¶s Corporation)

Continue to win market share globally.

Focus on higher-value products.

Reduce production costs.

Lower purchasing costs.Integrate diversity.

Gain ISO 14001 certification for all factories.

(L¶Oreal)

Respect the environment.

Respect and support family unity and national

traditions.

Promote community welfare.

Continue implementing quality systems.

Continue to be a strong cash generator.

(Grupo Bimbo)

Control inventory.

Maintain industry¶s lowest inventory shrinkage rate.

Open 25 ± 30 new locations in fiscal 2006.

Live by the code of ethics every day.

(Costco)

Expand selection of competitively priced products.

Manage inventory carefully.

Continue to improve store format every few years.

Operate 2,000 stores by the end of the decade.Continue gaining market share.

(Target)

Roll out newly-designed environmentally friendly

cup in 2006.

Open approximately 1,800 new stores globally in

2006.

Attain net revenue growth of approximately 20

percent in 2006.

Attain annual EPS growth of between 20 percent to

25 percent for the next 3 to 5 years.

(Starbucks)

S ource: Information f r om company¶s  Annual Reports, 2004 ± 2005.