1C28– May 14, 2008

Business 54 - Introduction to eCommerce

Spring 2008

2C28– May 14, 2008

Class Game Plan

More on Gaming.

Online Games.

Lab Time.

3C28– May 14, 2008

Online Games Types of games:

RPG. Sports. Shooter. Strategy. Sports. Massively Multiplayer Online Games (MMOGs aka The Micro-verse).

Most often played online games: 52% Puzzles, Board games, Game Shows, Trivia, Cards. 22% Action, Sports games, Strategy/Role-playing games. 9% Shockwave/Flash Browser-based mini games. 6% Persistent Multiplayer universe. 11% Other.

4C28– May 14, 2008

Online Games

Types of Gamers: Power Gamers. Social Gamers. Leisure Gamers. Dormant Gamers. Incidental Gamers. Occasional Gamers.

5C28– May 14, 2008

Online Games

Virtual Currency / Trading.

More on the Demographic.

Gaming Farms.

Marriage of Community and Entertainment.

Revenue Models.

6C28– May 14, 2008C17 - April 7, 2008

Non-Lloyd Questions……

(and maybe some) Answers

7C28– May 14, 2008C17 - April 7, 2008

Lab Time Visit the EverQuest game site:

https://signup.worldofwarcraft.com/trial/10dayfreetrial.htmExplore the site. Enroll in the free trial (it’s free, but does require you

tocreate a login ID and Password. PLEASE, be sure NOT provide anyoptional personal info!). Once downloaded / installed, play the game.

Think about: Does the idea of Online Gaming appeal to you? Does the site / game have appealing content / Look and Feel to it? What are some of the business issues you see with running an

Online Game-Oriented Site?