1 EERE Communications EERE Web Coordinators Meeting Conference line: (415) 655-0059 Passcode: 852-216-415 9/18/2014

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EERE Communications

EERE Web Coordinators Meeting Conference line: (415) 655-0059Passcode: 852-216-415

9/18/2014

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Agenda

Web Coordinators Meeting• Around the Room – Drew Bittner• Data Tables – Shannon Shea• Educator Toolbox – Erin Twamley• Communications Standards Update – Paige Terlip

Web Advisory Board Meeting• Migration Update – Billie Bates• Google Analytics Upgrade to Universal Analytics – Michelle

Resnick• DOE Web Council & Release Cycle Updates – Drew Bittner

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Data Tables

• The problem: Thousands of presentations

• Requirements: Want to search and sort by title, organization, topic and date

• The solution: A data table– ActioNet set up– Requires special

tagging of every single file, so can be time intensive.

http://energy.gov/eere/vehicles/vehicle-technologies-office-annual-merit-review-and-peer-evaluation



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Educator Toolbox

What is it?

A new tool for EERE to highlight Education related content• Uses the tagging system of CMS, so anything can be

added• Block can appear on any of your web pages• Single point of entry for folks looking for education

content.

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How Do I Search the Toolbox?

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How Do I Add My Content to the Toolbox?

1. Identify your page or video2. Go to “Edit” that page in the CMS3. Select “Educator Toolbox” from the Office-Specific Topics list• Item is added to toolbox regardless of any additional

selections4. To populate grade level select from Audience List Select 5. To populate topic select from topics list6. To populate “Energy Literacy Principle” select from “Education Category”• You can have more than one Energy Literacy Principle

7. Select save and your content will appear.

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Sample Tagging Page

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Publication Templates Updated

The publication templates are all updated on Communication Standards.

eere.energy.gov/communicationstandards/templates_print.html

The updated publication templates provide a design layer that includes tips and formatting instructions.

The publication templates are available as InDesign files. If you do not have InDesign, you can use the design layer PDF as a reference for how to format your document using another publishing tool.

http://www1.eere.energy.gov/communicationstandards/templates_print.html



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Publication Templates Updated

The updated templates include:

• Outreach Templates: The outreach template can be used for fact sheets, case studies, success stories, and lessons learned. There are two and four page version with various layout options, including two or three columns and large, medium, or small images.

• Bi-fold Pamphlet Template: The bi-fold template can be used for brochures or fact sheets.

• Tri-fold Pamphlet Template: The tri-fold template can also be used for brochures or fact sheets.

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Migration Status Update

Most recently sent live:• Golden Reading Room (within About Us site)

Currently being migrated:• SSL (rest of site)• Postdoctoral Research Awards

Queuing up next:• Solar Energy Resource Center• Analysis

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Google Analytics Upgrade to Universal Analytics

BackgroundEERE recently upgraded its account to Universal Analytics to address statistical collection errors resulting from the migration.

After EERE office sites migrated into energy.gov, patterns inconsistent with historical data emerged in:• Sessions• Session Duration• Pages Per Session• Bounce Rates• Percentage of New Visitors• Percentage of Returning Visitors• Percentage Exit.

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Correction Steps• Verified that the findings were consistent across

energy.gov-hosted views in the EERE account• Identified that upgrading EERE’s account to Universal

Analytics was a solution• Tested Universal Analytics on two development sites and

one production site• Upgraded to Universal Analytics on three properties that

included energy.gov views starting 8/19:— Bioenergy— Geothermal— Weatherization.

• Upgraded the entire account on 8/26.

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Analytics Comparison – Before and After Migration

Geothermal Website Example

• Noticeable increase in: — Sessions— Bounce Rate— % Exit— % New Users.

• Noticeable decrease in: — Session Duration— % Returning Users— Pages Per Session.

Users Bounce Rate Exit New Returning Sessions Avg. Time

on PagePages Per Session

Avg. Session

DurationPageviews

Page Count in

View

3/10–4/10 14,914 68.8% 50.4% 74.1% 25.9% 18,276 2:14 1.98 2:12 37,286 9154/23–5/23 26,218 98.8% 98.9% 92.9% 7.1% 28,004 1:58 1 0:01 28,050 845

% Change 75.8% 43.6% 96.4% 25.4% -72.6% 53.2% -11.9% -49.5% -99.2% -24.8% -7.7%

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Analytics Comparison – Before and After Migration

WIP Website Example

• Noticeable increase in: — Sessions— Bounce Rate— % Exit— % New Users.

• Noticeable decrease in: — Session Duration— % Returning Users— Pages Per Session.



Avg. Session

DurationPageviews

Page Count in

View

2/14–3/16 14,454 51.0% 29.1% 77.5% 22.5% 17,253 1:08 3.44 2:46 59,269 1,9894/14–5/14 31,389 97.7% 96.5% 95.2% 4.8% 32,746 1:30 1.02 0:03 33,473 258

% Change 117.2% 91.6% 231.7% 22.9% -78.7% 89.8% 32.4% -70.3% -98.2% -43.5% -87.0%

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Analytics Comparison – Before and After the Upgrade

Geothermal Website Example

• Noticeable decrease in: — Sessions— Bounce Rate— % Exit— % New Users.

• Noticeable increase in: — Session Duration— % Returning Users— Pages Per Session.



Avg. Session

DurationPageviews

Page Count in

View

7/17–8/17 13,807 97.8% 96.5% 91.7% 8.7% 14,840 1:54 1.02 0:04 15,137 4858/19–9/16 5,835 66.6% 51.5% 76.5% 23.5% 7,580 2:20 1.94 2:12 14,706 421

% Change -57.74% -31.86% -43.80% -16.56% 170.11% -48.92% 22.81% 90.20% 3200.00% -2.85% -13.20%

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Analytics Comparison – Before and After the Upgrade

WIP Website Example

• Noticeable decrease in: — Sessions— Bounce Rate— % Exit— % New Users.

• Noticeable increase in: — Session Duration— % Returning Users— Pages Per Session.



Avg. Session

DurationPageviews

Page Count in

View

7/17–8/17 31,012 98.1% 97.1% 94.2% 5.8% 32,586 1:54 1.02 0:03 33,090 5108/19–9/16 13,250 55.7% 45.9% 82.3% 17.6% 16,004 1:35 2.18 1:52 34887 700

% Change -57.27% -43.27% -52.77% -12.62% 203.45% -50.89% -16.67% 113.73% 3633.33% 5.43% 37.25%

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FY14 Reporting• Expect to see these metrics trending toward historical

averages for your websites starting on 8/26• Non-energy.gov websites were not affected by the upgrade. • If you have content in energy.gov, you can include language

similar to this in your FY14 stats reports:“Specific data for EERE Web pages in energy.gov collected incorrectly between launch in the system and 8/26/14. Number of Sessions, Session Duration, Pages Per Session, Bounce Rates, Percentage of New and Returning Visitors, and Percentage Exit reflect inaccurate variations compared to historical averages because of this error. Configuration upgrades have been made to address these collection errors.”

Questions? [email protected]

mailto:[email protected]

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Wrap Up

Welcome, Carolyn Hinkley!

Next meeting: October 16, 1:30 – 3:00 p.m.

Documents

1 EERE Communications EERE Web Coordinators Meeting Conference line: (415) 655-0059 Passcode: 852-216-415 9/18/2014