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Mobee – Compnet Mobile Media Box(Brief Concept of Service & Product Knowledge)

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Manggis Mobile Media Box

The Service Concept

It is a mobile service framework which specifically developed to provide rich and compelling media aggregation service for any mobile user.

Some remarks when it is compared to traditional mobile web sites are :

No more browsing complexities, it is much easier for user to navigate, find, choose, and start subscribe from hundreds of well known/famous media channel.

Much fun to use, more compelling and attractive, and much more responsive.

Very well prepared for any media or content companies to better monetized their valuable content.

Content subscription platform User readership and reading behavior analysis Mobile advertising platform and marketplace

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Some User’s Mobile Screen of Manggis-MediaBox ODP on action

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Manggis Mobile Media BoxThe technology : ODP (On Device Portal) (1)

The mobile media box is delivered as an ODP (On device Portal). A client side installed application.

The platform is ready and widely available for most popular devices in the market such as: Nokia, Sony Ericson, Samsung, LG, Motorola,

Blackberry, and much more. All J2ME 2.0 (cldc 1.1) capable devices. All Pocket PC capable devices (windows mobile 2005

up). Will be available soon : Android and Apple I-Phone.

Only 280 Kb in its installation size, and need only 1.5 Mb of application heap memory to run effectively.

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Manggis Mobile Media BoxThe technology : ODP (On Device Portal) (2)

The Manggis ODP has in its core implemented our proprietary technology features, to bring much better experience for media reading through mobile.

Data compression system, and content serializing Micropage (proprietary content formating) Smart caching system Incremental download system Our lightweight picture format (raster and vector)

These features bring competitive advantage compare to conventional mobile browser :

Faster downloading speed , 2 to 3 times faster then Opera, fell much responsive for user.

On average, for any single article, the transferred datasize is reduced down to nearly only 30% (1/3) compare to Opera browser.

For one month data consumption on reading navigation of average 30 articles read daily, it reduces the consumed datasize to become only 20% (1/5) compare to Opera browser.

The incremental download system, reduces the statistic of failure download event due to loss package transmission to nearly become only 20% compare to Opera Browser, which happen mostly when transfering long content which has several images on it

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Manggis Mobile Media Box

The technology : ODP (On Device Portal) (3)

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Manggis Mobile Namespace Library Framework

Mobee Runtime Interpreter & JIT (just intime execution )compiler

User Interface Widget Component

XML Parser & XML DOM Processor

GZIP compression library

“Basic” scripting engine with OO implementation

GIF & JPEG & MPEG Decoder

Security & Encryption Library

Runtime Construction PackagingMicrodatabase server &

Microcache library

Vector drawing library Micropage format render library

Connection Lib (http,https,socket,bluetooth)

Others : barcode decoder, media player, camera controler, etc

Small footprint

Implementation(98 Kb of total)

Mendukung hampir semua jenis

platform ponsel/gadget

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Manggis Mobile Media Box

The technology : Content Aggregation System

Advance content aggregation system framework. Available in web services API Fast and easy integration to many existing

media web site or CMS. Get ready your existing content on mobile under 48 hours integration.

Push and pull scenarios for media content crawling.

Advance content indexing, also semantically tagged “ready for content” context and keyword searching.

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Manggis Mobile Media Box

The technology : Content Syndication System

Advance content syndication system framework. Media and content owners could easily offer their content to

be syndicated through many available mobile services, which could possibly owned and promoted by these parties:

Cellular operators Communities Corporate Handset manufactures Or anyone who decides to start their own mobile services and syndications

from many available content sources.

Advance subscription management Apply different subscription term and rate card for each syndication channel. Revenue sharing system among content proprietor and mobile service

promotors. Fully covered the whole population, not only sample Transparent Near real time report

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Manggis Mobile Media BoxContent Aggregation & Syndication Diagram

Syndication

API-Web Services

server IIX

Operator Network

user

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New Ecology of Media Distribution through Mobile

Digital Media Dispenser

Media Publishing Office

Operator(s)

Highspeed Complete Edition Media Download

Via 3G/GPRS/CDMA

edgeMobile Book Shops/Kiosk· Special on-device Media Reader installed

application· Conduct payment (direct through

operators, use ATM, or buy deposit using digital voucher)

· Incremental media content completion through partial content downloading.

· Powered by embedded PC· Will be placed on many public space site

(café, foodcourt, airport, hospital, office and hotel lobby, school’s & campus plaza, etc’s)

· Cached thousands of complete media edition stored in highly secure encryption.

· Unique individual encryption for each title dispensing based on issued DRM key.

· Content media is formatted using advance Mobee micropage format

Mobile Media Datacenter & DRM Issuing services

Over leased line internet

Over direct router-to-router VPN

· Active push updating and synchronization of titles and complete edition archieve

· Conduct via highspeed cable based internet access.

· Read downloaded media more comfortable using very affordable Bi-Stable E-Paper reading device

· Connected through bluetooth

Bluetooth

Distribution Ecology of mobile digital media (news paper, tabloids, magazines)

· Hear the media audio version article by article via voice line.

· Served by public IVR service provided by operator. (IVR = interactive voice response)

· Premium service Pay per-minute of reading

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Manggis Mobile Media Box

The technology : Mobile Advertising Platform

The media box framework also offers comprehensive mobile advertising platform :

Both the syndicated content owner and their partners of mobile service promotor (mostly operators) can together agreed to set the mobile ads rate card point for various mobile advertising methods available.

Advertiser can precisely define their targeted audience of mobile advertising, and obtain list of potential placement locations with detailed information such as:

mobile service brand, syndicated content, readers demographics, and its reading statistics.

Advertiser can manually choose to register their Ads placement biding in a specific site or automatically let the system do the ads distribution.

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