1. SalaMilano- Personas

8/6/2019 1. SalaMilano- Personas

1/19

IRANIANDIASPORA TO ITALY


2/19

Small CommunityDisorganizedNo NetworksLanguage Gap

Cultural Diversifcation

IN MILAN:

Philippino

Egyptian

IRANIAN


3/19

Philippines

Egypt

China

Peru

Ecuador

Sri Lanka

Romania

Morocco

Albania

Ukraine

France

Bangladesh

Brazil

El Salvador

Eritrea

Japan

Germany

UK

Senegal

Spain

Tunisia

Moldova

Mauritius

Bulgaria

Serbia

Turkey

United States

IRAN

IRAN

less than

1000 peolple

29.000

FOREIGN ETHNICS IN MILAN:


4/19

+ Iranians Shops+ Students

+ Embassy+ Personal Contacts

THE APPROACH:


5/19

I like the exchange between dier-ent cultures here in Milan. My shopbecame a perect place or these ex-

change.

My shop is both a place where cul-tures meet, and where iranians canfnd a piece o home, a welcomingarea o sharing.

I joined my husband this year to raiseour amily. Everything here is so con-using! Fortunately I have the supporto my husband!

Kobijane - 55 years old

Mahtab - 33 years old

Hoda - 44 years old


6/19

I would like to fnd more spaces tomeet italian business people.

There is no network, no links orour community, usually, when weneed help, we go to the embassy...

These laws about immigration area mess here! We never know aboutthem, I think they change them eve-ry two weeks!

Louise - 29 years old

Raed - 24 years old

Nima - 27 years old


7/19

Im araid o loneliness. Im really scared obeing sick ar away rom my amily.

PERSONA 1:20s student ar rom home

These laws about immigration are a mess here!We never know about them, I think they changethem every two weeks!


8/19

20s studentar rom homeIDEA OF A CHARACTERISTIC SENTENCE:- build my uture, get opportunities.

BACKGROUND- Curious o living abroad- Doesnt have a defned long term plan o lie- Doesnt want to go back to Iran or the moment- Came to Italy without knowing anyone- Faces Immigration issues on his own.- Contacts his amily almost everyday via skipe, telephone or e-mail- Supported by his amily- His relationships with other iranians in Italy are made mostly trough

University- Looses a lot o time with administration stu- Feel sometime isolated in his issues.

GOALS- Wants to enjoys social reedom in Italy- Wants to study and integrate in the same time- Will like to create links with italians- Is looking or new opportunities- Wants to keep his roots, fnd touchpoints o his culture in Milan

- Hope to fnd a job in Italy or somewhere else in Europe

NEEDS- Keep in touch with his amily- Stay connected- Get simple and clear informations (scholar, administration and transport)- Be ully aware o immigration rules, even when they change- Feel protected in case o sickness or unexpected events- Feel surrounded, helped in important issues.


9/19

Everything here is so conusing, ortunately Ihave the support o my husband!

PERSONA 2:Earlys 30 active mother

Im araid o loneliness. Im really scared obeing sick ar away rom my amily.


10/19

IDEA OF A CHARACTERISTIC SENTENCE:- amily frst.

BACKGROUND- Kept a long distance relationship with her husband during 3 years- Just learned italian- Came to Italy to live with her husband who was living here already- Works in an iranian travel agency, close to her community- Keeps in touch with her amily by phone call- Sends money to her amily back home- Helped by her husband with immigration issues, and others.

GOALS- Hopes to settle an grow her amily in Italy- Study linguistic- Wants to create links and interact more with the italian community- Try to support her amily rom here- Wants to give her amily a multicultural education

NEEDS- Learn quick italian language- keep in touch with her amily

- Send money to her amily- Get in touch with italians- Network with other iranian- Preserve her culture, improve the italian one.- Easy and high-networked solutions

Earlys 30active mother


11/19

PERSONA 3:mid 50s shop owner


12/19

IDEA OF A CHARACTERISTIC SENTENCE:- Exposing iranian culture as a way o adaptation

BACKGROUND- Have been in Italy more than 10 years ago- Early wave o immigration- Business ounded by his ather- Didnt keep roots in Iran- Has settle their business related with iranian culture- Has involve the amily in the business- Feel completed integrated in the italian culture- Welcomes sometime relatives rom Iran

- keep in touch with Iranians in Milan, mostly at the Mosque- Participate actively in iranian events in Italy- Highly attached to art culture

GOALS- Hope to increase business productivity- Wants to help his amily here- Wants to spread the iranian art culture- Wants to stay connected with iranians- Wants to live in a multicultural way

NEEDS- Provide his business with raw material rom Iran- Build network connections or business- More contact with new iranians in Italy- Preserve his culture, export it and gather iranians around it- Create more and more connections (buyers and amateurs)- Enlarge his circle o knowledge- Share his culture

Mid 50sshop owner


13/19

I would like to fnd more spaces to meet italianbusiness people.

PERSONA 4:20s -30s highly educated PHD

I want to give back to my country all the know-ledge I can get here.


14/19

20s -30shighly educated PHDIDEA OF A CHARACTERISTIC SENTENCE:- Bring back knowledge to Iran

BACKGROUND- Has study beore in Iran- Is fnancially supported by his company- Came with his wie and live together- Stay temporary- He keeps in touch with his amily by Skype- Is looking orward to go back home- The purpose o the stay is to complete his knowledge- He is still dealing with the permesso di sogiorno

- High level o education

GOALS- Wants to invest his new knowledge in Iranian industry- Expect to create his own business in Iran- Wants to meet european business partners or his uture business- Wants to stay highly connected with Iran- Hopes to save the time he invests or administration stu- Wants to live in an iranian way o lie, or close- Wants to preserve his roots, his relationships with Iran

NEEDS- Establish connections with business local people- Get highly inormed about administration- Help, support and quick solutions or Administration- Connections with Iran (requent and cheap)- Spaces, events to meet italian/european business connections- Cultural iranians events to eel home


15/19

Link the CommunityEnable a Networked HelpProvide Administration

Advices & UpdateCommunicate Events

List Places to Meet

INSIGHTS:


16/19

People haveComplementary NeedsPlacesSocialKnowledge

OBSERVATION:


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Services ExchangeItalian LanguageExhibitionsCultural meetingsBusiness Science

Administration Knowledge

DEDUCTION:


18/19

A Platorm gathering the CommunityA System o ExchangeA Link with the City HallAn International ShowcaseAn eEasy Way o Communication

WHAT THEY NEED:


19/19

THANK YOU

Documents

1. SalaMilano- Personas