1. Story Behind nuVa

2. The Need for Collaboration

3. Media Naturalness

4. The Implications

5. nuVa Solutions

6. Video

cereno have been experts in telecommunications for over 15 years and

have expanded into the increasingly important area of conferencing

and collaboration. With nuVa being at the forefront of advanced

communication cereno are dedicated to delivering optimum cognition

and innovation for the future enterprise.

Since the dawn of time we’ve recognized the most

effective way to solve difficult issues is by face-to-

face discussion; ‘camp fires and drawing pictures

in the sand’.

People in the 21st century still collaborate in the

same way, ‘bouncing ideas off people and things’.

There are currently 3.5 billion people connected to

the internet with the cost of bandwidth continually

falling.

‘Mass innovation potential’

The Story Behind

It is important to remember that collaboration is a social activity and knowledge is created through social interactions around relevant data.

‘Bouncing ideas around’

People like to bounce ideas off people and things.

Collaboration is a Social Activity

However, there is an issue because electronic human machine interfaces restrict

cognition and human comprehension because they do not resemble a natural

meeting. For example the telephone makes us completely ’blind’.

In fact the human mind is effectively ‘tuned’ to receive information in a natural way

and if we go toward the un-natural interface, the human mind starts to lose interest.

The Media Naturalness Scale

nuVa overlaid on Ned Kock’s Natural Meeting Theory

Failure to innovate fast enough…

The Implications…

In a global business environment

failure to flow knowledge quickly

around the dispersed business will

result in loss of innovation and

competitive advantage.

cereno

“To remain competitive – maybe

even to survive – businesses will

have to convert themselves into

organisation of knowledgeable

specialists.”

Peter Drucker

Failed to understand pace of change

Timely

mistakes

nuVa Benefits – Decide Faster! 1 cereno are delighted to present nuVa advanced

remote collaboration

2 nuVa after research at the world’s top universities delivers the most natural human machine interface in the world

3 In turn nuVa delivers the best cognition, or human comprehension, in the world

4 Therefore nuVa delivers the best innovation and competitive advantage

Use Cases: o Global Outsourced Engineering

o Design and Manufacture

o Creative Design

o New Product Development

o Knowledge Transfer

See the bigger picture with nuVa…

Contact us for a nuVa demonstration

+44(0)203 1287500

info@cerenosolutions.com

www.cerenosolutions.com

The Reading Enterprise Centre,

Earley Gate, Whiteknights Road,

Reading, RG6 6BU