100 Twitter Marketing Tips to Promote your Business - A Twitter guide by Position2

8/14/2019 100 Twitter Marketing Tips to Promote your Business - A Twitter guide by Position2

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100 Twitter Marketing Tips to Promote your Business

Author and technologist Nicholas Carr says, Twitter is the telegraph system of Web 2.0. The New York Times has mentioned that Twitter is one of the fastest-growing phenomena onthe Internet. Only a few brands skimmed off profits from Twitter and others just tweetedabout some direct marketing stuff. However, there are numerous ways you can leverageTwitter for your business and improve your bottom line. Here is the one-stop Twitter guidefor business.

Get started with the Twitter Guide

1. Create a Twitter account

2. Make sure, that you have selected a unique vanity URL for your Twitter account

3. Upload an image and customize your profile image using this tool:http://walterhiggins.net/projects/twixenate.html

4. Include a link to your corporate website

5. Promote your Twitter presence on your corporate website, client emails, etc.

SEO juice Recently, Google started indexing tweets; these tips could help you optimizeyour Twitter account.

6. Include your brand name as the title of your profile

7. Use the Google keywords tool and shortlist important keywords relevant to your products

8. Include those keywords in your bio

9. Use keywords in the first 30 characters of your tweets in order to be optimized by Google

10. Get re-tweeted and increase backlinks for your content

A following strategy This will help you to connect with your target audience.

11. Identify your target audience based on their interests

12. Use hashtags # (Hashtags are a community-driven convention to add additionalcontext and metadata to your tweets) to search for your target audience using this tool:http://wefollow.com/

13. Use more directories for search suchas: http://www.twellow.com/ ,http://justtweetit.com/ etc.
http://walterhiggins.net/projects/twixenate.htmlhttp://wefollow.com/http://www.twellow.com/http://justtweetit.com/http://walterhiggins.net/projects/twixenate.htmlhttp://wefollow.com/http://www.twellow.com/http://justtweetit.com/


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14. Follow the influencers in your industry using this tool: http://www.twitalyzer.com/

Identify local Twitter users or tweeple If you are a company that serves only aparticular location, networking with local tweeple will add more value to your business.

15. Follow influencers in your location using this tool: http://twitterholic.com/ . This tool listsall the influencers on Twitter, based on the number of followers and location.

16. Enter keywords relevant to your product and use the near this place option in Twittersadvanced search to identify tweeple who are interested in your product

17. Search for tweeple near your location using this tool: http://www.tweepz.com/

18. Network with local tweeple by searching for them with hashtags, using this tool:http://localtweeps.com/

How to make your tweets effective

19. If you prefer Web tweeting, use this tool: http://twitzap.com/ for advanced features

20. Download Tweetdeck for more power tweeting from your desktop

21. You can add additional Twitter accounts in Tweetdeck and control them using a singleapplication

22. Schedule important tweets in advance using this tool: http://www.tweetlater.com/23. Use: http://cotweet.com/ for collaborative tweeting

What to tweet on Starting and joining the right conversation(s) will give you moreexposure.

24. Post tweets based on the interests of your followers

25. Search for topics relevant to your product(s) and talk to influencers

26. Use hashtags to power the conversation

27. Post tweets about useful links and articles

28. Use: http://happn.in/ to talk about the trends in your locality.
http://www.twitalyzer.com/http://twitterholic.com/http://www.tweepz.com/http://localtweeps.com/http://twitzap.com/http://tweetdeck.com/beta/download/http://www.tweetlater.com/http://cotweet.com/http://happn.in/http://www.twitalyzer.com/http://twitterholic.com/http://www.tweepz.com/http://localtweeps.com/http://twitzap.com/http://tweetdeck.com/beta/download/http://www.tweetlater.com/http://cotweet.com/http://happn.in/


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Twit research Twitter is a good source for market data as prospective customers arepresent there.

29. Finalize the sample size of the search.

30. List hashtags relevant to your research objective

31. Get secondary data for your research based on hashtags by using thistool: http://twubs.com/

32. Analyze hashtags relevant to your research using this tool: http://www.trendrr.com/

Get feedback As Twitter is a real-time medium, organizations use Twitter to get directfeedback from customers.

33. Get feedback from customers and other tweeple by replying and directly messagingthem

34. Use hashtags to organize the feedback

35. Get feedback from local tweeple using this tool: http://nearbytweets.com/

36. Use: http://twtpoll.com/ to conduct a simple survey in Twitter to get real-time feedback

37. Post new product screenshots in http://twitpic.com/ and get instant feedback from yourfollowers

Twit hiring If you are looking to hire people for your organization, Twitter is anothersource to find the right talent.

38. Search for job seekers near your location using advanced search features in Twitterpublic search

39. Use hashtags in your tweets to reach active job seekers

40. Post tweets to announce benefits such as perks, allowances, etc. for the job(s) you offer

41. Use: http://twitpic.com/ to share corporate events to show job seekers yourorganizations work culture

42. You can also use Twitter to conduct background checks on employees by using theTwitter advanced public search.
http://twubs.com/http://www.trendrr.com/http://nearbytweets.com/http://twtpoll.com/http://twitpic.com/http://twitpic.com/http://twubs.com/http://www.trendrr.com/http://nearbytweets.com/http://twtpoll.com/http://twitpic.com/http://twitpic.com/


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Tweetup Is an organized or impromptu gathering of people that use Twitter. Tweetup isan excellent platform to promote products among local Tweeple.

43. Search for a Tweetup near your location using: http://nearbytweets.com/

44. Organize a Tweetup in your locality using this tool: http://www.twtvite.com/

45. Pitch for influencers in your location by attending Tweetups.

46. Give away promo codes to attendees in the Tweetup to spread your product virally.

Follow your competition This can give you insights on what your competitors areworking on.

47. Follow your competitors on Twitter.

48. Use Twitter public search to get more insights on competitors activities

49. Analyze their Twitter account and follower patterns using: http://tweetstats.com/

50. Compare your network statistics with competitors using: http://twitter-friends.com/

Twit coupons

51. Increase sales for your business by giving exclusive coupons to your followers

52. Use http://twtqpon.com/ to distribute coupons via Twitter

53. Get your tweets indexed in http://cheaptweet.com/ by using cheaptweet hashtag andincrease exposure for your deals

Twitter promotion

54. Now you can run sweepstakes offers via Twitter to create brand awareness, increasesales, etc.

55. Set the objective for Twitter promotion

56. Make sure that there is no bias in your promotion and be transparent in what you offer

57. To participate in the offer, ask users to include hashtags in their tweets

58. Track the performance of your campaign using this trend-trackingtool: http://www.trendrr.com/

59. Make sure that you do not spam your followers and avoid sending too many tweetsabout your sweepstakes offers
http://nearbytweets.com/http://www.twtvite.com/http://tweetstats.com/http://twitter-friends.com/http://twtqpon.com/http://cheaptweet.com/http://www.trendrr.com/http://nearbytweets.com/http://www.twtvite.com/http://tweetstats.com/http://twitter-friends.com/http://twtqpon.com/http://cheaptweet.com/http://www.trendrr.com/


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Direct messages (DM) for direct marketing - DMs are new way to market your productvia Twitter

75. Avoid sending DMs to all of your followers

76. Analyze the interests of your followers before sending them DMs

77. Customize your offering in DM based on followers demographics

78. Avoid using automated tools for sending DMs

79. Always maintain a human touch while sending DMs

Brand monitoring

80. Monitor real-time conversations about your brand in Twitter to understand customers linguistics

81. To start with, use a simple tool like Twitter public search

82. Monitor various keywords associated with your brand using this tool:http://monitter.com/

83. Manage multiple Twitter accounts and brand monitoring using one single tool:http://splitweet.com/

84. Paid tools like Radian6 provide many insights along with real-time brand monitoring

Customer support

85. Sometimes your brand will get punkd in Twitter and customer support plays a vital roleto protect your brand from crisis

86. Monitor your brand in real-time and respond to various customer tweets before a brandcrisis occurs

87. Assign different queries to employees in concerned departmentsusing http://cotweet.com/

88. Set up a 24/7 automated response for customers tweets by using this tool:

http://www.localbunny.com/

89. Analyze the number of issues solved via Twitter to measure ROI

Twitter Insights
http://monitter.com/http://splitweet.com/http://cotweet.com/http://www.localbunny.com/http://monitter.com/http://splitweet.com/http://cotweet.com/http://www.localbunny.com/


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90. Measure your Twitter performance using parameters like retweet rank, Click ThroughRate (CTR) of your tweets, follower count etc.

91. Find your retweet rank using: http://www.retweetrank.com/

92. Track the CTR of your tweets by using short URL services like: http://bit.ly/

93. Analyze your web traffic from Twitter by adding UTM parameters in each tweet link usingthistool: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

94. Analyze your follower count at: http://twittercounter.com/

95. Find which tweets help you gain or lose followers, using: http://www.tweeteffect.com/

96. Measure your share of voice by using tools like Radian6

Security tips

97. Never use third party Twitter applications that do not support Oath authentication

98. Use strong passwords to protect your account from hackers. Use this tool:http://strongpasswordgenerator.com/ to generate strong passwords

99. If any security lapses occur on Twitter, change your password immediately

100. Do not click any links in DMs from strangers.
http://www.retweetrank.com/http://bit.ly/http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578http://twittercounter.com/http://www.tweeteffect.com/http://strongpasswordgenerator.com/http://www.retweetrank.com/http://bit.ly/http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578http://twittercounter.com/http://www.tweeteffect.com/http://strongpasswordgenerator.com/

Documents

100 Twitter Marketing Tips to Promote your Business - A Twitter guide by Position2