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Summer 2013
Master of Business Administration- MBA Semester 4
MI0039 E-Commerce-4 Credits
(Book ID: B1325)
Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should not exceed
400 words. Each question is followed by evaluation scheme.
Q1. Warigon is a retail company and they want to automate the payment system.
Assume that you are the design engineer of that company. What are the
factors that you would consider while designing the electronic payment
system?
(Analysing- 5 marks, Factors- 5 marks)
(7 10 marks
Q2. For many years companies have been using computers to send business
documents instead of mailing paper documents (i.e. most of our pay checks are
directly deposited into our bank accounts). This transfer of funds is
accomplished by the use of an electronic file being sent from your company to
your bank). The problem was that the all employed proprietary used unique
formats to pursue this task. The absence of a standard format led to the
condition where computers could no longer "talk" to one another without a great
deal of effort by programmers. For example, Supplier X could recognize an
electronic Purchase Order from Retailer A but not from Retailer B. To avoid the
above condition ANSI formulated a committee for the entire world to have
standardised format for the electronic transaction. What is the name of the
standard? Discuss the working concepts of that standard.
(Recognising the standard 1 mark, defining the standard- 2 marks, listing the
various components 3 marks , explaining the working 4 marks)
10 marks
Q3. The four Ps concept in marketing are the four major ingredients of a traditional
marketing mix directed at the customer or target market. List and explain the
four Ps of marketing? Are the 4 Ps really applicable to Internet marketing?
How?
(list 1 mark, explain four Ps- 3 marks, answering yes or no 1 mark,
reasoning the answer 5 marks )
10 marks
Q4. Website is the most important front end tool in the online marketing. It provides 6+4 marks
Summer 2013
the interactive mode of operation to the user. Define what is a website?
Analyse the structure of a website.
(defining the website 1 mark, diagram- 2 marks, analysing with the
justification- 7 marks)
Q5. RIBA is one of the famous online library which uses online catalogues. Online
catalogues are the best way to browse and locate material from the collections
of the British Architectural Library at the RIBA. List the benefits of online
catalogue
(List 5 benefits- 5 marks, Explain- 5 marks)
10 marks
Q6. Mobile advertising has become a no-brainer for some brands to drive in-store
traffic and online revenue. This is possible only after the growth of Mcommerce.
Define Mcommerce. Describe the areas of its potential growth and future of
mCommerce
(Definition and example- 2 marks, Areas of potential growth-5 marks, Future of
mCommerce- 3 marks)
10 Marks