180 Makeover Tour Sponsorship Packet

SPONSORSHIP PROPOSAL

The Mimi Agency 2015

Eight powerful women have dedicated eight months to travel to eight cities in the U.S. to give women the keys to make a 180° turn. Our speakers and key influencers are leaders in the Entertainment, Media, Beauty, TV and Marketing/Public Relations industries. They all have stories of perseverance and triumph. They are game changers that are strong in faith. Each one of these powerhouses understand the fragility of a woman and the value of her make up. They acknowledge and detail her achievements as well as her failures. She is simple and complicated and in one day she uses as many tools as she has learned to balance family, career, image, and inner self. Tools are the main essential to her survival and this tour is dedicated to equip and empower her with the necessary tools to soar as a whole woman. The 180° Makeover Tour 2015 is not an ordinary empowerment tour, in fact it is entertaining and loaded with a day of pampering, information, up lifting and guidance which is a must for the woman of 2015. It is designed to spoil her, foster her confidence, and stimulate her mind to the next level. The experience is definitely not the ordinary, but will challenge and open up the women to use these precious keys to “ReThink…ReDesign…ReBuild and SOAR!”

GET READY


AN EVENT WITH A PURPOSE – “We Give Back” We are game changers and we intend to uphold our reputation by donating a portion of our proceeds to Habitat For Humanity and United Way. We will present a check to both entities to show our support of the resources they provide and changes they are making in the lives of homeless women all over the world. They are dedicated to serving women and our missions are perfectly aligned to make national and global changes to improve women economically, mentally and politically. By aligning ourselves with Habitat For Humanity and United Way, It doubles our reach and strength, thereby maximizing our impact. HABITAT FOR HUMANITY AND UNITED WAY? Habitat for Humanity is a nonprofit, ecumenical Christian ministry that builds with people in need regardless of race or religion. They have more than 1,400 local affiliates in the United States and more than 70 national organizations around the world. Together, they have helped more than 1 million families — representing 5 million people — improve their living conditions since their founding in 1976. United Way offers innovative solutions to build stronger individuals and communities, engaging people from all walks of life to become part of those solutions. United way helps to improve lives and strengthen communities by supporting education initiatives like Born Learning, which helps families support kids' success in school. You're fueling efforts like 2-1-1, which connects people with solutions (everything from domestic violence prevention support to resources to secure affordable housing and utilities assistance).


TOUR FACTS •  8 Major Cities (New York, Los Angeles, Chicago, Washington, Detroit, Houston, Atlanta, Miami)

•  Panel Discussions - "The Unstoppable Woman”

•  Cocktail Hour with Passed Hor d’oeuvres and Champagne

•  High End Vendors

•  Expert Speakers

•  Live performances

•  Gifting Suites

•  Pink Carpets

•  Models in Tour Gear

•  Swag Bags

•  Surprise Give A Ways

and much more…


CITIES AND DATES Atlanta, Georgia Saturday, December 5, 2015

New York, New York Saturday, January 23, 2016

Los Angeles, California Saturday, February 6, 2016

Miami, Florida Saturday, March 5, 2016

Houston, Texas Saturday, April 2, 2016

Detroit, Michigan Saturday, May 7, 2016

Washington, D.C. Saturday, June 4, 2016

Chicago, Illinois Saturday, July 9, 2016


Plus Jamaica

3

1

2

7

6

45

8

180° IS COMING TO YOUR CITY

TheMimiAgency2015

Plus Jamaica

FEATURE SPEAKERS

•  Yandy Smith – TV Personality (VH1’s Love & Hip Hop Star) and Entrepreneur

•  Yvette Caslin - SVP Strategy and Development, Steed Media Group and Rolling Out Magazine

•  Shani C. Johnson – Former VP of Operations for Kimora Lee Brand and CEO of SCJ Enterprises

(Restoration Coach and Life Strategist)

•  Brooklyn Tankard - TV Personality (Bravo, “Thicker Than Water”, Singer, Entrepreneur

(Owner of Queen Brooklyn Virgin Hair)

•  Torsha Marie – Spokesperson for Hairfinity and Community Leader

•  Surprise Speakers – It just keeps getting better…


ADVERTISING VALUE We put your brand front and center – EVERYWHERE!

OurSponsors

Newspapers

RadioAds

EventWebsite

YouTube

Mobile

In-StoreAdverEsing

MagazineAdsTelevision

Flyers&Posters

On-SiteDisplays

SocialMedia

E-Blasts

Blogs/Vlogs


MAJOR MARKETS

NEW YORK LOS ANGELES HOUSTON DETROIT WASHINGTON CHICAGO ATLANTA MIAMI


MARKETING/ADVERTISING MANIA SOCIAL MEDIA MADNESS Power Platforms

Facebook, Twitter, Instagram, Google+, LinkedIn

#the180makeovertour

YouTube, Vimeo

H.E.R180.comBlog- “The Whole Woman”

Fashion, Hot Topics, News, Women Celebrity Gossip, Education and lots of Resources

DIGITAL AND MOBILE CAMPAIGNS

LIVE STREAMING

RADIO, TV, PRINT ADS

BILLBOARDS

STREET TEAMS

CONTESTS (Give A Ways)

ALLIANCES National and Global Women’s Organizations and Associations


THE AUDIENCE

•  Age 24 – 55

•  Segments of Generation X and Generation Y

•  Tech savvy

•  Social Media crazed

•  High respect for experience vs general buy

•  Internet dependent

•  Mobile preference

•  Independent

•  Career minded

•  Average Annual Income – $65,000.00

•  Educated (Master’s Degree or above)

•  Socially responsible

•  Ethnically diverse


THE VIP TREATMENT

We know how to spoil you…

•  Photo ops with Celebrity guests and performers

•  Surprise Gift Boxes

•  Maximum Exposure

•  VIP Seating

•  VIP guests at The After Party

•  THE 180° Models catering your every whim

•  Fully loaded Swag Bags

•  VIP All Access Passes and much more…


BUILD BRAND AWARENESS

•  Advertisement in 8 of the most popular cities in the United States •  Atlanta, Washington, Detroit, Chicago, Houston, Los Angeles, Miami, New York

•  Official sponsorship tags on all radio spots

•  Logo ID on all print ads

•  Logo ID on over 70,000 event flyers and 5,000 posters •  Logo ID on E-blast to over 10,000 administrative personnel

•  Logo ID on all pre-promotional and event videos

•  Official sponsorship recognition on all event press releases and media alerts

•  Logo ID on all Billboards •  Logo ID on model T Shirts wearing official tour gear during event

•  Logo ID on backdrop during panel discussions

•  Logo ID on step and repeat

•  Mentions in all interviews, articles and write-ups •  Official product or service status

•  Display opportunities during event (cocktail hour, onstage display)

•  Logo ID contest on event website and social media platforms

•  Advertising in event program •  Logo ID on all social media related posts


AVAILABLE ACTIVATIONS


Eyewear Reach influencers; gain promotional platforms to drive store traffic. Support brand positioning; tout product attributes; showcase new products; engage influencers and trade partners.

Wearable Technology Demonstrate product relevance; support fashion-first positioning; reach influencers; gain platforms for retail promotions; access new sales channels

Coffee Promote new line extensions; gain on-site sales; engage sales partners along with awareness of new product.

Jewelry Companies Create licensed merchandise; support lifestyle positioning; access new sales channels; gain promotional platforms.

Cruise Lines Promote new ships; showcase the on board experience; enhance the on board experience; acquire prospect database.

Health Food Products Promote health and wellness positioning; engage health-conscious consumers; gain platforms for retail promotions..

AVAILABLE ACTIVATIONS


Yogurt Promote new products; support health and wellness positioning; reach new audiences; access sampling rights; gain platforms for retail promotions.

Mobile Payment This is a good partnership with any event or tour that will be taking payments online or onsite

Audio Companies Promote new products; engage millennials; create licensed merchandise; engage cosponsors for B2B sales; gain platforms for retail promotions.

Spirits Brands can set up spirit bars during cocktail hour with distribution from their BA's. Brands will also have a chance to sample at after party for tour

Automotive Companies Display a picture of a car on step and repeat or car activation or a contest winner winning a car. .

Photo Booth

MARKETING TO WOMEN: QUICK FACTS

WOMEN AND SPENDING Women account for 85% of all consumer purchases including everything from autos to health care:* •  91% of New Homes •  66% PCs •  92% Vacations •  80% Healthcare •  65% New Cars •  89% Bank Accounts •  93% Food •  93 % OTC Pharmaceuticals •  58% of Total Online Spending (Source: Greenfield Online for Arnold’s Women’s Insight Team)

As of 2014, women were: •  55% of purchasing agents •  46% of purchasing managers •  52% of wholesale and retail buyers •  69% of HR managers •  59% of financial managers (Source: U.S. Bureau of Labor Statistics, 2014)



MOMS The annual U.S. mom buying power is estimated to be $2.1 trillion Forbes May 2013

There are 84.5 million moms with kids of all ages living in the U.S. – United States Census Bureau, May 13, 2013

MOMS AND MARKETING

•  35% of mothers feel ‘pigeonholed’ by brands*

•  46% feel marketing places pressure and presents unrealistic ideals*

•  28% feel marketing to mothers is sexist*

•  32% feel most marketing to mothers is patronizing*

•  87% feel brands should incorporate fathers more in marketing* FanFinder survey of 5330 mothers, March 2015

•  58% of mothers agree that “marketers treat motherhood as an activity, filled with things that I have to do” – Mumsnet and Saatchi & Saatchi



MOMS WORKING MOMS - Hold either part-time or full-time jobs

•  40% of all households with children under the age of 18 include mothers who are either the sole or primary source of income for the family. – Pew Research Center, May 2013as an activity, filled with things that I have to do” – Mumsnet and Saatchi & Saatchi

STAY AT HOME MOMS - Unemployed with at least one child in the home

•  71% visit a brand’s social channels to search for a deal. – SheKnows, November 2013

MILLENNIAL MOMS - Born between 1980 and 1995

•  Make up about 20% of all U.S. mothers. – Weber Shandwick, July 2013

•  They have 3.4 social media accounts on average, vs. 2.6 for all other moms. – Weber Shandwick, July 2013

GEN X MOMS - Born between 1965 and 1979

•  83% believe technology helps them achieve a better work/life balance – compared to 78% of women in general. – SheKnows, November 2013



MOMS AND DIGITAL •  On average, moms spend 3 hours online a day. – Edison Research & Arbitron, May 2013

•  For Millennial Moms, 79 % use mobile to access social media, while 44% have made a purchase on their smart phones within the past week. – Babycenter.com, Jan. 2014

•  57% of Working Moms research products and services on social media. – SheKnows, Nov. 2013

•  About 1/3 of U.S. moms are bloggers. – Nielsen, May 2012

•  61% of Millennial Moms share content online once a day. – SheKnows, Nov. 2013

•  64% of moms put the most trust in recommendations from people they know personally in their social circles. – SheKnows, Nov. 2013

MOMS AND BRANDS •  Millennial Moms follow 22.5 brands online on average, compared to 13.7 among Gen X Moms. – SheKnows, Nov. 2013

•  71% of Stay-At-Home Moms say finding a deal is the #1 reason to visit a brand’s social page. – TheNextWeb.com, Jan. 2012

•  77% of moms who blog will only write reviews about products they approve of. – TheNextWeb.com, Jan. 2012



WOMEN AND WEALTH Of the 743 women of wealth interviewed with at least $3 million in investable assets, 61.2% accumulated their fortunes through corporate

employment, their own or a family business or a professional practice. Only 38.8% of the women had married into or inherited their money. – Women of Wealth, 2004, by Russ Alan Prince and Hannah Shaw Grove

High-net-worth women account for 39% of the country’s top wealth earners; 2.5 million of them have combined assets of $4.2 trillion. More than 1.3 million women professionals and executives earn in excess of $100,000 annually. 43% of Americans with more than $500,000 in assets are female – MassMutual Financial Group–2007

Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York

The more mature luxury consumer places the highest priority in making memories and experiences. They don’t buy things to have more things; they want the experience to go along with it. Luxury consumers expect superior quality and are extremely discerning. – Pam Danziger, president of Unity Marketing

Affluent women juggle demands of career and family, are concerned about the environment and are discriminating shoppers. – The Affluent Market in the U.S., Dr. Robert Brown and Ms. Ruth Washton

The number of wealthy women investors in the U.S. is growing at a faster rate than that of men. In a two-year period, the number of wealthy women in the U.S. grew 68%, while the number of men grew only 36%. – The Spectrem Group

Affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the Internet during an average month. About half are now considered heavy users of the Internet, while heavy use of radio, television, newspapers and direct mail has declined within this group. – Ten Marketing Trends to Watch, Kim T. Gordon, Entrepreneur.com


TARGET AUDIENCE

THE BREAKDOWN


•  Educated women

•  Professional women

•  Career-minded women

•  Last Year female college students

•  Women in entertainment industry

•  Women with an interest in being entrepreneurs

•  Female small business owners

•  Female Activist (women’s issues)

•  Our supporters

•  Followers of participants

•  Female associations

•  Women with a strong philanthropic

background (female charities)

•  Supporters of female charities

•  Social Media dedicated friends of

participants

•  Entertainment support groups

•  Administrative Assistants and Executive

Assistants in Corporate America

(within each city)

•  Women that understand networking

fuels their personal motives and

endeavors

•  Women in politics ( supporters of

women rights and issues)

•  Event sponsors

•  Vendors and supporters of vendors

•  Media

5%

40%

30%

10%

15%

5%

Percentage

FemaleCollegeStudents FemaleBusinessProfessionals WomeninEntertainment

ChurchGroups CorporateGroups(AdminsandExectuEves) RegularAZendees

SPONSORSHIP PACKAGES THAT ROCK

SIGNATURE SPONSOR - $100,000.00 (Premiere Sponsor)

BENEFITS •  1 Full Page – Color ad in program guide •  Recognition on event web page ( Exclusive placement- Home page

large) •  Include sponsor link on event web page •  Promotion in all event E-Blasts (Exclusive placement- Home page

large) •  Recognition on all print materials (flyers, posters, VIP Access

pamphlets •  Advertisement in pre-promotional videos •  Include products in swag bag •  Recognition on all Press Releases and Media Alerts •  Exhibitor Table •  Limited Edition tour gear

UNIQUE BENEFITS

•  Product/Service exclusivity

•  Onsite advertisement – sponsor banners on stage / cocktail hour

•  Advertisement included in all broadcast, digital and social media campaigns

•  Corporate representative to speak as a part of Panel

•  Ten (10) passes for sponsor representatives to attend event (choose your city)

•  Top Tier banner placement

•  VIP seating during the event

•  Photo Ops with key speakers and other celebrity guests

•  Discounted tickets for clients

•  Discounted tickets for employees

•  Verbal recognition during choice speaking opportunities, interviews and appearances

•  Verbal recognition through the entire event

•  Ten (10) Tickets to the After Party with VIP tables included

•  After the event we will provide you with a power point presentation showcasing your brand throughout the entire tour, guest enjoying your brand, photos of models handing out your promotional material, etc.

•  Recognition on H.E.R180.com (Blog)

•  Recognition on Alliance websites (banner exchanges)



PRESENTING SPONSOR - $75,000.00 Giving back to others matters most!

BENEFITS

•  1 Full Page – Color ad in program guide

•  Recognition on event web page ( Top level; large size)

•  Include sponsor link on event web page

•  Promotion in all event E-Blasts (Top level; large size)

•  Recognition on all print materials (flyers, posters, VIP Access pamphlets)

•  Advertisement in pre-promotional videos

•  Recognition in all Press Releases and Media Alerts

•  Include products in swag bag

•  Exhibitor Table

•  Limited Edition tour gear

UNIQUE BENEFITS

•  One Executive Representative to present check in LA to Women’s Funding Network



•  Seven (7) passes for sponsor representatives to attend event (choose your city)

•  Top Tier banner placement

•  VIP seating during event

•  Promotional material included in swag bags




•  Verbal recognition in choice speaking opportunities, interviews and appearances

•  Seven (7) Tickets to the After Party with VIP tables included

•  After the event we will provide you with a power point presentation showcasing your brand throughout the entire tour, guest enjoying your brand, photos of models handing out your promotional material, etc.



PLATINUM SPONSOR - $50,000.00

BENEFITS

•  1 Full Page – Color ad in program guide

•  Recognition on event web page ( Second level; medium size)

•  Include sponsor link on event web page

•  Promotion in all event E-Blasts (Second level; medium size)

•  Recognition on all print materials (flyers, posters, VIP Access pamphlets)

•  Recognition in all Press Releases and Media Alerts

•  Advertisement in pre-promotional videos


•  Exhibitor Table


UNIQUE BENEFITS



•  Five (5) passes for sponsor representatives to attend event (choose your city)


•  Promotional material included in swag bags




•  Verbal recognition in choice speaking opportunities, interviews and appearances

•  Five (5) Tickets to the After Party with VIP tables included



DIAMOND SPONSOR - $30,000.00

•  1 Half Page – Color ad in program guide

•  Recognition on event web page ( Third level; small size)

•  Include sponsor link on event page

•  Promotion in all event E-Blasts (Third level; small size)

•  Recognition on flyers and posters



•  Advertisement included in all social media campaigns

•  Three (3) passes for sponsor representatives to attend event (choose your city)





•  Three (3) Tickets to the After Party with VIP tables included

STAR SPONSOR - $10,000.00

•  1 Half Page – Color ad in program guide

•  Recognition on event web page ( Third level; small size)

•  Include sponsor link on event page

•  Promotion in all event E-Blasts (Third level; small size)

•  Recognition on flyers and posters



•  Advertisement included in all social media campaigns

•  Three (3) passes for sponsor representatives to attend event (choose your city)





•  Three (3) Tickets to the After Party with VIP tables included


BASIC SPONSOR…………………………… $5,000.00


Please fill out the following form to confirm your chosen sponsorship package. Completed forms can be returned to Meisha Young, Marketing Coordinator, [email protected]. Please contact us with any questions.

CONTACT INFORMATION

Company Name :_______________________________________

Contact Person : ________________________________________

Contact E-Mail Address : ________________________________

Contact Phone Number :________________________________

Address: ________________________________________________

City/State/Zip code:_____________________________________

PAYMENT INFORMATION

SPONSORSHIP PACKAGES: PAYMENT INFORMATION: ____ $100,000.00 Signature Sponsor ___ Please send me an invoice ____ $75,000.00 Presenting Sponsor ___ I have enclosed a check made

payable to THE 180° EXPERIENCE TOUR ____ $50,000.00 Platinum Sponsor ____ $30,000.00 Diamond Sponsor ___ Please charge my credit card ____ $10,000.00 Star Sponsor ____ $5,000.00 Basic Sponsor $ _________________________________ __________________________ ________________________________________ Total Sponsorship Cost Signature Date

Documents

180 Makeover Tour Sponsorship Packet