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ContentsRandi Payton, Decisive Media, Welcome Letter .................................................................................. 3Bob Shuman, Chairman, NAIAS, Welcome Letter .............................................................................. 4David L. Zuchowski, Hyundai Motor America, Welcome Letter ......................................................... 5 James H. Colon, Toyota Motor Sales, U.S.A. Inc., Welcome Letter ..................................................... 8Mayor Mike Duggan Welcome Letter .................................................................................................. 10Thank You Partners ............................................................................................................................. 11Senator Debbie Stabenow Welcome Letter .......................................................................................... 12David Westcott, Chairman, NADA, Welcome Letter............................................................................. 13History of the Urban Wheel Awards ..................................................................................................... 14Order of Program ................................................................................................................................. 16The Evening’s Hosts, Morris Chestnut and Maria Costa..................................................................... 17The Evening’s Presenters and Performers .......................................................................................... 18 2014 Award Winners ............................................................................................................................ 20 Looking Back: 17th Urban Wheel Awards Highlights ........................................................................ 38Special Acknowledgements .................................................................................................................. 40
TO SEE VIDEO HIGHLIGHTS OF THE SHOW, WEBSITES OF PARTNERS AND ADVERTISERS, AND SUBSCRIBE TO THE FREE DIGITAL 18TH ANNUAL URBAN WHEEL AWARDS PROGRAM BOOK, PLEASE VISIT WWW.URBANWHEELAWARDS.COM
For licensing and reprints of the 18th Annual UWA Program book, or our magazines, contact Nick Iademarco at Wright’s Media, [email protected], Toll Free 877-652-5295
PRINTED ON RECYCLED PAPER
The Official Multicultural Event of the North American International Auto Show
3
Good evening, and welcome to the 18th Annual Urban Wheel Awards.
From the very beginning, automotive industry CEOs, presidents, and a host of other top professionals in the business have supported the Urban Wheel Awards. In addition to the value of promoting diversity, they recognized a significant aspect of the value of the event lies in the positive content the event generates over a massive network of multicultural media outlets and partnering organizations.
In other words, these executives know the Urban Wheel Awards have served to bolster brand recognition, as well as establish trust among multicultural consumers. This is important, as study after study after study has shown consumers value third party content over advertising tremendously.
In this case, this effort has largely been spearheaded by Decisive Media, the company behind the production of the Urban Wheel Awards. Decisive Media led the automotive print industry by establishing the first automotive website back in 1995. Today, Decisive is the hub of a network of hundreds of organizations and media partners from every segment of the automotive industry—as well as mainstream and multicultural media outlets.
The Decisive network was built to connect the industry, its leaders, and advertising agencies directly with diverse audiences. Further, it was designed and developed specifically to save the industry millions of dollars by sparing each company the need to build a multicultural communications strategy for every new campaign. This is because Decisive Media already has an effective strategy in place of which they can take advantage.
Additionally, Decisive has developed a highly effective B2B content distribution platform, incorporating and informing hundreds of multicultural organizations, dealers, media, and sub-segments of the auto industry. Partnerships with NADA, AIADA, NAMAD, and a myriad of auto retail media outlets have helped establish trust among legions of dealers who use the Urban Wheel Awards vehicles of the year to drive traffic into their showrooms.
Because of this, it can ultimately be said while the recognition of the people and products is very important, another significant aspect of the Urban Wheel Awards lies in the engaging positive content the event engenders. The content generated as a result of this event communicates to the multicultural consumer the degree to which the automotive industry values their inclusion in a way even the glossiest award-winning advertisements could never convey.
And, just by being here tonight, you’re a huge part of that effort.
Thank You.
Randi PaytonPresident/CEODecisive Media, Inc.
THE URBAN WHEEL AWARDS DRIVE NEW MEDIA
®d EDECISIVThe BesT source for culTural and consumer news
m e d i a
The Official Multicultural Event of the North American International Auto Showwww.urbanwheelawards.com
4
January 12, 2014
NAIAS is Proud to Embrace Cultural Diversity
The 18th Annual Urban Wheel Awards is a celebration that embodies the very heartand soul of Detroit and the North American International Auto Show.
As chairman of the NAIAS, we are ready to welcome more than 5,000 international journalists, and some 30,000 suppliers, engineers, technicians, branding people and others who work in the auto industry from 25 countries around the world. And of course, 13,000 joyous Charity Preview fans who will be celebrating an already amazing week in Detroit, while raising over $4 million for children’s charities. When it’s all said and done, nearly 800,000 people will have visited the spectacular new Cobo Center – home ofarguably the top auto show in the world.
Like the fabulous vehicles at the North American International Auto Show, our industry is diverse – from the auto manufacturers right through to the new car dealers, located here in Detroit, and in thousands of communities across the nation.
Celebrating diversity and the accomplishments of those who have succeeded in one of the toughest industries in the world makes for a wonderful event.
I know that my fellow members of the Detroit Auto Dealers Association, and everyone connected with the NAIAS join me in congratulating the nominees that are recognized here this evening.
Sincerely,
Bob ShumanChairmanNorth American International Auto Show 2014
January 12, 2014
NAIAS is Proud to Embrace Cultural Diversity
The 18th Annual Urban Wheel Awards is a celebration that embodies the very heartand soul of Detroit and the North American International Auto Show.
As chairman of the NAIAS, we are ready to welcome more than 5,000 international journalists, and some 30,000 suppliers, engineers, technicians, branding people and others who work in the auto industry from 25 countries around the world. And of course, 13,000 joyous Charity Preview fans who will be celebrating an already amazing week in Detroit, while raising over $4 million for children’s charities. When it’s all said and done, nearly 800,000 people will have visited the spectacular new Cobo Center – home ofarguably the top auto show in the world.
Like the fabulous vehicles at the North American International Auto Show, our industry is diverse – from the auto manufacturers right through to the new car dealers, located here in Detroit, and in thousands of communities across the nation.
Celebrating diversity and the accomplishments of those who have succeeded in one of the toughest industries in the world makes for a wonderful event.
I know that my fellow members of the Detroit Auto Dealers Association, and everyone connected with the NAIAS join me in congratulating the nominees that are recognized here this evening.
Sincerely,
Bob ShumanChairmanNorth American International Auto Show 2014
January 12, 2014
NAIAS is Proud to Embrace Cultural Diversity
The 18th Annual Urban Wheel Awards is a celebration that embodies the very heartand soul of Detroit and the North American International Auto Show.
As chairman of the NAIAS, we are ready to welcome more than 5,000 international journalists, and some 30,000 suppliers, engineers, technicians, branding people and others who work in the auto industry from 25 countries around the world. And of course, 13,000 joyous Charity Preview fans who will be celebrating an already amazing week in Detroit, while raising over $4 million for children’s charities. When it’s all said and done, nearly 800,000 people will have visited the spectacular new Cobo Center – home ofarguably the top auto show in the world.
Like the fabulous vehicles at the North American International Auto Show, our industry is diverse – from the auto manufacturers right through to the new car dealers, located here in Detroit, and in thousands of communities across the nation.
Celebrating diversity and the accomplishments of those who have succeeded in one of the toughest industries in the world makes for a wonderful event.
I know that my fellow members of the Detroit Auto Dealers Association, and everyone connected with the NAIAS join me in congratulating the nominees that are recognized here this evening.
Sincerely,
Bob ShumanChairmanNorth American International Auto Show 2014
The Official Multicultural Event of the North American International Auto Show
5
Hyundai Motor America10550 Talbert Avenue, Fountain Valley, CA 92708TEL: 714-965-3000 FAX: FAX: 714-965-3149WEB: Hyundai.com
David L. Zuchowski President and CEO
January 12, 2014
Dear Friends and Colleagues,
It is my pleasure to welcome you to the 18th Annual Urban Wheel Awards!
Hyundai Motor America is excited to be a Platinum sponsor of the Urban Wheel Awards and to celebrate the importance of diversity and inclusion. Tonight we applaud and show appreciation for the many accomplishments of this evening’s Honorees.
We also thank Decisive Media and the Emerging Diversity Education Fund for their tireless efforts to produce the Urban Wheel Awards. We firmly support their mission to provide our youth with opportunities to earn scholarships, internships, and to be mentored by our colleagues from the automotive industry. We value our long term partnership and our common pursuit to encourage the growth of diversity.
At Hyundai, a key to our success is the innovative thinking of our employees, our dealers, and our vendor partners. From our redesigned product line-up to our Hyundai Assurance program, diversity and inclusion plays a major role in our achievements. That is why were thrilled to have partnered with Decisive Media in conducting a Facebook campaign to promote the 2014 People’s Urban Pick Vehicle of the Year Award and the Hyundai Sonata Sweepstakes. We trust you had an opportunity to vote for your favorite car and entered the sweepstakes.
On behalf of Hyundai, please join us in congratulating all of this evening’s Urban Wheel Award Honorees as well as the People’s Urban Pick Vehicle of the Year and the Hyundai Sonata Sweepstakes winner!
Sincerely,
David L. Zuchowski President and CEO Hyundai Motor America
The Official Multicultural Event of the North American International Auto Showwww.urbanwheelawards.com
6READY WHEN YOU ARE
www.HyundaiUSA.com/Diversity2013 Santa Fe FWD featured. Hyundai and Hyundai model names are registered trademarks of Hyundai Motor America. All rights reserved. ©2013 Hyundai Motor America.
The Hyundai Santa Fe looks stunning in your driveway. It’s just more comfortable taking you to your next adventure with the perfect balance of horsepower and fuel e�ciency.
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The Official Multicultural Event of the North American International Auto Show
7READY WHEN YOU ARE
www.HyundaiUSA.com/Diversity2013 Santa Fe FWD featured. Hyundai and Hyundai model names are registered trademarks of Hyundai Motor America. All rights reserved. ©2013 Hyundai Motor America.
The Hyundai Santa Fe looks stunning in your driveway. It’s just more comfortable taking you to your next adventure with the perfect balance of horsepower and fuel e�ciency.
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The Official Multicultural Event of the North American International Auto Showwww.urbanwheelawards.com
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In order to remain a champ, you have to switch your style up.
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The Official Multicultural Event of the North American International Auto Showwww.urbanwheelawards.com
10
Congratulations to the 18th Annual Urban Wheel Awards
& 2014 Award Recipients
a message from
MAYOR MIKE DUGGAN
The Official Multicultural Event of the North American International Auto Show
11
COMPACT PARTNERS
GIFT BAG PARTNER
PATRON PARTNER
PREMIERE PARTNERS
FRIENDS OF URBAN WHEEL AWARDS
Kia Oval Logo 4/C - Large
EXCLUSIVE AFTERGLOW PARTNER
EXCLUSIVE SOCIAL MEDIA CAFE PARTNER
EXCLUSIVE VIP RECEPTION PARTNER
thank you partners
The Official Multicultural Event of the North American International Auto Showwww.urbanwheelawards.com
12
The Official Multicultural Event of the North American International Auto Show
13
January 12, 2014
On behalf of the National Automobile Dealers Association, it is my great pleasure to congratulate Dorian Boyland, Manuel Gonzalez and Rahim Hassanally on their well-deserved Minority Dealer of the Year awards. The broad diversity of America’s franchised new-car dealers is one of our industry’s greatest strengths. As the ranks of woman and minority dealers grow, NADA is proud to help them – and all dealers – succeed.
As we continue to lead our country’s economic recovery, the future looks bright. We wish all dealers the very best in the coming year.
Sincerely,
David Westcott Chairman
January 12, 2014
On behalf of the National Automobile Dealers Association, it is my great pleasure to congratulate Dorian Boyland, Manuel Gonzalez and Rahim Hassanally on their well-deserved Minority Dealer of the Year awards. The broad diversity of America’s franchised new-car dealers is one of our industry’s greatest strengths. As the ranks of woman and minority dealers grow, NADA is proud to help them – and all dealers – succeed.
As we continue to lead our country’s economic recovery, the future looks bright. We wish all dealers the very best in the coming year.
Sincerely,
David Westcott Chairman
January 12, 2014
On behalf of the National Automobile Dealers Association, it is my great pleasure to congratulate Dorian Boyland, Manuel Gonzalez and Rahim Hassanally on their well-deserved Minority Dealer of the Year awards. The broad diversity of America’s franchised new-car dealers is one of our industry’s greatest strengths. As the ranks of woman and minority dealers grow, NADA is proud to help them – and all dealers – succeed.
As we continue to lead our country’s economic recovery, the future looks bright. We wish all dealers the very best in the coming year.
Sincerely,
David Westcott Chairman
The Official Multicultural Event of the North American International Auto Showwww.urbanwheelawards.com
14 HISTORY OF THE URBAN WHEEL AWARDSFounded as the Golden Wheel Awards in 1997, the Urban Wheel Awards were developed to recognize and honor
diversity in the auto industry. Some 350 people braved a major snowstorm to attend the first program, held on Jan. 9, 1997, at the Renaissance Club in downtown Detroit.
The Golden Wheel Awards were renamed the Urban Wheel Awards on Jan. 7, 1999, to better reflect the mission and purpose of Decisive Media (formerly On Wheels, Incorporated). Over the years, the venues have changed to accommodate ever increasing audiences, and categories have been added to reflect progress in diversity.
2013 – SEVENTEENTH ANNUAL URBAN WHEEL AWARDSHonoring Women in the Automotive IndustrySunday, January 13, 2013 – Sound Board, MotorCity Casino HotelCo-Hosts Edward James Olmos, Actor, Producer, Director, and Community Activist & Niecy Nash, Comedian & ActressCelebrity Presenters Vickie Winans, National and International Gospel Re-cording Artist; K’Jon,National and International Urban Recording Artist; L. J. Reynolds & Martha Reeves,National and International R&B Recording Artists
2012 – SIXTEENTH ANNUAL URBAN WHEEL AWARDS16 Years of Emerging Diversity in the Automotive IndustrySunday, January 8, 2012 – Sound Board, MotorCity Casino HotelCo-Hosts Phylicia Rashad, Award Winning Actress & John Quiñones, Emmy Award Winning ABC News AnchorCelebrity Presenters Debbi Morgan, Film & TV Actress; Gina Hiraizumi, Actress/Recording Artist
2011 - FIFTEENTH ANNUAL URBAN WHEEL AWARDS Celebrating 15 Years of Emerging Diversity in the Auto IndustrySunday, January 9, 2011 – Sound Board, MotorCity Casino HotelHost Jamal Simmons, CBS News AnalystCelebrity Presenters K’Jon, National Recording Artist; Dwele, National Recording Artist
2010 – FOURTEENTH ANNUAL URBAN WHEEL AWARDS Stimulating Minority Business DevelopmentTuesday, January 12, 2010 – Sound Board, MotorCity Casino HotelHost LisaRaye, actressNational and International Urban Recording Artist, K’Jon, presented and performed
2009 - THIRTEENTH ANNUAL URBAN WHEEL AWARDSFashion, Stars, and CarsTuesday, January 13, 2009 – Detroit Opera HouseCo-hosts Tony Plana, Actor & Sheryl Lee Ralph, ActressCelebrity Presenters: Kevon Edmonds and KEM, NationalR&B Recording Artists; Henry Cho, National Stand Up Comedian
2008 - TWELFTH ANNUAL URBAN WHEEL AWARDS Fashion, Stars, and CarsTuesday, January 15, 2008 – Detroit’s Fox TheaterCo-hosts Rozie Perez, Actress & Kevin Frazier, Host, The InsiderCelebrity Presenters Musiq Soulchild, Grammy Nominated Neo SoulBalladeer; Funkmaster Flex, NY Radio Personality; Tyson Beckford, SuperModel, and MTV’s Sway
The 2008 UWA program book made its digital debut and won the Content-Wise Magnum Opus Award. ContentWise stated: “The innovative use of an electronic format helps extend the impact of a publication that people traditionally consult for one night then put in an album or even throw away.”
2007 – ELEVENTH ANNUAL URBAN WHEEL AWARDSMulticultural Diversity in the Auto IndustryTuesday, January 9, 2007 – Orchestra Hall at the Max M. Fisher Music CenterCo-Hosts Vivica A. Fox, Actress & Alex Raymundo, ActorCelebrity Presenters Tommy Davidson, Actor/Comedian & Brian Tee, Actor
2006 – TENTH ANNUAL URBAN WHEEL AWARDSTuesday, January 10, 2006 – Orchestra Hall at the Max M. Fisher Music CenterHost Sinbad, Actor/ComedianCelebrity Presenters Vivica A. Fox, Actress, & Bokeem Woodbine, Actor
2005 – NINTH ANNUAL URBAN WHEEL AWARDSTuesday, January 11, 2005 – Orchestra Hall at the Max M. Fisher Music CenterHost Sinbad, Actor/Comedian
2004 – EIGHTH ANNUAL URBAN WHEEL AWARDSTuesday, January 6, 2004 – Orchestra Hall at the Max M. Fisher Music CenterHost Robert Townsend, Actor/Writer/Producer/Director
2003 – SEVENTH ANNUAL URBAN WHEEL AWARDSTuesday, January 7, 2003 – Detroit Institute of Arts MuseumHosts Cathy Hughes, CEO Radio One & Alex Reymundo, Comedian
2002 – SIXTH ANNUAL URBAN WHEEL AWARDSThursday, January 10, 2002 – Detroit Institute Of Arts MuseumHosts Judge Greg Mathis From “Judge Mathis,” The Nationally SyndicatedReality-Based Court Show & Yolanda Nava, Author Of “It’s AllIn The Frijoles” And An Emmy Award-Winning Television BroadcastJournalist
2001 – FIFTH ANNUAL URBAN WHEEL AWARDSThursday, January 11, 2001 Charles H. Wright Museum of African American History
2000 – FOURTH ANNUAL URBAN WHEEL AWARDSThursday, January 13, 2000 Charles H. Wright Museum of African American History
1999 – THIRD ANNUAL URBAN WHEEL AWARDSThursday, January 7, 1999 Charles H. Wright Museum of African American History
1998 – SECOND GOLDEN WHEEL AWARDSThursday, January 8, 1998 Charles H. Wright Museum of African American History
1997 – GOLDEN WHEEL AWARDSRenaissance Club
The Official Multicultural Event of the North American International Auto Show
15
©2014 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT, Mopar and the Pentastar logo are registered trademarks of Chrysler Group LLC. FIAT is a registered trademark of Fiat Group Marketing & Corporate Communications S.p.A., used under license by Chrysler Group LLC.
AS AMERICAN AS DETROIT;AS DIVERSE
AS AMERICA.
w w w . c h r y s l e r g r o u p l l c . c o m
At Chrysler Group, our suppliers, dealers and employees are as diverse as America. They represent a community of which people like you and me are proud to be a part. Each one of our vehicles embodies their ingenuity and quality promise to you. We thank you for allowing us to embrace diversity as one of our main drivers.
HISTORY OF THE URBAN WHEEL AWARDS
The Official Multicultural Event of the North American International Auto Showwww.urbanwheelawards.com
16
Co-Host..............................................................................Morris Chestnut, Actor, Best Man HolidayCo-Host..............................................................................Maria Costa, Actor, Comedian and WriterToyota VIP Reception ...................................................Music by Rayse Biggs QuartetWelcome to Detroit .....................................................Mayor Mike Duggan, City of DetroitWelcome to Auto Show ...............................................Bob Shuman, Chairman, NAIASHyundai’s CEO Welcome ...................................................David L. Zuchowski, President and CEO, Hyundai Motor AmericaSpecial Presentation ............................................................Urban Vehicle People’s Choice Award
Dealers of the YearAfrican-American Dealer of the Year AwardHispanic Dealer of the Year AwardAsian Dealer of the Year Award
Suppliers of the YearAfrican-American Supplier of the Year AwardHispanic Supplier of the Year AwardAsian Supplier of the Year Award
Musical Performance: New Single “The Man” ............by K’Jon, Recording Artist
Pioneer of the Year AwardCompany of the Year AwardUrban Green Car of the Year AwardUrban Car of the Year AwardUrban Truck of the Year Award
Closing Remarks .............................................................. Randi Payton, Publisher, President & CEO – Decisive Media
Chevrolet Afterglow ..................................................... Music Performance
18TH ANNUAL URBAN WHEEL AWARDS“Paving the Path to Global Diversity”
Program
Awards
Intermission
Urban Vehicle People’s Choice Award
The Official Multicultural Event of the North American International Auto Show
17
Morris Chestnut is in high demand for leading roles in major motion pictures, having starred in films such as “Think Like A Man” (Kevin Hart), “Not Easily Broken” (Taraji Hen-son), “The Game Plan” (Dwayne “The Rock” Johnson) and “Ladder 49” (with John Travolta and Joaquin Phoenix).
Born in Cerritos, California, the athletic actor grew up playing sports and attended college at Cal State Los Angeles before entering the film business in 1990 with a small role in “Freddy’s Nightmares.” This led him to a memorable co-starring role as high school football player, Ricky Baker, in director John Singleton’s acclaimed “Boyz n the Hood,” a part that brought the actor into mainstream Hollywood stardom.
Among his many credits are the films “The Cave,” “Ana-
condas: The Hunt for the Blood Orchid,” “Like Mike,” “The Last Boy Scout,” “Under Siege 2: Dark Territory,” “G.I. Jane,” “The Best Man,” “The Brothers,” “Breaking All the Rules,” “Confidence,” “Two Can Play That Game,” “G.I. Jane,” “Under Siege 2: Dark Territory,” and “The Inkwell.”
Recent theatrical releases for Morris Chestnut include “Identity Thief” (Melissa McCarthy and Jason Batemen) and “The Call” (Halle Berry). His current theatrical release in-cludes the highly anticipated sequel to his starring role in “The Best Man” entitled “The Best Man Holiday.” Television-wise he stars in the recent and upcoming season of Showtime’s critically-acclaimed “Nurse Jackie.”
He has also appeared on numerous television series such as “American Horror Story,” “V,” and “C-16: FBI.”
Morris Chestnut
Maria CostaMaria Costa is an actress/comedian and writer and is cur-
rently touring throughout the U.S. packing houses with her unique brand of “sexy, funny, brilliant” comedy.
Costa’s new comedy special film, Viva America is a 2013 Imagen Award Nominee for excellence in Latino Film and TV alongside other nominees like ABC’s Grey’s Anatomy and NBC’s The Voice.
The Detroit Entertainment Commission has Costa set to receive a star on its Detroit Walk to Fame in 2014. Milestone achievements include her popular role as Valerie on ABC’s
Ugly Betty, her role in Universal Remote (currently airing on Showtime), guest roles on Lifetime’s “Strong Medicine” and CBS’s Joan of Arcadia, and series regular roles in such series as ABC’s Dangerous Minds and BRAVO’S The It Factor LA.
She is an Alma Award nominated actress in the category of Best Actress in a Dramatic Series and is the winner of a Nosotros Golden Eagle Award, a Screen Actors Guild Hispanic Heritage Honor for her work in media.
Maria Costa is a Detroit talent making her mark in enter-tainment on a worldwide platform
Your Hosts For The Evening
MORRIS CHESTNUT& MARIA COSTA
The Official Multicultural Event of the North American International Auto Showwww.urbanwheelawards.com
18PRESENTERS
SPECIAL PERFORMANCES
TV20, ReporterKristin Pierce Nilda Thomas
Director of MembershipMichigan Hispanic Chamber
of Commerce
WXYZ Channel 7 Anchor
Trumpeter ExtraordinaireRayse Biggs Quartet
Chairman, NADADavid Westcott
President, NAMADDamon Lester
New Destiny Christian FellowshipPastor Horace Sheffield
Associate Publisher/EditorDecisive Latino
Valerie Menard
R&B Singer National and International Recording Artist
DweleR&B SingerJai Fears
National & International Recording Artist
K’Jon
Toyota VIP Reception Awards Show
Radio PersonalityPraise 102.7 FM--Detroit &
Soul 106.3 FM--Chicago
Don “The Car Man” HoustonCarolyn Clifford
Candice Ghant
The Official Multicultural Event of the North American International Auto Show
19
GREEN STILL MEANS GO.
©2014 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.
BMW is proud to have the BMW i3 as the Urban Wheel Green Car of the Year!
We didn’t set out to build just another electric car, we set out to build the Ultimate Driving Machine.® And we did just that with the all-electric BMW i3 and plug-in hybrid BMW i8. With sustainability at the very forefront, BMW i aims to take driving to a whole new dimension where the production process and lifecycle of vehicles are just as important as the driving experience. Hold tight, because where we’re going, there’s no looking back.
BMW i
2014 AWARD WINNERS
2014 Urban TrUck of The Year rUnners-Up
Urban Truck of the Year - 2014 CHEVROLET SILVERADO
LAND ROVER RANGE ROVER SPORT
2014 Urban car of The Year rUnners-Up
Urban Car of the Year - 2014 MERCEDES-BENZ CLA “The Mercedes-Benz CLA-Class sedan lowers the price of a Mercedes towards a new demographic. But this is more than just an affordable Mercedes-Benz. It’s the real thing. Pairing a plenty stout engine with good handling this Mercedes-Benz will continue to bring a whole new crop of buyers to the fold long after current Mercedes customers have turned to dust.” — Mark Elias, Leftlane News
chevrolet impala toyota corolla
2014 Urban Green Vehicle of The Year rUnners-Up
“The BMW i3 is a serious effort to infuse a premium brand with a “green” heritage. The BMW i3 is as stylish as it is environment-friendly and high-tech.” — Christopher Jackson, UWA Juror and Freelance Automotive Reviewer
Urban Green Vehicle of the Year - 2014 BMW i3
HONDA ACCORD HYBRIDCADILLAC ELR
HYUNDAI SANTA FE
“The new Chevrolet Silverado’s exterior lines are cleaner and squarer, and set off by just the right amount of tasteful bling. An absolutely beautiful truck, the Silverado’s also undergone a host of structural upgrades, making it even more robust. Further, it can be fitted with three engines, including a new, remarkably efficient 4.3-liter V6 with 285 horses.” — Mary Chapman, Freelance Automotive Reviewer
2014 AWARD WINNERS
Suppliers of the Year
Asian Supplier of the Year
African-American Supplier of the Year
Hispanic Supplier of the Year
Leon C. RichardsonPresident & CEO, Chemicomays
Pioneer of the Year
Dorian BoylandPresident, BoylandAuto Group
Company of the Year
Dealers of the YearAfrican-American Dealer of the Year
Manuel A. GonzalezPresident, SterlingAuto Group
Hispanic Dealer of the Year
Rahim HassanallyPresident, MomentumAuto Group
Asian Dealer of the Year
Sales & Marketing
Manuel GonzalezPresident
Sterling Auto GroupBryan, Texas
General Motors Minority Dealers Association294�� Sout��eld �oad, Suite 2�0
Sout��eld, �i��igan 480��(248) 552-9040
www.gmmda.org
The General Motors Minority Dealers Association congratulates one of its distinguished members on his exceptional accomplishmentsand contributions to the automotive industry.
The Strength of the Retail Auto Industry Rests on the Diverse and Varied Experiences
and Talents of its Members.
The National Automobile Dealers Association Congratulates the Finalists for the 2014 Dealer of the Year
Dorian BoylandBoyland Automotive Group
Orlando, Florida
Manuel GonzalezSterling Auto Group
Bryan, Texas
Rahim HassanallyMomentum Auto Group
Fairfi eld, California
We’re Looking Forward to a Great 2014 North American International Auto Show!
Bill Perkins President,Bill Perkins Automotive Group
At Ally, our entire foundation is built on the desire to help you take your success to the next level. Whether that’s expanding on your own or helping others grow, we’re here to support you in every way we can. Hear the rest of Bill’s story at ally.com/dealer, scan the QR code or contact an Ally Account Executive.
©2014 Ally Financial. All rights reserved.
“
Bill’s story ...I’M PROUD THAT I’VE HELPED PEOPLE FROM MY ORGANIZATION GET THEIR OWN STORES.”
AA101304_UWA_BP_F1.indd 1 12/23/13 1:46 PM
Bill Perkins President,Bill Perkins Automotive Group
At Ally, our entire foundation is built on the desire to help you take your success to the next level. Whether that’s expanding on your own or helping others grow, we’re here to support you in every way we can. Hear the rest of Bill’s story at ally.com/dealer, scan the QR code or contact an Ally Account Executive.
©2014 Ally Financial. All rights reserved.
“
Bill’s story ...I’M PROUD THAT I’VE HELPED PEOPLE FROM MY ORGANIZATION GET THEIR OWN STORES.”
AA101304_UWA_BP_F1.indd 1 12/23/13 1:46 PM
Dorian Boyland Boyland Auto Group
Manuel A. Gonzalez Sterling Auto Group
Rahim HassanallyMomentum Auto Group
Congratulations to the recipients of the 2014 Urban Wheel Awards.
©2014 ADP Dealer Services, Inc. / The ADP logo is a registered trademark of ADP, Inc. / 888.424.6342 / adpdealerservices.com
Rahim HassanallyMomentum Auto Group
Fairfield, CA
Manuel GonzalezSterling Auto Group
Bryan, Texas
Dorian Boyland Boyland Auto Group
Orlando, Florida
At ADP, we respect and embrace the diversity of our associates, clients, and business partners, and we honor these individuals who will be recognized at the 18th Annual Urban Wheel Awards.
ADP’s Minority Dealer Relations Team is committed and empowered to help minority dealers be successful, so you don’t have to face dealership challenges alone. For assistance, or to learn more, call 847.485.4390
ADP CLIENT
Se muestra con características opcionales. *Consumo estimado por EPA de hasta 25 mpg en ciudad/37 en carretera/29 combinado, 1.6L manual. El millaje real puede variar. ** Sólo maniobras de estacionamiento en paralelo con Asistencia Activa para Estacionar.
Bleed 8.25.”x 10.75”Trim 8” x 10.5” H
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Su motor EcoBoost® con impresionante rendimiento en combustible* y la Asistencia Activa para Estacionar**, te hará pensar cómo sería todo, si todo fuera como un Ford.
Tell us how everything else would be, if everything were like a Ford at #SiTodoFueraComoUnFord
FORD FUSION. es.ford.com
Manuel Gonzalez Sterling Auto Group2014 Dealer of the Year
We commend you on your recognition.
The automotive market is far from ethnically homogenous. One-size-fits all messaging doesn’t work. IHS Automotive recognizes that these diverse ethnic markets make up a significant portion of the country’s buying power.
Built from two independent sources, IHS Automotive’s ethnicity data is the most complete and accurate in the industry, enabling you to confidently:
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Call +1 248 728 8394 today to gain market share and increase return on investment by tapping into those ethnic groups with the highest levels of purchasing power including African Americans, Hispanics, and Asians.
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We understand chemistry. We love chemistry. We are a chemical management company with the expertise and resources to take the worry and complexity out of handling chemicals. We do it safely,
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ChemicoMays delivers chemical management solutions for customers across multiple industries on a global scale. We understand the difficult and sometimes confusing processes that must happen to effectively manage chemicals. Contact us and let our team show you how effective chemical
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WE KNOW CHEMICALS
1Parking aid/convenience feature. Cannot completely eliminate blind spots or warn of moving objects. May not detect every object. Always check surroundings before moving vehicle. Not a substitute for proper backing procedures. Always turn to check what is behind you before backing up. Ward’s Large Cross/Utility Market Segmentation. MY14 Pathfinder vs. 2013 and 2014 Large Cross/Utility Class. 2Tri-zone operation requires compatible auxiliary media system. See Owner’s Manual for details. 3Ward’s Large Cross/Utility segment. ’14 Pathfinder vs. ’13 and ‘14 competitors. ’14 Pathfinder 2WD EPA fuel economy estimate 20 city and 26 highway MPG. Actual mileage may vary with driving conditions—use for comparison purposes only. 4Ward’s Large Cross/Utility Market Segmentation. MY14 Pathfinder vs. 2013 and 2014 Large Cross/Utility Class. Excludes cargo space. ©2013-2014 Nissan North America, Inc.
2014 NISSAN PATHFINDER®
Introducing the 2014 Nissan Pathfinder, the Next Gen SUV your family will love and your neighbors will envy. It has a class-exclusive Around View® Monitor1 that uses four cameras to help you park, and a tri-zone entertainment system2 that allows each person to watch or listen to anything they want. Combine that with Best-In-Class 26 MPG HWY3 and a spacious cabin that comfortably seats seven, and you’ll have the sharpest ride on the block. It’s our most innovative Pathfinder ever.
SURPASS THE JONESES.
DIGITAL SUBSCRIPTIONS AVAILABLE AT:
WWW.DECISIVEMAGAZINES.COM
Summer 2013
®d EDECISIVThe Best Source for Cultural and Consumer NewsLatino
We Drive:
Tips for Becoming A Vegetarian
Is It Time To Invest InPrecious Metals?
Long-term Vehicle Review:2014 Nissan Versa Note
We Salute
Advocate Extraordinaire!
> 2014 Corvette Stingray > 2014 Fiat 500L > 2014 Lexus IS
and more …
Eva Longoria
Get Your Subscription to Decisive Digital at www.decisivelatino.com
2014 Truck Guide
The Newest and Most Capable Pickups and SUVs
TOYOTA TUNDRA
Hispanic Heritage Issue
Fall 2013
®d EDECISIVThe Best Source for Cultural and Consumer NewsLatino
We Drive:
Time to Vote
Compute This!
The Dream Team
> 2014 Kia Soul > 2014 Jeep Cherokee
> 2014 Mitsubishi Outlander and more …
2014 New Car Guide
Get Your Subscription to Decisive Digital at www.decisivelatino.com
What Gadgets Can You Live With and Without?
Meet Nissan’s New Latino Execs
2014 Urban Wheel Awards Introduce the People’s Choice
Tips for a Career in STEM
Technology Issue
2014 Corvette Stingray
®d EDECISIVTHE BEST SOURCE FOR CULTURAL AND CONSUMER NEWS
Get Your Subscription to Decisive Digital at www.DecisiveMagazine.com
Fall Issue
Also Inside:
in The Best Man HolidayMorris Chestnut's A Roaring Fire
2014 New Car Buyer's GuideThe Year's Best Cars,
Trucks, and SUVs
2014's Urban Automobiles of The Year Finalists > The Smart Watch Is Finally Here
> Golden Holiday Gift Shopping Tips> African-American Jewelry Designers> How To Find Last Minute Cruise Deals
PLUS:
For The Holidays:
Win A 2014 Hyundai Sonata!
In The Urban Wheel Awards People's Choice Sweepstakes (Page 29)
®d EDECISIVTHE BEST SOURCE FOR CULTURAL AND CONSUMER NEWS
Get Your Subscription to Decisive Digital at www.DecisiveMagazine.com
Summer Issue
Also Inside:
In Long Walk to Freedom
Idris Elba Is Nelson
Mandela
Will The First Black Female
NASCAR Driver Be
Park Hyatt Aviara Resort And The 2013 Mercedes-Benz SL550
> Bugatti Veyron > Cadillac CTS-V Wagon
> The Best Affordable Cars
> Warm Weather Fitness> Road Trip Planning
> Backyard Entertaining> Keeping Teen Drivers Safe
Dystany Spurlock?
We Drive:
The Best Summer Tips For:
DECISIVE MEDIAThe Best Source for Cultural and Consumer News
d EDECISIV®
The Best Source for Cultural and Consumer News
Spring 2010Latino
¡Buen Viaje!We pick the top five Latino friendly destinations including Frida Kahlo’s Mexico City.
> A skincare regimen for a healthy glow on the road. (p.3)
> How to prepare your finances before
you travel. (p.4)> Tips to keep fit while
on vacation. (p.5)
our experts show you:
A Newspaper-Delivered Consumer Publication
DECISIVE Media is a comprehensive multimedia platform, the aim of which is to provide culturally relevant news and information to minority consumers to help them make purchasing decisions on products and services. DECISIVE also helps companies reach this growing market with multiple marketing and public relations tools.
DECISIVE Media incorporates a variety of communication methods: targeted lists, national print, online digital and mobile magazines, e-newsletters, an interactive Website, social media, and video content. Areas of coverage include products and services, autos, travel, business, entertainment, health, green, household, pets, fitness, and food.
The magazines accomplish this with how-to articles, purchasing tips, and product comparisons. Most of the content is generated from independent experts in various fields of endeavor who provide advice, opinions, blogs, interviews, and columns to help consumers make smart decisions. DECISIVE also makes it easier for consumers to shop for vehicles at local dealerships, buy auto parts and accessories, view video content and ads, and connect with experts in the various categories.
DECISIVE Magazines are published quarterly and titles include DECISIVE, DECISIVE Latino, DECISIVE Auto, and DECISIVE Auto Latino.
DECISIVE Mobile editions are available for current and back issues on iPhone, iPad, WeTab, Android, and other web-based devices.
DECISIVE’S Website serves as a consumer news hub and provides daily content to major multicultural social networking, news sites and search engines––as well as our network of Web partners and minority newspapers.
The ultimate goal of DECISIVE Media is to enable readers to be more “decisive” during these uncertain economic times. 301-850-2858 • www.decisivemagazine.com • www.decisivelatino.com
®d EDECISIVThe BesT source for culTural and consumer news
m e d i a
www.decisivemagazine.com
KMD13-1358-06 Urban Wheels Print Ad_r1.indd
Job: KMD13-1358-06Client: Kia Motors AmericaMedia Type: Print AdPubs: Urban Wheels
Saved at: 12-11-2013 11:03 AMfrom: labLA_05by: robert_lujanprinted at: None
Materials Due: 12/13Insertion Date: TBDNotes: None
Links: 15KK900-001-A-3_280dm-2.tif (CMYK; 888 ppi; 33.77%), 1. 3D Symbolmark_Red.eps (9.67%) Fonts: Minion Pro (Regular), KIAOTF (Medium, Bold, Light)
Bleed: 8.25” x 10.75”Trim: 8” x 10.5”Live: 7.5” x 10”Color Profile: Print PS CMS (None)Version: InDesign CS6 8.0Inks: Cyan, Magenta, Yellow, Black
ProofreaderProject Mgr.Production Mgr.Art BuyerCopywriterArt Dir.Creative Dir.Account Mgr.Client
Megan RhodesKemit RayVince ArriolaAndrea Mariashnot providednot providedRich PassWeina CaiKia Motors America
Meredith Walsh, Director of Print Services 310-445-5242
Vince Arriola, Production Manager 310-445-5273
Nita Smith, Project Manager 310-445-5244
Jeff Grant - Studio Contact 424-204-7231
1Round
Job Description: Approvals: Contact Information: Mechanical Specifications (HxW):
909 N. Sepulveda Blvd. Suite 700 El Segundo, CA 90245 dng.com
kia.com/K900
Breathing new life into luxury. The K900.
2015 K900 expected Spring 2014. Initially only available in select markets with limited availability. 2015 K900 V8 prototype shown with optional features. Not all features are available on all trim levels.
Over time, we’ve been led to believe that luxury is synonymous with legacy and heritage. While we respect the past, we’re more focused on the future—one that’s innovative and progressive. We believe that luxury should not be defined by where it came from, but rather what it is. A luxury sedan is made from the finest materials available and comes equipped with the most advanced onboard technology. It is the perfect combination of power and performance, designed to instill a sense of exhilaration and confidence. While some may still be convinced that history is what makes a luxury sedan, we invite you to come to your own conclusion. Introducing the K900, from Kia. It challenges everything.TM Experience it for yourself at kia.com/K900.
S:7.5”S:10”
T:8”T:10.5”
B:8.25”B:10.75”
Honda would like to salute Urban Wheel Awards and Decisive Media who give honor to those industry professionals who are not afraid to kick out the ladder and pursue that which they never imagined they could achieve.
To learn more about Honda philosophy in action visit dreams.honda.com
Kick Out the LadderWhat happens when we set goals that seem unreachable?
At Honda, we believe that once a goal has
been reached it is time to “kick out the
ladder,” and push yourself to go beyond your
perceived limits.
Does it motivate us to push the limits?
OCA_KickOutLadder__halfPg_AD_UrbanWheel.indd 1 12/6/2012 9:48:32 AM
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05272013.HOH.Time Magazine PSA Final.ai.ps.pdf 1 6/12/13 2:36 PM
Big Enough to Meet All Your Facility Maintenance Supply Needs
Your Industry Supplier of Paper Products, Plastic Trash Liners, Cleaning Equipment, Restroom Chemicals & ALL YOUR FACILITY & MRO SUPPLY NEEDS.
EMPLOYEE TRAINING ON EQUIPMENT AND CHEMICALS EMERGENCY DELIVERIES AVAILABLE DISTRIBUTOR OF GREEN CERTIFIED PRODUCTS SERVING THE METRO DETROIT AREA FOR 50+ years
Alex wanted a cure. And every cup gets us a sip closer.Volvo is the founding sponsor of Alex’s Lemonade Stand, started by a little girl named Alex Scott who, even though she was losing her battle against cancer, wanted to raise research money to help other kids win theirs. Help make Alex’s dream come true. Go to AlexsLemonade.org and fi nd out how you can help.
volvocars.com/usAlexsLemonade.org
FOUNDATION FOR CHILDHOOD CANCER
VLVCORP3304 2013 Urban Wheel Award Ad_v1a 8.25" x 4.875"8" x 4.625"
7.5" x 4.125"
BKing
4C
2013 Urban Wheel Award Ad
JAbramsVicki Shaughnessy 617.587.8895
100%Decisive Media
VLVCORP3304 Date: 11/27/13 Version: 1a Page: 1
The 17th Annual Urban Wheel Awards was held on Sunday, January 13, 2013 in the Sound Board Theater, at the MotorCity Casino Hotel in Detroit. Hosted by by award-winning actors Edward James Olmos and Niecy Nash, the event honored the contributions of women in the automotive industry in management, manufacturing, engineering, design, marketing, human resources, and communications, as well as other segments of the industry. Companies dedicated to the development and advancement of women in the auto industry were also recognized.
"Our mission is to ensure efforts in all aspects of diversity are honored and rewarded with the Urban Wheel Awards. For seventeen years, this has been the only event held during the NAIAS promoting
and celebrating diversity and inclusion in the auto industry. We were extremely honored to dedicate the 2013 event to women in recogni-tion of their significant accomplishments and successes in the automotive industry.” says Randi Payton, UWA founder.
Proceeds from the UWA support the Emerging Diversity Education Fund to provide scholarships, internships, and mentoring support for ethnic minority college students pursuing careers in communications and the auto industry.
In addition to the women honored, the Cadillac ATS was named Urban Car of The Year, the Ram 1500 was named Urban Truck of The Year, and the Tesla Model S was named Urban Green Vehicle of the Year.
17th Annual Urban Wheel Awards:HONORING WOMEN IN THE AUTO INDUSTRY
LOOKING BACK
Pioneer of the Year:Jenell R. RossPresident, Bob Ross Auto Group —Centerville, Ohio
Lifetime Achievement Award: Kathy JacksonLegendary Automotive Journalist
Toyota Motor Sales, Progress in Women’s Dealership Diversity: Alva MasonManager, Strategic Dealer Representation & Community Relations
Chrysler Group LLC, Progress in Human Resources:Georgette Borrego-DulworthDirector, Talent Acquisition and Global Diversity
Toyota Motor Engineering & Manufacturing North America, Inc. (TEMA), Progress in Women’s Supplier Development:Adrienne C. TrimbleProject General Manager, Corporate Diversity & Inclusion
General Motors, Progress in Community Service Initiatives to Women: Vivian PickardPresident, General Motors Foundation & Director, Corporate Relations, General Motors Company
Designer of the Year:Crystal WindhamDirector of DesignGM North American Passenger Car Interiors
Executive of the Year: Alicia Boler-DavisVice President of Global Quality and U.S. Customer ExperienceGeneral Motors Company
Hispanic Dealer of The Year: Evelyn ChatelFreedom Auto Group
African-American Dealer of The Year: Gail Burrus Martin CEO, Martin Management Group
Asian Dealer of The Year: Lori Lum ToyookaPresident And General Manager, Lum’s Auto Center
Hispanic Supplier of the Year: Dolores M. RodriguezPresident, Whisper Creative Products, Inc.
Native-American Supplier of the Year: Andra RushPresident, The Rush Group
39
The Official Multicultural Event of the North American International Auto Showwww.urbanwheelawards.com
40
To see video highlights of the show, Websites of sponsors and advertisers,
and subscribe to the free digital 18th Annual Urban Wheel Awards Program Book, please
visit www.urbanwheelawards.com
VISIT THE ALL-NEW DECISIVEMAGAZINE.COM
DECISIVELATINO.COMThe following is a special acknowledgment of the many people and companies who have helped to make this event possible. It is with sincere gratitude we thank
them for their selfless contributions. From the 18th Annual Urban Wheel Awards family, we wish to acknowledge the following circle of friends, experts and staff:
STAFFJoyce Gates, Director
Lyndon Conrad Bell, Editor-In-Chief and 2014 Script WriterValerie Menard, Associate Publisher/Editor. Decisive Latino
Mary Chapman, Editor at LargeKaren Payton, Sales Director
Leonard Corbin, National Account Manager & Vehicle Logistics Director
Tamika Brown, Sponsorship & Marketing DirectorChristopher Jackson, Road Test Editor
Thuan Ngo, Web DevelopmentDamon Redmond, Business Manager
Fran Sherman, Program Book DesignerEric Null, Assistant Program Book Designer
Kenneth A. Sprang, Attorney, Cicero, Mehta & Sprang, LLP
SPECIAL ACKNOWLEDGEMENTS
Randi Payton, CEO & President Rosiland Triche’ Roberts, Executive Producer
TEAM OF EXPERTSMarjorie Staten — Public
Relations DirectorMatt Lee — Public Relations CoordinatorSimon Stewart — Graphics Art DesignerTaylor McEwen — Executive Assistant to
CEO & PresidentDee Suber — Executive Assistant to
Executive ProducerDeniera Davis — Ticket Director and
VIP/Sponsor RegistrationLatoya Flint — Ticket Director AssistantJudith Lake — Ticket Director Assistant
Angelique Peterson Mayberry — Ticket Director Assistant
Martin Staten — Program Book Sales
Tepel Brothers PrintingAllegra Print and Imaging
Display GroupRayse Biggs Quartet — V.I.P.
Reception EntertainmentMelvin Forbes
Monica Morgan — PhotographerWayne Norman — PhotographerRobert Patrick & Company —
Accounting and CFO ConsultingRonnie Ware — Business Advisor
Gary Murray — Business ConsultantUnique Expressions
Urban Wheel Awards 2014 PresentersUrban Wheel Awards 2014 Volunteers
CONTRIBUTING PATRON SPONSORS Triche’ Entertainment Enterprise - www.tricheagency.com
Monica Morgan PhotographyWayne Norman Photography
Program Cover Art By: Simon Stewart ( @SimStyles ) for Spitfire Graphics Company 888-734-5551
The Official Multicultural Event of the North American International Auto Show
Subaru is a proud supporter of the 2014 Urban Wheel Award Honorees, helping
to bridgecommunication between cultures. A Subaru with Symmetrical All-Wheel
Drive gives you control and confidence on the roads that bring us together.
Love. It’s what makes a Subaru, a Subaru.
†MSRP excludes destination and delivery charges, tax, title and registration fees. Dealer sets actual price. 2014 Subaru Forester 2.0XT Touring shown has an MSRP of $35,395.
Every road is an opportunity to learn more about the world.
2014 Subaru Forester® 2.0XT. Learn more at subaru.com
Urban Wheel Awards Ad.indd 1 12/23/13 11:52 AM
CONTRIBUTING PATRON SPONSORS Monica Morgan Photography
Triche’ Entertainment EnterpriseDetroit-Windsor Dance Academy
Delta Dental of Michigan, Ohio and IndianaB&C Transportation
SPECSL/S: None DOC SIZE: 7” x 9.5”B: None G: None
TEAMCreative: None None
Acct: Kent Breard
Prod/Traf: Janice Thor Lynn Mathis
Studio: bd
MEDIA / PRINT INFOPubs: 18th Annual Urban Wheel Award Media: Magazine
Line Screen: None
Printed: 12-11-2013 3:36 PM @ None
COLORS Cyan Magenta Yellow Black
MBC_CLA_P31187_UWA Client: MERCEDES-BENZ USA, LLC. Corporate WO: ’14 CLA 5 spoke Set your soul free. (7x9.5)
IMAGESMB_2013_SoulFree_5Spoke_C_300.tif (CMYK; 38.23%; 784 ppi; SuperStudio:ART:MNH:MERCEDES:2013:2013 Corp:2013 CLA_Soul Free:MB_2013_SoulFree_5Spoke_C_300.tif) MB-a_claim1EN_M_n_4C.eps (14%; SuperStudio:Logos:Mercedes:2010 Mercedes-Benz Brand Marks:Print:Tag:Horizontal:Medium:MB-a_claim1EN_M_n_4C.eps)
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200 Varick St. New York, NY 10014 : Phone 212-805-7500
PATH: M.P_MECHANICALS:Volumes:M.P_MECHANICALS:Mercedes:MBC:CLA:P31187:MBC_CLA_P31187_UWA
2014 CLA250 shown in Polar Silver metallic paint with optional equipment. MSRP for a 2014 CLA250 excludes all options, taxes, title, registration, transportation charge and dealer prep. Options, model availability and actual dealer price may vary. ©2014 Mercedes-Benz USA, LLC For more information, call 1-800-FOR-MERCEDES, or visit MBUSA.com.
The car of your dreams is now the car of your reality. Introducing the unique Mercedes-Benz CLA. An uncompromising 4-door coupe that elevates pulses, drops jaws and causes double takes wherever it goes. Its muscular, seductive look is only trumped by its incredible price. Starting at just $29,900, the breakthrough CLA challenges you to rethink everything.
Set your soul free.The all-new CLA. Starting at $29,900.
HEADLINE = 44 pt • SUBHEAD = 21 pt. • COPY = 10.5 pt • TAG = 16 pt
M-B BLACK CMYK 40/30/30/100
Congratulations to the Mercedes-Benz CLA on being named the 2014 Urban Car of the Year.
T:7”
T:9.5”