The Bonneville Convertible for 1960

Pontiac becomes you wherever its Wide-Track takes you In the hush of evening, head for some place special ... in a Pontiac. The eagerness of this inspiring automobile will captivate you completely.

On curves and turns you'll feel the for thright control and upright stability that come from Wide-Track Wheels. As you go, a fascinating quietness will stimulate your conversation and relax your ride.

When you arrive, bask for a moment in the spotlight of admiration focused on this striking, tasteful car. It's all part of owning a Pontiac. And it explains why so many people are putting them-selves in this enviable position.

Plan to make a personal appearance in a Pontiac soon. See your Pontiac dealer tomorrow and discover how easy it is to call one your own.

With the widest track of any cor, Pontiac's width is on the road-where it gives you better stability. Wide-Track widens the stance, not the car.

PONTIAC THE ONLY CAR WITH WIDE TRACK WHEELS

SEE YOUR LOCAL AUTHORIZED PONTIAC DEALER

E. J. MILLER President

E. J. HORTON Treasurer

J. G. DoRsCHEL Director

J. L. KESSLER

Vice-President

Officers and Directors

w. G. HERPICH Director

F. A. ]ONES Director

E. C. SCHOEN Secretary

W. E. CooKE Director

A. M. PIEHLER Director

AMERICA'S MOST CAREFULLY BUILT CAR

Craftsmanship is back in style From a distance, Imperial's clean lines are most impressive. But a closer look is even more rewarding.

Up close, you see that, indeed, this is the car that has brought craftsmanship back to auto making. You see it in the fit of its doors; the clean, fitted look of its interior. No car in three decades has been so patiently put together.

There's also a: flattering concern for your comfort. Seat backs are eased with six luxurious inches of foam rubber. Doors are high ... broad ... so you enter and leave with uncrushed ease. Passenger compartments are huge ... ample space for legs, shoulders, hips and hats. Even the steering ·wheel

has been revised ... flattened top and bottom so you see clearly over it, slip easily under it. Our exclusive Auto-Pilot is back as an option in an even more convenient version.

But, important as all this is the one great fact of Imperial's superiority is the skill with which it is built . .. the thoroughness of its testing.

Compare Imperial critically with any car or cars you know about ... and discover that craftsman-ship, in happy truth, is back in style.

the exclusive

IMPERlAL PRO U D ES T ACHI E V EMEN T OF C HR YS LER C OR P OR A TIO N

E. C. Miller, President,

Rochester Auto Shou:s, Inc.

On behalf of the Automobile Dealers of Roches-ter, it is a pleasure to welcome you to the 1960 Roch-ester Auto Show . . . where all the various makes

and models are gathered under one roof for you to compare. We hope you'll look all around ... ask lots of questions ... and have a wonderful time.

Dimensions tn 60's Of All Sizes Tempt Buyers

Edward C. Schoen, Manager,

Rochester Auto Shows, Inc.

From the new compact cars to the lengthy limou-sines, U.S. Auto makers have pulled out all the stops to make 1960 a banner year. (Production may hit 7½ million, highest since 1955). There are family sedans and rakish hardtops, sporty convertibles and more station wagons than ever before.

There is a car for every purpose and purse while the new compact offerings represent what may become a new era in auto merchandising. It's the era of full line dealerships where all price ranges are offered in one make.

There has been a good amount of speculation whether the compacts will complement or supplant the standard-sized cars. The answer belongs to the future, but the reception accorded the '60's shows that the full-sized autos still are tremendously popu-lar.

The new offerings are a pleasant combination of styling, comfort, economy and performance. Several makes are all new for '60. Restyled grills, hoods, panels and side trim have given other makes a fresh look for the new season.

3

The engine features of the compacts have been among the most discussed automotive matters of the year. Some makes have adopted more economical V-8's, one maker offers a new high performance engine option which utilizes what is called a "ram-induction" principle. Mufflers, brakes and suspension systems have been improved while horsepower is generally lower.

The industry held the price line for '60. An auto-motive publication's analysis of 191 comparable '60 and '59 models shows that the new price structure is only three tenths of one percent above last year. Near-ly all the increases were the result of optional equip-ment being made standard.

U.S. manufacturers are offering 246 models this year, compared with 242 at the end of '59. There are 59 station wagon selections; 57 four-door sedans; 41 four-door hardtops; 37 two-door hardtops, 27 two-door sedans and 25 convertibles.

That's the rundown. Now, look around the Auto Show to see and compare all the cars for yourself.

BE SURE TO SEE THEM AT THE AUTO SHOW ...

BUICK'S ALL-TIME BBEST

THE TURBINE DRIVE BUICK '60

A CAR WITH MAJOR ADVANCES IN TRANSMISSION, BRAKES, ENGINES, AND RIDE WHICH ARE BUICK'S ALONE A SOLID, SUBSTANTIAL CAR A CAR OF SUPERB COMFORT, QUIET, RELIABILITY AN INVESTMENT IN QUALITY WORTHY OF YOUR CAREFUL CONSIDERATION!

Comfort and decor at its best Doors that open wider -easier to get in and out. Seats that are higher, more deeply cushioned, and repositioned to provide more room for feet and legs. Perhaps the quietest running car in America due to Buick's high use of insulation and fully enclosed torque-tube drive. Richer, more luxurious appointments and fabrics.

Convenience and clarity at its best Exclusive "Mirromagic" instrument viewer lets you see speedometer and gas gauge

at a glance in a mirror you tilt to suit your own eye level exactly. Exclusive rear-seat heat regulator comforts rear-seat passengers without overheating front seat. Exclusive "Twilight Sentinel"* safety option turns headlights on automatically when you need them, off when you don't.

Spirit, safety, economy at its best 1. Buick's exclusive Turbine Drive Trans-mission is jet-smooth, responds faster than ever. With Turbine Drive, no gears ever shift while the car is in motion.

2. Buick's superior fin-cooled Aluminum-Drum Brakes stop faster, last longer. 15-inch wheels permit larger drums and increase tire life as much as one-third. 3. Buick's superbly efficient Wildcat V-8 engines give plenty of reserve power to handle easily and surely any driving or passing situation you are likely to meet. Yet they are amazingly modest users of fuel. (An alternate · new LeSabre .engine gives Buick performance on money-saving regular gas.)

+OPTIONAL AT EXTRA COST. OPTIONAL AT EXTRA COST ON LESABRE, STANDARD ON INVICTA AND ELECTRA.

VISIT YOUR BUICK DEALER AND TAKE A TURN IN THE TURBINE DRIVE BUICK '60 BUICK MOTOR DIVISION, GENERAL MOTORS CORPORATION

Greatest Automotive Decade Lies Ahead

The motor vehicle manufacturers of America are proud to welcome you to this Rochester exhibit of their 1960 products.

We congratulate the automobile dealers of the area on the fine job they have done in creating an out- standing show. It is a most fitting opening event for the promising new automotive decade of the Sixties that lies ahead.

U.S. MOTOR VEHICLE REGISTRATIONS

1929 1939 1949 1959

It is axiomatic in our industry that engineering and manufacturing progress must be made from year to year. This year's models, we believe, dramatically demonstrate the axiom. They represent the latest and best we have achieved. This year, too, new name plates, new designs, and new concepts offer the car buyer a greater-than-ever range of choice.

With such a splendid line of products, combined with a most favorable economic outlook, we believe that the year ahead could be a record one second only to 1955 in vehicle sales.

The year also represents the opening of a new decade with exciting prospects, in an already fabulous century. We look forward to the Sixties as a period of tremendous progress.

The base for automotive demand during the dec-ade should be the highest in history. There are some 58 million cars in use in the United States today, com-pared with 36 million 10 years ago. By 1965 the number is expected to climb to a point between 66 and 69 million.

Not only will the automotive market of the Sixties 5

be the biggest in history, it will be the most diver-sified. In other words, as living standards throughout the country continue to rise and patterns of living shift, the transportation requirements of Americans will change.

The automobile industry will he responsive to these changes; it will move in the direction of the na-tion's progress and will grow with the nation's growth. In the process, it will continue as before to generate great productive activity and energy through-out the entire economy.

Registrations of motor vehicles in the U.S. at the end of 1959 were estimated at 70,416,000. Of the total, 58,591,000 were passenger cars and 11,825,000 commercial vehicles. California led all the states, both in cars and trucks. Its 6,150,000 passenger cars were 40% above second place New York with 4,467,000. Commercial vehicle registration in California totaled 1,136,000, more than 253,000 higher than Texas, which ranked second.

A Trio of Strength

Oldsmobile Model X, $1900

It is a self-evident proposition that a chain is as strong only as its weakest link. There is not a weak link in our auto-mobile chain for 1908, as any man will admi t who pretends to any authority whatever in the motor-car situation.

Oldsmobile H Franklin H Cadillac The fame of each is as solid as adamant. Nobody thinks of taking exceptions to the claims advanced for any unit of this victorious trio, for those claims are the superstructure built upon a secure foundation of past performance. Take a survey of the whole field , then get down to special investigations. We believe you will find in our line that for which you are lookin g .. New models now at your service for demonstrating.

Reproduction of part of an advertisement appearing in the program of Rochester's First Auto Show 1908.

See the '60 Corvette-America's only authentic sports car!

SHOWSTOPPER! This one's bound to be the busiest place at the Show. For you'll find more to fascinate you at the Chevrolet exhibit. You'll see just

1960 CHEVROLET

EXHIBIT how near to perfection a low-priced car can come, when you give the '60 Chevy a thorough going over.

Elegance with economy: the tastefully styled Impala 2-Door Sport Coupe. It's just one of the new Chevrolets that'll be on stage. There'll be a model in every Series-a whole lineup of Superla-tive new '60 Chevrolets. It's a great chance to

And you'll see the revolutionary Corvair, with more astonishing new ideas than America has seen in 49 years. You'll enjoy a hint of pure motoring excite-ment, too, when you inspect America's only true sports car, the 1960 Chevrolet Corvette.

Oh, you're in for a four-barreled treat, all right, and you won't need a road map to find it. Just head for where the crowds are! . . . Chevrolet Division of General Motors, Detroit 2, Michigan.

look them over and pick your own particular favor-ite. Then, the next time you're near your Cheverolet dealer's, drop in and drive around the block in the one you like best. Let Chevy's ride help you ctecide. It's something!

See the Corvair-Chevrolet's revolu-tionary rear-engined compact car!

The sleek roadster sped through Montana's hills; a young couple braced in its bucket seats. Its pas-senger , a pretty girl, laughed merrily as gusts of wind sent her kerchief across her face.

"I'm famished!" she exclaimed as she brushed the kerchief aside. A hurried probe through her clut-tered purse was next. At last!-the candy bar, lodged between her compact and some tissues.

After downing the chocolate, she absent-minded-ly crumpled its wrapper in a small ball and was about to toss it from the car. At that moment, a road 'Sign caught her eye:

"Littering Highway Prohibited. $25 Fine." She dropped the paper in the "litterbag" by her

seat. Once again, the carefree airs ... her boyfriend down-shifted as they approached a steep grade and her mind was filled with thoughts · of their destina-tion.

Just a small incident, perhaps ... fleeting mo-ments not worth recording. But it was significant; it does have the making of a very happy ending for all of us.

This seemingly unrelated event about a "typical" couple was, sadly, not typical at all . The young man was considerate enough to carry a litterbag in his car for travel-trash. His best girl-although she had to be reminded by a state highway " penalty warning sign" -didn't drop the wrappings onto the highway. And such couples make a difference-in keeping our country "well groomed."

Countless people scatter candy and ice cream wrappers ... fruit peelings ... tissues ... even news-papers onto our nation's roads, streets, parks and beaches. It costs more than $50,000,000 a year-just to clean up our primary highways alone!

There are other costs too. Fires caused by litter amount to $70,000,000 in damages annually. Per-haps the greatest cost can't even be measured in dollars-distressing eyesores that mar urban and rural communities ... desecrate the beauty of our parks, recreational areas, beaches and waterways.

And it's mainly due to carelessness. It can easily be prevented! How?

The auto litterbag is one example. There are many commercial products available-but a plain grocery bag will do. It's easy to "install"--yet, how few people use one! And even when receptacles for litter are placed on street corners, some "litterbugs" just won't carry their discards those few extra steps it would take to keep our streets clean.

Local community officials are usually responsible for providing enough street trash receptacles . . ade-

7

quate collection and removal of litter ... legislation and enforcement ... and posting of penalty warning signs. But every individual must do his part too.

When an anti-litter program is supported by a truly conscientious effort on the part of everyone, truly worthwhile results are obtained.

How worthwhile? Ohio's Highway Department re-duced cleanup costs by more than $350,000 in three years-after touching off an intensified anti-litter effort.

Los Angeles reported a 57% reduction in rubbish fires and 60% less trash blowing from refuse trucks after tighter restrictions were maintained.

In fact, all states now have laws to control litter on the highways. Many of these were strengthened after Keep America Beautiful started its activities to make us, citizens and legislators alike, aware of the real cost of negligence.

A non-profit organization, Keep America Beauti-ful, Inc. conducts a public education program (with an emphasis on the youth of America-to get them in an early habit of proper litter disposal) which stim-ulates pride in clean, safe, healthful and attractive surroundings.

But the basic problem is, as always, to reach the careless person who thoughtlessly drops his litter and trash onto the street, beach, highway, or other public area.

Aside from making him "litter conscious" through educational efforts, the most effective means of getting the litterbug to dispose of litter properly has been rigid law enforcement. This is particularly true for the willful offenders.

It is no longer unusual for communities and states to fine litter law violators. Some states, California and Missouri for example, have other answers as well. Violators are often sentenced to pick up litter from a mile-long stretch of beach or highway in lieu of paying a fine. In Monterey County, California, however, judges frequently give a convicted litterbug an assignment of highway cleanup for hours-usual-ly five, but sometimes eight to ten.

Perhaps the most photographed "reminder" that the use of receptacles is one key means of keeping our nation clean was "the Giant Litter Basket"--a 20-foot high receptacle placed in New York's Times Square last year by the Sanitation Department and the Citizens' Committee to Keep New York City Clean. It was filled with the litter which "missed" the regular litter baskets in that area and landed on the streets-some 1,500 pounds per day.

3 great series-Seneca, Pioneer, Phoenix-24 beautiful models, V·8 and "6" DODGE DART

There's twice as much

to see at the DODGE

exhibit/

--60 DODGE

New things, exc1tmg things, come double at the Dodge exhibit. Not just one new and exciting line of cars to see but two. There's the dashing Dodge Dart, a complete new line of economy cars in the low-price field. There's the magnificent new '60 Dodge- the greatest Dodge ever-big, solid, built to command. Both are superb cars. And new and exciting features? By the score! New Unibody construction that virtually does away with squeaks,

rattles and rust. A new Economy Slant "6" engine that is canted 30° to the right to save on gas. A new D-500 Ram Induction V-8 that gives super-charged performance. New Vacuum Door Locks that let you lock all four doors with just the touch of a switch. New Space-Age interiors. At the auto show- and all over America-the cars that are getting the most attention all carry the proud name DODGE!

2 magnificent series-Matador and Polara-11 luxurious models

The outstanding engineering trend reflected in the 1960 passenger cars can be summarized in a single word-economy.

Undoubtedly, the most significant development of the new model year is the introduction of three light· weight economy makes, popularly classed as "com-pact" cars. These new entries weigh 700 to 1,000 pounds less than low priced models of more conven-tional American car size.

Also, with only a few exceptions, standard pas-senger cars . did not increase in overall body dimen-sions this year. Some are actually smaller than the corresponding 1959 model. In the new "compact" models engine weight was reduced substantially. One manufacturer introduced an air cooled engine pri-marily of aluminum construction-a rarity in U.S. automotive history.

Automobile engineers also have developed ingeni-ous ways to reduce weight in engines without changing to lightweight metals. For example, the weight of one new make introduced this year with a water-cooled cast iron engine is 170 pounds less than the same firm's standard 6-cylinder engine.

Important weight savings, however, are being realized in conventional engines through the use of aluminum in many small components such as distrib-

Stoddard Dayton and The Maxwell

Don't fail to see the Combination Runabout and Touring Car-Stoddard-Dayton.

Sroddard-Dayton, $1,500 F. 0. 1:\. Dayton.

4-Cylinder _Maxwell, 28 H. J>., Sl,750, F. 0. H. Tarrytown.

Don't fail to ride in the Stoddard-Dayton. Maxwdl Touring, complete as shown. $1.450.

F. 0. B. Tarrytown.

Maxwell, 14-H. P .. S825. F. 0. B. Tarrytown.

THE WHOLE ZIMBRICH FAMILY

Reproduction of part of an advertisement appearing in the program of Rochester's First Auto Show ... 1908.

9

utor housing, water pump housing, water outlet elbow, manifolds and oil pump housing. These parts in the past usually were . all made of cast iron or steel.

Other new automotive applications for aluminum include carburetor bodies, steering gear housings, transmission bell housing and case, alternating cur-rent generators, radiators, an integral wheel and brake drum, extruded aluminum grilles, aluminum wind-shield wiper bodies and aluminum ashtraps. Average use of aluminum per car on 1960 models is 60 pounds; in 1954 the corresponding figure was only 24 pounds.

Improved economy in fuel consumption in stand-ard 1960 cars has resulted from: ( 1) reduced weight; (2) reduced cross-section of the average car (com· pact cars will reduce the average for the industry) ; ( 3) lower compression engines designed to use stand-ard fuel; ( 4) engineering changes designed to im· prove fuel consumption.

To cite just one example of "engineered" econ-omy, the intake manifold to a 1960 engine was re-designed to give better fuel distribution to the cylin-ders.

Many of the refinements in 1960 engines have been made to provide optimum fuel economy at usual driving speeds. These include changes in combustion chamber design, improved piston design and better carburetion.

In addition to the gains in economy, here are other important developments:

Using electronic computers, automobile engi-neers are now "building" engines, suspensions, body mounts and other car components on paper before prototypes are produced for test. This permits evalua-tion of many designs that could not heretofore be studied. In th·e final analysis, these computer studies are aimed at doing one thing-producing a better product at lower cost.

The already established trend toward unitized body construction took a forward jump with eight additional cars shifting to this type of constrUction.

Introduction of a mass-produced American car with engine-in-the-rear.

(Continued on Page 11)

the completely new

1960 CHRYSLER This is a whole new kind of Chrysler. New in concept! New in construction! New in detail! Never before has a car done so much to bring new excitement to your driving.

New beauty makes this Chrysler a joy to see and be seen in. Styling's as fresh as the new decade for which it was designed.

New three-dimensional Astra Dome panel puts controls fingertip close. New Panelescent lighting makes instruments instantly easy to read.

New pushbutton controls make driv-ing a soft touch. Transmission, heater, air conditioner are all pushbutton controlled.

New Roominess makes this Chrysler the most comfortable car you've ever known. Here's more headroom, legroom, knee-room- real sprawl-out room for six. New Unibody construction is the secret behind Chrysler roominess. Quieter, stronger, rattlefree. Body and frame are constructed as a single unit. See and drive the car of your life. Your dealer will arrange it.

This is Chrysler's greatest ... the lion-hearted 1960 CHRYSLER --

Automotive Engineering

(Continued from Page 9)

In designing the new compact cars, engineers set up a specific weight target, which was reached, in every case. This procedure is destined to continue-for all cars.

The introduction of duplex chromium plating and duplex nickel plating on a number of 1960 cars pFOmises better bright-work.

The introduction of an electric alternator prom-ises to set an industry trend that may be widely dupli-cated.

The industry is fighting an all-out war against corrosion, rattles and leaks. Unitized bodies require a somewhat different approach to the corrosion problem.New construction, new types of materials and new metal finishing methods are being used.

Increased use of deep-dish steering wheels, re-cessed controls and padded panels is evident in the 1960 cars. Greater use of anti-reflection instruments, improved door locks and parking brakes, and warning lights for stalled motorists may be listed in the safety trends that are evident in the 1960 cars.

Beyond the trends in overall car design and engi-neering for 1960, here are significant developments in the specific areas of transmissions, chassis arid sus-pension; cooling system; brakes ; exhaust systems; tires; accessories and body engineering.

TRANSMISSIONS Many informed Detroit observers feel that, next to

engines, the transmission has become the most highly competitive engineering battleground in the passenger car industry today.

This was highlighted this year by introduction of a "transaxle." Reducing further or eliminating the drivesha£t hump in the floor will require sweeping changes in transmission design that have been freely predicted by industry observers. Eventually, accord-ing to many engineers, moving the transmission to the · rear of the car may be the most popular solution. However, the possibility of front wheel drive is not being overlooked.

Meanwhile, several significant transmission changes were made in 1960 cars. One automatic trans-mission was redesigned to provide a slimmer contour; another is now only a few pounds heavier than a manual transmission; and a 'third unit has an im-proved, smoother shift pattern.

CHASSIS AND SUSPENSIONS Efforts by automobile engineers to achieve the

11

ultimate in riding quality-free from all vibration and harshness-are continuing. Several approaches are being used: softer springs, re-designed ball joints, improved shock absorbers and wider tread.

Greater shock absorber durability has been achieved by replacing steel piston skirts with nylon skirts in many cars. The use of rubber bushings and anti-thrust bearings is increasing. In addition, new sway bars and shock absorbers with "dual restric-tions" provide improved performance under severe driving conditions.

COOLING SYSTEMS The introduction of cross-flow radiator systems

and dual chambered pumps are the top engineering advancements in 1960 cooling systems. While some of these systems are not entirely new, they have im-proved efficiency. They provide larger cooling ca-pacity, while permitting lower hood lines and main-taining more constant engine temperatures.

BRAKES The outstanding trend in brake design is toward

larger drums and more lining contact. The trend to-ward smaller wheels seems to have run its course.

(Continued on Page 16)

Be Wise in Your Choice of a Car

P ut a little more into the fi rst cost and save yourself the expense a nd cons tant annoyance of re pair bill s. A ' few more dollars put into a good car in the beginning will prove the most profitable investme nt and wi ll assure you of complete sati s faction.

If you want the best the market affords buy one of our Six-cylinder Cars

F or smoo thness of running, absences of the usual wear and tear and economy of upkeep the Six is fa r ahead of any thing ever p rod uced.

Our cars are the cho ice of the leading A merican makes and are s tandards of excellence in their respective classes. The follow-ing comprise our line fo r 1908 and deserve your attention :

Reproduction of part of an advertisement appearing in the program of Rochester's First Auto Show .. 1908.

FOR 1960 ... A WONDERFUL NEW WORLD OF FORDS

In 1960, for the first time in history, your Ford Dealer presents not one, not two, but three beautiful new lines of Ford cars.

1. The 1960 Fords beautiful from any point of view, worth more from every point of value and more than ever, built for people. These new 60 Fords are easier to get in and out of, more comfortable to ride in, offer a wide choice of more responsive, more economical power in Mileage Maker Six and high-performance Thunderbird V-8's.

2. The New-size Ford, the Falcon, has behind it 3 years and 3 million miles of testing and proving, climaxed by the spectacular Experience Run, U.S.A. The Falcon is the world's most experienced new car. It provides full six-passenger room, nearly four times more luggage space than the most popular imported car, has a new Six up front for greater stability and safety, delivers up to 30 miles per gallon on regular gas. Serviced by any of 7,000 Ford Dealers, the Falcon is the easiest car in the world to own.

60

FORDS

3. The 1960 Thunderbird is the car everyone would love to own. Retaining all the classic appearance and charm that make it the luxury-car favorite , the new Thunderbird displays delightful styling refinements for 1960. It offers a host of exciting new features , from a fully auto-matic soft-top operation in the Convert-ible, to an optional sliding sun' roof in the Hardtop model.

FALCON- The New-size Ford

THUNDERBIRD-The World's Most Wanted Car

FORD DEALERS OF GREATER ROCHESTER

the 1960 Auto Show tn

Firm Name Space Number

Best Motors

Monroe Auto Sales

Best Motors

Florian J, Kilburne Volpe Motors, Inc.

Corey Motors, Inc

Volpe Motors, Inc.

Bonenblust & Buckman, Inc.

Fincher Motors, Inc.

Philanz Oldsmobile, Inc.

2

3

4

5

6

Product or Service

Volvo, Borgward

Triumph

English Ford

Mercury

Oldsmobile

Buick, Opel

Dorschel Buick, Inc,

Lou Ho·ltz Buick, Inc.

Webb Motors

Monroe Auto Sales

7 AIfa Romeo, Fiat, Lancia

Valley Cadillac Corp,

Piehler Pontiac Corp.

Ralph Pontiac, Inc.

Dorschel Buick, Inc.

Monroe Auto Sales

Piehler Pontiac Corp.

F. A . Motors, lnc.

Volpe Motors, Inc.

Waterloo Marine

8

9

10

11

12

13

14

H. M. Brown Chevrolet Corp.

Hallman Central Chevrolet Co., Inc.

Cool Chevro·let Corp .

Heinrich Motors, Inc.

Siebert Motors, Inc.

Frear Chevrolet, Inc. 15

Archer Motor Co., Inc.

F. A. Jones, Inc.

Judge Motor Corp.

Miller Ford, Inc.

Ken Ralph Ford, Inc.

Koerner Motors, Inc. 16

Geo. B. Doyle, Inc.

Seneca Motors, Inc.

East Ave . Ply.-Val ., Inc. 17

Mercedes Benz, DKW

Cadillac

Pontiac, Vauxhall

Studebaker, Lark

Volkswagen

Lincoln

Boats, Motors

Chevrolet, Corvair

Fo·rd, Falcon

Plymouth

13

Firm Name Space Number Product or Service

Churchill Motors, Inc. 18 Peugeot, Renault, Sun Beam

Alling & Miles, Inc.

Best Motors

Seneca Motors, Inc.

Bill Cooke, Inc.

E. J. Horton, Inc.

Weller Motors, Inc.

E. J. Horton, Inc.

Geo. B. Doyle, Inc.

East Ave. Ply.-Val., Inc.

Geo. B. Doyle, Inc.

Seneca Motors, Inc.

Alling & Miles, Inc.

Kessler Rambler, Inc.

Feol Rambler, Inc.

Corey Motors, Inc.

19

20

21

22 23

24

Meacham Sales & Service, Inc.

Ralph Pontiac, Inc.

General Motors Corp.

Delco Appliance Div.

25

Rochester Products Div. 26

Alling & Miles, Inc.

Kessler Nash, Inc.

Feol Rambler, Inc.

Corey Motors, Inc.

Meacham Sales & Service, Inc.

Ralph Po·ntiac, Inc. 27

Acme Bumper Corp. 28

Europa Auto Sales 29

Lincoln Rochester Trust Co. 30

Meacham Sales &

Service, Inc. 31

Thomas Heath 32

Wolk Stores 33

Roly Door Sales Co.

of Rochester 34 35

Hillman and MG

. Willys

DeSoto

Dodge

Simca

Chrysler, Imperial

Valiant

Rambler

Automotive Products

Metropolitan

Bumpers

Jaguar

Auto Financi.ng

Saab

Bardahl Motor Oil

Miniature Cars

Garage Doors

Antique Cars

Make the beautiful Oldsmobile exhibit your first and last stop at the Auto Show. Stop by and look over Oldsmobile's three established series for 1960-the dollar-saving Dynamic 88 ... spirited Super 88 ... and the elegant Ninety-Eight.

We believe you will agree: Here is the finest the medium-price class has to offer! Be sure to note the gorgeous new interiors that offer a wider range of color harmony. Ask about Oldsmobile's new Quadri-Balanced Ride with new Vibra-Tuned Body

Mountings that brings a new measure of smoothness, stability, silence and safety to driving. Check the facts on the two new Rocket Engines for 1960. The REGULAR RocKET (standard on all Dynamic 88 models) brings you Rocket performance on lower-cost, regular gasoline. The new PREMIUM RocKET that powers Super 88 and Ninety-Eight models is designed to get the utmost from today's premium fuels. More than ever there's a Rocket for every pocket ... one just right for you!

FOR THE MOST SATISFYING RIDE YOU'VE EVER TRIED ...

1960 SUPER 88 HOLIDAY 5PORT5EDAN

1960 NINETY-EIGHT HOLIDAY SCENICOUPE

There's nothing like a new car make yours a Rocket Olds!

SEE YOUR LOCAL AUTHORIZED QUALITY DEALER!

OLDSMOBILELE

Remember 1950? That was the year U.S. auto production reached a record-breaking peak of 6.6 million.

And remember how those 1950 models looked? They were then the very latest things on wheels. It seemed hard to believe that automobile engineering and styling could progress much further.

But in the decade that followed, automotive de-signers and engineers had a lot of ideas and a lot of work to do. They made the "Fifties" stand out as one of the greatest decades of automotive progress.

As good as the "50" models were-and there are still about four million serving their owners-the contrast between them and the "60's" attests to the progress that has been made in just one decade.

By comparison, the 60's are low to the ground and hug the road. They have greater stability, smooth-er ride, more responsive controls, higher engine per-formance and efficiency, better all-around quality and dependability.

Such improvements resulted from continuing re-search, new engineering concepts and manufacturing techniques, scientific testing procedures, and ingenious quality control measures.

Here, highlighted, are some of the more signif-icant automotive engineering and safety advances of the decade:

Improved Engines. Better performing, more efficient, quieter, longer wearing engines resulted from a long list of engineering advances during the decade, such as higher compression ratios, shorter stroke and bore, greater torque at lower engine speeds, more efficient carburetion and ignition, and better valving, plus greater precision in engine manufacture.

Better Seeing For the Driver. Increased glass areas front, back and sides; lowered hood lines; im-proved seat positioning; better headlighting; wider, more adjustable rear view mirrors; improved wind-shield wipers, washers and defrosters.

More Responsive, Easier to Operate Driver Controls. Power steering and braking, with many re-finements, and improved automatic transmissions grew increasingly popular during the decade.

Improved Ride. It was a decade of many new developments and experiments in suspension systems. Torsion bar and air springing were introduced on some makes and in combination with coil and leaf springs. New types of shock absorbers were developed. Improvements in car balance and tires also contrib-

15

uted much to the decade's great progress in riding smoothness and stability.

Passenger Protection and Comfort. An assort-ment of developments in this category came along during the decade. They included greater vehicle stability and resistance to roll over, safety door locks, dash padding, "dished" steering wheel design, control knobs, improved heating and air conditioning, heat absorbing glass, and adjustable seats.

Miscellaneous Safety Features. In addition to general improvement in car lighting and crash injury protection, a number of other features concerned with safety also were introduced. These included such things as new types of automatic headlamp dimmers, automatically adjusting rear-view mirrors, accelerator controls for turnpike cruising, speed warning signals, etc. Of special significance was the adoption of turn signals as factory installed equipment on all cars.

An important recent engineering achievement was the non-slip differential that maintains equal power in both driving wheels.

Economy. As the decade drew to a close, many important steps toward greater car operating economy were being made by the industry. Weight was re-moved wherever possible, through more efficient de-sign or by substitution of lighter-weight materials. And, of course, in the fall of 1959 three new light-weight, or "compact" cars were introduced by U.S. manufacturers utilizing many new engineering and design ideas.

--- The Official 1960 ---

NEW CAR YEARBOOK Published For

THE ROCHESTER AUTO SHOWS, INC.

by

MARTIN Q. MOLL PUBLICATIONS, INC. BERNARD' H. FLORACK, Busines·s Manager

35 Scio Street HAmilton 6-0803 Rochester 4, N. Y. Printed and Produced for the 8th Consecutive Year in its Entirety by

CHRISTOPHER PRESS, INC.

35 Scio Street Rochester 4, N.Y.

. . . . . . .

. .. ...

3.8

For The Family Man Who Loves Sports Cars.

Spacious and generously fitted for su-

preme comfort, the 3.8 Sedan corners,

accelerates, responds to the driver's

personal touch with all the spirit of a

true sports car.

EUROPA AUTO SALES 350 East Ave.

HAmilton 6-8427 HAmilton 6-0920

Exclusive Jaguar Dealer

Complete foreign Car Sales & Service

16

Automotive Engineering

(Continued from Page 11)

EXHAUST SYSTEMS The trend in all of the 1960 cars is toward sim-

plified, aluminized and zinc-coated mufflers. In addi-tion, a number of car producers are using heavier gage metal for certain muffler stampings.

TIRES Introduction of the "soft-ride," no-squeal synthetic

tire topped the tire developments in 1960. Using the latest advances in polymer chemistry, rubber scientists have produced synthetic rubber having larger mole-cules. The new synthetic rubber, in addition to greater toughness, gives a softer ride and is reported to give improved wear under normal condtions.

ELECTRICAL SYSTEMS Many changes in electrical systems have been

made in the 1960 cars, including the extended use of printed circuits and improved wiring harness, better voltage regulators, and foolproof terminals. Topping the electrical developments for 1960 was the introduc-tion of the alternator and electroluminescent lighting by one auto firm.

Use of an a.c. generator with a rectifying system permits battery charging while the engine is operating at very low speed, even in slow moving city traffic. The new lighting system is very flexible , shadowless and free from glare.

WINDSHIELD WAS HERS Windshield wipers and cleaners got considerable

engineering attention this year. Simpler controls and more positive washing action are claimed for several of the 1960 washers.

BODY ENGINEERING Recent studies indicate the number of man-hour:>

going into new passenger car body designs has more than doubled since 1950. The amount of stress-analysis work being done today has greatly increased, making it poossible not only to insure high strength and better performance but to save weight.

Sex of Drivers

Age of Drivers ' '

81 Million licensed Drivers in U.S.

- Women 38%

,. ' ' '

From the World's Largest Builder of Compact Cars ...

Rambler for '60 THE NEW STANDARD OF BASIC EXCELLENCE

New Ambassador V-8 by Rambler. The Compact luxury car. Fits garages and parking spaces other medium-priced cars have outgrown. New improved economy.

Brand-New 4-Door Rambler American Sedan for 1960 is here by popular demand. See Rambler American 2-door sedans, station wagons. Flash-0-Matic transmission, Airliner Reclining Seats available.

Your Rambler Dollar is a Bigger Dollar!

3 SEATS! 5 BIG DOORS!--The tail-gate is a swing-out fifth door. No climbing over tailgate or seats. The tailgate door can be positively locked from either inside or outside.

At your Rambler dealer's you will see the most imitated cars of the year-the Compact Ramblers for 1960.

See America's smartest Compact* Cars-ahead by 10 years and 25 billion happy owner miles. See fresh new styling ... new advanced features. See completely new models no American car has offered before.

See the new cars with better balance: fine performance balanced with top economy ... big car room balanced with small car han-dling ease ... high quality balanced with low price ... balanced value through and through.

Visit your Rambler dealer. See and drive Rambler for 1960. Discover why Rambler is America's No. 1 success car.

*Trademark American Motors

Only Rambler Gives You The Best of Both . ..

Big car room U c and comfort

Small car economy c and handling ease

See The New Standard Of Basic Excellence

AT YOUR NEARBY RAMBLER DEALER

Members of Rochester Automobile Dealers Association, Inc. and Rochester Automobile Shows, Inc

W. G. Herpich C. E. Archer B. Clarke Buckman H. M. Brown Harry K. Zwitzer Maynard Hallman Winston Churchill William E. Cooke J. R. Mittlesteadt Wm. R. Corey John G. Dorschel G. D. Doyle Ernest R. DiGiovanni Fred F. Allen Richard Feol H. H. Henry A. C. Frear J. H. Heinrich E. J. Horton F. A. Jones J. Judge Jack l. Kessler Flo·rian J. Kilburne Harold Koerner Edw. J. Miller Paul R. Meacham S.tephe·n Campagno James K. Palmer P. J. Lanzatella A. M. Piehler A. Ralph K. T. Ralph Harry J . Ridley A. Gambacurta Robert C. Siebert Don Starkweather

Edw. T. Meagher Norman H. Webb, Jr. Howard B. Weller Lou Holtz James F. Volpe

Company

Ailing & Miles, Inc. Archer Motor Co., Inc.

Address

1301 Ridge Rd. E. 350 Monroe Ave .

Bonenblust & Buckman, Inc. 340 Lake Ave. H. M. Brown Chevrolet Co·rp. 769 Main St. W. Best Mo·tors 1 451 Lyell Ave. Central Chevrolet Co., Inc. 200 East Ave . Churchill Motors, Inc. 1 10 Mt. Hope Ave. Bill Cooke, Inc. Cool Che·vrolet Corp. Co·rey Motors, Inc. Dorschel Buick, Inc. Geo. B. Doyle, Inc. Ea.st Ave. Ply.-Val., Inc. F-A Mo·tors, Inc. Feol Nash, Inc. Fincher Motors, Inc. Frear Chevrolet, Inc. Heinrich Motors, Inc. E. J. Horton, Inc. F. A. Jones, Inc. Judge Motor Corp. Kessler Rambler, Inc. F. J. Kilburne, Inc. Koerner Motors, Inc. Miller Ford, Inc .

270 Lake Ave. 360 Culver Rd . 2175 Empire Blvd . 68 Genesee St. 373 Goodman St. S. 336 East Ave. 1 60 Mt. Hope Ave . 775 Culver Rd . 12 Union St. S. 1110 Stone Rd. 214 Lake Ave. 625 Culver Rd. 685 Main St. W . 81 Lake Ave. 67 Ridge Rd. W. 475 Lyell Ave. 1 177 Fairport Rd . 1 875 Ridge Rd . E.

Meacham Sales & Service, lnc.3 1 State St. Monroe Auto Sales Palmer Motor Co. Philanz Oldsmobile, Inc. Piehler Pontiac Corp. Ralph Pontiac, Inc. Ken Ralph Ford, Inc. Ridley Fo·rd, Inc. Seneca Mo·tors, Inc. Siebert Motors, Inc. Don Starkweather

Chevrolet, Inc. Valley Cadillac Corp. Webb Motors Welle·r Motors, Inc. Lou Holtz Buick, Inc. Volpe Motors, Inc.

55 Monroe Ave. 1 850 Dewey Ave . 149 Ridge Rd . E. 1 560 Lake Ave. 626 Main St. W . 1 270 Fairport Rd. 168 W. Main St. 400 Lake Ave. 61 5 South Ave. 19 Main St.

333 East Ave. 1235 University Thomas Ave. & 30 N. Union St. 727 Main St. E.

Ave. Stutson St.

City

Rochester 21, N.Y. Rochester 7, N.Y. Rochester 6, N.Y. Rochester 1 1 1 N.Y. Rochester 6, N.Y. Rochester 4, N.Y. Rochester 20, N.Y. Rochester 6, N.Y. Rochester 7, N.Y. W. Webster, N.Y. Rochester 11, N.Y. Rochester 7, N.Y. Rochester 4, N.Y. Rochester 20, N.Y. Rochester 9, N.Y.

Rochester 7, N.Y. Rochester 16, N.Y. Rochester 6, N.Y. Rochester 9, N.Y. Rochester 11, N.Y. Rochester 6, N.Y. Rochester 13, N.Y. Rochester 6, N.Y. Fairport, N.Y. Rochester 9, N.Y. Pittsford, N.Y. Rochester 7, N.Y. Rochester 15, N.Y. Rochester 13, N.Y. Rochester 211 N.Y. Rochester 1 1 N.Y. Fairport, N.Y. Webster, N.Y. Rochester 6, N.Y. Rochester 20, N.Y. Scottsville·, N.Y.

Rochester 4, N.Y. Rochester 7, N.Y. Rochester 17, N.Y. Rochester 7, N.Y. Rochester 5, N.Y.

What to look for in an imported car Imported economy cars have a lot in common, but

they are by no means alike. Make sure you choose one with 4- speed drive, so you'll get the pep you've paid for. Choose a front-engine car rather than a rear-heavy one, so you'll get the road- worthiness you've paid for. But to get a bit more than you've paid for, choose SIMCA. Hot performance, top economy, Paris styling. Big trunk, wide seats ... in fact, room for everything but improvement.

IMPORTED FROM PARIS BY CHRYSLER SIMCA A WORLD'S MOST LUXURIOUS ECONOMY CAR

E. J. Horton, Inc. - 625 Culver Road

More than 12,500 passenger cars are being used for driving instruction in U.S. schools. Of the total, nearly 8,000 have been loaned to the schools by automobile dealers, with financial aid from the manu-facturers.

* * * Approximately half a million Americans are em-

ployed by state and local governments on highway construction and maintenance.

* * * Motor vehicle imports into the U.S. for the first

nine months of 1959 included 499,000 passenger cars and 16,500 trucks and buses. The greatest number of passenger cars came from the United Kingdom, with West Germany and France second and third respec-tively. West Germany accounted for 83 percent of total truck and bus imports. The United Kingdom was the next highest exporter of commercial vehicles to the U.S. Only a small number of trucks and buses were imported from other countries.

1t is estimated that there will be 100 million motor vehicles in the U.S. by 1970, and that they will travel one trillion vehicle miles in that year. By 1990, automotive travel is expected to reach 1.7 trillion vehicle miles.

* * * Automotive retail sales in 1959 totaled $58 bil-

lion. Included in this total were $39 billion of sales by motor vehicle and other automotive dealers, $2.5 billion by tire, battery and accessory stores, and $16 billion by gasoline service stations.

* * * According to a recent survey, 76:fo of cars now

in use have radios, 51 % have automatic transmission, l6% have power steering and power brakes, 4% have air conditioning.

* * * World registrations of motor vehicles exceed

112,000,000. Included in this total are 86,000,000 passenger cars and 26,000,000 trucks and buses.

Comparing the Compact Cars: The Top 10 Imports VOLKS· RENAULT FORD OPEL SIMCA FIAT HILLMAN VAUXHALL VOLVO

MAKE WAG EN DAUPHINE ANGLIA REKORD ELYSEE 600 MINX TRIUMPH VICTOR PV544 PRICE $1,565• $1,645• $1,583 $1,988• $1,898' $1,398• $1,735 $1,699 $1,813• $2,342•

MODEL (sedan) 2 door 4 door 2 door 2 door 4 door 2 door 4 door 4 door 4 door 2 door

WHEELBASE (in.) 94.5 89.0 90.5 100.0 96.3 78.8 96.0 84.0 98.0 102.5

OVERALL LENGTH (in.) 160.2 155.0 153.5 174.5 165.6 130.5 162.0 144.0 167.7 177.0

WIDTH (in.) 60.6 60.0 57.3 63.6 61.9 54.3 60.8 60.0 63.5 62.5

CURB WEIGHT (lb.) 1,600 1,397 1,625 2,006 2,053 1,350 2,187 1,525 2,200 2,140

TYPE (all OHV 4-cyl.) opposed in-line in-line in-line in-line in-line in-line in-line in-line in -li ne E LOCATION rear rear front front f ront rear front front front front N DISPLACEMENT (cu. in.) 72.7 51.5 61.0 90.8 78.7 38.6 91.2 57.8 92.0 97.0 G I

HORSEPOWER @ R.P.M. 36@3,700 32@4,200 41@5,000 57@4,400 48@4,800 24.5@4,600 56.5@4,600 40@5,000 55@4,200 85@5,500

N WEIGHT PER HP. (lb.) 44.5 43.6 39.6 35.1 42.7 55.1 38.8 38.2 40.0 25.2

TORQUE (lb.-ft. @ r.p.m .) 48@2,000 44@2,100 56@2,700 84@2,400 65@2,800 27@2,750 83@2,000 50@2,700 85@2,400 87@3,500

COMPRESSION RATIO (to 1) 6.6 8.0 8.9 7.8 6.8 7.5 8.5 8.0 7.8 8.2

TIRE SIZE 5.60x15 5.00x15 5.20x13 5.90x13 5.60x14 5.20x12 5.60x15 5.20x13 5.60x13 5.90x15

TURNING-CIRCLE DIAMETER (ft.) 36.0 30.0 32.0 35 .1 35.2 28.5 36.0 32.0 34.0 35.5

WT. PER. SQ. IN. OF BRAKE AREA (lb .) 14.9 17.0 21.2 18.4 15.1 20.0 23.8 22.4 23.9 13.6

D SHOULDER Front b b b 49.2 47.2 b 52.5 b 46.8 b

I ROOM (in.) Rear 50.8 46.8 43.8 49.2 46.1 44.0 50.0 44.0 47.3 48.7 M Front 37.5 35.0 E HEAD 38.1 36.0 34.2 36.2 37.8 38.0 35.5 39.0

N ROOM (in.) Rear 34.8 35.5 37.0 34.8 34.0 33.6 36.8 35.0 35.8 34.0 s HIP Front b b b 52.8 50.8 b 47.0 b 51.6 b I ROOM (in.) 52.0 O Rear 50.0 43.0 53.1 49.8 48.0 45.5 39.0 52.0 51.2

N LEG Front 44.5 43.0 46.0 43.4 40.0 35.4 35.5 41.5 43.0 42.0 s ROOM (in.) Rear 38.0 37.5 40.4 39.4 38.6 35.8 43.8 37.0 39.7 41.0

ACCELERATION (sec.) 0-50 m.p.h. 18.9 19.3 n.a. 15.8 13.9 39.4 n.a . 19.1 19.4 10.0

TOP SPEED (m.p.h.) 70 72 70 78 76 60 80 75 75 95

GAS MILEAGE (m.p.g.) 35 35 30 25 30 35 25 35 30 25

-

Notes: Pnces mclude delivery at East Coast port and federal exc1se tax but no other shippmg charges or taxes; n.a., information not available; •Price includes heater; bTwin seats.

*Reprinted with permission from Popular Science Monthly, January, 1960 20

General Motors

G I HEADLIGHT C O NTRO L

makes safety easy after dark!

Here's a power headlight control that remembers when you could forget . . . that adds an expert's touch to your night-time driving skills!

Safer for passing on-coming cars, Guide-Matic's always ready with the right light for every driving situation. In suburbs, your lights are switched up or down as you need them. On hills, Guide-Matic acts at just the right instant. And, while you're turn-ing, Guide-Matic checks available light, automati-cally selects the proper beam. All this without your touching the foot dimmer switch.

Ask your GM dealer for a Guide-Matic demonstra-tion ... either on the road or right on the showroom floor. Really, you'll be surprised at how little it costs to have the safety and convenience of Guide-Matic.

AVAILABLE ON THE 1960 CHEVROLET BUICK PONTIAC OLDSMOBILE AND CADILLAC CARS

GUIDE-MATIC POWER HEADLIGHT CONTROL

DEVELOPED BY GUIDE LAMP DIVISION , G E N E RAL MOTOR S COR P ORATION , ANDERSON, INDIANA

Automotive America A wire screen "windshield" was offered by a New

Jersey concern in 1910. While the device in no way detracted from the fresh air feel of open car -driving, it was advertised as allowing a motorist to drive with-out goggles and "avoid annoyance from insects."

The 1910 motorist traveling from New York to Chicago, had to buy license plates in three states -Pennsylvania, Maryland and New Jersey-just to pass through.

Of the 10,000 automobiles ·in Iowa 50 years ago, half belonged to farmers, prompting an automotive journal of the day to say: "This explains why there is not so much hostility to the motor vehicle out there as there was a few years ago."

An automotive writer of 1910 gazed into his crys-tal ball and predicted that by 1960 the pavement of roads and streets would be made of something like artificial rubber, and motor cars would have iron tires. The writer thought iron tires would be better than

rubber because of the tire troubles automotive pi-oneers experienced-the average tire life was a little over 1,000 miles.

Before the windshield wiper came into common use, motorists were advised to apply a mixture of ker-osene oil and glycerine on windshields to keep the glass clear of rain, snow or ice.

Green cars were favored by the majority of motor-ists fifty years ago according to a 1910 survey. Blue and "wine" followed closely. Red, brown, gray and black had a few adherents. In a miscellaneous cate-gory, the survey listed purple, carmine, yellow and white as "odd exceptions."

The "ready-to-put-up" garage is nothing new. Lumber yards in 1910 offered do-it-yourself models for $234, plus extra cost options such as work benches and lockers.

(Continued on Next Page)

MERCURY FOR 1960 NOW PRICED WITHIN $36 OF FORDS, CHEVROLETS AND PLYMOUTHS

COMPARE PRICES AT THE AUTO SHOW OR AT YOUR DEALER'S

22

It was a great motoring achievement 50 years ago when two drivers touched nine states in one day. The trip's route passed through parts of Maryland, Dela-ware, Pennsylvania, New Jersey, New York, Con-necticut, Massachusetts, Vermont and New Hampshire.

An automobile journal of 1910 advised tourists making a "typical" journey from Chicago to Denver to make adequate preparation and take the following equipment: "extra cans of oil, plenty of rope, a block and tackle; a small electric light to read the guide books at night, a supply of inner tubes, a coil of cop-per wire "that is so necessary on every run," a bottle of kerosene to remove carbon from the cylinders, a varied supply of bolts, a collapsible canvas pail for carrying radiator water if a bucket should break, several spark plugs, a tool kit, a small soldering iron for leaks in the radiator, a pump or air bottle, and a can of grease."

Thirty-six new motor car companies were formed in Detroit during the first eight months of 1910.

A public demonstration on the comparative eco-nomic advantage of the motor car over the horse and buggy was staged in New York 50 years ago. At the end of the first day's five-hour trial, the car had trav-eled twice as far as the horse and buggy at half the cost.

Buick Model "10"

$900 With Lamps

4-Cylinder 18-Horse Powe r

Shaft Drive

Buick Model "S"

$1750 With Lamps

4-Cylinder 24-Horse Power

Shaft Drive

Reproduction of part of an advertisement appearing in the program of Rochester's First Auto Show ... 1908.

23

EAST ROCHESTER "Monroe County's Oldest Chevrolet Dealer"

Sales Department Open

Evenings 'til 9 P.M.- Sat. 'til 5· P.M.

Telephone LOcust 2-7264

ROCHESTER MAGNETO & STARTER SERVICE

AUTOMOTIVE ELECTRICAL REPAIRS AND PARTS

CA'RL MATZKY OLLIE MATZKY HAROLD MATZKY

265 HAYWARD AVENUE ROCHESTER 9, NEW YORK

Distributors of Nationally Advertised Products

Exide Batteries and Chargers

Champion Spark Plugs Dunlop Domestic and Imported Tires

Tungsol Flashers and Lamps

Purolator Oil Filters

Zerone and Zerex

Wolfs Head Oil

Hahn Tire & Accessory Co. Inc. 418 ST. PAUL ST. LOcust 2 - 3440

When you visit the Auto Show, you will meet an unusual low-price car that is new not in frills but in fundamentals . It is built a new solid way to give you solid satisfaction . This construction is known as Dura-Quiet Unibody. The result is a car that is, we believe, as trouble-free as a car can be. When you spend two minutes with this car on the road, you will discover easier entry, more sitting room.

SOLID PLYMOUTH 1960

Valiant Put Valiant against any car you've a mind to - the big ones, the bug ones, the kid brother ones. See if you can match the wallop and miserly thrift of Valia·nt's inclined engine ; the family-of-six people room; the vacation-sized tru·nk room; the battery-saving alternator electrical system ; the rust-proofed, rattle-proofed, fully unitized body ; the smooth -as-a-millpond ride of Torsion -Aire. Go ahead. Match it if you can . After you've tried , see your Valiant dealer. He 's got the real thing.

East Ave. Plymouth Valiant Inc. HAmilton 6-8427 336 EAST A VE. HAmilton 6-3580

Rochester's Newest Plymouth .. Valiant Dealer Successor to Simmons Motors

Webb Motors- Quality- Sports Cars 1235 UNIVERSITY AVE. NEAR CULVER RD. GR. 3 - 3258

Up to 50 miles per gallon, low upkeep and depreciation.

ALFA ROMEO Roadsters and coupes. No finer sports cars available. A real driving thrill.

24

17 models, highest quality, priced

as low as ...

LANCIA Many custom body stylings . Finest European craftsmanship. Prices start at $2962.

$1173

FOR

COMPLETE FINANCING AND

INSURANCE SERVICE *

ASSOCIATES DISCOUNT CORPORATION 400 Cutler Building

Rochester, N.Y.

42 East Avenue

Phone: HAmilton 6-9150

James Johnston Agency INSURANCE 1020 SIBLEY TOWER BUILDING

HA. 6-9930

SNOW PLOWS SNOW BLOWERS

CONTRACTORS

SPECIAL POWER

EQUIPMENT

BEST MOTORS 1451 LYELL AVE.

THE

G. A. TRAHAN CO., INC. 274- 280 CENTRAL AVENUE

COHOES, N.Y. CEdar 7- 1601

DECORATORS OF THE ANNUAL

ROCHESTER AUTO SHOW

Volkswagen Sales & Service FOR THE THRILL

OF YOUR LIFE - COME IN AN'D MEET 'JIHE

VOLKSWAGEN

F. A. M~OTORS 160 MT. HOPE AVE.

BAker 5-2190

VEHICLES BY WILLYS MOTORS . . .

WORLD'S LARG1EST MANUFACTURER OF

4 WHEEL DRIVE VEHICLES

ALLING & MILES, Inc. 1301 RIDGE RD. E.

NEAR PORTLAND AVE. HARRY K. ZWITZER, OWNER

Glenwood 3- 6711 4-WHEEL DRIVE HOpkins 7 - 7260

25

The best for you in imports -BORGWAR'D

TRIUMPH

VOLVO

BEST MOTORS 1451 Lyell Ave. Glenwood 3-6711

FOR CONVERTIBLE TOPS REAR WINDOWS INSTALLED

ZIPPERS REPAIRED & REPLACED

FOR AUTO SEAT COVERS COMPLETE INTERIOR TRIM SERVICE

Door Panels Arm Rests Headliners Carpets Guaranteed Workmanship- Expert Installations

FREE ESTIMATES - FREE INSTALLATIONS

EARL W. ELLIOTT 160 S. UNION ST. BAker 5 - 8625

ART CO COVERALL $ERVICE

ROCHESTER'S ONLY

Industrial Uniform

Rental Service

100% Locally Owned Locally Operated

395-409 ST. PAUL ST. LOcust 2-7165

26

This chart reproduced with the permission of SCIENCE and MECHANICS "The Magazine That Shows You How" Dec., 1959 issue.

Comparing the 60's T-BiRD HAWK CORVETTE

Wheelbase 113 120 102

Tread F 60 57.3 57 R 57 56.5 59

Length 205.3 204 177.2

Width 77 71.3 72.8

Height 52.5 55.5 51 .6

Overhang F 35.6 34.8 33.0 R 56.8 48.7 42.4

Ground 6.2 6.6 5.9 Clearance ---------

Turning 40.3 41 37 Circle (fl. ) ----

OA Steering 25 27.5 21 Ratio (Manual)

Turns (lk-to-lk) 4.1 4.5 3.7 --- -Tire Size 8.00 X 14 6.70 X 15 6.70 X 15

Curb Wt. (lbs.) 3971 3366 2985

Eft. Brake Lining (sq, in. ) 225.5 172.8 157

Head F 38.0 35.5 34.5 Room R 37.7 34.5 34

Shoulder F 56.2 55.5 49.4 Room R 54.1 53 -Hip F 60 59 59.6 Room R 48.7 58 ----Leg F 44.6 44 45.1 Room R 38.1 36 -Seat F 11 12.6 7.3 Height R 13.1 ' 12.3 -Trunk (cu. ft.) 20.5 17.3 4.47

Adv. HP 300 210 230

Torque 395 300 300

Bore & Stroke 4 X 3.5 3.56 X 3.6 3.8.75 X 3

Displacement 352 289 283

Comp. Ratio 9.6 8.8 9.5

Fuel Tank (gals.) 20 18 16.4

Man. 3.70 3.31 3.70 Axle Ratios Auto. 3.10 3.07 3.55

OD 3.70 3.54 -Dimensions in inches unless otherwise specified. Engine data are for standard engines. In most cases, higher horsepower, power train options involving various combinations of 2- and 4·barrel carbs, and lower· or higher 'axle ratios , are also available.

This chart reproduced with the permission of SCIENCE and MECHANICS "The Magazine That Shows You How" Dec., 1959 issue.

Comparing the 60's OLDS MERC

---Wheelbase 123 126

---Tread F 61 60

R 61 60 ---

Length 217.6 219.2 ---

Width 80.6 81 .5 ---- ---

Height 56 55.7 ---

Overhang F 35.3 35.3 R 59.3 57.8

-----Ground Clearance 6.2 5.7 ---- ---Turning Circle (ft.) 43 43.9 ------OA Steering Ratio (Manual\ 33.2-1 29.1

---Turns (lk-to-lk) 6 5

- ---Tire Size ... . 8.50 X 14 8.00 X 14 -------- - ---Curb Wt. (lbs.) 4274 4239

- -- - --Eft. Brake Lining (sq. in. ) 156.8 205

---Head F 34.7 33.2 Room R 33.9 32.9

--- - --Shoulder F 60.6 60.5 Room R 59.0 60.8

-------Hip F 65.4 62.5 Room R 65.2 62.8

----Leg F 45.0 46.2 Room R 42.2 45.3 ----- ----Seat F 10.2 10.4 Height R 13.7 12.4 ------ - - -----Trunk rcu. ft.) 18.3 31.5

----240 205

Adv. HP 260 280 -- 310

----375 328

Torque 390 405 460

----4 X 3.68 3.8 X 3.44

Bore & Stroke 4.1 X 3.68 4.3 X 3.3 -- 4.3 X 3.7

----371 312

Displacement NA 383 -- 430

-------8.7 8.9

Compression 9.5 8.5 Ratio -- 10.0

- ---Fuel Tank (gals. ) 20 NA

---- - - --Axle Man. 3.42 3.56 Ratios Auto. 2.87 3.10

DESOTO BUI CK

122 123 ---

61 62. 59.7 60

215.4 218

79.4 80

55 57. - -34.7 35. 60.3 59.

__ 6

46.8 44 ----

20.4 29.

5.45 5 ---- --8.00 X 14 7.60 X --- --

NA NA

NA 160. ---

34.6 34. 34.5 33.

---NA 60.NA 59.

63.0 65. 62.4 65.

--- -

45.7 44. 44.1 42.

-----12.3 11. 12.8 13.

---

4

2 7

3

15

7 9

6 0

4 1

0 0

0 5

29.7 N A

295 305 --

390 410

- - -4.1 X 3.38 4.2 X 3.38

361 383 --

-------10.0 10.1

---23

-235 250

375 384

4.12 X 4.18 X

-364 401

B. 10.

--20

3.4 3.6

5 25

3.31 3. 9 07

Body data furnished generally applies to small-est, lower-cost 4-door sedan in each line. All dimensions in inches unless otherwise specified. Engine data are lor standard engines. In most cases, higher horsepower, power train options involving various combinations of 2- and 4-barrel carbs, and higher or lower axle ratios, are also

available.

27

FLOWER CITY GLASS CO.

"Auto Glass Specialists"

124- 126 MONROE AVE. at the loop

BAker 5 - 9290

ATLANTIC REFINING

COMPANY 1840 LYELL AVE. ROCHESTER 6, N. Y.

Glenwood 3-1620

since 1924 !

: Advertising and ' Publicity for the Rochester

AUTO SHOW has been created by

HART-CONWAY COMPANY INCORPORATED Complete Advertising Service Triangle Building, Rochester 4, N.Y.

l

DAVIS-HOWLAND OIL CORPORATION

FARSIGHTED

with a local touch ...

BEACHNER ADVERTISING AGENCY 57 SOUTH AVEN UE ROCHESTER 4, N.Y.

HA. 6-4593

Means A

Bette~r Buy On The 1960 Oldsmobile

GET A B & B DEAL AT B & B OLDS!

Rochester's Leading Oldsmobile Dealer!

SALES SERVICE SINCE 1917

340 LAKE AVE. Open Eves. GL 3 0833 'til 9

This ch'art reproduced with the permission of SCIENCE and MECHANICS "The Magazine That Shows You How" Dec., 1959 issue.

28

Comparing the 60's CORVA IR FALCON VALIANT LARK AMERICAN RAMBLER

- - --Wheelbase 108 109.5 106.5 108.5 100 108

F 54 55 56 57.3 54.6 57.3 Tread R 54 54.5 55.5 56.5 55 57.8

- - -Length 180 181.1 184 175 178.3 189.5

- ---Width 66.9 70 70.4 71.3 73 72.2

---Height 51.3 54.5 53.3 57.5 57.3 57.3 ---- ---- ---

F 30.3 29.4 29.5 26.4 31.4 32.1 Overhang R 41 .7 42.2 48. 0 39.8 46.9 49.4 ------- - - --Ground Clearance 6 5.9 5.4 7.3 7.0 6.7 - -- ---Turning Circle (ft. ) 39 37.7 37.1 37.6 36 37.3

--- -OA Steering Ratio (Manual ) 23.5 27 20.1 25 22 23.1

---- - - - ---- ---Turns (lk- to-lk) 5 4.64 4.45 5 3.9 4.7 ---- - ---Tire Size 6.50 X 13 6.00 X 13 6.50 X 13 5.90 X 15 5.90 X 15 6.40x15

- - -- - -- ----Curb Wt. (lbs.) 2415 2396 2750 2605 2589 3068

- --- - - --Eff. Brake Lini ng (sq. in. ) 120.8 114.3 129.1 146.4 139.5 153.8

---Head F 38.7 33.9 33.6 36.0 35.3 35 Room R 38.0 32.8 33.4 35.0 34 34 - - - - -- ---Shoulder F 54.0 55.6 54.6 55.5 51 .5 57.7 Room R 53.6 55.4 54.1 54.5 49.8 57.6

--- - - -- - - -Hip F 57.8 57.1 57.0 59.5 58 59.8 Room R 57.6 57.0 . 56.9 59.0 45.3 60.1

Leg F 42.8 43.3 44.1 44.0 44 43 Room R 36.5 39.4 38.9 39.0 37.5 40

---- --- ----Seat F 9.4 11.4 11.4 12.0 8.9 10.2 Height R 10.4 14.2 14.6 11.0 11.9 14.2

-------Trunk (cu. ft. ) 13.8 23 24.9 18.6 8.2 13.5 ------ - -- - --- ---- -

6C 80 90 NA 90 90 127 Adv. HP V8 None None None 180 None 200

--- -----6C 125 138 NA 145 150 180

Torque V8 None None None 260 None 245 ---- ---- - --- --- --- ---

Bore & 6C 3.38 X 2.6 3.5 X 2.5 3.4 X 3.12 3.0 X 4.0 3.1 X 4.25 3.1 X 4.25 Stroke V8 None None None 3.56 X 3.2 None 3.5 X 3.25

- --- ---- ---- ----Displace- 6C 140 144.3 170 169.6 195.6 195.6 men! VB None None None 259.2 None 250 ----Com pres- 6C B B.7 8.6 B.3 B 8.7 sion Ratio VB None None None 8.8 None 8.7

---- ---- - - - - -- ----Fuel Tank (I gals. ) 11 14 13 18 22 22

- ------Axle Man. 3.55 3.10 3.35 3. 73 . 3.31 3. 78 Ratios Auto. 3.55 3.10 NA 3. 73 3.31 3.31

OD None None 3.35 4.10 3.78 4.11

Body data generally applies to 4-door sedan. All dimensions in inches unless otherwise specified. Engine data are for standard engines. In s ome cases, other horsepower options and diffe·rent axle ratios may also be available.

Some 20 million people visit the United States' 23 national parks by auto each year. Since 1946, the number of motor tourists visiting the parks annually has increased more than l36%.

This chart reproduced with the permission of SCIENCE and MECHANICS "The Magazine That Shows You How" Dec., 1959 issue.

Comparing the 60's CHEV- PLY M- DODGE ROLET FORD OUTH DART

--- - ---Wheelbase 11 9 119 11B 11B

- --F 60.3 61 60.9 61.5

Tread R 59.3 60 59.6 60.1 ---

length 210.8 213.7 209.4 208.6 ---Width 80.8 81.3 7B.6 78

--- - --Height 56 56.B 54.6 54.B ---------- ---

F 32.6 34.0 33.2 33.5 Overhang R 59.2 60.7 5B.2 57.1

---- - --Ground Clearance 6 5.5 5 5.2 ---Turning Circle (ft. ) 40.8 40.5 NA 45.2

--- ----CA Steering Ratio (Manual) 2B 27 20.4 20.4

--- ---Turns (lk-to-lk) 5.8 5 5.45 5.45

Tire Size 7.50 X 14 7.50 X 14 7.50 X 14 7.50 X 14 --- ---

Curb Wt. (lbs.) 3710 3B65 NA NA --- ----

Eft. Brake Li ni ng (sq. in .) 1B5.6 19B.8 NA 184

Head F 36.1 34 34.8 34.6 Room R 34.3 33.9 34.2 34.5

Shoulder F 60.5 59.5 NA 60.4 Room R 59.0 61 .0 NA 59.6

Hip F 65.3 62.2 63.0 63.0 Room R 65.4 63.6 62.4 62.4

- - ----Leg F 44.5 43.3 45.5 46.3 Room. R 42.5 41.6 42.6 43.5

.---Seat F 10.0 10.6 12.2 12.0 Height R 13.5 13.2 12.9 13.3

---Trunk (cu; ft.) 30.0 35.7 29.4 29.4

---6C 135 145 145 145

Adv. HP V8 170 1B5 230 230 V8 250 235 305 310 ------ ----6C 217 206 215 215

Torque V8 275 292 340 340 V8 355 350 435 435 ------

Bore & 6C 3.56 X 3.9 3.62 X 3.6 3.4 X 4.12 3.4 X 4.12 Stroke V8 3.B7 X 3.0 3.75 X 3.3 3.9 X 3.31 3.9 X 3.31

V8 4.1 X 3.25 4.0 X 3.5 4.1 X 3.38 4.1 X 3.38

Displace- 6C 235 223 225 225 men! V8 283 292 318 318

V8 34B 352 361 361

Compres- 6C 8.25 8.4 B.5 8.5 sian V8 B.5 B.B 9 9 Ratio V8 9.5 B.9 10 10

---Fuel Tarik (gals.) 20 21 20 20

----Axlet Man. 3.55 3.56 3.54 3.54 Ratios Auto. 3.36 3.56 3.31 3 .. 31

OD 3.7 3.89 - -Body data furn ished generally applies to s mall-est, lower-cost 4-door sedan in each line. All dimensions in inches unless otherwise specified. Engine data are for standard engines . In most cases, higher hp, power train options involving various combinations of 2- and 4-barrel carbs, and higher or lower axle ratios, are a lso available.

(l) Axle ratios given here are for 6-cylinder Fords and Chevrolets. Ford VB ratios are 3.36

.(man.) , 3.08 (auto.), and 3.7 (OD). Chevrolet V8's with automatic have 3.08 ratio ..

29

ENGLISH FORD Complete line on display at

English Ford line Dealer See The NEW ANGLIA

F. J. KILBURNE, Inc. 475 l YELL AVENUE

Rochester 6, N.Y. Glenwood 3-4080

CHANGE THE TIRES f,ROM YOUR NEW CAR TO

GOOD-YEAR Double Eagle Captive Air WE WILL ALLOW FULL LIST PRICE ON YOU R OLD TIRES

Lake Tire Service 694 LAKE AVE. Glenwood 3-17 45

Open Tues. & Thurs. 'Ti l 9 P.M.

WEBACO OIL COMPANY INCORPORATED

Distributor of

CITIES SERVICE GASOLINES

HEATING OILS and

OTHER PETROLEUM

PRODUCTS

BUtler 8-2121 or WEBSTER 255

H & H PAINT & LACQUER CO. William H. Hathaway

Distr ibutor of

ACME & RINSHED-MASON

AUTOMOTIVE FINISHES

LACQUER AND ENAMELS

64 Spencer St. GLenwood 3-6878

For The LATEST . . . Pay The Least!

Phone : Glenwood 3- 1130

LAKE AVE. AUTO PARTS

Specializing in Late Model Used Parts

"ON AUTOMOBILE Row"

788 Lake Ave . Rochester 13, N .Y.

SERVICE FOR THE WHOLESALE TRADE

We Serve The Rochester Auto Dealers

with a Complete Line of

AUTOMOTiVE PARTS SUPPLIES AND EQUIPMENT

Gordon Motor Parts, Inc. 30 JOSEPH AVE.

GENEVA WARSAW JAMESTOWN

McCREARY TIRES BATTERIES

RECAPPING AND VULCANIZING

2100 MAIN STREET EAST

HUbbard 2-3948

JACK VAN AALST ROCHESTER 9, N. Y.

30

This chart reproduced with the permission of SCIENCE: and MECHANICS "The Magazine That Shows You How" Dec., 1959 issue.

Comparing the 60's EDSEL

Wheelbase 120 ---F 61

Tread R 60 ----

length 216.4

Width B1.5

Height 55

F 35.1 Overhang R 60.9 --------Ground Clearance 5.5

Turning Circle (ft. ) 43.4

OA Steering Ratio (Manual) 31.8 ------ - --Turns (lk-to·lk) 5

Tire Size 7.50 X 14

Curb Wt. (lbs. ) 391B ---Eff. Brake lining (sq. in. ) 19B.1

Head F 34.0 Room R 33.9

----Shoulder F 59.5 Room R 61.0

Hip F 62.2 Room R 63.2

---leg F 45.5 Room R 43.3

- - -Seat F 10.6 Height R 13.2 ------ - --Trunk (cu. ft. ) 32.7

(6C) 145 Adv. HP (V8) 1B5

(V8) 300 ----(6C ) 206

Torque (VB) 292 (V8) 3B1

Bore & 3.62 X 3.6 Stroke 3.75 X 3.3

4 X 3.5

(6C) 223 Displacement (V8) 292

(V8) 352

Compression (6C) B.4 Ratio (VB) 8.8

(V8) 9.8 - - --Fuel Tank (I gals. ) 20

Axle Man. 3.56 Ratios Auto. 3.10

OD None

PO AM BAS-

NT lAC DODGE SADOR

1 22

64 4 6

21 3.7

8

5 -3 5

-

4

0.7

6.6

5.2 6.6

5.8

2.7

122

61 .5 61

212.6

78

54.9

33.5 57.1

5.2

46.6

2 9.1 30.1

5.5 5.4 -

117

57.7 59.1

198.5

72.1

56.8

32.1 49.4

6.3

39.7

25.6

4.7

8.00 X 14 8.00 X 14 8.00 X 14

NA NA 3534 -

17 3.1 NA 167.5

3 3

5

6

4.8 3.9

0.6 9.0

34.6 34.5

60.4 59.6

35 34

57.7 57.6

6 5.4 5.4

63.0 62.4

59.B 60.1

-4 4

1

5.3 1.9

9.8 3.8

46.3 44.1

12.0 13.3

43 40

10.2 14.2

NA 29.7 13.5 -215 281

390 407

-4.06 4.06

3B9 389

B.6 8.6

(VB \ 295 (V8) 250 (V8) (V8) 325 (V8)

(VB ) 390 (V8) 340 1VB ) (V8) 425 (V8)

x3.74.1x3.3B 4x3.25 X 3.7 4.2 X 3.3B

(V8) 361 (V8) 250 (V8) (V8) 3B3 (V8)

(VB) 10 (V8) B.7 (VB J (VB) 10 (VB \

2 3 20 22

N

3.23 2.69 one

3.54 3.31

None

3.54 2.B7 3.54

Body data furn ished qenerally applies to small· est, lower-cost 4-door sedan in each line. All dimensions in inches unless otherwise specified. Enqine data are for standard enqines. In most eases, - hiqher hot'sepower, power train options involvinq various combinations of 2- and 4-barrel carbs, and hiqher or lower axle ratios, are also available.

This chart reproduced with the permission of SCIENCE and MECHANICS "The Magazine That Shows You How" Dec., 1959 issue.

Compa.ring the 60's CHRYS- I IMPE- CADIL-

LER RIAL LAC LINCOLN

Wheelbase _122 129 130 131

F 61 61.8 61 61 Tread R 59.7 62.2 61 61

Length · -- - 215.4

Width 79.4 80.1 79.9 80.3

Height 54.9 56.7 56.2 56.7

Overhang R 56.9 57.6 60.5 61.4

------- -Turning Circle (ft. ) 43.7 48.2 47 45

OA Steering Ratio (Manual) 30.16 19.4(p) 18.9 19.5

Turns (lk-~~~kl_l_-5.4~ __ 3.5(p) ____ 3.2

Tire Size _ _ _ 8.00 X 14_ 8.20 X 15

Curb Wt. (lbs. ) NA NA 4975 5216

Eft. Brake Lining (sq. in . )

Head Room

F R

Shoulder F Room R

Hip F Room R

Leg Room

Seat Height

F R

F R

Trunk (cu. ft. )

Adv. HP

NA

34.6 34.5

60.3 59.6

63.0 62.4

------46.2 44.1

11.9 12.8

29.7

305

NA

34.5 33.8

64 62

61.0 60. 2

-----46.3 42.9

11.7 12.4

31.8

350

210.3

34.7 33.4

65.4 65.0

45.8 45.3

10.6 10.6

16.4

325

262

38.5 37.1

60.5 60.8

62.5 62.8

46.2 43.0

29.2

315

---- ------- ----

Torque 410 470 430 465

Bore & Stroke 4 X 3.75 4.18 X 3.7 4 X 3.875 4.3 X 3.7

Displacement

Compres-sion Ratio

Fuel Tank (gals.)

383

10.1

23

413

10.1

23

390 430

10.5 10

21 25

Body data furnished generally applies to small-est. lower-cost 4-door sedan in each line. All dimensions in inches unless otherwise specified. Enqine data are for standard enqines. In most cases. higher horsepower, power train options involving various combinations of 2- and 4-barrel carbs, and higher or lower axle ratios, are als_o available.

31

Serving The NEW Car Dealers For Over A

Quarter Of A Century

WOLTING'S RADIATOR REPAIRS FRONT WHEEL ALIGNMENT WHEEL STRAIGHTENING FRAME STRAIGHTENING

HAmilton 6-0430 7 PITKIN ST. (opposite 265 East Ave.)

Charles W. Schrader, Inc. Automatic Transmission

Specialists

General Auto and Truck Repairing

686 Clinton Ave. S. (20)

STAN HIGH

BRowning 1-5179

Keep Happy With

The Happy Station

W R V M THE BRIGHT SPOT ! !

MUSIC, NEWS AND SERVICE

BOB BOHRER

Auto Supply & Parts. Inc.

Automotive Machine Shop

A ll Foreign Car Batteries Carried In Stock

355 North Street HAmilton 6-1540

KENDALL Motor Oils- Lubes Greases

"BETTER - Right from the Start"

GENESEE VALLEY PETROLEUM CORPORATION

1152 Scottsville Road Rochester, N.Y.

FAirview 8 - 5511

AAA BROWNCROFT GARAGE

BUtler 8 - 2277 GENERAL REPAIRING

AND Towing

24 HOUR SERVICE 762 Atlantic Ave. Rochester 9, N.Y.

ALLIANCE GLASS CO. 510 CLINTON AVE. S.

BAker 5-6311

AUTO GLASS CAR DOOR PARTS

SAFETY GLASS

GRANGER RADIO & TELEVISION SERVICE 850 MAIN ST. W.

BEverly 5-6260 Honest Service For 35 Years

GUENTHER AUTO FINISHES, INC. Auto Paints- Paint Supplies-- Fiberglass Products 1929 EAST MAIN ST. BUtler 8-8775

32

* * * Page

Alliance Glass Co. ............ ..... .. ...... ... .. ... .. .. ......... 32 Atlantic Refining Co., Inc 27 Artco Coverall Service, Inc. 26 Associates Disco-unt Corp . 25 Auto Supply & Parts, Inc. 32 Beach ner Advertising Agency 28 Best Motors 26 Bonenblust & Buckman, Inc 28

Agency: Beachner Advertising Agency Browncroft Garage __ 32 Buick 4

Cadillac

Chevrolet

Chrysler

Agency: McCann-Erickson, Inc Back Cover

Agency: MacManus, John & Adams , Inc. 6

Agency: Campbeii-Ewald Company 10

Agency: Young & Rubicam, Inc. Davis-Howland Oil Corp 28

Agency: Beachner Advertising Agency Dodge 8

Agency: Grant Advertising, Inc. East Ave. Ply. - Val ., Inc _ 24 Elliott, Earl W. 26 Europa Auto Sales 16 F. A. Motors, Inc 25 Ford .. 12

Agency: J . Walter Thompson , Inc. Flower City Glass Co . . 27 Genesee Valley Petroleum Corp. 32 Gordon Motor Parts, Inc . ...... 30 Granger Radio & Te-levision Service 32 Guenther Auto Finishers, Inc _ 32 Guide Lamp Division 21

Agency: D. B . Brother & Co. H & H Paint & Lacquer Company 30 Hahn Tire & Accessory Company 23 Hart-Conway Co., Inc. 27 Hoselton Chevrolet ___ _ 23 Imperial 2

Agency: Young & Rubicam, Inc. Johnston, James, Agency, Inc . 25 Kilburne, Florian J. _ 29 Lake Avenue Auto Parts _ 30 Lake Avenue Tire Service, Inc. 29 Mercury 22

Agency: Kenyon & Eckhardt, Inc Oldsmobile 14

Agency: D. P. Brother & Company Inside Front Cover

Agency: MacManus, John & Adams, Inc. Rambler 17

Agency: Geyer, Morey, Madden & Ballard, Inc. Rochester Magneto & Starter Service 23 Schrader, Charles W., Inc . .. 31 Simca 19

Agency: Richard N. Meltzer Adve rtising, Inc. Trahan, G . A. Co., Inc 25 Van Tire 30 Vauxhall _ _ Inside Back Cover

Agency: MacManus , John & Adams, Inc. Webaco Oil Company 29 Webb Motors _ 24 Willys-Jeep 25 Woltings Collision Service 31 WRVM __ ____ _____ 31

Vauxhall

economy

makes this

wagon

a pleasure!

If a station wagon has become a necessity in your life ... don't hesitate because you think it's a luxury.

Go Vauxhalling! English craftsmen designed the Vauxhall station wagon to the exact dimensions of family needs

... and family budgets. This compact wagon seats five, leaving 22 cubic feet of cargo space ... space which can

he more than doubled by folding the rear seat. Four doors eliminate fuss. (And rear doors have free-wheeling

safety-lock buttons for parents' peace of mind.) See this resourceful Vauxhall station wagon soon ... and see

how much you'll gain and save by going Vauxhalling. VAUXHALL A Quality Product of England Since 1904

SOLD AND SERVICED BY PONTIAC DEALERS ALL ACROSS AMERICA

We invite you to sit at the wheel

of the elegant 1960

You are cordially invited to discover the new era of elegance presented

this year by Cadillac. Spend an hour with us at the Cadillac display today.

We'll be happy to make all the arrangements for you to drive the

1960 Cadillac of your choice at a time and place convenient to you.

VISIT YOUR LOCAL AUTHORIZED CADILLAC DEAL E R