2

HOW BIG AN HOW BIG AN IMPACT?IMPACT?

2

…and growing

(2013 Worldwide)

USD 117 bn

33

EQUIVALENT EQUIVALENT TO...TO...

• 2x Uruguay

• Ecuador

• ½ Peru

• Panama, Nicaragua, Costa Rica & Honduras

44

SOME SOME EXAMPLESEXAMPLES

U.S.: 10 m pax USD 44 bn

Spain: 8% of tourists 11% of revenue

Brazil: 600 th pax USD 500 m

55

SOURCES OF ECONOMIC SOURCES OF ECONOMIC DEVELOPMENTDEVELOPMENT

Direct expenditures by passengers

Direct expenditures by crew

Direct expenditures by cruise lines

Indirect effects

Repeat visits

66

HOW TO IMPROVE?HOW TO IMPROVE?

Itineraries, not ports

Desirable destinations

Realistic focus

Infrastructure

77

HOW TO IMPROVE?HOW TO IMPROVE? (cont’d) (cont’d)

Excellent service

Attention to costs

Business environment

Common effort

Thank you!