2011 Non-Profit Giving Survey-1

8/4/2019 2011 Non-Profit Giving Survey-1

1/12 January 2011

Giving in 2011

D Pts asks Pltopsts dFdsg Possols abot

Red

iscove

ring opportun ities forgrow

th

hirD i n a SerieS

D Pts, tol ld mgmt ddsg cosltg scs to t opotscto, s compltd ts td l s o

mjo pltopsts gdg gg t comg. Ts , D Pts gtd ddtol d wsgts b ddg s o dsg possols.

T 2010 ws otg sot o o w, llgd stod ops s w s coomc dctos sd stmbl ol to sow cotg sgs o stblzto.idcs t 52-wk gs, ol to od gs wt

mtt o ds d wks. Wt momts lk tos o ttdl sgs d swlls, t good ws ws tt t to collps w ot lzd. B t d o 2010, w

joblssss md g log wt dpssd osmkt, t w cl sgs o slow bt cotco. GM stocks w od to t pblc d bmd sbstt pmts o t co ds. Bmd 2010, t ppd to b stblzg o tpltopc mktplc s mb o cptl cmpgw sctd o lcd o t st tm lmotwo s.
http://www.dinipartners.com/http://www.dinipartners.com/


2/12GivinG in 2011 Survey Dini PartnerS

i ts s s, stodg 72 pct o t possols spodd tt t

stttos wold b o wold lc cptl cmpg 2011.

O o t w ptcpts cptd t spt o t Giving in 2011 s slts w spodd:

i bl w sg t bgg o cltl st tttdto pltopc gg, spcll mog t lgst doos, bsdo t coomc css o t pst two s. Ts wll ot bt t t, d t to t sm clt o gg ttxstd po to t Gt rcsso s lkl. Ts cllgs

ll o s pltop d opot mgmt to dpt,djst, d b mo ct.

ed hs, vc Ccllo o adcmt,ust o D; D, Colodo

Bod coomcs d t mktplc, 2010 ws wc poltcs d tpptos o t mdtm lctos tocd pltop. Fom t s sttg o tstt tx to t pssg o lt c om lgslto d t qsto o stog tBs tx cts, 2010 ws wc t mpct o poltcs o t opot wscl. T cll qstos o t lgslt gd tt wll mpct t opotscto t to com.

Kowg tt 2010 d b o slow coomc gowt d gl cgd poltcldbt, D Pts codctd ts td l s to gg t pltopc otlooko 2011. i nomb 2010, D Pts sd slct poplto o mjo doosddls, mls, copotos d odtos wos l gts cossttl gbtw $100,000 d $1 mllo p . amog t dsg possols woptcptd t s, t mjot pst stttos tt sg btw $5mllo d $100 mllo ll.

survey

insights


3/12

ParticiPant PersPectivesT mo t 130 spodts to D Pts Giving in 2011 s d mc to s bot tcocto tt sbsttl dsg d gg mst d wll go o. e s amcs dl wt tcotg commoto t coomc mktplc d t poltcl , spodts sd msd tostt doos wll g d skg mst tk plc t mdst o 2011s w lts.

O ssod possol ds d ts to s:

T lst two s md m doos look mo closl t t mpct d ctss o tpltop. Fo ogztos tt dlg o msso, bl to dmostt scl sposblt,d podd mgl stwdsp to t doos, i bl t wll s cs tpltopc ots 2011.

ad Swllow, vc Psdt,Cct Zoo d Botcl Gd; Cct, Oo

Fom t doo pspct, ptcpts g ctos bt m go-d o wd dsgots. O odto xct sttd:

Ts s good o o-pots to -tk t sttgs o t sstblt d gowt t tts good tm to pl o cptl cmpgs dmjo dsg ds o t ot-too-dstt t....

o Lws, exct DctoDoll-K Fodto; D, Colodo

at t sm tm, ot o ctos optmsm cctzd mo t s sposs. O mjo doo sttd:

2010 s b cllgg o opots, d i do ot ss o clt o 2011 tt wold ld m to bl xt wll b mc mpod. i bl t omt o

opots wll mpo, bt t wll b slow comg.Cls ro, vc Psdt,ro rsocs, LLC; hosto, xs

the ParticiPantsO t 134 totl ptcpts t s, 68 pltopstso pstts o pltopc odtos o copotos.T ddl cotbtos sd t wots gg omsl mllo dolls to mo t $100 mllo. i 2010, 38 ot s ptcpts md gts o $100,000 to $999,999,wt ddtol 23 g md gts o $1 mllo o mo.amog t possol dss wo ptcptd t std,40 pst stttos tt sd $5 mllo to $99 mllo,wt ddtol s sg mo t $100 mllo t lst. Fot-gt o t possols cs dsgspg 15 s to mo t 25 s. T t lgst dstsctos pstd b t possol ptcpts dctowt 33 ptcpts, lt c wt 11 ptcpts, d ts dclt wt 10 ptcptg possols.

Psol tcto wt dooss t k to sccss. Mo dmo popl mm to dctml d po solcttos.

Ogztos, gdlss osz, MuS gg, solct dstwd doos o o-o-obss. notg s mo mpotto mo ct.

Gg robtso,C adcmt Oc,hosto Gd Op; hosto, xs


4/12GivinG in 2011 : a Dini ParnerS Survey

the results PhilanthroPy in 2011

the economy and givingLst , 40 pct o t s spodts tcptd tt t coom wold cotmpo d tll stblz 2010. Ts w skd bot t xpcttos o t c, 51 pct o t pltopsts spodd tt t co wll b qt slggs to

2011. addg to ts, 35 pct o t doo spodts sggstd tt w wll cot post sgs o co togot 2011. Lst s ctt dos pp to b wg 14 pct o t doo spodts m too ct to t gss bot t cootlook. Ts c b cotstd wt 28 pct o lst s spodts wo tcptd sdowt bo -d 2010 d t 25 pct wo lt too ct to t gssow t coom wold 2010. Cll, wl mg msd, t pltopsts gotlook s sbsttll mpod o t t s o ts ss.

a bt mo blls t dsg possols. W skd bot tcptd dslts 2010, 33 pct pdctd sg sbsttll mo dolls t t lst pct spodd tt t wold s t sm o w dolls mo t t dd 2009. sm tm, 82 pct o t possols wll lg to sbsttll lg dsg go

2011. W skd bot t lg s o pltop, 91 pct xpctd to s t scsd gg 2011, wt ol 7 pct tcptg dcl gg.

i lgt o ts otlook o t coom, pltopsts w skd ow t cowold mpct t ctbl cpct. Ts , 69 pct spodd tt t xpctdgt-mkg cpct to m bot t sm s 2010, wt ol 24 pct xpctcsd ctbl cpct.

Factors inFluencing giFtsW skd bot wc ctos wll most fto wc stttos d ow mc t wlt ldg sposs fctd tstg co T sgl-most mpott cto ts wspos qsto s t ogztos mssoscod ldg cto s t ogztos cosc dl, d t td s t ogztostwdsp o doos d gts. Ts slts stt o o t lssos o ts pod o sgcg s to m ocsd o t dmtls

amog dsg possols, t t ctowll t gtst mpotc t plt dlopmt ots o 2011 t ogzmsso, t stgt o sklls o bod ldst stgt o sklls o t dlopmt st.

Fo w pogms d tts, 50 pct doos told D Pts tt psol ltost ogzto o cs s o pmot mpoT scod d ol ot cto cg sgspos lt to w css s t tol o

Figure A. Donor Expectations o the 2011 Economy

sluggish

recovery

throughout

2011

51%

uncertain

14%

Positive

35%


5/12January2011

o t cs. Wl doos cot to ocs o tos css w t s stoc sppot, t s som opssto w pojcts. it s cl tt dlopg psolltosp wll b t k o w gg ltosps.

Wl glgtg t mpotc o ltosps,

t mgt b lpl to ot wo dsg possolssggstd wold b t most mpott pso solctto clls. Cstllzg mpott td towdpossol ggmt solctto, 44 pctsggstd tt t stttol CeO ws t mostmpott pso t solctto cll, ollowd bdlopmt possols t 24 pct. T cpsoo t bod ws cosdd to b most mpott osolctto clls b ol 10 pct o t spodts,lg t mx o bod mmbs, cmpg woks dot olts t 22 pct.

W skd bot t o stmt (rOi), 66pct o doos spodd tt rOi s mglto sstl, wl ol 29 pct pstd tt t ws tstg bt ot sstl. Cll t mssgs mxd. Wl rOi s mpott, wt w ldgs t mpotc o msso, sc dl,stwdsp d ltosps.

areas oF suPPort and allocation oF giFtsec , pltopc ddls, mls, odtos d copotos skd to sppot t o pogmsom l ds to cptl cmpgs d dowmt ds. W skd

bot wt pogms t mo lkl to sppot 2011, 71 pct spodd o o lppls o ds sppot o optos tstg dop o 5 pct om t pos . icotst, wt 13 pct cs o t pos , 48 pct o spodts sggstd ttt wold cosd dg o cptl d w pogms. addtoll, 26 pct wold sppotdowmt d cmpgs 2011 cs o 8 pct o t 2010 slts.

at tm w mo opots d pblc stttos lgg to ct pblc-pt ptsps,doos w skd bot ow t ct to t cocpt o dsg o sc jot tts. Tt-t pct spodd tt t wold sppot pblc-pt ptsp dsg ots,d 51 pct spodd wt g dg o opss d fxblt. Ol 15 pct o tspodts od pblc-pt ptsps poblmtc d to ot bl cddts ot pltopc sppot.

i t 2009 d 2010 ss, m dooscldg ddls, odtos d copotoslmtd t gts d gts to sgl- commtmts. Fo 2011, cogg 71 pct ot spodts sggstd tt t wll cosd mlt pldgs o gts, wt ol 29 pctlmtg t gg to sgl- commtmts.

Doo ptcpts w skd wt wold bst smmz t dc to ogzto lds ddlopmt possols o 2011. i t 2010 s pot, t owlmg spos t 56

n stop tllg o sto. W tcoom s bd, t d o scs ol

gos p. it s gt tm to mk wds.

Jan Weimer, Vice President of Development,

YMCA of Metropolitan Denver; Denver, Colorado



pct ws to st t cos d do tbst to kp l gg stog. 2011 s fcts mo optmstc twt 16 pct o spodts dctt ts s t to lc w cpdos. aot 11 pct sggts s t to ocs o pld d slct mjo gts. Ol 32 psggstd mtg ocs o gg d stwdsp wl oldgt mjo pojcts. at t sm tmpct sggstd t d o o m o co, llowg o tm to wo sttgc plg.

O spodts dc ppdsmmz t gl to o dosposs:

Kp o wt cocttd dt pls to st clos dcltt o sppotg ds ddtol d w ws.om Fost, Cm emts, FostBk; S atoo, xs

the results the imPact oF Public Policy

on PhilanthroPy in 2011S ptcpts w skd bot t o pblc polc qstos tt w tog

som pottl mpct o gg t comg . Togot t , pdts coomsts sggstd tt m stos, bsss ows d cosms oldgo stmt, w s d pcss tl t s cl ow tx lw d lt c cgsmpct t psol d/o copot bottom l. W wodd gg wold b ld, djo costd bsd o som o ts lgslt dcsos. T s skd ow ts sss wmpct doos dcsos bot gg t comg .

aFFordable care actW skd ow t aodbl C act (lt c om lgslto) mgt mpct doclto to g, 53 pct sd tt t pssg o ts lgslto wold o mpctt gg. a ddtol 25 pct sd tt t wold mt o cs t ct lo gg o lt c stttos, mdcl dcto d mdcl sc. Ol 4 pc

doos sggstd tt t gg wold dcs to lt c stttos, mdcl dctomdcl sc.

estate taxesT spos to t qstos cocg t sttmt o stt txs d spsg sa sgct 67 pct o doos sggstd tt t wold b o mpct o t oll 2gg. n pct sggstd tt t sttmt wold dcs t tst gg t stt, wl 12 pct sggstd tt sc sttmt o stt txs wold cs t

Figure B. Giving by Program ype

2010 2011

ANNUAL

/OPERATI

NGFUND

S

CAPITAL/

NEWPRO

GRAMS

ENDOWM

ENT

SPECIALE

VENTS,G

ALAS,ETC

80

70

60

50

40

3020

10

0


7/12

clto to g om t stt. W dsg possols spodd to ts qsto, 49pct sggstd tt sttd stt txs wold cog gg om stts.

charitable deductionW skd bot t ot-sd qsto o t loss o dcto o t ctbl ddcto, t mssg

om doos ws mxd: 51 pct sd tt sc dcto wold dcs t pltopcstmt d gg. at t sm tm, 42 pct o doos sd tt sc loss o dcto wold o mpct o t pltop 2011. Ol 3 pct sggstd t mgt cs cs t gg. W dsg possols spodd to ts qsto, 71 pct tcpt tt tloss o dcto o t ctbl ddcto wold dcs pltopc gg.

ParticiPant insightsTogot t s, ptcpts w g t oppott to s ddtol sgts o to odc to tos wokg t ld o pltop d opot mgmt.

Look t o gg s pctg o o sst bs ss

smpl o com.Dd Wkl, Pltopst; hosto, xs

Mo wll cot to b tgt, bt tos tt wt to g,wll g. yo d to mk cs o wt good o wold doow wt m mo tt somo ls ct o wot b bl todo. i o ct coc m o tt cs, m mo wll go tosomo ls.

Jo Dso, Pltopst; hosto, xs

e dst s pks d lls, ltosps t

most mpott tgs to mt tog ts. Dgts tms, ol compllg ds wll b dd.

J Mcal, Psdt,xs hlt Psbt Fodto; Dlls, xs

Dg ts tm o coomc ctl, id commdtt ogztos st ocsd o t msso d tstwdsp o t ogztomt t tgt ot pogmmg, sst t ogzto d sttgcllpl o t t.

Ld M, exct Dcto,T Smmos Fodto; hosto, xs

its ll bot t bscssg good commctostoc pots wt o bst doos to dstd o wok,t ds o o ogzto d o clts ... skg ot sppot d gttg t lp to lst ots.

a nso, vc Psdt, Doo rltos,utd W o Gt hosto; hosto, xs

Wl t s stll gt dlo ctt o uS scl d txpolc gt ow, t oll uScoomc pct gl, dt stock mkts gl, mpog (lbt slowl). Ts sbsoltl t tm to stt bg

stkolds to t pocss otkg bg d mpctllbot t stttos t. Tswll st p gt sccss totbod s.

Dow Zdst,vc Psdtrsoc Dlopmt,rc ust; hosto, xs



T lssos ld t lst two s tmpotc o pld gg pogms; good dcosstt stwdsp pogms; wokg wtotstdg cosltts; mtg momtm dtssm dclt tms; cotl commctowt bctos, olts, t stttoscosttcs; collbot ots wt oscosttcs; d sg sttgs s dd.

S. Sl Mll, Dcto o Msso adcmtSoct o t Scd ht; St. Los, Msso

i o t lx o ppto d cltto mjo gts dg 2011, do t. Pp o t cmpd mk bsoltl s o sppot d b om tos closst to o sttto, t mo ow . i tos pojcts cot wttdg obmk s o o sod ootg.

Cst Cobtt, vc Psdt o istttoladcmt, xs Bomdcl rsc isttt;S atoo, xs

dini Partners observations

and recommendationsT ollowg obstos b gld omGiving in 2011 s slts bsd o t cotbtots s b ptcptg pltopsts d dpossols.

T lst two s b pod o sgct tcmt, ssssmt, lgmt d dsco o doos d o tos wokg t lds d ds o pltop. Cg s b costt s bot doos d st d to wstl wt qstos o dmsd socs, d mcss, cgg xpcttos o gowt d dsg sccss. T stoms o t lst two s ll g w to clm, tog stll sttld, wt. T pltopc clmt s dcd s Giving in 2011 s sggsts slowl clg sks d w oppotts o skg d gg.

2011 will be a year or renewed asking. i t 2010 s, ptcpts xpssd dt stto cosd w pojcts d cmpgs o w stttol ltosps. Fo 2011, ts stmtcgd. Ptcpts sttd tt t wold g to cmpgs w t p-xstg ltosSom sggstd tt t op to stblsg w stttol ltosps wc wold lw gg. not ol doos wllg to cosd gg, bt m sggstd tt t opcosd gts to cptl cmpgs d gts tt wll ol mlt commtmts. Ts posotlooks sggst tt 2011 wll b o stttos to b bck t bsss o skg.

In 2011 relationships will be supreme. a costt t slts o c o t ss o t t s s ocs o ltospt mpotc o t stwdsp o ltosps wt doos. aclmt tt s mo sppot o gg sttls , stttos d dlopmt ocs c tcpt mcomptt omt o doo tsts. i t lst two s, m doos plld bck to oc

istttos wos mssos cld pss tt ctlmgd dlopmt opto wlldo wll t d.

Ptck Ml,vc Psdt o Dlopmt, u MD adsoCc Ct; hosto, xs


9/12January2011

ml d bsss cocs. i t comg , s doos t to g lls o ggmt,tos wo tk t tm to c o, lst to, dct, cltt d stwd t doos wll b tos most lkl to b o t cg d o t ttto w t s tm to mk gt dcsos.

In 2011, look to the CEOs on the major asks. a mpott st tt s occd,

o t lst b comd ts stoc pod pltop, s t t possolztoo t skg pocss d t cosqt xpctto o mjo doos tt t stttol cwll b pt o t mjo solcttos. addtoll, t s t xpctto tt mo d mosolcttos wll cld dlopmt possol cl st om t olt solctomodl tt s ld sw mc o t dsg wold o dcds. Ts obsto mst bdlctl blcd wt t cotbtos md b so m olts d bod mmbs wocossttl lg t ltosps d pg to cog t gst ll o gt sppotom t ds d possol collgs.

For 2011, back to the basics will be a theme or philanthropy. ag, o clmssg ts s slts s cll o dlopmt pogms to gt bck to t bscs: sod

sttgc plg, stblsg cl tols d objcts o dsg, commctgt msso, ttdg to stttol tspc d cc, xcllc sc dl,cotg cltto o doo ltosps d possolsm skg, d togtl gtstwdsp. Doos tllg s tt o t gt-dcso pocss, t tol o t sk dt sgcc o t msso otstp t boldss o t sk mpotc.

2011 will be a year o renewed capital, endowment and major git campaigns. Ts slts o t pt o t pltopsts d t possols cll m tt t wodscptl cmpg wll b d wt gt qc d tssm s w mo to 2011. idsd pojcts tt b sld wtg o btt dsg clmt bg todcdcoss t cot. nw tts mo lkl to b wlcomd b doos wt p-xstg

ltosps s log s t pojcts m clos to t stttol msso d sttgc pl.

2011 will be a year with a signicant policy agenda relative to philanthropy,nonprot institutions and donors. Wl t u.S. gomt cots to stggl wtt sss o gto d t tol dbt, w c xpct t o pblc polccostos tt xpctd to mpct pltop. at tm w dlopmt possols cocd bot t pottl dcto o tx cts o ctbl gg d pldgg, doos sd tt t commtmt to pltop s dp t tx sgs lo.a mos to dc tx cts o gg o cs txs c b xpctd to dsmpct o t gg o som; ow, t mjot cll sttd tt t gg wll cot tct, ot csd, lls.

2011 will be a year to stay the course relative to management and a year to geton with it relative to undraising. i smm, t coscos cocs bot cc dt dmtls o t dsg pocss copld wt ds to cot to dlop ostttos tog csd skg d gg. Wl t ws dclt to mg m mjo skss stttos md t w tog t dk pod o 2009, t s cll t mssg o 2011t to t bsss o codt d possol skg o tos tgs d pogms tt mttt o stttos.



0

based uPon these observations, dini Partners

oFFers the Following recommendations For 2011:

1. Fine tune your existing programs or annual, major git and planned git supp

rt t lookg o wt s w d ct, mk s tt t dmtls o psltosp stwdsp plc. T c o doos tt ws pomotd t st sotcom olds t tod. hg odd t wost tt ws d, ss doos tt ot o bst o blt to lst d spod to t dss s doos d pts msso. Cosd codctg dlopmt ssssmt o w to dtm t stgtst gps o dlopmt pogmom stg to sstms to tcqs o pospctdoo mgmt.

2. Spend time with donors. i so m stttol sttgs, t ppoc to doo cccomplsd gop sttgscogto clb ts, psdtl cptos d sd wsltk t tm 2011 to spd c-to-c tm clttg old d w doo ltos

rltosps, tsts d tttds cg o tm, so do ot ssm tt stds gltosp wll b tomoows lss o spdg ld c-to-c psol tm wt dooswt t sposs, ddls, odto tsts o copot ocs.

3. Listen well, share the mission and impact, and ask with condence. O bckbscs commdto s tt o st lstg to w doos ggd wt o stttowt motts t gg cocs. Wt tos sgts sd, b s to md o dooo msso ocs d dc to t co ppos o o ogzto. Commctc-to-c, wt pstto mtls d wtg, sg sccss stos to dmostt o msso tslts to mpctow ls cgd. at lstg, sg t mssocommctg t mpct, sk wt codc o t gt o op to lz. i ts s,

bcom tsm tt codt skg slts codt ggtt s, wll-godd qwll ld wll-cosdd gt.

4. Prepare the best advancement presentation. as pt o t pocss o wgdcmt pogm, w d wt o lto spcs gdg t stttol msd so o t t lgt o t ct ccmstcs d t ct sttgc pl. Ms tt so dmstto, dlopmt oc, bod mmb d dlopmt commmmb c dl tclt t msso, so, commt mpct d ol o pltopo sttto. e ld sold t cs o sppot ppd d d s two-mpstto.

5. Proessionalize the asking process. i ts ds wc dsl clttd ldd pg twoks gg w to mltld, mltcltd d ot-cgg ldstcts, l o t stbl, codt d ssod ocs o stttol c xctsdlopmt ocs. Dlopmt sts c o log ssm tt t coots o ssod dpl xpcd olt dss wtg o ssgmts o solctto. icsstttos mst l o t CeO d t dlopmt st to gmt t skg tm. Wolts cot to bg wods o psso d commtmt, t s ot t st psopossol ld wo s most t s d codt mkg t xplct qst o gt.
http://www.dinipartners.com/Services.aspx?Section=Services&Main=1&Id=18http://www.dinipartners.com/Services.aspx?Section=Services&Main=1&Id=18


11/12January2011

6. Tink and act or eciency and efectiveness.as stttos mg om t wost o t coomcdowt, g ct dcmt stg d dsgpogm xpss, b cl to bld wt w togtd cc. Fd w ws to ddss s ttsmd to b ct d ol xps pos s. B ctos ot to smpl bld t oldstg modl. Focs o wt wll b most ct ts o doo d gt stwdsp, cltto d skg.

7. Use a campaign to leverage a renewal o your philanthropy program. Cmpgs tsomtol mpctt cg t w doos dcosttts tk o opot stttos. Cosd sg cmpg o spcc mjo gt tt s w to moo sttto bck to t o ct doo clttod solctto. utlz t cmpg plg pocss s

ms o clttg doo tst b lstg to tct tsts d mottos o gg, d spgsttgs o t bst d most mpott sks o t to o sttto.

8. Limit the use o special events as primaryundraising vehicles. istd, tlz ts o doocltto d c. i t s, ol 27 pct o tdoos sggstd tt t wold d spcl ts 2011.G ts sttstc, t s mpt tt stttos wtspcl ts s ts occsos s pctcl oppottsto cltt d dct tos t wll sk to b l dmjo doos t cos o t .

9. Mine the lists. O o t lts o t pst t s s tt m kow d lbldoos mod o ct stg wl ot mgg d cpbl doo pospcts mtll kowbd t mot o ms tt comps stttol dtbss. us2011 s tm to st o lsts, dt d sc pottl mjo gt pospcts, d ctt gd o doo cltto togot t . T, ollowg commdto #2, spdc-to-c tm wt ts w pottl mjo gt pospcts d sspcts.

10. Address public policy questions with your donors. Wt t lmts o t lw, bppd to spk to t lgslt sss cocg pltop, tx cts, opots, d

t ol o t dpdt scto t u.S. as t coom cots to b mjo ss dcoc o doos d stttol lds, t s mpott to b ct o t qstos twll bot ow poposd lgslto d gltos wll mpct t dcmt pogm oopot stttos. ask doos bot t opos d kow wt doos tkg boomltg o togts bot wt s bst o o sttto. Do cll tt most doos sggstd tt t mss tt b d cosdto ct mots wll lttl too mpct o mjo gt pltop.

rs o xpcttos. amcwll lws b pltopc d slog s o t gt cs,gt pospct, gt solcto dgt mot, o wll b sccss

D Gldd, Mgg Dcto,all Tt; hosto, xs
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12/12

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nancial support in 2011 and to follow the

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person for the right gift for the right cause a

the right time.

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Documents

2011 Non-Profit Giving Survey-1