2012 Company Overview

THE 300 BUSHEL CORNYIELD SPECIALISTS?

Rod Osthus

AgVenture Yield Specialist

• President No.1 seed sales consulting firm in North America

• Registered Seed Technologist • 5 ½ years corn research – Trojan Seed Company• Director Hawaiian research – Maui, Hawaii – 2 years• 100,000 hours corn production experience• 39 years seed industry experience

100,000+ hours of crop production experience

Rod Osthus

The Largest Network Of Independently Owned Seed Companies In The U.S.

Who is AgVenture?

41 Regional Seed

Companies (RSC)

In 24 States!

1. We work directly with growers2. We develop a Maximum Profit System

designed to raise 300 bushel corn and 150 bushel soybeans

3. We are number one in service

3 reasons for our growth

Work directly with growers

Our growers complete cropping plans prior to harvest

• Planting the wrong variety in the wrong field

• 75% of all varieties never perform to their potential because they are planted in the wrong field.

• Planting the same field more than two years in a row

• Non-symbiotic relationships occur between the variety and the soil, resulting in yield losses when the same germplasm is planted in the same field more than two years in a row.

• Basing next year’s plans on last year’s results

• We do not use yield monitors, test plots or side by sides to develop our cropping plan for next year.

Early planning prevents

Work directly with growers

1.

2.

3.

4.

5.

Corn acres 2011_____________ Corn acres 2010 Plant date

Harvest date ________ Planting population ___________ Plant spacing

Depth _________ Fertilizer supplier ________________ Chemical supplier

Fertilizer Goal N_____ P_____ K______ Zn______ Mg____

Chemical program

Recommended varieties

Name _____________________________Spouse’s name

Address________________________ City ____________ State______ Zip

Phone ___________________Cell _____________Email

Other info

Current varieties Maturity Year 1 Year 2 Year 3

2012 Cropping Plan Survey

* Silver Customers

Work directly with growers

FieldName

Acres Prev Crop

POP NEPSCUR

NEPSGoal

Yield Goal

Var Units

* Gold Customers

Detailed field by field plan

Work directly with growers

Field name

Location

Field size/acres

Rec varieties acres pop

acres pop

Notes

Grower’s name

Crop planner Ph.

Planting instructions by pallet/bulk box

* Platinum Customers

Work directly with growers

Growers who complete their cropping plans prior to harvest can add up to $30-$60

per acre to their farm profits.

Work directly with growers

Our 300 bushel strategy…Dedicated to helping growers make

exceptional profits on their farms

Maximum profit strategies

More important than genetics

Seed quality = The number one factor

Maximum profit strategies

Every seed must be a true hybrid

Exceptional seed quality

Every seed must germinate normally

Maximum profit strategies

Germination tray pictures courtesy of Midwest Seed Services

Corn – 10°C for 4 days, followed by 7 days at 25°C

Soybeans – 10°C for 4 days, followed by 7 days at 25°C

4º C equals 50º F • 25º C equals 77º F

Tough tray cold tests

Maximum profit strategies

Rigid screening mimics true growing conditions.

Pictures courtesy of Midwest Seed Services

Saturated cold tests

Maximum profit strategies

Pictures courtesy of Midwest Seed Services

A one-hour test to show viability.Useful in frost, drought or situations where seed

viability information is needed very quickly.

Exceptional seed quality insured by using

Tetrazolium tests

Maximum profit strategies

18

The ONLY place farmers can buy seed this good

Our goal • To have all plants the same distance apart in the row • To have all plants emerge the same day• To get all plants to produce to their potential = YIELD

Maximum profit strategies

We protect every kernel of our high quality seed with SecurityTM.

It comes pre-applied in every bag.

Maximum profit strategies

Without Security™

With Security

With Security ™

A seed-protection system where you can see the difference.

Maximum profit strategies

We’ll teach you how to raise yields to levels you’ve never dreamed of.

Number one in service

When you need extra seed during planting season, we will deliver it to you within 100 minutes of when

you call or we’ll give you $200.

For Silver, Gold and Platinum Customers

Fast service guarantee

Number one in service

Plant your AgVenture corn first.100% replacement of the seed for unsatisfactory emergence.

Corn emergence guarantee

Number one in service

We’re there when you plantWe can often add an additional $30-$120 per acre

just by being there.

Number one in service

We will help you monitor your fields.

Number one in service

We’re there when you harvestPriceless to our customers.

Number one in service

Our plan for you

Next steps

Step 1 – Complete your cropping plan survey.Step 2 – Discovery phase for you. Visit our office. Step 3 – Discovery phase for us. Set date to visit fields,

begin cropping planStep 4 – Crop plan phase. Field visits, finalize cropping

plan/order before Sept. 30.Step 5 – Confirmation phase. Ride your harvester re-confirm plan.Step 6 – 360 feedback phase, seed delivery, review the

plan, successes, changes.Step 7 – Visit your planter next spring.