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Nielsen Vietnam's annual Pocket Book is an essential and must-have guide for every player and potential player in the Vietnam marketplace. This book provides a comprehensive overview of Vietnam - the economy, the people and the latest trends impacting throughout 2010 and 2011
Citation preview
2011 Pocket Reference Book: Vietnam
KNOW your consumerGROW your business
BANK
$
HOW TO GET VIETNAMESE SAVING IN A BANK AND NOT A PIGGYBANK?
WANT THE ANSWER? JUST ASK NIELSEN. ®
AND DID YOU KNOW?
Attract them with interest rates, no-fuss processing and try not to ask for proof of income (they're quite sensitive about it!)
There is high interest in earning money and savings but banks are not clearly in that picture as wealth management practices are still home-based.
more question?email us at [email protected]
A steady finger on the Vietnamese financial pulse with over 5,000 bank and non-bank users. The latest Personal Finance Monitor showed that 9 out 10 urbanites still save money at home. Not just cash but also gold and some foreign currency.
food health clothes household
WHAT ARE THE TOP CONCERNS OF VIETNAMESE CONSUMERS LATELY?
WANT THE ANSWER? JUST ASK NIELSEN. ®
AND DID YOU KNOW?
Apart from feeling the inflation effects on food and utilities, Vietnamese consumers still put health on top of their list.
Majority of the Vietnamese worries are related to economic issues such as inflation and employment. However, health still holds the utmost concern.
more question?email us at [email protected]
Nielsen Omnibus -For fast, cost-effective and flexible way of obtaining a specific topic or questions. Suitable for “Toe in Water” research. Latest wave showed top 3 concerns - Health, Increasing food prices, Increasing utility bills
WHICH MEDIA VEHICLE GIVES THE HIGHEST ROI WHEN COMPARED AGAINST TV?
WANT THE ANSWER? JUST ASK NIELSEN. ®
AND DID YOU KNOW?
Digital Media gives almost 2.4 times the ROI compared to Televesion
Of magazines, radio and Out of Home, only Out of Home gives a lower ROI compared to TV
more question?email us at [email protected]
Nielsen Marketing ROI analysis helps marketers prioritise their above the line and below the activities to get the best results for their brands.
brandprice
promotion
flavor
new
fromdiscount
WANT THE ANSWER? JUST ASK NIELSEN. ®
AND DID YOU KNOW?
Green Tea Here, Green Tea There. How Do My Consumers Make Their Decisions?
Given the large amount of information that our brain needs to cope with, and the shortage of time, we have an inherent need to simplify choices. We create rules to avoid going through the entire decision process again. However, sometimes those rules are challenged making consumers changed their decisions. Uncover-ing the decision experience and triggers are the keys to unlocking consumer choice.
DeltaQual is understanding consumer behavior by focusing on how consumers think and act as opposed to focusing on how they perceive the product. Consum-ers rely on simple ‘rules’ to avoid a lengthy decision-making process. Interviewing techniques used recreate previous purchase occasions to uncover these rules and what challenged them.
more question?email us at [email protected]
NIELSEN INSIGHTS - AT A GLANCE 01
Vietnam Pocket Reference Guide 2011 Nielsen
NIELSEN INSIGHTS - AT A GLANCE
Nielsen Global Consumer Confidence Survey
The Nielsen Global Consumer Confidence Survey is conducted online in Europe, Asia Pacific, North America and the Middle East about consumers’ confidence levels and economic outlook. The Nielsen Consumer Confidence Index is developed based on consumers’ confidence in the job market, status of their personal finances and readiness to spend. The survey is conducted quarterly across 55 countries. The following results are from the Quarter 4, 2010 survey.
NIE
LSEN
INSI
GH
TS
NIELSEN INSIGHTS - AT A GLANCE02
118 117106
9785
109101
119
88
103
0
20
40
60
80
100
120
140
2007-Q1 2007-Q3 2008-Q1 2008-Q3 2009-Q1 2009-Q3 2010-Q1 2010-Q2 2010-Q3 2010-Q4
2007 - 2010 Consumer Confidence Index: Vietnam
Asia Pacific (AP) Country Abbreviations
Australia AU
China CN
Hong Kong HK
India IN
Indonesia ID
Japan JP
Malaysia MY
New Zealand NZ
Philippines PH
Singapore SG
South Korea KO
Taiwan TW
Thailand TH
Vietnam VN
NIELSEN INSIGHTS - AT A GLANCE 03
Vietnam Pocket Reference Guide 2011 Nielsen
Global Country Consumer Confidence Rankings
Consumer Confidence Fell in 25 of 52 Countries in Q4 2010
Nielsen Business Barometer Survey
The Nielsen Business Barometer is an online survey designed to gauge Vietnam’s business leaders’ sentiment. Topics include advertising spend, growth forecasts and among other current hot topics. The online survey is conducted twice-yearly and covers companies from various industries throughout Vietnam. The first wave is conducted every April and the second wave is conducted September every year.
NIELSEN INSIGHTS - AT A GLANCE04
31
616
10 9 9 9 102 5 6 2 1 1
10
59
73 5860 60 58
51 4853 46 42
39
147
45
7
1620 25 23 28
2636 37 40 45
49
5457
31
1 1 2 1 32
4
2 5 4 5 6
30 34
9
IN SG PH MY AU ID CN VN HK NZ TH TW KO JP AP
Excellent Good Not so good Bad
Base : All respondents n=10088
Perceptions of local job prospects over the NEXT 12 Months
Perceptions of state of personal finances over the NEXT 12 Months
18 17 159
311
4 7 9 8 5 3 3 18
66 6458
5862
5258 55 53 52
51
33
20
10
47
12 1421
26 29 31 30 31 32 32 36
49
53
53
33
1 1 2 5 3 4 6 6 4 4 310 24
33
9
IN ID PH AU SG MY HK NZ VN CN TH TW KO JP AP
Excellent Good Not so good Bad
Base : All respondents n=10088
NIELSEN INSIGHTS - AT A GLANCE 05
Vietnam Pocket Reference Guide 2011 Nielsen
Perceptions of Good / Bad time for people to buy the things they want and need over the NEXT 12 Months
8 10 10 6 7 3 2 3 7 2 5 2 1 1 4
49 4640
41 3941 41 36 31
29 26 2819 15
30
34 3741 49 49
41 4845 50
4959
54
47
39
49
8 4 63 4
14 713
1115
914
2644
15
AU IN PH ID TH HK SG NZ MY TW VN CN JP KO AP
Excellent Good Not so good Bad
Base : All respondents n=10088
How to utilize spare cash after covering essential living expenses -VN
Base : All respondents n=505
29
30
7
31
16
49
23
29
14
4
6
55
39
47
32
38
15
31
3
3
9
39
31
27
34
2
57
31
19
8
7
19
34
2
58
26
23
16
10
6
34
27
25
27
Putting into savings
Holidays / vacations
New technology products
Home improvements / decorating
New clothes
Out of home entertainment
Paying off debts / credit cards / loans
Investing in shares of stock / mutual funds
Retirement fund
I have no spare cash
Don’t know/undecided
%
Q1 2010Q2 2010Q3 2010Q4 2010
NIELSEN INSIGHTS - AT A GLANCE06
Major Concerns over the next 6 monthsAsia Pacific Average
13121110
56
432221111
22
1414
1211
885
64
433
1
20
1
12
1
01
21
1
The economyIncreasing food prices
Work/life balanceHealth
Job securityIncreasing utility bills (electricity, gas, heating, etc)
Childrens' education and/or welfareParents' welfare and happiness
Political stabilityIncreasing fuel prices
Global warmingDebt
CrimeTerrorism
WarImmigration
Tolerance towards different religionsTolerance towards other countries’ values
Lack of understanding of other culturesOther concern
No concerns
%
Biggest concernSecond biggest concern
Base : All respondents n=7009
Base : All respondents n=505
Major Concerns over the next 6 monthsVN
1418
1379
42322121
2
1314
1014
129
654
42
2
11
18
12
1
1
Job securityHealth
Work/life balanceIncreasing food prices
Increasing utility bills (electricity, gas, heating, etc)The economy
Increasing fuel pricesParents' welfare and happiness
DebtChildrens' education and/or welfare
Political stabilityWar
CrimeGlobal warming
TerrorismTolerance towards other countries’ values
ImmigrationTolerance towards different religions
Lack of understanding of other culturesOther concern
No concerns
%
Biggest concernSecond biggest concern
NIELSEN INSIGHTS - AT A GLANCE 07
Vietnam Pocket Reference Guide 2011 Nielsen
Do you think your country is in an economic recession at the moment?
Base : All respondents n=7009
79 75 71 69 6855 55 51 51
30 26 24 1912
41
21 25 29 31 3245 45 49 49
70 74 76 8188
59
JP TH KO NZ PH ID VN MY TW IN CN HK AU SG AP
%
Yes No
Do you think your country will be out of an economic recession in the next 12 months?
Base : All Respondents who answered Yes Q8 (Code 1) n=3425
55
37 35 34 30 29 26 25 25 2417 15 14
6
23
22
36
2232
31 31 3848
33 38 46 45 41
78 47
24 27
4334 38 40 35
27
41 37 37 41 45
1630
IN VN SG TH MY PH CN HK ID NZ KO AU TW JP AP
%
Yes No Don’t Know
Executive Insights• Business leaders are still positive about the economy, though not
to the same extent as in the first half of 2010– Nearly 80% of manufacturers have achieved or exceeded their target set at the
beginning of the year – Around half believe that business conditions in Vietnam have improved versus a
year ago
• Moving forward, senior leaders are highly optimistic about 2011:• 90% of companies are expecting double-digit growth in the next 12 months,
driven by increased consumer demand and business expansion plans• Advertising spend is anticipated to increase strongly• ‘Going rural’ increases in importance
• Competitive pressures, inflation and how to pass on price increases to consumers remain the top three concerns. Concerns around corruption and government’s actions also showing greater importance.
• Consumer trends toward savings and buying Vietnamese products is expected to continue
1) Competitive pressure /activity / growth (69%)
2) Ability to pass on price increase (55%)
3) Inflation (49%)
6) Low GDP growth (14%)
4) Labor force skill shortage (39%)
8) Others (VND devaluation, Govt.’ regulations, Govt.’s support
for local brands (12%)
5) Wages growth (18%)
7) Impact of corruption (14%)
Source: Nielsen Business Barometer 2010 , Wave 4
2010 1st half
3) Inflation (56%)
7) Global Economic Crisis (10%)
4) Labor force/ skill shortage (29%)
1) Competitive pressure/activity / growth (68%)
2) Ability to pass on price increase (59%)
8) Others (Government regs, currency depreciation (10%)
6) Wages growth (12%)
5) Petrol prices (22%)
2010 2nd half
What are top concerns of business leaders?
NIELSEN INSIGHTS - AT A GLANCE08
NIELSEN INSIGHTS - AT A GLANCE 09
Vietnam Pocket Reference Guide 2011 Nielsen
How do these concerns compare with consumers’ concerns?
Source: Nielsen Business Barometer 2010 , Wave 4 & Nielsen Omnibus November 2010
Top 5 supplier / mfr concerns
1) Competitive pressure / activity / growth
2) Ability to pass on price increase
3) Inflation
4) Labor force / skill shortage
5) Wages growth
Top 5 consumer concerns
1) Increasing food prices
2) Health
3) Increasing utility bills (gas, electricity, water...)
4) Job security
5) Increasing fuel/ petrol prices
$
NIELSEN INSIGHTS - AT A GLANCE10
Majority of manufacturers have performed at least on par with their 2010 target, yet mid-year evaluation was more optimistic
4 2 7
25
12
17
30
4032
26
17
14
28
23
23
0%
20%
40%
60%
80%
100%
2009 2nd half 2010 1st half 2010 2nd half
Significantly better
Somewhat better
On par with target
Somewhat worse than target
Significantly worse than target
Business performance compared to overall target
Source: Nielsen Business Barometer 2010 , Wave 4
Around half believe that business conditions in Vietnam have improved versus last year, though being less positive compared to 1st half
3 2 2
24
9 12
30
3038
4140
3 8
54
5
0%
20%
40%
60%
80%
100%
2009 2nd half 2010 1st half 2010 2nd half
Improved significantly
Improved somewhat
Remained the same
Deteriorated somewhat
Deteriorated significantly
Business Conditions in Vietnam (Now vs Year Ago)
Source: Nielsen Business Barometer 2010 , Wave 4
NIELSEN INSIGHTS - AT A GLANCE 11
Vietnam Pocket Reference Guide 2011 Nielsen
Consumer trend towards savings and buying Vietnamese brands is expected to continue. At the same time, about one third of senior leaders predict an upgrading trend
22
22
22
37
41
49
44
Trade down tocheaper products
Trade up to morepremium/indulgent
products
Not buy some'non-essentials'
Change channel tosave money
Purchase more onpromotion
Buy bigger packsto save money
Purchase morelocal/ Vietnamese
brands
2010 1st half
10
12
22
31
35
51
41
Buy less / smallerpacks of the same
products
Not buy some'non-essentials'
Change channel tosave money
Purchase morelocal/ Vietnamese
brands
Trade up to morepremium/indulgent
products
Buy bigger packsto save money
Purchase more onpromotion
2010 2nd half
Source: Nielsen Business Barometer 2010 , Wave 4
Beverages, Dairy and Household products are likely to be impacted the most by the trend
2010 1st half
3
14
19
22
28
44
44
50
36
OTHERS
Dry grocery
Frozen food
Dairy
Tobaccoproducts
Confectionery
Householdproducts
Health & beauty
Beverages
2
7
21
26
30
35
53
60
35
OTHERS
Tobaccoproducts
Frozen food
Confectionery
Health &beauty
Dry grocery
Householdproducts
Dairy
Beverages
2010 2nd half
Source: Nielsen Business Barometer 2010 , Wave 4
Senior leaders in multinational companies are concerned that the ‘buy Vietnamese’ trend will impose certain negative impacts on their business
7 7
47 50
2021
20
721
0%
20%
40%
60%
80%
100%
2010 2nd half-Total
Significantly improve our business
Somewhat improve our business
Do not impact our business
Somewhat deteriorate our business
Significantly deteriorate our business
Impact of local brands on business
2010 2nd half –Multinational companies
Source: Nielsen Business Barometer 2010 , Wave 4
Rural market increases its importance as an engine to drive growth for majority of businesses
2
25 2617
58
58
1725
53
18
0%
20%
40%
60%
80%
100%
2009 2nd half 2010 1st half 2010 2nd half
Increase significantly
Increase somewhat
Neither increase nor decrease
Decrease somewhat
Decrease significantly
Rural areas to drive company growth
Source: Nielsen Business Barometer 2010 , Wave 4
NIELSEN INSIGHTS - AT A GLANCE12
NIELSEN INSIGHTS - AT A GLANCE 13
Vietnam Pocket Reference Guide 2011 Nielsen
Choice of media channels remains unchanged, and TV advertising stands out as the most dominant channel
6%
5%
7%
7%
14%
40%
15%
Others
Internet
Outdoor posters /Billboard
In-storebanners/posters
Newspaper /Magazine (print)
Point-of-Sale-Materials (POSM)
TVC
2010 1st halfN=56
16%
37%
15%
7%
5%
4%
3%Others
Internet
Outdoor posters /Billboard
In-storebanners/posters
Newspaper /Magazine (print)
Point-of-Sale-Materials (POSM)
TVC
N=60
2010 2nd half
Source: Nielsen Business Barometer 2010 , Wave 4
GDP growth rate expectation is in line with government statistics, while expected industry growth remain relatively unchanged
11.3
5.7
13.6 13.7
4.9
6.1
0
2
4
6
8
10
12
14
Est. Next 12 months GDP growth rate All industry est growth rate
%
2010 1st half2009 2nd half 2010 2nd half
Expected GDP growth rate Expected industry growth rate
Source: Nielsen Business Barometer 2010 , Wave 4
NIELSEN INSIGHTS - AT A GLANCE14
Key observations
• Consumer confidence index drops as they are less positive about job prospects, their status of personal finance and readiness to spend
• Senior leaders appear to be less optimistic about business conditions in Vietnam compared to half a year ago
• Inflation and how to pass on price increases continue to appear in the top three concerns, yet on top of these, there have been rising concerns about corruption and impact on GDP growth
Rising food and utility prices, coupled with VND devaluation and gold price increases from Q3, have impacted consumers’ confidence and business leaders’ optimism:
• Double-digit growth is expected from increasing consumer demand and business expansion plans
• Most are looking at expansion into rural areas and the modern trade channel, as well as launching into new product categories
• Advertising spend is expected to increase, with TVC remaining the key media form, together with emerging channels such as Internet
Nevertheless, business leaders are getting geared towards a better year, as they are highly confident of the 2011 outlook:
Source: Nielsen Business Barometer 2010 , Wave 4
Key observations
• Look into rural areas as the next frontier of growth• Effectively invest in modern trade channels• Identify new potential categories to expand into• Diversify communication platforms to include emerging
channels such as internet and mobile advertising• Effectively control ever-increasing costs • Develop and retain talent to avoid skilled labor shortage
• Consumers are seeking savings via promotions or big pack sizes, hence you should consider addressing this in a relevant way to your category and brand
• Purchasing of Vietnamese products/ brands trend has emerged out of consumers’ search for value for money and supported by the government campaign. Therefore, multinational businesses should constantly prove good value to their consumers through innovation and effective communications.
In addition, timely reactions to consumer trends is also vital for success:
Source: Nielsen Business Barometer 2010 , Wave 4
To continue to grow in the Vietnam market, or to enter the market successfully, you need to consolidate your competitive strengths and have the right expansion plans:
NIELSEN INSIGHTS - AT A GLANCE 15
Vietnam Pocket Reference Guide 2011 Nielsen
This ad-hoc study looks at differences on how male and female attract each other, their differences in consumer behavior and opportunities for marketers.
The qualitative phase includes 12 focus group discussions and the quantitative phase covers 600 respondents. The study was conducted in May 2010.
Male vs. Female - Gender Marketing Insights
NIELSEN INSIGHTS - AT A GLANCE16
Vietnam Pocket Reference Guide 2011 Nielsen
The Female Brain is Wired Differently Than the Male Brain
2010 © NeuroFocus, Inc. All Rights Reserved. Confidential and Proprietary.
a larger prefrontal cortex/seat of reason/
a larger insula/center of “gut feelings”/
a larger anterior cingulate cortex/seat of worry/
a larger corpus callosum, the region connecting the two hemispheres of the brain/greater ability to multi-task and see “big picture” connections/
a smaller amygdala /sex and aggression/
Expectations are similar but women are in it for the long - term
Ideal Man
Well behaved/ Polite Well behaved/ Polite
Family-oriented Family-oriented
Understanding Understanding
Self-confident Stable job
Stable job Self-confident
She said..He said…
“Manliness in looks and manner”
“Family man”
NIELSEN INSIGHTS - AT A GLANCE 17
Vietnam Pocket Reference Guide 2011 Nielsen
Men are different so women need to be understanding
Ideal Woman
Decent manners when speaking Family-oriented
Family-oriented Decent manners when speaking
Well behaved/ Polite Well behaved/ Polite
Feminine looking Tidy looking
Understanding Feminine looking
She said..He said…
“Well-groomed, takes care of family”
“Family first, good with in-laws”
Traditional roles still abound
Bread winner
Pillar andProtector
Smart, macho,
successful
Expect to do big things
Home-maker
Care-giver
Weak/ Needs
protection
Gentle, feminine
submissive What men really want &
What women find attractive =SUCCESS
“All males want to earn a lot of money…that’s going to get females’
respect and attraction”
Emergence of female bread winners
30% earning for self/ family
NIELSEN INSIGHTS - AT A GLANCE18
Vietnam Pocket Reference Guide 2011 Nielsen
Expectations and aspirations drive value of appearance
88% Appearance is important
I want to be respected by others 52 I want to be respected by others 56
I want to feel confident to the people I meet 47 I want to feel confident to the
people I meet 49
I want to be attractive to the opposite sex 34 I want to create a professional
image at work 32
I want to create a professional image at work 29 I want to look good for myself 31
I want to look good for myself 26 I want to be attractive to the opposite sex 25
I want to stand out from the crowd 25 I want to stand out from the crowd 23
% Very Impt
% Very Impt
Tools for success
Men use accessories but women expect men to smell good as well
Clothes (97%)
Shoes (87%)
Personal care products (56%)
Mobile phones (94%)
Motorbikes (82%)
Products men use to attract women
Products women expect men to use
Clothes (86%)
Perfume/ Cologne (40%)
Shoes (64%)
Motorbikes (65%)
Mobile phones (66%)
NIELSEN INSIGHTS AND REPORTS 19
Vietnam Pocket Reference Guide 2011 Nielsen
Women could use more scent and sparklesProducts women use to attract men
Products men expect women to use
Clothes (96%)
Mobile phones (85%)
Shoes (87%)
Motorbikes (67%)
Personal care products (77%)
Clothes (87%)
Shoes (64%)
Perfume/ Cologne (79%)
Accessories/ Jewelries (55%)
Personal care products (53%)
Confidence gained from appearance is driving curiosity for personal care products
Motivation for using Personal Care Products
Electronic devices (79%)
Beverages [Beer] (52%)
Finance (12%)
Personal care (55%)
Products interested to try [Males]
76
68
39
37
23
74
64
72
33
29
To be more confident
To have a good personalhygiene
To look good for myself
To attract the oppositesex
To have a goodimpression to others
Males
Females
It is common for males to use
personal care. Grooming is a
way to show our respect to
others.
I think it’s quite good when males
also groom for themselves. I’d be proud of my boyfriend if he’s
well-groomed and confident.
NIELSEN INSIGHTS AND REPORTS20
The grooming evolution
Sophisticated
Basic
•Males look for simple products that have clear functionality and problem solving benefits
•Males care more about their hair, their clothes & shoes than their face & body.
•Certain sophisticated needs are yet to be recognized • Females are willing to
invest more time and effort in personal care/ personal grooming
• Females care about their body from top to toe and are willing to use almost any products to look better & feel better
Learn from the females
100
97
97
89
84
71
62
60
56
51
19
10
14
15
19
24
19
11
22
24
12
17
Shampoo
Body wash
Hair conditioner
Facial wash
Cosmetic
Fragrances
Deodorant
Lipcare
Facial moisturizer
Body lotion/cream
Hair gel
Current use
Will use more
Product Usage More needs, more benefits, more
products
For me, using moisturizer and body lotion is critical as it
helps to keep my skin smooth and moist. Also they help to
prevent skin aging. Facial wash can only keep your face clean. It’s not sufficient for
the skin.
NIELSEN INSIGHTS - AT A GLANCE 21
Vietnam Pocket Reference Guide 2011 Nielsen
More products are becoming non-exclusive
Beer
RazorsWine
Cigarettes
Hygiene wash
Lipcare
Anti-shadow eyes cream
Moisturizer
Body cream/ lotion
Sun block
Life Insurance
Credit cardsLaptop/PC
TVs
Shampoo
Mobile phones Bar Soap
Toothpaste
DeodorantsShower gel Facial
Cleanser
Milk
Hair Conditioner
Beer
Point 2: Understand gender shopping behavior
“When we go into a fashion store, we can try different shirts but only
buy 1 or 2 that fits us the most.Females are different, they can buy 3-4 shirts for example, even though
they only try 1-2 of them.”
“We males normally have a plan of what to buy before shopping.
Females might just go unplanned and end up buying a lot of things.”
“I don’t like to bargain. If I find a good quality product that suits me, I will just pay for it and go. My wife is different, she always takes time to
bargain down the price.”
Bargain-hunter, impulsive, easy to influence
Quality-seeker, grab and go, planned
shopping
Needs Fulfillment Journey
NIELSEN INSIGHTS - AT A GLANCE22
No matter what industry you’re in…Tickle women with a price discount and assure men of quality
78
59
40
38
25
19
9
6
6
4
2
70
48
25
28
14
18
19
15
31
3
17
Product quality
Durability
Functions
Value for money
International brand
Product design
Vietnamese brand
After sale services
Discounted price
Advertising
Promotions
MalesFemales
Important shopping
considerations
33
37
22
8
27
42
25
5
I like to watch advertisements andusually be affected by what is exposed
in the ads
I like to watch advertisements but I don'tbelieve most of things exposed in the
ads
I don't object the ads but I also don't paymuch attention on them
Generally I don't like advertising MalesFemales
Show me the benefit…and the price!
Functional benefits (64%)
Attitude towards advertisement
70% are almost
unaffected
Exciting ambience
(33%)
Attractive prices (53%)
Attracting elements of TVC
NIELSEN INSIGHTS - AT A GLANCE 23
Vietnam Pocket Reference Guide 2011 Nielsen
The Young Generation - Mobile Study
This study looks at the mobile habits of young users, such as handset selection criteria, parental influence, value added service usage and more.
The study is a compilation based on 8 focus groups in Hanoi and HCMC, Nielsen Mobile Insights Survey 2010 (n=5,000), and Generation V Study.
Youth market with a narrow age range 15 to 24 alone make up about 20% of the population. Half of them have already subscribed to mobile services. Another half is yet to be explored.
Populations
Youth Market
< 24 years old
<15 years old
<15 -24 years old
Current users
Prospective users
Non-users
NIELSEN INSIGHTS - AT A GLANCE24
Youth segment is split into two segments as they are in different developmental stage, with different level of decision making too.
Types
Age and needs at current stage
Teenagers (13-17) Young Adults (18-22)
• Who :– Is developing self identity yet
longing to be a part of the group– Start to have more activities of
their own, not with the family
• Who :–Lack of experience, thus highly
dependent on parents/ family–Start to establish stronger
relationship with friends
•Source : FGD
• Choices are mainly driven by parents
• Has some influence over choices. However lack of experience leave decision making made by parents.
• Start to have their own choices• Being given authority to make decisions
on minor issues, e.g to manage their own pocket money
• Choices are influenced by more factors, not only by parents, but also friends and ATL and also from their own experience
Decision making and influence
NIELSEN INSIGHTS - AT A GLANCE 25
Vietnam Pocket Reference Guide 2011 Nielsen
Leisure time is spent mostly on connecting with friends and to enjoy entertainment …
At Home Outside
Self-Entertainment
Socializing
Internet surfing: Zing, Kenh24, Nhaccuatui, MP3, dantri, vnexpress, etc
Playing game: Đế Chế, Thiên Long Bát Bộ
Watching TV: HBO, Disney Channel,
VTV3, VTV6, Bibi
Going to cinema
Chatting with friends:Phone: sms and OlaInternet: Yahoo messenger
Texting
Meeting friends at:Milk Tea shop “Quan tra sua”
Yoghurt shops
Shopping
Listening to music
Relationship with mobile phone starts when parents give it to their children to conveniently monitor their activities …
“I started using phone when I was in grade 6 because my parents want to control me”
Hanoi’s teenager
“I started using phone when I was in grade 7.
The reason to use phone is to call my mother to pick me up ”
HCM’s teenager
Parents choose SIM card and
handset
Parents pay for the mobile spend directly
and control usage
Youth start to choose SIM card and handset
brand…
… and manage mobile spend their
own, with their pocket money
… but youth gain more control of the usage as they grow
older …
Target the communication to teens as well as the parents
Target the communication to youth on their needs in mobile contexts
.. However, the child still has an influence on the selection of handset and sim card
.. the selections are influenced by informations they get mainly from friends and ATL
“I started using phone when I was in grade 10 because my school is far from home and my parents want to contact with me”Hanoi’s student
NIELSEN INSIGHTS - AT A GLANCE26
Parents start to give a mobile to
monitor their children activities
Teens use the mobile mainly to
contact their parents
Start to use it more to connect with their friends
than family
Start to use mobile for
entertainment
Start to use mobile to chat
and to socialize
Start to use mobile to
browse latest info
Camera, MP3 player, music (Zing MP3) and games
download
Ola Msgr, Facebook,
Personal Blog Mainly via SMS
Google, Hi Hi He He
… and along the way the youth start to use the mobile for their own purposes
Mainly calling
Youth are heavy texters. Not only because it’s cheap, but it’s fun and practical too …
sms
musicinternet
cameravideo
game
call
What they say :
• SMS is cheap, fun, allow me to express myself, helps me killing time, and I am not worried of disturbing people around me
• Call is used only to call family or for urgent matters
• Data services are accessed through memory card. They downloaded games, music, applications, video first to their PC (using stationery internet?)
Importance
High
Low High
Usa
ge
NIELSEN INSIGHTS - AT A GLANCE 27
Vietnam Pocket Reference Guide 2011 Nielsen
How do they choose their SIM card?
Promotion
Network
Number
Tariff
Tariff
Promotion
Number
Network
Teenagers(13-17)
Young Adults (18-22)
At the younger stage, all they care about is economical concerns. i.e. tarrif, promo. As they go along they want more convenience, but still with reasonable spend ..
Talking about cheap rate is a must to be chosen, especially when teens
with their pocket money
.. To the more experienced users, we need to talk about network quality and
its benefits
Therefore, ability to manage spending becomes more important when they have to pay the mobile service themselves. Though they would normally running on low fuel, promo can shorten top-up period …
Teens Young Adults
Who Pays Parents Self : Pocket Money
Amount 50,000vnd -100,000vnd/ each
time.
50,000vnd is more preferred.
Frequency 2-3 times a Month 2-3 times a month
Promotions Top up on need basis Wait for promotions, top up even if not needed in promo
period
NIELSEN INSIGHTS - AT A GLANCE28
… a phone with memory card provided is more favorite if it meets all their requirements such as design, price, features, quality and brand.
Design
Price
Features
Small, easy to use, various color and has soft keyboard
2,500,000vnd – 3,000,000vnd
Entertainment functions: music, internet, camera, video and game
Quality
Brand
Durable, long-life batteries
Well-known, popular, prestigious
Memory cards are a must, for storing games, music and sharing music
Memory
How do they choose their handset?
.. and keep themselves updated of the latest model and features …
“I am always seeking to have New and Unique Things” - 54%
“Being Different from others is Cool” – 37%
Lost their phoneDamaged
Getting bored with the old oneNot having a certain feature
(camera with lower pixel, no chat function, etc.) that they want to.Prefer a new model that just
launched in the market
Functional Emotional
*Source FGD, Statements data from GenV study
NIELSEN INSIGHTS - AT A GLANCE 29
Vietnam Pocket Reference Guide 2011 Nielsen
Youth are High Data Users compared to other segments. which must be nurtured to establish the future market for data services …
Young Generation Avg. Other Ages
10% 06%
01% 00%
18%
09% 03%
07%
2009 2010 2009 2010
Mobile Internet
Multimedia Services
*Source Mobile Insights 2010,2009
Still very little knowledge on 3G. Should educate on the benefits and its relevance to daily life.
“Not many people use 3G so even we use it we still can’t see others while speaking”
HCM and HN’s respondents
Knowledge3G = Video Call
.. Is all they know about 3G
Barriers Expensive, No 3G phone, Others don’t have 3G phone, so can’ t make a Video call
Limited NeedsGPRS is enough to meet needs of chatting and browsing
NIELSEN INSIGHTS - AT A GLANCE30
How to get them:
It Starts with the Parents!; Target this segment of your subscribers and the market having children in this age group, promote Parent-Children plans!
Get their Friends to get them : Reward them to Get their friends on the Network!
-How about 3 free calls between Parents and Childs connection every day?-Or “Top up your account with 100 K VND and get 10 K VND on Childs phone free”
-How about get your friend to subscribe and get 100 K VND of talk time-Get Your Friends to subscribe and Enjoy 50 Free SMS with him every Month
Making them Stick?
Even if they change Handsets every year, make sure it’s your brand every year!
Network Quality
- Meeting their social Needs, “Flash your XYZ Brand Handset / SIM Brand and get a 5% off at Yogen Fruz, milk tea shops every time you visit” -Mobile Coupons for Cinemas
- At teen age , network quality is not important , but as they grow to enter the young adults , they will stick to the operator only if the network quality and coverage is good! -Communicate about your strong network quality to this population is important.
NIELSEN INSIGHTS - AT A GLANCE 31
Vietnam Pocket Reference Guide 2011 Nielsen
3G for YG
Educate Them
Services of their Interest
-On television through local channels such as VTV3, HTV (HCM) and internal channels include Disney, HBO, Star Movie.-Through Local Websites Like Hi Hi He He, ZingMe, etc.-Discount Coupons with 3G info
-English and other Tutorials via 3G Video, even parents will like this!-Disney Shows, Korean Soaps, Bring them their missed episodes on Phone, Make sure the revenue comes from Ads not Customer
NIELSEN INSIGHTS - AT A GLANCE32
Nielsen Personal Finance Monitor
This syndicated study looks at consumer behavior towards personal finance, such as current satisfaction with banks, attitudes towards credit card and lending, internet banking usage and more.
The study is conducted monthly (n=600) in HCMC and Hanoi. This study utilizes random sampling and face to face surveying. Results from this wave were conducted Jan 2010 – May 2010.
NIELSEN INSIGHTS - AT A GLANCE 33
Vietnam Pocket Reference Guide 2011 Nielsen
Despite all of the rapid changes and the positive indicators Vietnam is currently a very crowded financial market place with approaching 100 financial service suppliers operating.
Debit & Credit cards see high levels of future
usage intention. Savings are still
largely untapped.
Half of the target remain unbanked
and amongst those around 50%
are either self-employed or have involvement in a
business
Customer service expectations are rising coupled
with an increase in multiple
account holdings
Highlights – Customers
Who to target?
Future Intentions
Keep your customers satisfied
Target Market is around 4 million
customers.50% of which are currently using
banking services
Triggers to attract new customers?
(*): target population from 18-50 years old in class ABCD residing
in Hanoi and HCMC.(Source: Nielsen database 2009)
A young urban population with
high internet penetration but still almost no
engagement with internet banking.
Why?
Internet
NIELSEN INSIGHTS - AT A GLANCE34
2
17
81
14Banks
3Banks
2Banks
1 Bank
Number of Banks Used
Total(n=596)
U35(n=344)
O35(n=252)
Class AB(n=262)
Class CD(n=334)
At this stage many customers still only use a single bank but this is changing. Whilst switching is rare, secondary accounts are increasing.
2
13
84
1
1
22
77
0
3
23
73
1
1
12
87
0
Mean score 1.22 1.20 1.25 1.33 1.14
1st
2nd
3rd
Inconvenience – 45%
Procedures - 9%
Others – 23%4th
Poor customer service – 14%• No branch close to my house (30%)
• Not enough ATM’s (8%)
• Not convenient to use only one bank (5%)
Reasons for switching main banks
Q15 - Could you please let me know reasons why you stop using the service of your first bank?
• Staff are not enthusiastic (14%)
• Staff are not happy (9%)
• No demand (5%) • Complicated procedures (9%)
• ATM card is expired (9%)
NIELSEN INSIGHTS - AT A GLANCE 35
Vietnam Pocket Reference Guide 2011 Nielsen
ATM/Debit Card23%
(~1.4 mil people)
Credit Card1%
(~0.02 mil people)
• No demand• Knowledge
• InconvenienceDebit Card 24%
Credit Card 7%
• Broader coverage of ATM’s 71%
• ATM’s placed in Convenient and safe place 62%
• Safety of the card 52%• Issued by a trustworthy
bank 35%
Highlights – Cards
Future Intention
Reason for not using
Ownership
What could attract more customers?
(Source: Nielsen database 2009)
100
62
46
13
10
0
37
15
100
54
43
10
10
0
33
13
24
0
0
0
8
14
0
92
Card type awareness
* Base: Not Code 12 in Q9c
Awareness of both Debit and Credit cards has increased significantly over the past 5 years among the banks customers.
Q36a - Which kind of cards are you aware of?
ATM
Credit card
Debit card
Multi-functional card
Student associated card
Associated card
Integrated card
None of the above
21
0
0
0
9
8
0
91
2006 (n=1000)
2008 (n=1000)
Q2 - 2010 (n=891)*
2006 (n=500)
2008 (n=500)
Q2 - 2010 (n=413)*
2006 (n=500)
2008 (n=500)
Q2 - 2010 (n=478)*
19
0
0
0
9
5
0
91
Total HCM HN
98
23
15
0
0
2
0
0
99
22
15
0
0
1
0
0
97
25
13
0
0
3
0
0
100
32
35
2
8
0
23
6
NIELSEN INSIGHTS - AT A GLANCE36
Page 10
2nd
No demand 59%1st
Reasons for no use – Credit Cards
3rd Inconvenience 13%
Key responses :
• No demand (majority)
• Already have ATM card
• Do not prefer use credit
Key responses:
-I am not qualified to open a account
-Complicated procedures
-Not many places accept card payment
Knowledge 31%
Q38R2: Could you please let me know the reason why you do not use/own any credit card?
Key responses :
• Do not know how to apply for
• Do not know much about this service
• Do not know much about the credit function
The same is primarily true for Credit Cards but with inconvenience being given more importance.
Highlights – Savings & Investments
• Competitive interest rate 60%• Prestigious bank 56%• Highly recommended by others 52%• Good customer service 50%
Saving at non-bank sources 53% (~ 2.1 mil people). Saving at bank 10% (~0.4 mil people)
• Put money into my own business 61%• Gold trading 35%• Real estate 23%
Savings
Why I choose it as my main bank?
Main Banks
•ACB 21%• Vietcombank 14%• Agribank 14%• Sacombank 11%•Vietinbank 11%
Top 3 current Investment methods
(Source: Nielsen database 2009)
NIELSEN INSIGHTS - AT A GLANCE 37
Vietnam Pocket Reference Guide 2011 Nielsen
Non-banking Savings
Q9a - Which of the following FINANCIAL SERVICES are you aware of? [MA]Q9b - Which of the following FINANCIAL SERVICES did you ever use? (but stopped) [MA]
Q9c - Which of the following FINANCIAL SERVICES are you currently using? [MA]
Base: All Respondents (n=1800)
85% of the target customers have savings that are not held in a bank. This suggests a lack of understanding of the benefits of using banks for these services.
Life insurance
Saving (not at banks)
Loans (from other sources apart from banks)
Investment (into real estate, securities, etc.)
100
99
95
91
Aware Currently using Lapsed
7
85
9
6
3
7
23
3
Barriers to banking?Barriers are largely around a perceived lack of value or convenience. Coupled with this is a reluctance to submit personal financial information.
Lengthy application procedures
63%
Valued pledged assets
required49%
High interest rates
38%
Financial evidence required
48%
Q60 – Could you please let me know reasons why you do not use banking services?
Base: those who are not using banking services
Affordable interest rate
63%
Simpleapplicationprocedures
58%
No financial/ income
evidence required
38%
Prestigious banks39%
Potential Triggers
(n=909)
Q61 – Could you please let me know some factors that can help encourage you to use banking?
Key Barriers to Banking
(n=909)
NIELSEN INSIGHTS - AT A GLANCE38
Summary – Vietnam is heating up!
• Education – one should not underestimate the lack of understanding that exists around banking products amongst many customers. Communication and education will be an essential part of building relationships with those groups currently untapped.
• Youth – Vietnam has a large, young population and the signs, across all sectors, are that they are increasingly exposed to new products and services and they are increasingly open to investigating them.
• Operations & Channels – the best brand promise in the world must be backed up by operational delivery. Be bold with your channel delivery. Almost 50% of business leaders in Vietnam said that the internet will see an increase in spend as a communications channel this year.
WANT THE ANSWER? JUST ASK NIELSEN. ®
Exercised preference of a consumer would drive brand share in the most competitive scenario
Nielsen Enreach helps manufacturers establish the over or under leveraged position of their brands to ascertain the need of ATL, BTL or
both activities
more question?email us at [email protected]
In A Scenario Where No Brands Enjoy A Distribution Advantage, What
Drives Brand Sales?
How Big Is The Opportunity In Rural Vietnam For Mass FMC Categories Like, Tooth Paste And Laundry Products?
WANT THE ANSWER? JUST ASK NIELSEN. ®
Almost 2/3rd of the sales for these product categories comes from Rural Vietnam
more question?email us at [email protected]
Nielsen Vietnam's Business Barometer reflects that more than 80% of business leaders have an increased focus on Rural Vietnam.
VIETNAM RETAIL OVERVIEW 39
Vietnam Pocket Reference Guide 2011 Nielsen
VIETNAM RETAIL OVERVIEW
RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2009
Year Retail sales At Current Prices % Of GNI
% Of Final Private
Consumption Prel.2009 1,214,532 77% 99%
2008 1,007,213 70% 108% 2007 746,159 67% 109% 2006 596,207 63% 97% 2005 480,294 58% 90% 2004 398,525 57% 86% 2003 333,809 55% 82% 2002 280,884 53% 81% 2001 245,315 52% 79% 2000 220,411 51% 75% 1999 200,924 51% 73% 1998 185,598 53% 73% 1997 161,900 52% 72% 1996 145,874 54% 72% 1995 121160 53% 72%
Unit: Bil. DongsSource: 2010 Statistical Yearbook of Vietnam
VN
RE
TAIL
OV
ER
VIE
W
VIETNAM RETAIL OVERVIEW40
RETAIL SALES OF GOODS AND SERVICES
Unit: Bil. Dongs Source: Statistical Yearbook of Vietnam 2009
1115
810 11
14
19 1921
24 25
35
19
25
12.6
19.9
6.5
14
29
20
9.2
0.84.0 3.0
9.5 8.4 6.6
12.7
4.5 3.60.1 -0.6
0100,000200,000300,000400,000500,000600,000700,000800,000900,000
1,000,0001,100,0001,200,0001,300,0001,400,0001,500,000
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Prel.2
009
2010
-10
0
10
20
30
40
50
Retail Sale At curren t Pr ice Year On Year Growth Year On Year In flation
YEARLY CPI
Price Index based on unit selling price of top 50% share items per category existing over last 13 periods in 6 cities. Overall weighted by total category value. Based on Nielsen tracked FMCG categories.
Source: Nielsen Vietnam Retail Audit 2010
Volume CPI - FMCG Overview
90.0
95.0
100.0
105.0
110.0
115.0
120.0
125.0
DEC09 JAN10 FEB10 MAR10 APR10 MAY10 JUN10 JUL10 AUG10 SEP10 OCT10 NOV10 DEC10
Overall Categories Total Personal Care Total Household CareTotal Beverage & Cigarette Total Food Total Milk Based Products
VIETNAM RETAIL OVERVIEW 41
Vietnam Pocket Reference Guide 2011 Nielsen
RETAIL SALES STRUCTURE
Source: Statistical Yearbook of Vietnam 2009
RETAIL STRUCTURE – OFF PREMISE STORE NUMBERS (CAN THO, DA NANG, HANOI, HAI PHONG, HCMC, NHA TRANG)
CHANNELS 2008 2009 2010Modern Trade (SM / MM) & Convience 416 537 642Traditional Grocery Store 82,255 89,584 91,515Street Vendor 2,087 1,595 1,782Personal Store 3,671 4,082 3,779Market Stall – Mixed Business 3,295 3,378 3,138Market Stall – HPC (Health & Personal Care) 4,082 3,672 3,223Market Stall – Chap Pho 5,736 4,581 4,650Cosmetic Store 716 577 1,045Beverage Store 6,718 7,097 8,728Dairy Shop 699 807 778Milk /Biscuit/Spirits Store 923 561 608Market Stall – MBS 254 186 201Cigarette Kiosk 9,370 8,524 7,400Soft Drinks / Ice Cream Outlets 3,353 3,196 3,603Pharmacy 8,743 9,010 10,114Liquor Shop 204 244 323Biscuit / Confectionery Store 200 303 358TOTAL OFF-PREMISE 132,322 137,934 141,887
Source: Nielsen Vietnam Census 2010
8 3 8 2 7 9 7 9 7 9 7 8 7 8 7 7 7 8 7 9 7 9
1 1 1 2 1 3 1 2 1 1 1 2 1 2 1 2 1 1 1 1 1 16 6 8 9 1 0 1 0 1 0 1 1 1 1 1 0 1 0
0
5 0
1 0 0
2 0 0 0 2 0 0 1 2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 9 P r e l .2 0 1 0
%
T r a d e H o t e l , R e s t a u r a n t T o u r i s m , S e v i c e s
VIETNAM RETAIL OVERVIEW42
NATIONAL FMCG RETAIL MARKET STRUCTURE
(*) Six Cities, 30 Cities and Rural store numbers and ACV from Census results; 53 Cities estimated.Source: Store number and FMCG ACV -Nielsen Vietnam Census 2010, Population & Retail sals –Government.
6961
46
27
45
4
14
69
10 22
21 2540 37
0
20
40
60
80
100
Population 2009 Store 2010 FMCG ACV 2009 Retail Sales 2006Estimated
6 CITIES
30 CITIES
53 CITIES
RURAL
VIETNAM RETAIL OVERVIEW 43
Vietnam Pocket Reference Guide 2011 Nielsen
STORE NUMBER BY TIERS – OFF-PREMISE VS. ON-PREMISE 2010
Unit: 000s stores; (*) 53 Cities 2010 Store number is estimated based on store number contributionSource: Nielsen Vietnam Census 2010
221144
60 49 36 53 31
468
240
160
71 50 39 52 29
271
461
304
13199 74 105
60
739
0
200
400
600
800
VIETNAM 6 CITIES HCM HN 4 CITIES 30 CITIES 53 URBANCENTERS
RURAL
Off Premise On Premise Grand Total
OFF-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS
(*) 53 Cities Store number is estimated based on store number contribution
Source: Nielsen Vietnam Census 2009 & 2010
223,554
139,905
53,263
30,387
227,527
143,884
53,099
30,354
0
50000
100000
150000
200000
250000
VIETNAM (URBAN) 6 CITIES 30 CITIES 53 CITIES
2009 2010
VIETNAM RETAIL OVERVIEW44
FMCG VALUE CONTRIBUTION BY TIERS – TOTAL URBAN VIETNAM OFF PREMISE
(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.Source: Nielsen Vietnam Census 2009 & 2010
100
38
115
47
100
40
104
46
0
20
40
60
80
100
VIETNAM 6 CITIES 30 CITIES 53 CITIES RURAL
2009 2010
OFF-PREMISE STORE NUMBER IN TOTAL 36 URBAN CITIES VIETNAM BY STORE TYPES
Source: Nielsen Vietnam Census 2009
Source: Nielsen Vietnam Census 2009 & 2010
669 2,564 5,557 18,108 772 9,115 912 11,908 12,937 955 6,886751 8837,527
122,784
14,01810,183
994
11,132
1,252
16,884
5,2222,688
125,449
0
50,000
100,000
150,000
ModernTrade
Trad.Grocery
StreetVendor
PersonalStore
MarketStall
CosmeticStore
BeverageStore
MBS CigaretteKiosk
Pharmacy DairyShop
Other
2009 2010
VIETNAM RETAIL OVERVIEW 45
Vietnam Pocket Reference Guide 2011 Nielsen
OFF-PREMISE 36 CITIES VIETNAM FMCG CONTRIBUTION BY STORE TYPE
Source: Nielsen Vietnam Census 2010
230 2 6 0 4 1 2 4 2
25
2
55
42251
510
52
0
20
40
60
80
100
ModernTrade
Trad.Grocery
StreetVendor
PersonalStore
MarketStall
CosmeticStore
BeverageStore
MBS CigaretteKiosk
Pharmacy Other
2009 2010
NUMBER OF MODERN TRADE STORES
Source: Nielsen Vietnam Census 2010
669
537
132
751
642
109
0
100
200
300
400
500
600
700
800
36 CITIES 6 CITIES 30 CITIES
2009 2010
VIETNAM RETAIL OVERVIEW46
MODERN TRADE CONTRIBUTION BY FMCG DEPARTMENT
78.8
84.1
87.3
91.1
97
99.8
21.2
15.9
12.7
8.9
3
0.2
0 20 40 60 80 100
Personal Care
Home care
Foods
Milk Based
Beverage
Cigarette
HCMC + HN_TT MT HCM+Hanoi
77.2
83
85.3
90.2
96.9
99.6
22.8
17
14.7
9.8
3.1
0.4
0 20 40 60 80 100
Personal Care
Home care
Foods
Milk Based
Beverage
Cigarette
HCMC + HN_TT MT HCM+Hanoi
Source: Nielsen Vietnam Retail Tracking 2010, six cities. Latest period: December 2010
Value % Share of Trade – MAT LY Value % Share of Trade – MAT TY
89
48 46 4335
9
90
51 48 4536
10
51 48 4637
1011
91
Singapore Malaysia Thailand Philippines Indonesia Vietnam
2006 2007 2008 2009
Source: Nielsen Retail Audit - all FMCG, Vietnam – Yearly census
SHARE OF TRADE FOR MODERN SELF-SERVICE OUTLETS
VIETNAM RETAIL OVERVIEW 47
Vietnam Pocket Reference Guide 2011 Nielsen
ON-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS
Source: Nielsen Vietnam Census 2010 (*) 53 Cities is estimated based on Census 36 Cities and growth rate
240,476
160,824
50,71528,937
263,567240,476
159,861
51,74829,221
270,863
0
100000
200000
300000
VIETNAM 6 CITIES 30 CITIES 53 CITIES RURAL
2009 2010
FMCG VALUE CONTRIBUTION BY TIERS – TOTAL URBAN VIETNAM ON PREMISE
Source: Nielsen Vietnam Census 2010
100
41
94
46
100
41
94
45
0
20
40
60
80
100
VIETNAM 6 CITIES 30 CITIES 53 CITIES RURAL
2009 2010
VIETNAM RETAIL OVERVIEW48
TOP 10 CATEGORIES IN 6 CITIES
Source: Nielsen Vietnam Retail Tracking 2010, six cities. Latest period: December 2010
VALU E % SH AR E
22.2
19.4
7.5
5.4
4.9
4.7
3.8
3.2
2.9
2.4
21.5
20.7
6.2
5.8
5.8
4.7
3.6
3.5
2.9
2.3
Ciga re tte
Be er
Milk P ow der
RTDM
Soft Drink
RTDT
Insta ntNoodle
Ene rgy Drinks
Cooking Oil
La undry
2009 2010
20 10 vs . 200 9
15.5
27.6
-1.0
28.1
39.6
20.2
15.6
31.1
21.1
13.6
3.9
20.8
-7.8
17.6
31.6
14.7
7.0
18.5
8.9
4.6
Ciga rette
Be e r
Milk Pow de r
RTDM
S oft Drink
RTDT
Insta ntNoodle
Ene rgy Drinks
Cooking Oil
La undry
Va lue % Chg YA V olum e % Chg YA
MARKET COMPLEXITY – 3 YEAR TRENDS
Source: Nielsen Vietnam Retail Tracking 2010, six cities. Latest period: December 2010
Number of SKUs
0
2,000
4,000
6,000
8,000
Beverage Food + MilkBased
Personal Care Household Care Cigarrette
2008 2009 2010
VIETNAM RETAIL OVERVIEW 49
Vietnam Pocket Reference Guide 2011 Nielsen
PENETRATION OF BEVERAGE CATEGORIES
0%10%20%30%40%50%60%70%80%90%
100%
CSDRTDT
RTDM EDBeer PW
Instant C
offee FJ
Soya M
ilk
Teabag
TFD
Sport Drin
ks
RTDCoffee
Off 6 cities HRC 6 cities
0%10%20%30%40%50%60%70%80%90%
100%
CSDRTDT
RTDM EDBeer PW
Instant C
offee FJ
Soya M
ilk
Teabag
TFD
Sport Drin
ks
RTDCoffee
Off 30 cities HRC 30 cities
VIETNAM RETAIL OVERVIEW50
PENETRATION OF BEVERAGE CATEGORIES
0%10%20%30%40%50%60%70%80%90%
CSDRTDT
RTDM EDBeer PW
Instant C
offee FJ
Soya M
ilk
Teabag
TFD
Sport Drin
ks
RTDCoffee
Off Rural HRC Rural
• Off: Off-premise• HRC: On-premise• CSD: Carbonated Soft Drink• RTDT: Ready To Drink Tea• RTDM: Ready To Drink Milk• ED: Energy Drink• PW: Packaged Water• FJ: Fruit Juice• TFD: Tonic Food Drinks• RTDCoffee: Ready To Drink Coffee
Source: Nielsen Vietnam Retail Census 2010
HOW CAN I MAKE SURE MY NEW PRODUCT IS
SUCCESSFUL?
BASES helps clients grow through successful innovation on their brands. This is done via impactful consulting that capitalizes on BASES industry-leading forecasting models,our rich databases, and our proprietary analytical techniques. With over 90,000studies done, BASES is the most widely used test market systems making sure new products will be successful
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AND DID YOU KNOW?
Follow 5 simple steps in New Product Development
New Product Development (NPD) links marketplace insights to internal innovation and development capabilities to improve the chances of new product success.• Drives growth through ideas for new products that meet emerging consumer and marketplace needs• Revitalizes current brands through re-launch or line extensions, e.g. new flavors, packaging, usage occasions, benefits, etc.• Optimizes the return on investment in new products and product innovations.
more question?email us at [email protected]
Step 1 Analyze Consumer & Market
Step 2Create Ideas (Ideate) and Qualify
Step 3Develop, Test & Plan
Step 4 Optimize Launch Execution
Step 5Monitor & Respond
CAN PROMOTIONS MAKE MY STORE ATTRACTIVE TO NEW CUSTOMERS?
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ffo elasffo elas sale off
WANT THE ANSWER? JUST ASK NIELSEN. ®
AND DID YOU KNOW?
It may not attract a lot of new customers as they seldom change stores just because of promotions but it will surely make your current customers more loyal.
Store choice based on promotions is not a common practice among shoppers. They are likely to go the same store but would be hunting for good-buys while shopping there.
ShopperTrends has been monitoring Vietnam's retailer landscape for years. This is definitely the ultimate information source for the booming modern trade channel. This year's findings show that only 1 out of 10 actually base store-choice on promotions.
more question?email us at [email protected]
HOUSEHOLD INCOME CLASSIFICATION 51
Vietnam Pocket Reference Guide 2011 Nielsen
HOUSEHOLD INCOME CLASSIFICATIONHousehold Income Band (HIB) Classification System Overview
This classification system is based on gross monthly income.
HIB Household Income band (VND)
A5 150,000,000 or higher
A4 75,000,000 - 149,999,999
A3 45,000,000 - 74,999,999 A2 30,000,000 - 44,999,999 A1 15,000,000 - 29,999,999 B 7,500,000 - 14,999,999 C 4,500,000 - 7,499,999 D 3,000,000 - 4,499,999 E 1,500,000 - 2,999,999
F 0 - 1,499,999
HIB Distribution by Key Cities 2010
HIB HA NOIHAI PHONG
DA NANG HCMC
CAN THO
5 KEY CITIES
Urban Urban Urban Urban Urban UrbanA2+ 0% 0% 0% 1% 0% 0%A1 4% 2% 3% 6% 1% 5%A 4% 2% 3% 7% 1% 5%B 40% 23% 23% 34% 9% 32%C 43% 50% 50% 41% 27% 42%D 11% 23% 22% 15% 39% 17%E 2% 2% 3% 3% 22% 4%F 0% 0% 0% 0% 1% 0%
Source: Nielsen Database 2010
HO
USE
HO
LD IN
CO
ME
HOUSEHOLD INCOME CLASSIFICATION52
HIB Distribution at Country Level 2010
HIB VIETNAMURBAN RURAL TOTAL
A 4% 1% 2% B 22% 4% 9% C 40% 21% 27% D 26% 45% 39% E 8% 26% 20% F 1% 4% 3%
Source: Nielsen Database 2010
HOUSEHOLD EXPENDITURE IN HA NOI AND HCMC
HOUSEHOLD EXPENDITURE (Unit: VND)
HANOI HCMC
Urban Rural Total Urban Rural Total
15,000,000 - 29,999,999 1% 1% 1% 1% 0% 1%
15,000,000 or higher 1% 1% 1% 1% 0% 1%
7,500,000 - 14,999,999 12% 4% 8% 8% 5% 7%
4,500,000 - 7,499,999 47% 20% 31% 32% 16% 29%
3,000,000 - 4,499,999 31% 46% 40% 42% 43% 42%
1,500,000 - 2,999,999 8% 25% 18% 15% 29% 18% 0 - 1,499,999 1% 5% 3% 2% 6% 3%
Source: Nielsen database 2010
Which Channel Gets Impacted As Modern Trade & Specialty Stores (Cosmetic | Personal Care | Baby Stores) Gain Importance?
WANT THE ANSWER? JUST ASK NIELSEN. ®
Surprisingly it is not Traditional Grocery stores, it is Market Stalls
Latest census conducted by Nielsen reflects that Market Stalls is the channel with the biggest drop in store numbers too
more question?email us at [email protected]
WHICH IS THE SECOND BIGGEST CHANNEL AFTER TRADITIONAL GROCERY THAT SELLSFAST-MOVING CONSUMER GOODS IN VIETNAM?
WANT THE ANSWER? JUST ASK NIELSEN. ®
AND DID YOU KNOW?
Eateries (excluding Café and Restaurants)
On-Premise channels together account for a third of all FMCG sales in Vietnam
more question?email us at [email protected]
Annual store census conducted by Nielsen Vietnam estimates 1.2 Million FMCG stores across urban and rural Vietnam. According to the latest census, On-Premise channels account for 42% of all stores selling FMCG products
VIETNAM BY THE NUMBERS 53
Vietnam Pocket Reference Guide 2011 Nielsen
DEMOGRAPHICSPOPULATION BY SEX AND BY AGE GROUP IN VIETNAM 2010
AGE GROUP TOTAL FEMALE MALE
TOTAL 86,024,600 43,418,267 42,606,333
0 1,523,321 716,548 806,773
1-4 5,990,559 2,835,460 3,155,099
5-9 6,857,681 3,286,428 3,571,253
10-14 7,322,309 3,511,122 3,811,187
15-17 5,310,817 2,559,217 2,751,600
18-19 3,430,940 1,697,827 1,733,113
20-24 7,899,060 3,968,672 3,930,388
25-29 7,596,491 3,828,867 3,767,624
30-34 6,808,211 3,389,906 3,418,305
35-39 6,530,739 3,243,539 3,287,200
40-44 6,010,967 3,022,031 2,988,936
45-49 5,488,521 2,815,997 2,672,524
50-54 4,540,653 2,398,250 2,142,403
55-59 3,050,031 1,636,897 1,413,134
60-64 1,987,106 1,089,283 897,823
65-69 1,596,758 912,072 684,686
70-74 1,457,869 859,404 598,465
75-79 1,229,037 727,230 501,807
80-84 752,637 471,101 281,536
85+ 640,893 448,416 192,477
Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010
VN B
Y TH
E N
UM
BER
S
VIETNAM BY THE NUMBERS54
POPULATION BY SEX AND BY AGE GROUP IN URBAN VIETNAM 2010
AGE GROUP TOTAL FEMALE MALE
TOTAL 25,443,777 13,024,451 12,419,326
0 443,300 207,477 235,823
1-4 1,678,632 786,617 892,015
5-9 1,819,418 864,492 954,926
10-14 1,774,576 850,091 924,485
15-17 1,326,403 647,689 678,714
18-19 1,060,830 553,904 506,926
20-24 2,561,868 1,349,872 1,211,996
25-29 2,475,720 1,297,932 1,177,788
30-34 2,139,329 1,088,558 1,050,771
35-39 2,046,836 1,033,659 1,013,177
40-44 1,820,421 927,818 892,603
45-49 1,732,029 892,659 839,370
50-54 1,465,637 767,843 697,794
55-59 961,511 521,082 440,429
60-64 611,999 338,793 273,206
65-69 473,635 263,744 209,891
70-74 395,779 230,301 165,478
75-79 316,971 182,801 134,170
80-84 192,677 118,257 74,420
85+ 146,206 100,862 45,344
Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010
VIETNAM BY THE NUMBERS 55
Vietnam Pocket Reference Guide 2011 Nielsen
POPULATION BY SEX AND BY AGE GROUP IN RURAL VIETNAM 2010
AGE GROUP TOTAL FEMALE MALE
TOTAL 60,580,823 30,393,791 30,187,032
0 1,080,021 509,071 570,950
1-4 4,311,927 2,048,818 2,263,109
5-9 5,038,263 2,421,936 2,616,327
10-14 5,547,733 2,661,031 2,886,702
15-17 3,984,414 1,911,528 2,072,886
18-19 2,370,110 1,143,923 1,226,187
20-24 5,337,192 2,618,800 2,718,392
25-29 5,120,771 2,530,935 2,589,836
30-34 4,668,882 2,301,348 2,367,534
35-39 4,483,903 2,209,880 2,274,023
40-44 4,190,546 2,094,213 2,096,333
45-49 3,756,492 1,923,338 1,833,154
50-54 3,075,016 1,630,407 1,444,609
55-59 2,088,520 1,115,815 972,705
60-64 1,375,107 750,490 624,617
65-69 1,123,123 648,328 474,795
70-74 1,062,090 629,103 432,987
75-79 912,066 544,429 367,637
80-84 559,960 352,844 207,116
85+ 494,687 347,554 147,133
Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010
VIETNAM BY THE NUMBERS56
POPULATION BY PROVINCE IN VIETNAM 2000-2009
REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009
TOTAL VIETNAM 80,468,400 81,437,700 82,393,500 83,313,000 84,221,100 85,122,300 86,024,600
Red River Delta 18,617,500 18,807,900 18,976,700 19,108,900 19,228,800 19,473,700 19,625,000
Ha Noi 3,000,300 3,071,400 3,133,400 3,184,800 3,228,500 6,381,800 6,472,200
Ha Tay 2,587,300 2,649,100 2,702,900 2,742,400 2,773,700
Vinh Phuc 1,134,100 1,145,200 1,157,000 1,166,000 1,174,100 993,800 1,003,000
Bac Ninh 975,300 983,200 991,100 999,800 1,009,400 1,018,100 1,026,700
Quang Ninh 1,068,400 1,081,800 1,096,100 1,109,300 1,122,500 1,135,100 1,146,600
Hai Duong 1,673,700 1,680,400 1,685,500 1,689,700 1,694,700 1,700,800 1,706,800
Hai Phong 1,741,000 1,757,800 1,773,400 1,789,100 1,806,500 1,824,100 1,841,700
Hung Yen 1,097,000 1,104,300 1,111,000 1,116,400 1,121,300 1,126,200 1,131,200
Thai Binh 1,790,900 1,791,200 1,790,500 1,787,400 1,783,900 1,782,700 1,784,000
Ha Nam 792,300 791,900 791,300 790,000 788,400 786,900 786,400
Nam Dinh 1,866,300 1,859,400 1,851,000 1,839,400 1,829,700 1,826,100 1,826,300
Ninh Binh 890,900 892,200 893,500 894,600 896,100 898,100 900,100
Northern Midlands and Mountain 10,559,500 10,681,000 10,798,700 10,904,300 11,004,200 10,997,300 11,095,200
Ha Giang 656,200 669,000 681,700 693,400 704,900 716,200 727,000
Cao Bang 500,800 502,800 504,900 506,800 508,600 510,500 512,500
Bac Kan 284,400 286,500 288,400 290,000 291,800 293,600 295,300
Tuyen Quang 701,900 707,500 712,100 715,700 719,400 723,500 727,500
Lao Cai 634,200 573,900 581,400 590,200 598,300 606,500 614,900
Yen Bai 706,800 713,500 719,500 725,400 731,600 737,500 743,400
Thai Nguyen 1,079,500 1,089,000 1,098,500 1,106,500 1,113,000 1,120,300 1,127,400
Lang Son 716,700 720,500 724,100 726,300 728,200 730,700 733,100
Bac Giang 1,522,600 1,530,300 1,537,300 1,543,000 1,548,800 1,554,600 1,560,200
Phu Tho 1,286,300 1,291,700 1,297,300 1,301,500 1,305,600 1,311,500 1,316,700
Dien Bien 423,300 438,500 452,700 466,000 479,300 493,000
Lai Chau 684,700 351,300 356,700 360,700 364,400 367,900 371,400
Son La 974,500 994,600 1,014,500 1,033,500 1,050,800 1,067,200 1,083,800
Hoa Binh 810,900 827,100 843,800 858,600 872,800 778,000 789,000
North and South Central Coast 18,459,600 18,538,500 18,608,600 18,667,400 18,729,100 18,797,900 18,870,400
Thanh Hoa 3,449,800 3,442,600 3,436,400 3,428,000 3,417,300 3,408,800 3,405,000
Nghe An 2,884,900 2,890,000 2,895,600 2,900,100 2,905,200 2,912,100 2,919,200
Ha Tinh 1,256,300 1,252,200 1,247,800 1,243,600 1,239,000 1,234,000 1,230,300
Quang Binh 819,800 825,000 830,300 834,500 838,500 843,500 848,000
Quang Tri 586,300 588,600 590,300 591,900 594,100 596,700 599,200
Thua Thien Hue 1,064,200 1,068,600 1,072,900 1,076,900 1,081,000 1,084,900 1,088,700
Da Nang 760,700 784,800 805,700 825,900 847,500 868,800 890,500
Quang Nam 1,398,600 1,403,000 1,407,400 1,410,800 1,413,900 1,417,800 1,421,200
Quang Ngai 1,203,200 1,206,500 1,210,000 1,212,600 1,214,800 1,217,000 1,219,200
Binh Dinh 1,473,100 1,475,500 1,477,800 1,480,100 1,482,300 1,485,600 1,489,000
Phu Yen 824,800 832,000 838,200 844,300 850,300 856,700 863,000
Khanh Hoa 1,091,100 1,104,000 1,115,000 1,125,200 1,137,500 1,149,300 1,159,700
VIETNAM BY THE NUMBERS 57
Vietnam Pocket Reference Guide 2011 Nielsen
Ninh Thuan 538,200 543,500 547,900 551,400 555,800 560,700 565,700
Binh Thuan 1,108,600 1,122,200 1,133,300 1,142,100 1,151,900 1,162,000 1,171,700
Central Highlands 4,561,200 4,664,200 4,768,200 4,860,900 4,948,000 5,036,700 5,124,900
Kon Tum 361,500 373,700 386,000 396,600 408,100 420,500 432,900
Gia Lai 1,119,100 1,147,100 1,174,600 1,200,500 1,225,500 1,251,300 1,277,600
Dak Lak 1,995,600 1,635,600 1,658,500 1,677,800 1,696,600 1,715,100 1,733,100
Dak Nong 0 403,400 423,600 440,900 457,300 474,400 492,000
Lam Dong 1,085,000 1,104,400 1,125,500 1,145,100 1,160,500 1,175,400 1,189,300
South East 11,629,900 11,990,700 12,380,600 12,822,800 13,266,400 13,683,600 14,095,700
Binh Phuoc 754,600 777,400 799,600 819,000 838,300 858,000 877,500
Tay Ninh 1,017,900 1,029,200 1,038,200 1,046,400 1,053,000 1,060,500 1,067,700
Binh Duong 973,100 1,037,100 1,109,300 1,203,700 1,307,000 1,402,700 1,497,100
Dong Nai 2,176,100 2,220,500 2,263,800 2,314,900 2,372,600 2,432,700 2,491,300
Ba Ria - Vung Tau 899,100 918,900 938,800 955,700 970,200 983,600 996,900
HCMC 5,809,100 6,007,600 6,230,900 6,483,100 6,725,300 6,946,100 7,165,200
Mekong River Delta 16,640,700 16,755,400 16,860,700 16,948,700 17,044,600 17,133,100 17,213,400
Long An 1,369,000 1,382,200 1,393,400 1,405,200 1,417,900 1,428,200 1,438,500
Tien Giang 1,634,000 1,642,700 1,650,100 1,655,300 1,661,600 1,668,000 1,673,900
Ben Tre 1,282,800 1,277,600 1,273,200 1,269,300 1,264,800 1,259,600 1,255,800
Tra Vinh 982,500 986,300 990,200 993,700 997,200 1,000,800 1,004,400
Vinh Long 1,018,400 1,020,100 1,021,600 1,023,400 1,025,400 1,027,600 1,029,800
Dong Thap 1,614,300 1,626,600 1,639,500 1,646,800 1,654,500 1,662,500 1,667,700
An Giang 2,096,300 2,107,400 2,118,100 2,125,800 2,134,300 2,142,600 2,149,200
Kien Giang 1,578,900 1,599,100 1,619,800 1,637,800 1,654,900 1,672,300 1,687,900
Can Tho 1,873,500 1,138,100 1,149,000 1,160,500 1,172,000 1,180,900 1,189,600
Hau Giang 749,800 751,500 752,800 754,700 756,300 758,000
Soc Trang 1,237,400 1,249,800 1,258,600 1,265,600 1,276,300 1,285,100 1,293,200
Bac Lieu 789,100 801,300 812,800 823,800 835,800 847,500 858,400
Ca Mau 1,164,500 1,174,400 1,182,900 1,188,700 1,195,200 1,201,700 1,207,000
Source: Statistical Yearbook 2010
POPULATION BY PROVINCE IN VIETNAM 2000-2009
REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009
VIETNAM BY THE NUMBERS58
POPULATION BY PROVINCE - URBAN/RURAL - 2010
REGION\PROVINCE TOTAL URBAN RURAL
TOTAL VIETNAM 86,024,600 25,466,000 60,558,600
Red River Delta 19,625,000 5,737,100 13,887,900
Ha Noi 6,472,200 2,641,600 3,830,600
Vinh Phuc 1,003,000 224,900 778,100
Bac Ninh 1,026,700 242,300 784,400
Quang Ninh 1,146,600 577,000 569,600
Hai Duong 1,706,800 326,000 1,380,800
Hai Phong 1,841,700 849,100 992,600
Hung Yen 1,131,200 138,700 992,500
Thai Binh 1,784,000 175,700 1,608,300
Ha Nam 786,400 77,200 709,200
Nam Dinh 1,826,300 323,600 1,502,700
Ninh Binh 900,100 161,000 739,100
Northern Midlands and Mountain 11,095,200 1,781,700 9,313,500
Ha Giang 727,000 87,300 639,700
Cao Bang 512,500 88,800 423,700
Bac Kan 295,300 47,800 247,500
Tuyen Quang 727,500 93,800 633,700
Lao Cai 614,900 130,300 484,600
Yen Bai 743,400 144,600 598,800
Thai Nguyen 1,127,400 288,900 838,500
Lang Son 733,100 141,700 591,400
Bac Giang 1,560,200 150,200 1,410,000
Phu Tho 1,316,700 209,700 1,107,000
VIETNAM BY THE NUMBERS 59
Vietnam Pocket Reference Guide 2011 Nielsen
POPULATION BY PROVINCE - URBAN/RURAL - 2010
Dien Bien 493,000 74,700 418,300
Lai Chau 371,400 53,300 318,100
Son La 1,083,800 150,700 933,100
Hoa Binh 789,000 119,900 669,100
North and South Central Coast 18,870,400 4,540,300 14,330,100
Thanh Hoa 3,405,000 355,400 3,049,600
Nghe An 2,919,200 368,500 2,550,700
Ha Tinh 1,230,300 183,900 1,046,400
Quang Binh 848,000 128,100 719,900
Quang Tri 599,200 165,400 433,800
Thua Thien Hue 1,088,700 393,000 695,700
Da Nang 890,500 773,500 117,000
Quang Nam 1,421,200 264,600 1,156,600
Quang Ngai 1,219,200 178,900 1,040,300
Binh Dinh 1,489,000 413,600 1,075,400
Phu Yen 863,000 188,800 674,200
Khanh Hoa 1,159,700 460,500 699,200
Ninh Thuan 565,700 204,400 361,300
Binh Thuan 1,171,700 461,700 710,000
Central Highlands 5,124,900 1,423,800 3,701,100
REGION\PROVINCE TOTAL URBAN RURAL
VIETNAM BY THE NUMBERS60
POPULATION BY PROVINCE - URBAN/RURAL - 2010
Dak Lak 1,733,100
389,300
1,343,800
Dak Nong 492,000 72,900 419,100
Lam Dong 1,189,300 450,400 738,900
South East 14,095,700 8,052,300 6,043,400
Binh Phuoc 877,500 147,300 730,200
Tay Ninh 1,067,700 168,600 899,100
Binh Duong 1,497,100 448,300 1,048,800
Dong Nai 2,491,300 828,000 1,663,300
Ba Ria - Vung Tau 996,900 496,100 500,800
TP.Ho Chi Minh 7,165,200 5,964,000 1,201,200
Mekong River Delta 17,213,400 3,930,800 13,282,600
Long An 1,438,500 251,700 1,186,800
Tien Giang 1,673,900 230,500 1,443,400
Ben Tre 1,255,800 125,900 1,129,900
Tra Vinh 1,004,400 154,000 850,400
Vinh Long 1,029,800 158,800 871,000
Dong Thap 1,667,700 287,500 1,380,200
An Giang 2,149,200 610,000 1,539,200
Kien Giang 1,687,900 453,900 1,234,000
Can Tho 1,189,600 783,100 406,500
Hau Giang 758,000 149,700 608,300
Soc Trang 1,293,200 252,100 1,041,100
Bac Lieu 858,400 226,100 632,300
Ca Mau 1,207,000 247,500 959,500
Source: Statistical Yearbook 2010
Gia Lai 1,277,600 364,800 912,800
Kon Tum 432,900 146,400 286,500
REGION\PROVINCE TOTAL URBAN RURAL
VIETNAM BY THE NUMBERS 61
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HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2010
REGION\PROVINCE TOTAL URBAN RURAL
TOTAL VIETNAM 22,609,558 6,724,596 15,884,962
Red River Delta 5,607,143 1,637,286 3,969,857
Ha Noi 1,797,833 733,516 1,064,317
Vinh Phuc 271,081 60,722 210,359
Bac Ninh 285,194 67,306 217,889
Quang Ninh 318,500 160,206 158,295
Hai Duong 517,212 98,788 418,425
Hai Phong 541,676 249,713 291,964
Hung Yen 332,706 40,923 291,783
Thai Binh 557,500 55,193 502,308
Ha Nam 238,303 23,354 214,949
Nam Dinh 553,424 97,956 455,468
Ninh Binh 257,171 46,034 211,138
Northern Midlands and Mountain 2,773,800 443,808 2,329,992
Ha Giang 161,556 19,387 142,169
Cao Bang 125,000 21,500 103,500
Bac Kan 75,718 12,266 63,452
Tuyen Quang 186,538 24,063 162,475
Lao Cai 146,405 31,038 115,367
Yen Bai 190,615 36,026 154,589
Thai Nguyen 331,588 84,887 246,702
Lang Son 183,275 35,372 147,903
Bac Giang 410,579 39,416 371,163
Phu Tho 365,750 58,154 307,596
Dien Bien 107,174 16,290 90,883
Lai Chau 77,375 11,065 66,310
Son La 246,318 34,238 212,080
Hoa Binh 197,250 29,982 167,268
North and South Central Coast 4,965,895 1,196,781 3,769,114
Thanh Hoa 896,053 93,189 802,863
Nghe An 768,211 96,795 671,416
Ha Tinh 351,514 52,376 299,139
Quang Binh 212,000 32,012 179,988
Quang Tri 149,800 41,345 108,455
Thua Thien Hue 272,175 98,255 173,920
Da Nang 228,333 198,422 29,912
VIETNAM BY THE NUMBERS62
HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2010
Quang Nam 384,108 71,444 312,664
Quang Ngai 329,514 48,438 281,075
Binh Dinh 402,432 111,876 290,556
Phu Yen 227,105 49,736 177,369
Khanh Hoa 289,925 115,100 174,825
Ninh Thuan 137,976 49,809 88,166
Binh Thuan 285,780 112,598 173,183
Central Highlands 1,249,976 347,493 902,482
Kon Tum 103,071 34,838 68,233
Gia Lai 297,116 84,975 212,141
Dak Lak 412,643 92,845 319,798
Dak Nong 120,000 17,760 102,240
Lam Dong 304,949 115,576 189,373
South East 3,709,395 2,118,064 1,591,330
Binh Phuoc 225,000 37,800 187,200
Tay Ninh 280,974 44,394 236,580
Binh Duong 482,935 144,398 338,538
Dong Nai 655,605 217,661 437,944
Ba Ria - Vung Tau 262,342 130,646 131,696
HCMC 1,837,231 1,528,576 308,655
Mekong River Delta 4,303,350 981,164 3,322,186
Long An 378,553 66,247 312,306
Tien Giang 440,500 60,789 379,711
Ben Tre 358,800 35,880 322,920
Tra Vinh 251,100 38,418 212,682
Vinh Long 271,000 41,734 229,266
Dong Thap 416,925 71,711 345,214
An Giang 524,195 148,871 375,324
Kien Giang 401,881 108,106 293,775
Can Tho 290,146 190,916 99,230
Hau Giang 189,500 37,332 152,169
Soc Trang 315,415 61,506 253,909
Bac Lieu 195,091 51,309 143,782
Ca Mau 287,381 58,913 228,468
Source: Statistical Yearbook 2010
REGION\PROVINCE TOTAL URBAN RURAL
VIETNAM BY THE NUMBERS 63
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POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010
REGION\PROVINCE POPULATION (Thous. persons) AREA (Km2) POPULATION DENSITY
(Person/Km2)
TOTAL VIETNAM 86,024.6 331,150.5 259
Red River Delta 19,625.0 21,061.5 930
Ha Noi 6,472.2 3,348.5 1,926
Vinh Phuc 1,003.0 1,231.8 813
Bac Ninh 1,026.7 822.7 1,245
Quang Ninh 1,146.6 6,099.0 188
Hai Duong 1,706.8 1,654.2 1,030
Hai Phong 1,841.7 1,522.1 1,207
Hung Yen 1,131.2 923.4 1,222
Thai Binh 1,784.0 1,559.2 1,142
Ha Nam 786.4 859.6 913
Nam Dinh 1,826.3 1,652.3 1,105
Ninh Binh 900.1 1,388.7 647
Northern Midlands and Mountain 11,095.2 95,346.0 116
Ha Giang 727.0 7,945.8 91
Cao Bang 512.5 6,724.6 76
Bac Kan 295.3 4,859.4 61
Tuyen Quang 727.5 5,870.4 124
Lao Cai 614.9 6,383.9 96
Yen Bai 743.4 6,899.5 107
Thai Nguyen 1,127.4 3,534.4 318
Lang Son 733.1 8,327.6 88
Bac Giang 1,560.2 3,827.4 406
Phu Tho 1,316.7 3,528.1 372
Dien Bien 493.0 9,562.9
51
Lai Chau 371.4 9,112.3 41
Son La 1,083.8 14,174.4 76
Hoa Binh 789.0 4,595.3 171
North and South Central Coast 18,870.4 95,894.9 196
Thanh Hoa 3,405.0 11,134.7 305
Nghe An 2,919.2 16,499.0 177
Ha Tinh 1,230.3 6,025.6 204
Quang Binh 848.0 8,065.3 105
Quang Tri 599.2 4,744.3 126
Thua Thien Hue 1,088.7 5,065.3 215
Da Nang 890.5 1,283.4 691
VIETNAM BY THE NUMBERS64
POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010
Quang Nam 1,421.2 10,438.4 136
Quang Ngai 1,219.2 5,152.7 236
Binh Dinh 1,489.0 6,039.6 246
Phu Yen 863.0 5,060.6 170
Khanh Hoa 1,159.7 5,217.6 222
Ninh Thuan 565.7 3,358.0 168
Binh Thuan 1,171.7 7,810.4 150
Central Highlands 5,124.9 54,640.3 93
Kon Tum 432.9 9,690.5 44
Kon Tum 432.9 9,690.5 44
Gia Lai 1,277.6 15,536.9 82
Dak Lak 1,733.1
13,125.4
132
Dak Nong 492.0 6,515.3 75
Lam Dong 1,189.3 9,772.2 121
South East 14,095.7 23,605.5 594
Binh Phuoc 877.5 6,874.6 127
Tay Ninh 1,067.7 4,049.3 263
Binh Duong 1,497.1 2,695.2 550
Dong Nai 2,491.3 5,903.4 421
Ba Ria - Vung Tau 996.9 1,987.4 501
HCMC 7,165.2 2,095.6 3,399
Mekong River Delta 17,213.4 40,602.3 423
Long An 1,438.5 4,493.8 320
Tien Giang 1,673.9 2,484.2 672
Ben Tre 1,255.8 2,360.2 532
Tra Vinh 1,004.4 2,295.1 436
Vinh Long 1,029.8 1,479.1 695
Dong Thap 1,667.7 3,375.4 493
An Giang 2,149.2 3,536.8 606
Kien Giang 1,687.9 6,346.3 265
Can Tho 1,189.6
1,401.6
847
Hau Giang 758.0 1,601.1 473
Soc Trang 1,293.2 3,311.8 389
Bac Lieu 858.4 2,585.3 331
Ca Mau 1,207.0 5,331.6 226
Source: Statistical Yearbook 2010
REGION\PROVINCE POPULATION (Thous. persons) AREA (Km2) POPULATION DENSITY
(Person/Km2)
VIETNAM BY THE NUMBERS 65
Vietnam Pocket Reference Guide 2011 Nielsen
FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009
REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009
TOTAL VIETNAM 40,932,900 41,395,100 41,871,300 42,313,100 42,772,500 43,164,500 43,427,400
Red River Delta 9,501,200 9,594,800 9,668,500 9,739,900 9,796,800 9,929,000 9,954,000
Ha Noi 1,499,800 1,531,900 1,565,400 1,588,200 1,610,200 3,256,900 3,284,600
Ha Tay 1,334,600 1,372,400 1,392,000 1,420,700 1,436,900
Vinh Phuc 576,900 578,100 584,100 588,600 592,700 501,700 506,300 Bac Ninh 503,300 504,500 509,400 513,000 518,000 520,100 522,200
Quang Ninh 524,400 533,900 538,200 547,400 554,000 557,200 559,900 Hai Duong 864,400 867,400 863,800 865,100 867,000 869,400 871,700
Hai Phong 882,000 889,000 896,800 904,800 913,600 921,000 928,500 Hung Yen 564,500 570,400 572,200 576,600 579,200 581,900 575,800
Thai Binh 931,200 930,500 931,200 928,500 926,700 923,400 921,400 Ha Nam 407,100 408,300 408,600 407,100 406,200 404,500 400,700
Nam Dinh 957,800 952,200 949,600 942,000 937,100 939,100 930,500
Ninh Binh 455,200 456,200 457,200 457,900 455,200 453,800 452,400
Northern Midlands and Mountain 5,319,100 5,373,700 5,436,600 5,484,800 5,534,900 5,538,200 5,551,500
Ha Giang 331,300 337,800 344,200 349,800 355,900 361,600 362,800
Cao Bang 256,400 256,000 257,500 258,000 258,900 259,900 259,900 Bac Kan 142,300 143,000 144,300 144,800 145,700 145,900 146,100
Tuyen Quang 354,900 357,200 360,100 361,300 363,100 366,000 361,600 Lao Cai 318,200 288,200 292,000 295,700 299,100 302,000 305,600
Yen Bai 354,600 358,000 361,400 364,900 367,900 369,800 371,800 Thai Nguyen 541,500 544,700 549,100 552,700 556,700 561,900 566,900
Lang Son 361,100 362,300 364,800 365,200 366,200 366,900 367,500 Bac Giang 769,800 773,700 777,300 780,100 783,000 782,700 782,300
Phu Tho 654,500 656,700 659,100 661,700 663,800 665,300 666,500
Dien Bien 210,800 218,600 225,600 232,200 238,800 245,700
Lai Chau 340,100 174,800 177,200 179,400 181,200 181,400 181,500
Son La 485,400 494,500 505,300 513,800 522,400 537,500 536,800 Hoa Binh 409,000 416,000 425,700 431,800 438,800 398,500 396,500
North and South Central Coast 9,395,300 9,429,300 9,466,000 9,489,700 9,522,200 9,528,900 9,521,600
Thanh Hoa 1,762,800 1,756,200 1,754,300 1,748,700 1,742,100 1,721,100 1,719,500
Nghe An 1,465,800 1,469,700 1,473,800 1,477,000 1,480,600 1,473,700 1,466,800
Ha Tinh 639,700 630,400 631,400 626,100 623,800 641,600 620,800 Quang Binh 414,500 417,000 417,700 418,800 420,800 422,000 423,200
Quang Tri 296,300 297,600 298,300 299,300 300,400 300,700 301,800 Thua Thien Hue 540,400 543,700 546,800 547,400 550,000 551,100 550,600
Da Nang 385,000 405,200 409,900 425,400 437,600 441,700 451,300
Quang Nam 722,500 723,700 726,100 727,400 729,300 728,800 728,000
Quang Ngai 615,300 616,800 617,900 618,400 618,700 618,500 618,000
Binh Dinh 757,700 756,800 758,000 759,200 759,500 760,300 761,200 Phu Yen 416,200 419,100 423,000 424,300 428,300 429,600 430,800
Khanh Hoa 551,200 555,900 562,400 566,500 572,800 578,900 585,900 Ninh Thuan 272,700 274,700 277,500 278,700 280,900 282,300 283,800
Binh Thuan 555,200 562,500 568,900 572,500 577,400 578,600 579,900
Central Highlands 2,274,300 2,315,200 2,361,300 2,406,500 2,456,200 2,510,200 2,532,600
VIETNAM BY THE NUMBERS66
FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009
Kon Tum 179,900 186,000 192,500 197,400 203,100 211,000 213,100
Gia Lai 562,800 563,300 590,700 589,500 601,800 626,600 634,800 Dak Lak 989,400 810,600 809,300 825,100 840,800 849,100 857,100
Dak Nong 203,300 206,300 222,200 230,500 237,200 235,600 Lam Dong 542,200 552,000 562,500 572,300 580,000 586,300 592,000
South East 5,955,700 6,136,000 6,335,400 6,547,000 6,778,400 6,991,700 7,217,000
Binh Phuoc 371,600 381,800 393,600 402,000 411,300 422,000 431,500 Tay Ninh 518,300 522,700 529,200 531,400 535,000 535,500 535,700
Binh Duong 511,300 540,500 582,300 627,700 681,000 727,700 777,100 Dong Nai 1,098,600 1,119,100 1,142,800 1,166,900 1,195,600 1,223,700 1,255,300
Ba Ria - Vung Tau 449,300 458,300 468,800 476,700 484,200 490,600 497,900
HCMC 3,006,600 3,113,600 3,218,700 3,342,300 3,471,300 3,592,200 3,719,500
Mekong River Delta 8,487,300 8,546,100 8,603,500 8,645,200 8,684,000 8,666,500 8,650,700
Long An 697,800 702,600 709,600 714,300 713,300 718,700 724,100
Tien Giang 842,300 845,200 850,500 851,700 855,000 853,300 851,300
Ben Tre 660,900 657,000 655,700 652,700 649,500 644,100 639,400 Tra Vinh 492,600 495,300 498,300 500,800 503,500 505,800 508,800
Vinh Long 524,400 524,200 524,900 525,900 526,900 524,600 522,200 Dong Thap 822,200 832,800 840,700 843,100 847,000 833,000 834,300
An Giang 1,064,700 1,071,500 1,078,700 1,080,800 1,085,100 1,083,000 1,079,900 Kien Giang 801,900 810,600 819,600 830,200 838,900 838,200 836,000
Can Tho 953,800 578,400 583,700 589,800 594,400 597,300 598,900 Hau Giang 380,900 382,600 381,600 381,100 378,800 376,600
Soc Trang 634,300 640,700 645,200 648,700 654,200 653,800 649,900 Bac Lieu 402,600 411,700 414,600 423,200 429,400 434,500 430,300
Ca Mau 589,800 595,200 599,400 602,400 605,700 601,400 599,000
Source: Statistical Yearbook 2010
REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009
VIETNAM BY THE NUMBERS 67
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MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009
REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009
TOTAL VIETNAM 39,535,500 40,042,600 40,522,200 40,999,900 41,448,600 41,957,800 42,597,200
Red River Delta 9,116,300 9,213,100 9,308,200 9,369,000 9,432,000 9,544,700 9,671,000
Ha Noi 1,500,500 1,539,500 1,568,000 1,596,600 1,618,300 3,124,900 3,187,600
Ha Tay 1,252,700 1,276,700 1,310,900 1,321,700 1,336,800
Vinh Phuc 557,200 567,100 572,900 577,400 581,400 492,100 496,700 Bac Ninh 472,000 478,700 481,700 486,800 491,400 498,000 504,500
Quang Ninh 544,000 547,900 557,900 561,900 568,500 577,900 586,700 Hai Duong 809,300 813,000 821,700 824,600 827,700 831,400 835,100
Hai Phong 859,000 868,800 876,600 884,300 892,900 903,100 913,200 Hung Yen 532,500 533,900 538,800 539,800 542,100 544,300 555,400
Thai Binh 859,700 860,700 859,300 858,900 857,200 859,300 862,600 Ha Nam 385,200 383,600 382,700 382,900 382,200 382,400 385,700
Nam Dinh 908,500 907,200 901,400 897,400 892,600 887,000 895,800
Ninh Binh 435,700 436,000 436,300 436,700 440,900 444,300 447,700
Northern Midlands and Mountain 5,240,400 5,307,300 5,362,100 5,419,500 5,469,300 5,459,100 5,543,700
Ha Giang 324,900 331,200 337,500 343,600 349,000 354,600 364,200
Cao Bang 244,400 246,800 247,400 248,800 249,700 250,600 252,600 Bac Kan 142,100 143,500 144,100 145,200 146,100 147,700 149,200
Tuyen Quang 347,000 350,300 352,000 354,400 356,300 357,500 365,900 Lao Cai 316,000 285,700 289,400 294,500 299,200 304,500 309,300
Yen Bai 352,200 355,500 358,100 360,500 363,700 367,700 371,600 Thai Nguyen 538,000 544,300 549,400 553,800 556,300 558,400 560,500
Lang Son 355,600 358,200 359,300 361,100 362,000 363,800 365,600 Bac Giang 752,800 756,600 760,000 762,900 765,800 771,900 777,900
Phu Tho 631,800 635,000 638,200 639,800 641,800 646,200 650,200
Dien Bien 212,500 219,900 227,100 233,800 240,500 247,300
Lai Chau 344,600 176,500 179,500 181,300 183,200 186,500 189,900
Son La 489,100 500,100 509,200 519,700 528,400 529,700 547,000 Hoa Binh 401,900 411,100 418,100 426,800 434,000 379,500 392,500
North and South Central Coast 9,064,300 9,109,200 9,142,600 9,177,700 9,206,900 9,269,000 9,348,800
Thanh Hoa 1,687,000 1,686,400 1,682,100 1,679,300 1,675,200 1,687,700 1,685,500
Nghe An 1,419,100 1,420,300 1,421,800 1,423,100 1,424,600 1,438,400 1,452,400
Ha Tinh 616,600 621,800 616,400 617,500 615,200 592,400 609,500 Quang Binh 405,300 408,000 412,600 415,700 417,700 421,500 424,800
Quang Tri 290,000 291,000 292,000 292,600 293,700 296,000 297,400 Thua Thien Hue 523,800 524,900 526,100 529,500 531,000 533,800 538,100
Da Nang 375,700 379,600 395,800 400,500 409,900 427,100 439,200
Quang Nam 676,100 679,300 681,300 683,400 684,600 689,000 693,200
Quang Ngai 587,900 589,700 592,100 594,200 596,100 598,500 601,200
Binh Dinh 715,400 718,700 719,800 720,900 722,800 725,300 727,800 Phu Yen 408,600 412,900 415,200 420,000 422,000 427,100 432,200
Khanh Hoa 539,900 548,100 552,600 558,700 564,700 570,400 573,800 Ninh Thuan 265,500 268,800 270,400 272,700 274,900 278,400 281,900
Binh Thuan 553,400 559,700 564,400 569,600 574,500 583,400 591,800
Central Highlands 2,286,900 2,349,000 2,406,900 2,454,400 2,491,800 2,526,500 2,592,300
Kon Tum 181,600 187,700 193,500 199,200 205,000 209,500 219,800
Gia Lai 556,300 583,800 583,900 611,000 623,700 624,700 642,800 Dak Lak 1,006,200 825,000 849,200 852,700 855,800 866,000 876,000
Dak Nong 200,100 217,300 218,700 226,800 237,200 256,400 Lam Dong 542,800 552,400 563,000 572,800 580,500 589,100 597,300
South East 5,674,200 5,854,700 6,045,200 6,275,800 6,488,000 6,691,900 6,878,700
Binh Phuoc 383,000 395,600 406,000 417,000 427,000 436,000 446,000 Tay Ninh 499,600 506,500 509,000 515,000 518,000 525,000 532,000
Binh Duong 461,800 496,600 527,000 576,000 626,000 675,000 720,000 Dong Nai 1,077,500 1,101,400 1,121,000 1,148,000 1,177,000 1,209,000 1,236,000 Ba Ria - Vung Tau 449,800 460,600 470,000 479,000 486,000 493,000 499,000
TP.Ho Chi Minh 2,802,500 2,894,000 3,012,200 3,140,800 3,254,000 3,353,900 3,445,700
Mekong River Delta 8,153,400 8,209,300 8,257,200 8,303,500 8,360,600 8,466,600 8,562,700
VIETNAM BY THE NUMBERS68
NUMBER OF FOREIGN VISITORS TO VIETNAM 2000 – 2009 (THOUSAND VISITORS)
2003 2004 2005 2006 2007 2008 2009
Total 2,430 2,928 3,478 3,584 4,229 4,236 3,747
By main purpose of journey
Tourism 1,239 1,584 2,039 2,069 2,606 2,613 2,241
Business 468 522 496 576 674 844 742
Visiting friend & relative 392 467 508 561 601 511 518
Others 331 355 435 378 349 268 247
By means of transport Air ways 1,395 1,822 2,335 2,702 3,301 3,283 3,026
Water ways 242 263 201 224 225 152 66
Roads 793 843 942 657 704 801 656
Source: Statistical Yearbook 2010 - General Statistics Office
MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009
Long An 671,200 679,600 683,800 690,900 704,600 709,500 714,400
Tien Giang 791,700 797,500 799,600 803,600 806,600 814,700 822,600
Ben Tre 621,900 620,600 617,500 616,600 615,300 615,500 616,400 Tra Vinh 489,900 491,000 491,900 492,900 493,700 495,000 495,600
Vinh Long 494,000 495,900 496,700 497,500 498,500 503,000 507,600 Dong Thap 792,100 793,800 798,800 803,700 807,500 829,500 833,400
An Giang 1,031,600 1,035,900 1,039,400 1,045,000 1,049,200 1,059,600 1,069,300 Kien Giang 777,000 788,500 800,200 807,600 816,000 834,100 851,900
Can Tho 919,700 559,700 565,300 570,700 577,600 583,600 590,700 Hau Giang 368,900 368,900 371,200 373,600 377,500 381,400
Soc Trang 603,100 609,100 613,400 616,900 622,100 631,300 643,300 Bac Lieu 386,500 389,600 398,200 400,600 406,400 413,000 428,100
Ca Mau 574,700 579,200 583,500 586,300 589,500 600,300 608,000
Source: Statistical Yearbook 2010
REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009
VIETNAM BY THE NUMBERS 69
Vietnam Pocket Reference Guide 2011 Nielsen
AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS. VND)
Average amount per visitor Average amount per day visitor
Average Amount 1,771.8 506.2
By some provinces Ha Noi 2,597.8 538.8
Hai Phong 1,576.5 461.3
Lao Cai 1,957.1 455.4
Lang Son 1,528.2 638.4
Quang Ninh 1,810.9 591.8
Thanh Hoa 1,234.6 379.6
Nghe An 1,524.7 375.3
Quang Binh 1,723.9 470.7
Quang Tri 828.3 234.3
Thua Thien Hue 2,114.4 408.0
Da Nang 3,438.4 601.0
Quang Nam 2,192.6 408.7
Binh Dinh 1,990.1 437.2
Khanh Hoa 2,306.4 444.4
Gia Lai 1,209.1 299.4
Lam Dong 1,840.9 496.6
Binh Thuan 1,748.1 609.7
Tay Ninh 1,020.0 295.7
TP.Ho Chi Minh 2,795.3 520.6
An Giang 911.5 307.7
Can Tho 1,437.3 440.9
Source: Statistical Yearbook 2004 - General Statistics Office
VIETNAM BY THE NUMBERS70
ECONOMYCONSUMER PRICE INDEX (PREVIOUS MONTH = 100)
Month 2003 2004 2005 2006 2007 2008 2009
January 100.9 101.1 101.1 101.2 101.1 102.4 100.3
February 102.2 103 102.5 102.1 102.2 103.6 101.2
March 99.4 100.8 100.1 99.5 99.8 103.0 99.8
April 100 100.5 100.6 100.2 100.5 102.2 100.4
May 99.9 100.9 100.5 100.6 100.8 103.9 100.4
June 99.7 100.8 100.4 100.4 100.9 102.1 100.6
July 99.7 100.5 100.4 100.4 100.9 101.1 100.5
August 99.9 100.6 100.4 100.4 100.6 101.6 100.2
September 100.1 100.3 100.8 100.3 100.5 100.2 100.6
October 99.8 100 100.4 100.2 100.7 99.8 100.4
November 100.6 100.2 100.4 100.6 101.2 99.2 100.6
December 100.8 100.6 100.8 100.5 102.9 99.3 101.4
Monthly average index 100.3 100.8 100.7 100.5 101.0 101.5 100.5
December of report year compared with previous year
103 109.5 108.4 106.6 112.6 119.9 106.5
Source: Statistical Yearbook 2010
RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2009
Year Retail sales At Current Prices % Of GNI % Of Final Private
Consumption
1995 121160 53% 72% 1996 145,874 54% 72% 1997 161,900 52% 72% 1998 185,598 53% 73% 1999 200,924 51% 73% 2000 220,411 51% 75% 2001 245,315 52% 79% 2002 280,884 53% 81% 2003 333,809 55% 82% 2004 398,525 57% 86% 2005 480,294 58% 90% 2006 596,207 63% 97% 2007 746,159 67% 109% 2008 1,007,213 70% 108%
Prel.2009 1,214,532 77% 99%
Source: 2010 Statistical Yearbook of Vietnam
VIETNAM BY THE NUMBERS 71
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AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS. PER)
2003 2004 2005 2006 2007 2008 Prel.2009
Total 1,246.7 1,421.4 1,639.5 1,936.0 2,349.7 2,702.2 3,084.6
Agriculture and forestry 987.6 1,250 1,126.2 1,222.5 1,710.7 2,061.5 2,787.5
Fishing 817.3 929.1 1,142.0 1,291.4 1,710.2 2,105.4 2,973.5
Mining and quarrying 2,209.2 3,108.7 3,504.0 4,012.9 4,668.2 5,102.8 5,674.8
Manufacturing 1,314.9 1,545 1,739.3 2,012.9 2,257.5 2,708.0 3,136.2
Electricity, gas and water supply 2,251.8 2,439.9 2,585.8 3,467.7 3,624.3 3,952.4 4,585.1
Construction 1,261.1 1,361.4 1,566.9 1,669.0 2,103.9 2,335.0 2,552.3
Wholesale and retail trade; Repair of motor vehicles, Motor cycles and personal and household goods
1,322.9 1,468 1,811.4 1,951.5 2,426.5 2,945.9 3,250.2
Hotels and restaurants 1,303.3 1,518.1 1,852.5 2,189.7 2,952.0 3,092.1 3,487.5
Transport; storage and communications 2,277.6 2,433.1 2,988.5 3,269.1 4,106.6 4,250.0 4,585.6
Financial intermediation 2,321.4 2,790.6 3,352.9 4,602.8 6,160.5 6,590.5 7,357.3
Scientific activities and technology 1,051 1,164.9 2,053.1 2,008.6 2,107.9 3,107.6 3,347.1
Real estate, renting business activities 2,255.0 2,508.6 2,464.0 2,806.3 4,023.6 4,026.2 4,535.1
Public administration and defense; compulsory social security 799.4 898.2 1,136.6 1,472.7 1,803.9 1,972.6 2,456.9
Education and training 1,016 1,114.7 1,337.0 1,600.7 1,964.6 2,387.7 2,693.7
Health and social work 950.3 1,023.9 1,327.8 1,679.2 1,975.3 2,409.2 2,857.9
Recreational, cultural and spor ting activities 994.3 1,081.5 1,280.6 1,675.9 1,990.9 2,210.9 2,657.6
Activities of Part and of membership organisations 797.3 860.4 1,091.8 1,267.9 1,525.4 1,850.2 2,011.8
Community, social personal service and other activities 1,224.8 1,341.0 1,581.4 1,740.2 1,750.0 2,067.0 2,325.5
Source: Statistical Yearbook 2010
INDUSTRY STRUCTURE
VIETNAM BY THE NUMBERS72
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)
2003 2004 2005 2006 2007 2008
Whole country 620067.7 808958.3 991249.4 1203749.1 1469272.3 1910006.9
Red river delta 130548.6 171884.0 215857.5 275887.2 359828.0 472442.2
Ha Noi 50751.0 64390.9 77496.5 96395.8 119494.8 175831.7
Ha Tay 7580.0 10937.1 13432.7 15966.8 19160.1
Vinh Phuc 12849.1 16129.5 21209.3 29815.4 44036.3 52028.7
Bac Ninh 6816.1 8740.2 12995.4 16263.6 20817.4 29580.2
Quang Ninh 12111.7 16941.8 21135.1 27280.4 37987.5 55150.6
Hai Duong 7288.5 8895.1 11706.9 14590.3 20385.7 25876.9
Hai Phong 15635.0 20858.2 25293.4 33065.8 43286.2 57471.0
Hung Yen 7112.8 10890.6 13481.3 18289.8 23876.7 31430.3
Thai Binh 2930.2 4444.8 5485.2 7002.5 9235.0 13373.4
Ha Nam 2487.1 2937.9 3558.3 4302.0 5456.4 8279.1
Nam Dinh 3485.7 4676.7 6711.3 8785.0 10899.2 14691.2
Ninh Binh 1501.4 2041.2 3352.0 4129.8 5192.7 8729.1
Northern Midlands and Mountain 15656.6 21087.3 24419.4 29088.7 38089.8 54394.0
Ha Giang 229.9 192.1 264.4 370.5 526.1 765.5
Cao Bang 382.3 565.8 571.8 733.9 941.1 1497.7
Bac Kan 128.7 179.1 274.2 317.4 376.5 353.5
Tuyen Quang 461.1 677.3 660.0 815.8 1102.7 1456.9
Lao Cai 559.6 615.9 801.5 1482.9 1916.2 4202.9
Yen Bai 729.4 875.4 1035.2 1256.5 1583.2 2438.5
Thai Nguyen 4553.9 6739.3 7154.6 8370.1 11987.5 16204.6
Lang Son 563.1 714.2 667.6 890.2 933.1 1490.7
Bac Giang 1282.9 1760.3 2334.2 3045.9 3868.3 5654.0
Phu Tho 5383.5 7119.7 8578.5 9481.7 11705.1 15916.8
DienBien 388.2
409.2
428.6
486.1
588.2
794.5
Lai Chau 107.4 93.7 117.3 131.7 179.7 230.5
Son La 383.5 415.3 665.5 662.5 1036.2 1738.1
Hoa Binh 503.1 730.0 866.1 1043.5 1345.9 1649.8
North and South Central Coast 43354.6 55447.2 69737.0 80001.6 95892.0 124333.6
Thanh Hoa 6495.0 8170.2 9642.6 11067.6 12707.3 17069.1
Nghe An 3261.3 3925.0 4816.5 5535.3 6426.7 9202.0
Ha Tinh 994.5 1302.5 1555.2 1697.9 2201.8 2830.1
Quang Binh 1327.7 1813.6 2199.4 2507.0 2993.7 4470.8
Quang Tri 559.8 749.1 992.7 1254.9 1593.7 2244.8
Thua Thien Hue 2536.9 3180.5 4202.9 4749.5 5808.1 7056.2
Da Nang 7568.1 9423.0 11850.2 12023.8 13528.8 17713.9
Quang Nam 2205.5 3071.7 4666.0 6101.0 8117.9 10554.1
VIETNAM BY THE NUMBERS 73
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INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)
Quang Ngai 1592.3 2080.6 2795.0 3684.0 4372.8 6148.7
Binh Dinh 4023.9 5204.8 6302.6 7613.4 9863.1 12060.6
Phu Yen 1529.1 1765.7 2672.8 3007.5 3995.6 5435.6
Khanh Hoa 8441.9 10931.2 13374.1 15621.6 17968.4 21241.6
Ninh Thuan 693.9 851.8 1039.6 1071.4 1323.9 2004.5
Binh Thuan 2124.7 2977.5 3627.4 4066.7 4990.2 6301.6
Central Highlands 4664.1 5138.7 7207.7 8528.0 10926.1 14980.6
Kon Tum 310.1 315.8 388.5 484.1 760.5 896.7
Gia Lai 1256.5 1497.0 1609.7 1881.9 2636.1 3744.3
Dak Lak 1093.8
1355.3
2139.3
2586.0
3206.6
4218.4
Dak Nong 560.9 235.0 811.7 924.5 1109.4 2039.3
Lam Dong 1442.8 1735.6 2258.5 2651.5 3213.5 4081.9
South East 346557.0 458049.3 550500.1 664484.8 781622.0 1001524.2
Binh Phuoc 897.9 1781.3 2143.9 2368.4 3514.0 6379.0
Tay Ninh 2916.3 4078.1 5325.3 6882.9 9015.9 11471.4
Binh Duong 41020.7 63023.6 80090.8 100050.2 127063.7 167653.2
Dong Nai 61929.2 83544.4 104893.7 142466.2 170558.8 215615.4
Ba Ria - Vung Tau 75931.7 105545.1 116063.8 132003.7 144552.4 191223.8
HCMC 163861.2 200076.8 241982.6 280713.4 326917.2 409181.4
Mekong River Delta 51824.5 64489.1 87486.1 105205.3 135896.0 186897.7
Long An 5898.1 7559.8 11649.0 15467.9 20280.0 27573.1
Tien Giang 2968.9 3677.1 6298.3 7486.9 9583.2 13057.6
Ben Tre 2151.2 2899.7 3461.6 3862.8 4585.7 5813.4
Tra Vinh 1505.3 1844.9 2384.0 2787.1 3533.9 4568.5
Vinh Long 1735.8 2301.9 2822.1 3654.7 4936.2 7414.7
Dong Thap 3479.5 3656.8 6913.5 8455.9 11900.1 18095.0
An Giang 4360.4 4868.7 8418.4 10369.1 12857.7 20316.0
Kien Giang 4848.6 5622.0 6974.1 8479.7 10641.3 13284.6
Can Tho 6834.7 10814.9 14738.3 17332.9 21839.5 34382.1
Hau Giang 2743.6 3523.7 3760.1 3985.2 5234.1 6378.9
Soc Trang 4958.2 6386.2 4943.5 6049.8 7864.7 8506.0
Bac Lieu 1919.1 1709.9 2763.9 3571.0 4285.7 5131.0
Ca Mau 8421.1 9623.5 12359.2 13702.3 18353.9 22376.8
Nec. 27462.3 32862.7 36041.6 40553.5
47018.3 55434.6
Source: Statistical Yearbook 2010
2003 2004 2005 2006 2007 2008
VIETNAM BY THE NUMBERS74
INDUSTRY OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP
2000 2001 2002 2003 2004 2005 2006 2007 2008
Mill. VND
Total 336,100.3 395,809.2 476,350.0 620,067.7 808,958.3 991,049.4 1,203,749.1 1,469,272.3 1,910,006.9
State 114,799.9 124,379.7 149,651.5 181,675.3 221,450.7 249,085.2 270,207.1 294,339.1 352,721.7
Central 78,586.5 85,947.4 104,626.7 129,007.2 165,697.5 191,381.1 211,914.8 234,920.7 292,329.9
Local 36,213.4 38,432.3 45,024.8 52,668.1 55,753.2 57,704.1 58,292.3 59,418.4 60,391.8
Non-state 82,499.1 107,020.6 128,389.9 171,036.6 234,242.8 308,853.8 401,492.8 519,622.0 709,377.8
Collective 2,165.6 2,162.0 2,727.0 2,745.8 3,433.0 3,808.8 4,594.6 4,899.9 6,626.8
Private 47,861.1 64,608.0 79,402.7 114,277.0 164,928.6 225,033.4 306,654.6 407,096.1 572,254.0
Households 32,472.4 40,250.6 46,260.2 54,013.8 65,881.2 80,011.6 90,243.6 107,626.0 130,497.0
Foreign Invested Sector 138,801.3 164,408.9 198,308.6 267,355.8 353,264.8 433,110.4 532,049.2 655,311.2 847,907.4
Structure (%)
Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
state 34.2 31.5 31.5 29.4 27.4 25.1 22.4 20.0 18.5
Central 23.4 21.8 22.0 20.9 20.5 19.3 17.6 16.0 15.3
Local 10.8 9.7 9.5 8.5 6.9 5.8 4.8 4.0 3.2
Non-state 24.5 27.0 27.0 27.5 29.0 31.2 33.4 35.4 37.1
Collective 0.6 0.5 0.6 0.4 0.4 0.4 0.4 0.3 0.3
Private 14.2 16.3 16.7 18.4 20.4 22.7 25.5 27.7 30.0
Households 9.7 10.2 9.7 8.7 8.2 8.1 7.5 7.4 6.8
Foreign Invested sector 41.3 41.5 41.5 43.1 43.6 43.7 44.2 44.6 44.4
VIETNAM BY THE NUMBERS 75
Vietnam Pocket Reference Guide 2011 Nielsen
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY
Years Total
Of which
Cultivation Livestock Service
Bill. VND
1990 61,817.50 49,604.00 10,283.20 1,930.30
1991 63,512.10 51,247.50 10,294.50 1,970.10
1992 68,820.30 55,132.60 11,651.00 2,036.70
1993 73,380.50 58,906.20 12,309.10 2,165.20
1994 76,998.30 61,660.00 12,999.00 2,339.30
1995 82,307.10 66,183.40 13,629.20 2,494.50
1996 87,647.90 70,778.80 14,347.20 2,521.90
1997 93,783.20 75,745.50 15,465.40 2,572.30
1998 99,096.20 80,291.70 16,204.20 2,600.30
1999 106,367.90 86,380.60 17,337.00 2,650.30
2000 112,111.70 90,858.20 18,505.40 2,748.10
2001 114,989.50 92,907.00 19,282.50 2,800.00
2002 122,150.00 98,060.70 21,199.70 2,889.60
2003 127,651.10 101,786.30 22,907.30 2,957.50
2004 172,494.90 131,551.90 37,343.60 3,599.40
2005 137112.0 107897.6 26107.6 3106.8
2006 142711.0 111613.0 27907.3 3190.6
2007 147846.7 115374.8 29196.1 3275.8
2008 158108.3 123391.2 31326.3 3390.8
Prel.2009 161536.4 124487.3 33547.1 3502.0
VIETNAM BY THE NUMBERS76
Index (Previous year =100) - %
1990 102.7 103.3 100.1 102.1
1991 108.4 107.6 113.2 103.4
1992 106.6 106.8 105.6 106.3
1993 104.9 104.7 105.6 108
1994 106.9 107.3 104.8 106.6
1995 106.5 106.9 105.3 101.1
1996 107 107 107.8 102
1997 105.7 106 104.8 101.1
1998 107.3 107.6 107 101.9
1999 105.4 105.2 106.7 103.7
2000 102.6 102.3 104.2 101.9
2001 106.2 105.5 109.9 103.2
2002 104.5 103.8 108.1 102.3
2003 104.2 104.7 102.3 102.3
2004 104.1 104.6 102.3 102.3
2005 103.2 101.4 111.4 102.6
2006 104.1 103.4 106.9 102.7
2007 103.6 103.4 104.6 102.7
2008 106.9 106.9 107.3 103.5
Prel.2009 102.2 100.9 107.1 103.3 Source: Statistical Yearbook 2010
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY
Years Total
Of which
Cultivation Livestock Service
Bill. VND
VIETNAM BY THE NUMBERS 77
Vietnam Pocket Reference Guide 2011 Nielsen
OUTPUT & TRADEEXPORTS AND IMPORTS OF GOOD
Year Total Of which
Exports Imports Balance
Mill. USD
1990 5,156 2,404 2,752 (348)
1991 4,425 2,087 2,338 (251)
1992 5,122 2,581 2,541 40
1993 6,909 2,985 3,924 (939)
1994 9,880 4,054 5,826 (1,772)
1995 13,604 5,449 8,155 (2,707)
1996 18,399 7,256 11,144 (3,888)
1997 20,777 9,185 11,592 (2,407)
1998 20,860 9,360 11,500 (2,139)
1999 23,284 11,541 11,742 (201)
2000 30,119 14,483 15,637 (1,154)
2001 31,247 15,029 16,218 (1,189)
2002 36,452 16,706 19,746 (3,040)
2003 45,405 20,149 25,256 (5,107)
2004 58,454 26,485 31,969 (5,484)
2005 69,208 32,447 36,761 (4,314)
2006 84717.3 39826.2 44891.1 (5,065)
2007 111326.1 48561.4 62764.7 (14,203)
2008 143398.9 62685.1 80713.8 (18,029)
Prel.2009 127045.1 57096.3 69948.8 (12,853)
Source: Statistical Yearbook 2010
VIETNAM BY THE NUMBERS78
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL. VND)
Total
Of which
Trade Hotel, Restaurant
Trourism and
Services
Bill.VND
1990 19,031.2 16,747.4 2,283.8
1991 33,403.6 29,183.3 4,220.3
1992 51,214.5 44,778.3 6,436.2
1993 67,273.3 58,424.4 8,848.9
1994 93,490.0 74,091.0 11,656.0 7,743.0
1995 121,160.0 94,863.0 16,957.0 9,340.0
1996 145,874.0 117,547.0 18,950.0 9,377.0
1997 161,899.7 131,770.4 20,523.5 9,605.8
1998 185,598.1 153,780.6 21,587.7 10,229.8
1999 200,923.7 166,989.0 21,672.1 12,262.6
2000 220,410.6 183,864.7 23,506.2 13,039.7
VIETNAM BY THE NUMBERS 79
Vietnam Pocket Reference Guide 2011 Nielsen
2001 245,315.0 200,011.0 30,535.0 12,760.0
2002 280,884.0 221,569.7 35,783.8 20,850.7
2003 333,809.3 262,832.6 39,382.3 29,092.6
2004 398,524.5 314,618.0 45,654.4 35,192.3
2005 480,293.5 373,879.4 58,709.3 47,984.8
2006 596,207.1 463,144.1 71,314.9 61,748.1
2007 746,159.4 574,814.4 90,101.1 81,243.9
2008 1,007,213.5 781,957.1 113,983.2 111,273.2
Prel.2009 1,214,532.1 953,012.9 136,884.6 124,634.6
Structure(%)
1990 100.0 88.0 12.0
1991 100.0 87.4 12.6
1992 100.0 87.4 12.6
1993 100.0 86.8 13.2
1994 100.0 79.3 12.5 8.2
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL. VND)
Total
Of which
Trade Hotel, Restaurant
Trourism and
Services
VIETNAM BY THE NUMBERS80
1996 100.0 80.6 13.0 6.4
1998 100.0 82.9 11.6 5.5
1999 100.0 83.1 10.8 6.1
2000 100.0 83.4 10.7 5.9
2001 100.0 81.5 12.4 5.3
2002 100.0 78.9 12.7 7.4
2003 100.0 78.7 11.8 8.8
2004 100.0 78.9 11.5 8.8
2005 100.0 77.8 12.2 10.0
2006 100.0 77.7 12.0 10.3
2007 100.0 77.0 12.1 10.9
2008 100.0 77.6 11.3 11.1
Prel.2009 100.0 78.4 11.3 10.3
Source: Statistical Yearbook 2010
1995 100.0 78.3 14.0 7.7
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL. VND)
Total
Of which
Trade Hotel, Restaurant
Trourism and
Services
VIETNAM BY THE NUMBERS 81
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RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
Years Total Of which
State Son-sate Foreign- Invested sector
Bill.VND
1990 19,031.2 5,788.7 13,242.5
1991 33,403.6 9,000.8 24,402.8
1992 51,214.5 12,370.6 38,843.9
1993 67,273.3 14,650.0 52,623.3
1994 93,490.0 21,566.0 71,478.0 446.0
1995 121,160.0 27,367.0 93,193.0 600.0
1996 145,874.0 31,123.0 112,960.0 1,791.0
1997 161,899.7 32,369.2 127,332.4 2,198.1
1998 185,598.1 36,083.8 147,128.3 2,386.0
1999 200,923.7 37,292.6 160,999.6 2,631.5
2000 220,410.6 39,205.7 177,743.9 3,461.0
2001 245,315.0 40,956.0 200,363.0 3,996.0
2002 280,884.0 45,525.4 224,436.4 10,922.2
2003 333,809.3 52,381.8 267,724.8 13,702.7
2004 398,524.5 59,818.2 323,586.1 15,120.2
2005 480,293.5 62,175.6 399,870.7 18,247.2
2006 596,207.1 75,314.0 498,610.1 22,283.0
2007 746,159.4 79,673.0 638,842.4 27,644.0
2008 1,007,213.5 98,351.2 874,824.4 34,037.9
Prel.2009 1,214,532.1 117,900.4 1,055,766.0 40,865.7
Source: Statistical Yearbook 2010
VIETNAM BY THE NUMBERS82
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND)
2003 2004 2005 2006 2007 2008 Prel.2009
Whole country 333809.3 398524.5 480293.5 596207.1 746159.4 1007213.5 1214532.1
Red river delta 72991.2 87851.4 106737.9 136853.8 171585.0 237424.5 280100.9
Ha Noi 30906.6 37045.9 44823.1 55817.7 67987.9 133312.0 157494.0
Ha Tay 6539.7 8116.6 10321.9 18850.1 24509.1
Vinh Phuc 2577.2 2974.7 3632.1 4914.8 7291.6 9997.4 11334.8
Bac Ninh 2664.3 3400.9 4116.0 5050.1 6680.4 9888.2 11493.2
Quang Ninh 6844.9 8571.2 10315.6 11782.6 14087.4 18557.7 21403.4
Hai Duong 3773.9 4117.4 4638.0 5371.0 6532.0 8690.7 9605.7
Hai Phong 7707.2 9268.2 11551.8 13737.9 17740.4 22493.5 27417.9
Hung Yen 2573.3 3015.2 3577.1 4226.4 5271.7 6645.5 7790.8
Thai Binh 2796.9 3414.4 4174.9 5337.4 6695.6 8835.5 10577.9
Ha Nam 1895.0 2222.4 2593.5 3174.1 4037.5 4452.6 5520.8
Nam Dinh 3045.2 3578.0 4203.6 5051.5 6103.0 7906.3 9308.4
Ninh Binh 1667.0 2126.5 2790.3 3540.2 4648.4 6645.1 8154.0
Northern Midlands and Mountain 16850.6 20620.2 24783.7 29803.0 38015.8 50541.0 60663.8
Ha Giang 640.1 828.6 959.0 1090.2 1347.2 1788.2 2016.4
Cao Bang 883.5 1090.1 1059.6 1465.6 1868.4 2374.9 2688.3
Bac Kan 474.6 538.2 627.0 750.2 936.6 1202.2 1513.4
Tuyen Quang 1165.6 1408.3 1903.5 2491.6 2908.6 3601.5 4322.3
Lao Cai 1132.6 1356.1 1674.9 2058.4 2639.2 3581.0 4392.6
Yen Bai 944.2 1182.0 1539.1 1851.3 2390.9 3253.0 3998.4
Thai Nguyen 2132.6 2673.2 3564.1 3980.3 5018.7 6379.3 7569.7
Lang Son 1992.5 2393.5 2513.4 3171.3 4081.9 5984.7 7600.1
Bac Giang 2012.4 2366.6 2799.7 3194.5 3881.4 4714.9 5508.2
Phu Tho 2499.4 2889.5 3190.3 3799.3 4898.3 6997.5 8014.5
Dien Bien 698.8
776.3 836.0 1138.1 1428.4 1921.7 2325.5
Lai Chau 317.5 399.2 481.8 683.4 885.6 1058.3
Son La 1327.1 1618.1 2241.2 2662.4 3654.0 5072.9 6290.2
Hoa Binh 947.2 1182.2 1476.7 1668.0 2278.7 2783.6 3365.9
North and South Central Coast 53700.8 63516.3 76728.3 95477.0 119845.0 156810.5 187346.1
Thanh Hoa 5089.1 6256.2 7479.5 8873.8 10638.3 14301.7 17212.8
Nghe An 6365.1 7639.4 9053.2 9218.1 12491.3 16155.8 19359.5
Ha Tinh 2296.7 2498.5 3376.8 4642.1 5755.8 8985.3 11514.5
Quang Binh 1969.8 2382.3 2850.6 3566.9 4280.9 6024.6 7087.8
Quang Tri 2010.6 2461.8 3087.2 3604.7 4568.8 5685.7 7318.0
Thua Thien Hue 2825.3 3408.6 4174.1 6750.3 7980.4 9275.0 10923.6
Da Nang 7780.4 8374.6 9641.0 11029.9 14817.9 18435.2 21532.8
Quang Nam 2370.0 2898.9 3679.5 4723.9 6208.5 8956.2 10973.4
Quang Ngai 3316.0 4096.8 4820.4 6530.0 8286.7 10713.1 13271.9
Binh Dinh 5740.3 6578.3 7968.4 9640.5 11772.2 15835.6 18635.7
Phu Yen 2198.4 2619.1 3176.1 3779.2 4499.7 6151.4 7287.0
Khanh Hoa 5885.3 7098.1 8539.0 12163.8 15459.2 20039.3 23229.1
Ninh Thuan 1409.3 1702.6 2129.6 2651.6 3260.5 4223.2 5030.9
Binh Thuan 4444.5 5501.1 6752.9 8302.2 9825.0 12028.4 13969.1
Central Highlands 10543.6 12926.8 17398.2 21681.0 27870.1 40170.8 48583.1
VIETNAM BY THE NUMBERS 83
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Kon Tum 710.1 845.5 1019.2 1252.4 1566.2 2188.6 2763.8
Gia Lai 2376.1 2981.4 3733.4 4661.5 6079.8 8229.9 9939.8
Dak Lak 3872.0 4483.9 5321.9 6712.5 8395.8 13271.3 15610.9
Dak Nong 565.0 681.4 1348.0 1798.5 2583.0 3344.5 4084.4
Lam Dong 3020.4 3934.6 5975.7 7256.1 9245.4 13136.5 16184.2
South East 115786.3 137277.2 157144.2 196027.9 244059.1 336668.2 414797.2
Binh Phuoc 2108.1 2577.4 3271.8 4570.4 5692.8 7834.1 9712.7
Tay Ninh 5816.6 7001.2 8550.8 11259.3 13465.3 19111.4 22085.9
Binh Duong 6756.5 8386.4 10683.9 13771.0 18126.3 26344.4 32562.8
Dong Nai 10856.8 13760.3 17364.1 21158.5 26116.8 37720.8 45018.6
Ba Ria - Vung Tau 8973.7 9558.5 9296.2 8762.4 12723.7 14050.5 16615.2
HCMC 81274.6 95993.4 107977.4 136506.3 167934.3 231607.0 288802.0
Mekong River Delta 63936.8 76332.6 97501.2 116364.4 144784.5 185598.5 223041.0
Long An 4341.5 5195.8 6053.3 7135.1 9038.8 11579.5 13932.9
Tien Giang 7400.7 8267.1 9302.1 10505.8 13002.3 15413.6 18099.3
Ben Tre 3694.5 4598.6 5458.0 6460.1 8261.6 10878.2 12357.5
Tra Vinh 2879.6 3599.7 4781.1 4950.9 5669.2 6798.8 7412.1
Vinh Long 3927.8 4767.8 5710.7 6880.8 8763.1 11361.6 13668.1
Dong Thap 5263.9 6191.9 7674.2 9256.7 12781.9 16891.0 21266.1
An Giang 11068.8 13345.5 17225.2 19227.8 23665.8 28396.2 34277.5
Kien Giang 5345.2 6334.1 10294.6 12342.6 15582.7 19546.3 22780.6
Can Tho 6865.3 8343.9 10414.5 12887.1 14918.6 20520.6 24010.0
Hau Giang 1379.1 1776.0 2664.1 3944.1 4890.3 6961.8 8885.8
Soc Trang 2808.2 3610.4 5377.7 7018.1 9090.4 12337.0 15232.0
Bac Lieu 3400.0 3536.0 4950.1 6125.7 7154.0 9448.6 11489.1
Ca Mau 5562.2 6765.8 7595.6 9629.6 11965.9 15465.3 19630.0
Source: Statistical Yearbook 2010
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND)
2003 2004 2005 2006 2007 2008 Prel.2009
VIETNAM BY THE NUMBERS84
STATISTICS BY KEY CITIESKEY STATISTICS IN HCMC 2000-2009
2003 2004 2005 2006 2007 2008 2009
Administrative units (Units) Urban district 19 19 19 19 19 19 19
Rural district 5 5 5 5 5 5 5
Ward 254 259 259 259 322 322 322
Town under rural district government 5 5 5 5 5 5 5
Commune 58 58 58 58 58 58 58
Population (Thous. pers.) 5,554.8 6,063.0 6,239.9 6,424.5 6,650,942.0 6,810,461.0 7,165.2
By sex
Male 2,675.3 2,920.2 2,996.5 3,081.8 3,184,175.0 3,262,901.0 3,445.7
Female 2,879.5 3,142.8 3,243.4 3,342.7 3,466,767.0 3,547,560.0 3,719.5
By residence
Urban 4,860.4 5,170.1 5,314.9 5,463.5 5,640,288.0 5,789,904.0 5,964.0
Rural 694.4 892.9 925.0 961.0 1,010,654.0 1,020,557.0 1,201.2
Population density (Person/km2) labour 2,651.0 2,894.0 2,978.0 3,067.0 3,175.0 3,251.0 3,420.3
Labour in state sector (Thous. Pers) 450.8 390.3 391.2 404.0 426.0 435.6 437.2
Agriculture, forestry and fishing 3.1 3.0 1.8 2.1 2.2 2.3 2.2
Industry and construction 228.0 181.3 188.0 193.4 198.1 202.5 203.4
Services 219.7 206.0 201.4 208.5 225.7 230.8 231.6
Average monthly income per labour in local state sector (Thous. VND)
1,474.0 1,654.2 1,955.3 2,186.7 - 2,263.0 2,754.0
GDP
GDP at current price (Bill VND) 111,344.0 137.087 165.297 191.011 229,197.0 287,153.0 334,190.0
By domestic economic sector 87,404.0 109,694.0 129,274.0 148,881.0 182,948.0 223,159.0 255,947.0
By foreign invested sector 23,940.0 27,393.0 36,023.0 39,391.0 51,494.0 63,994.0 78,243.0
GDP at constant 1994 prices (Bill VND) 70,826.0 79,237.1 88,872.0 99,627.0 112,189.0 124,303.0 135,063.0
By domestic economic sector 57,396.0 64,601.1 72,217.0 80,759.0 90,246.0 98,691.0 106,288.0
By foreign invested sector 13,430.0 14,636.0 16,655.0 18,868.0 22,012.0 25,612.0 28,775.0
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 100.0 100.0
By domestic economic sector 78.5 80.0 78.2 79.3 77.5 77.7 76.7
By foreign invested sector 21.5 20.0 21.8 20.7 22.5 22.3 23.3
Index of GDP at constant 1994 prices (%) 111.2 111.7 112.2 112.2 112.6 110.7 108.8
By domestic economic sector 110.9 112.6 111.8 111.8 109.9 109.1 105.1
By foreign invested sector 112.9 105.8 113.8 110.9 119.1 116.4 112.3
Postal service and telecommunication
Number of telephone (piece) 1,182,200 1,371,125 1,602,644 2,279,000 3,233,000 4,055,800 4,583,000
Turnover of postal service (mill VND) 4,012,600 4,413.700 4,668.000 4,311,300 4,279,800.0 4,551,600.0 4,945,200.0
Trade
Retail sales of domestic sector (Bill VND) 71,664 88,783 101,974 134,963 185,748.0 234,079.0 280,894.0
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
VIETNAM BY THE NUMBERS 85
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KEY STATISTICS IN HANOI 2000-2009
2003 2004 2005 2006 2007 2008 2009
Administrative units (Units) Urban district 9 9 9 9 9 9 10
Rural district 5 5 5 5 5 18 19
Ward 125 125 128 125 128 143 154
Town under rural district government 5 5 6 5 6 22 22
Commune 99 99 98 99 98 412 401
Population (Thous. pers.) 3,007 3,083 3,150 3,083 3,150 6,382 6,472
By sex
Male 1,503.8 1,545.3 1,576.2 1,545.3 1,576.2 3,124.9 3,187.6
Female 1,803.2 1,537.6 1,573.6 1,537.6 1,573.6 3,256.9 3,284.6
By residence
Urban 1,834.3 1,999.7 2,056.8 1,999.7 2,056.8 2,596.4 2,641.6
Rural 1,172.7 1,083.1 1,093.0 1,083.1 1,093.0 3,785.6 3,830.6
Population density (Person/km2) labour 3,265.0 3,344.0 3,416.0 3,344.0 3,416.0 1,826.0 1,955.0
Labour in state sector (Thous. Pers) 466.0 505.0 515.0 467.3 468.5 592.2 595.8
Agriculture, forestry and fishing 3.2 … 3.3 2.5 2.1 7.1 7.1
Industry and construction 252.0 … 285.9 237.0 227.9 201.0 198.5
Services 210.8 … 225.8 227.8 238.5 384.1 390.1
Average monthly income per labour in local state sector (Thous. VND)
919.7 980.2 1,416.5 980.2 1,416.5 2,202.3 2,563.5
GDP
GDP at current price (Bill VND) 46,322.9 58,892.0 70,139.0 110,736.0 137,935.0 178,605.0 205,890.0
By domestic economic sector 38,506.2 49,567.6 57,768.6 91,579.0 114,785.0 148,893.0 171,539.0
By foreign invested sector 7,816.7 9,324.4 12,370.4 19,157.0 23,150.0 29,712.0 34,351.0
GDP at constant 1994 prices (Bill VND) 26,397.9 30,437.0 44,130.0 49,521.0 55,704.0 61,635.0 65,747.0
By domestic economic sector 22,629.8 26,165.8 37,761.0 41,753.0 46,108.0 50,906.0 54,209.0
By foreign invested sector 3,768.1 4,271.2 6,369.0 7,768.0 9,596.0 10,729.0 11,538.0
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 100.0 100.0
By domestic economic sector 83.1 84.2 83.9 82.7 83.2 83.4 83.3
By foreign invested sector 16.9 15.8 16.1 17.3 16.8 16.6 16.7
Index of GDP at constant 1994 prices (%) 111.3 111.5 110.9 112.2 112.5 110.7 106.7
By domestic economic sector 111.0 111.7 110.3 111.6 110.5 110.4 106.5
By foreign invested sector 113.0 113.4 114.5 122.0 123.5 111.8 107.5
Postal service and telecommunication
Number of telephone (piece) 933,355 1,034,631 1,337,000 1,350,000 1,380,000 2,276,200 2,496,700
Turnover of postal service (mill VND) 2,534,758 … 3,318,700 3,312,400 3,725,500 3,798,000 3,900,000
Trade
Retail sales of domestic sector (Bill VND) 28,331 35,911 59,225 83,360 103,458 133,312 157,494
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
VIETNAM BY THE NUMBERS86
KEY STATISTICS IN CANTHO 2000-2009
2003 2004 2005 2006 2007 2008 2009
Administrative units (Units) Urban district 4 4 4 4 4 4 5
Rural district 4 4 4 4 4 4 4
Ward 30 30 30 30 33 33 44
Town under rural district government 4 4 4 4 6 6 5
Commune 33 33 33 33 32 32 36
Population (Thous. pers.) 1,114.3 1,123.5 1,134.5 1,135.2 1,159.0 1,180.9 1,189.6
By sex
Male 567.3 552.5 556.9 558.2 571.2 583.6 590.7
Female 547.0 571.0 577.6 577.0 587.8 597.3 598.9
By residence
Urban 555.6 560.0 566.6 569.9 601.5 615.5 783.1
Rural 558.7 563.5 567.9 565.3 557.5 565.4 406.5
Population density (Person/km2) labour 802.0 808.0 816.0 816.5 827.0 842.8 849.0
Labour in state sector (Thous. Pers) 484.8 487.4 497.2 509.6 520.7 530.8 541.0
Agriculture, forestry and fishing 260.3 255.9 258.2 260.5 262.0 263.2 265.1
Industry and construction 3.8 75.9 81.0 86.1 91.1 95.6 98.9
Services 220.7 155.6 158.0 163.0 167.6 172.0 177.1
Average monthly income per labour in local state sector (Thous. VND)
- 959.5 1,026.7 1,169.6
- 2,070.4 2,284.9
GDP
GDP at current price (Bill VND) 9,086.3 11,468.000 13,690.000 17,974.300 22,484.1 31,958.2 37,202.4
By domestic economic sector 8,759.2 11,055.2 13,194.7 17,600.4 21,335.9 31,222.1 36,417.9
By foreign invested sector 327.1 412.8 495.3 373.9 399.2 736.1 784.6
GDP at constant 1994 prices (Bill VND) 6,333.5 7,391.3 8,574.5 9,928.9 11,544.7 13,292.7 15,029.4
By domestic economic sector 6,052.2 7,063.0 8,206.5 9,725.9 11,306.8 12,994.8 14,722.4
By foreign invested sector 281.3 328.3 368.0 203.0 237.9 297.9 307.1
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 100.0 100.0
By domestic economic sector 96.4 95.6 95.7 94.8 94.9 94.4 94.7
By foreign invested sector 3.6 4.4 4.3 5.2 5.1 5.7 5.3
Index of GDP at constant 1994 prices (%) 111.9 116.7 115.8 116.2 116.3 115.1 113.1
By domestic economic sector 111.8 116.7 115.8 115.0 115.7 114.8 113.3
By foreign invested sector 115.9 116.7 91.2 108.8 117.2 125.2 103.1
Postal service and telecommunication
Number of telephone (piece) 111,465 139,415 226,910 501,716 1,101,987.0 1,817,000 2,224,000.0
Turnover of postal service (mill VND) 234,760 384,200 338,000 429,500 843,300 955,300 1,003,700
Trade
Retail sales of domestic sector (Bill VND)
- 8,315,806 10,378,115 12,988,178 15,968,184.0 16,195,400 17,111,800
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
VIETNAM BY THE NUMBERS 87
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KEY STATISTICS IN DANANG 2000-2009 2003 2004 2005 2006 2007 2008 2009
Administrative units (Units) Urban district 5 5 5 5 6 6 6
Rural district 2 2 2 2 2 2 2
Ward 33 33 33 33 45 45 45
Commune 14 14 14 14 11 11 11
Population (Thous. pers.) 747.1 764.6 779.0 792.6 806.7 868.8 890.5
By sex
Male 369.0 369.8 377.7 385.3 393.3 427.1 439.2
Female 378.1 394.7 407.3 407.3 413.4 441.7 451.3
By residence
Urban 590.8 607.9 672.6 686.7 699.8 747.9 773.5
Rural 156.3 156.7 106.4 105.5 106.9 120.9 117.0
Population density (Person/km2) labour 595.0 609.0 622.0 631.0 642.0 640.6 656.6
Labour in state sector (Thous. Pers) 288.4 290.0 302.5 365.1 374.7 374.9 383.2
Agriculture, forestry and fishing 74.5 70.0 43.3 47.3 37.8 37.8 38.7
Industry and construction 112.2 113.3 115.4 114.1 118.9 119.0 121.6
Services 101.7 106.7 128.4 203.7 218.0 218.1 222.9
Average monthly income per labour in local state sector (Thous. VND)
906.1 962.1 1,318.8 -
- 1,727.1 2,322.4
GDP
GDP at current price (Bill VND) 7,767.2 9,902.0 11,690.8 12,865.1 15,284.0 20,818.7 22,115.7
By domestic economic sector 7,198.0 9,090.1 10,863.9 12,153.1 14,472.3 19,956.4 21,200.2
By foreign invested sector 569.2 811.9 827.0 711.9 811.7 862.3 915.6
GDP at constant 1994 prices (Bill VND) 4,823.3 5,462.8 6,214.3 6,776.1 7,545.4 8,302.1 10,274.0
By domestic economic sector 4,438.8 5,012.7 5,727.5 6,285.0 6,992.0 7,656.4 9,520.4
By foreign invested sector 384.5 450.1 486.8 491.1 553.5 645.7 753.6
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 100.0 100.0
By domestic economic sector 92.7 92.8 91.9 92.8 92.7 92.2 92.1
By foreign invested sector 7.3 7.2 8.1 7.2 7.3 7.8 7.9
Index of GDP at constant 1994 prices (%) 112.6 113.2 113.8 109.0 111.3 110.5 106.3
By domestic economic sector 112.5 96.8 104.5 121.5 106.4 101.6 101.4
By foreign invested sector 116.1 111.7 113.2 100.9 110.2 119.3 119.1
Postal service and telecommunication
Number of telephone (piece) 127,940 163,567 211,533 888,615 1,550,715 2,860,066 2,903,300
Number of postal service (mill VND) 376,000 436,300 762,000 1,314,000 2,766,000 3,315,000 3,481,000
Trade
Retail sales of domestic sector (Bill VND) 15,603.9 17,708.0 26,781.0 30,214.0 41,649.0 47,910.0 50,894.0
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
VIETNAM BY THE NUMBERS88
KEY STATISTICS IN HAIPHONG 2000-2009
2003 2004 2005 2006 2007 2008 2009
Administrative units (Units) Urban district 5 5 5 5 7 7 7
Rural district 8 8 8 8 8 8 8
Town 1 1 1 1
Ward 57 57 57 57 70 70 70
Town under rural district government 9 9 9 9 10 10 10
Commune 152 152 152 152 143 143 143
Population (Thous. pers.) 1,754.1 1,770.8 1,790.3 1,807.5 1,827.7 1,824.1 1,841.7
By sex
Male 865.5 875.3 906.9 893.4 882.0 903.1 913.2
Female 888.6 895.5 883.4 914.1 945.7 921.0 928.5
By residence
Urban 646.4 804.9 715.7 731.1 740.7 815.9 849.1
Rural 1,107.7 965.9 1,074.6 1,076.4 1,087.0 1,008.2 992.6
Population density (Person/km2) labour 1,149.0 1,167.0 1,174.0 1,188.0 1,202.0 1,212.0 1,223.0
Labour in state sector (Thous. Pers) 872.7
- 957.0 964.3 972.5 970.6 979.9
Agriculture, forestry and fishing 476.8 - 440.8 351.4 315.5 314.9 317.9
Industry and construction 168.9 - 257.2 250.4 270.6 270.1 272.6
Services 227.0 - 259.0 362.0 386.4 385.6 389.4
Average monthly income per labour in local state sector (Thous. VND)
881.3 956.7 1,091.0 -
- 2,292.6 2,358.1
GDP
GDP at current price (Bill VND) 14,149.2 17,563.0 21,371.5 25,548.8 31,265.1 34,751.2 38,625.9
By domestic economic sector 11,650.7 14,739.7 18,250.4 21,766.0 26,385.1 29,327.0 32,597.0
By foreign invested sector 2,498.5 2,823.3 3,121.1 3,782.8 4,880.0 5,424.1 6,028.9
GDP at constant 1994 prices (Bill VND) 10,467.2 12,522.0 14,043.1 15,801.4 17,827.4 20,133.2 21,633.0
By domestic economic sector 8,373.8 10,218.5 11,597.1 12,992.0 14,650.9 16,245.8 17,478.4
By foreign invested sector 2,093.4 2,303.5 2,446.0 2,809.4 3,176.5 3,887.4 4,154.6
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 100.0 100.0
By domestic economic sector 82.4 83.9 84.3 82.2 82.2 80.7 80.8
By foreign invested sector 17.6 16.1 15.7 17.8 17.8 19.3 19.2
Index of GDP at constant 1994 prices (%) 110.4 119.6 112.0 112.5 112.8 110.3 111.2
By domestic economic sector 110.1 122.0 112.4 101.7 101.6 110.1 109.2
By foreign invested sector 111.8 110.0 110.3 114.9 113.1 111.9 119.1
Postal service and telecommunication
Number of telephone (piece) 164,131 243,927 251,000 360,000 491,100 598,200 572,700
Turnover of postal service (mill VND) 555,580
- 544,800 571,100 564,500 787,600 858,200
Trade
Retail sales of domestic sector (Bill VND) 7,236 9,001 11,552 13,738 17,087 24,310 27,469
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
VIETNAM BY THE NUMBERS 89
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HEALTH & LIVING STANDARD
NUMBER OF HEALTH ESTABLISHMENT
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Unit TOTAL 13,117 13,172 13,095 13,162 13,149 13,243 13,232 13,438 13,460 13,450
Hospital 835 836 842 842 856 878 903 956 974 1,002
Regional polyclinic 936 928 912 930 881 880 847 829 781 682
Sanatorium and rehabilitation hospital 92 71 76 77 53 53 51 51 40 43
Medical service units in communes, precincts
10,271 10,385 10,396 10,448 10,516 10,613 10,672 10,851 10,917 10,979
Medical service units in offices, enterprises 918 891 810 810 789 769 710 710 710 710
Others 65 61 59 55 54 50 49 41 38 34
Index (Previous year = 100) - % TOTAL 98.9 100.4 99.4 100.5 99.9 100.7 99.9 101.6 100.2 99.9
Hospital 100.2 100.1 100.7 100.0 101.7 102.6 102.8 105.9 101.9 102.9
Regional polyclinic 91.4 99.1 98.3 102.0 94.7 99.9 96.3 97.9 94.2 87.3
Sanatorium and rehabilitation hospital 82.1 77.2 107.0 101.3 68.8 100.0 96.2 100.0 78.4 107.5
Medical service units in communes, precincts
101.6 101.1 100.1 100.5 100.7 100.9 100.6 101.7 100.6 100.6
Medical service units in offices, enterprises 82.0 97.1 90.9 100.0 97.4 97.5 92.3 100.0 100.0 100.0
Others 98.5 93.8 96.7 93.2 98.2 92.6 98.0 83.7 92.7 89.5
Source: Statistical Yearbook 2010– Excluding private establishments.
VIETNAM BY THE NUMBERS90
NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY PROVINCE (UNIT)
Total Hospital Regional
polyclinic
Sanatorium and
rehabilitation hospital
Medical service unit
WHOLE COUNTRY 12,670 915 770 32 10,917
Red River Delta 2,763 191 103 8 2,450
Ha Noi 665 36 46 577
Vinh Phuc 158 9 11 1 137
Bac Ninh 146 11 7 1 126
Quang Ninh 217 21 8 1 186
Hai Duong 287 17 5 1 263
Hai Phong 255 24 6 1 224
Hung Yen 178 16 162
Thai Binh 305 18 1 285
Ha Nam 133 12 4 116
Nam Dinh 251 17 4 1 229
Ninh Binh 168 10 12 1 145
North-East 2,217 134 186 5 1,888
Ha Giang 208 13 20 175
Cao Bang 238 16 23 199
Bac Kan 140 8 10 122
Tuyen Quang 166 12 13 1 140
Lao Cai 212 12 36 164
Yen Bai 210 12 19 178
Thai Nguyen 212 15 13 1 180
Lang Son 265 14 24 1 226
Bac Giang 269 15 24 1 229
Phu Tho 297 17 4 1 275
North-West 736 46 70 1 617
Dien Bien 135 10 18 106
Lai Chau 112 7 7 98
Son La 243 15 23 1 203
Hoa Binh 246 14 22 210
North-Central Coast 2,043 108 102 5 1,826
VIETNAM BY THE NUMBERS 91
Vietnam Pocket Reference Guide 2011 Nielsen
Thanh Hoa 685 35 14 1 634
Nghe An 546 24 43 1 478
Ha Tinh 300 17 20 1 262
Quang Binh 173 8 6 159
Quang Tri 158 11 5 1 141
Thua Thien-Hue 181 13 14 1 152
South-Central Coast 1,023 88 52 4 876
Da Nang 69 12 1 56
Quang Nam 273 22 10 240
Quang Ngai 202 16 8 178
Binh Dinh 183 17 6 1 159
Phu Yen 132 11 13 1 106
Khanh Hoa 164 10 15 1 137
Central Highlands 823 67 48 3 701
Kon Tum 116 9 9 1 96
Gia Lai 243 17 16 1 209
Dak Lak 202 20 1 180
Dak Nong 78 7 71
Lam Dong 184 14 22 1 145
South East 1,259 127 80 4 1,039
Ninh Thuan 75 4 5 1 63
Binh Thuan 141 13 10 117
Binh Phuoc 117 9 5 102
Tay Ninh 112 12 4 1 95
Binh Duong 107 8 8 1 89
Dong Nai 201 17 13 171
Ba Ria - Vung Tau 96 10 6 80
TP. Ho Chi Minh 410 54 29 1 322
Mekong River Delta 1,806 154 129 2 1,520
NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY PROVINCE (UNIT)
Total Hospital Regional
polyclinic
Sanatorium and
rehabilitation hospital
Medical service unit
VIETNAM BY THE NUMBERS92
Long An 211 16 5 190
Tien Giang 201 16 16 169
Ben Tre 178 10 8 160
Tra Vinh 112 9 15 88
Vinh Long 116 9 6 101
Dong Thap 168 12 13 1 142
An Giang 180 15 11 154
Kien Giang 157 15 16 126
Can Tho 83 15 8 60
Hau Giang 80 8 8 64
Soc Trang 128 11 12 105
Bac Lieu 74 7 2 64
Ca Mau 118 11 9 1 97
Source: Statistical Yearbook 2009 – Excluding private establishments
NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY PROVINCE (UNIT)
Total Hospital Regional
polyclinic
Sanatorium and
rehabilitation hospital
Medical service unit
NUMBER OF PATIENT BEDS
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Unit (Thous.Beds) TOTAL 192.0 192.5 192.6 192.9 196.3 197.2 198.4 210.8 219.8 232.9
Hospital 110.7 112.5 114.4 117.3 124.3 127.0 131.5 142.8 151.8 163.9
Regional polyclinic 9.4 9.4 9.2 9.3 9.0 9.3 9.3 9.2 8.7 8.1
Sanatorium and rehabilitation hospital
12.2 10.4 10.7 10.8 8.0 7.7 4.4 4.4 4.3 4.9
Medical service units in communes, precincts
49.1 49.7 47.9 45.1 44.6 45.8 46.1 47.3 48.0 49.4
Medical service units in offices, enterprises
8.3 8.2 8.3 8.3 8.2 5.4 5.0 5.0 5.0 5.0
Others 2.3 2.3 2.1 2.1 2.2 2.0 2.2 2.1 2.0 1.6
Bed per 10000 inhabitant (Bed) 24.7 24.5 24.2 23.8 23.9 23.7 23.6 25.0 25.8 27.1
Index (Previous year = 100) - %
TOTAL 98.0 100.3 100.0 100.2 101.8 100.5 100.6 106.3 104.2 106.0
Hospital 100.7 101.6 101.7 102.4 106.0 102.2 103.5 108.6 106.3 108.0
Regional polyclinic 90.4 100.0 98.6 101.1 96.6 103.3 100.4 98.9 94.4 93.2
Sanatorium and rehabilitation hospital
93.1 85.2 102.5 100.9 74.5 96.3 57.1 101.1 97.8 111.8
Medical service units in communes, precincts
99.6 101.2 96.3 94.3 99.0 102.7 100.6 102.6 101.4 103.0
Medical service units in offices, enterprises
78.3 98.8 100.1 100.0 99.1 65.9 92.0 100.0 100.0 100.0
Others 94.2 95.3 95.8 101.8 98.2 90.9 107.5 97.0 93.9 83.2
Bed per 10000 inhabitant (Bed) 96.7 98.9 98.7 98.3 100.4 99.2 99.4 105.1 103.1 104.9
Source: Statistical Yearbook 2010 – Excluding private establishments.
VIETNAM BY THE NUMBERS 93
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VIETNAM BY THE NUMBERS94
NUMBER OF HEALTH STAFF
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Thous .pers. Medical staff Doctors 39.2 41.0 44.5 47.2 50.1 51.5 52.8 54.8 57.3 60.8
Assistant physicians 50.8 50.9 50.6 48.7 49.2 49.7 48.8 48.8 49.8 51.8
Nurses 46.2 45.9 46.4 47.8 49.2 51.6 55.4 60.3 65.1 71.5
Midwives 14.2 14.5 15.4 16.2 17.5 18.1 19.0 20.8 23.0 25.0
Doctors per 10000 inhabitant (Pers.) 5.0 5.2 5.6 5.8 6.1 6.2 6.3 6.5 6.7 7.1
Pharmaceutical staff Pharmacists of high degree 6.0 6.0 6.1 5.6 5.6 5.6 5.5 5.7 5.8 5.7
Pharmacists of middle degree 7.8 8.5 9.0 9.7 9.1 9.5 10.8 12.4 13.9 15.9
Assistant Pharmacists 9.3 9.6 9.6 9.4 7.9 8.1 7.9 8.5 8.6 8.1
Index (Previous year = 100) - % Medical staff Doctors 105.7 104.6 108.5 106.2 106.1 102.7 102.6 103.8 104.6 106.1
Assistant physicians 99.2 100.2 99.3 96.2 101.1 100.9 98.4 100.0 102.0 104.1
Nurses 101.5 99.4 101.2 103.0 103.0 104.8 107.5 108.9 107.9 109.9
Midwives 104.4 102.1 106.5 105.5 107.6 103.5 105.1 109.4 110.5 109.0
Doctors per 10000 inhabitant 104.2 103.2 107.0 104.6 105.3 101.4 101.6 102.7 103.5 104.9
Pharmaceutical staff Pharmacists of high degree 103.4 100.0 102.1 91.2 99.3 99.8 98.4 103.8 102.1 98.1
Pharmacists of middle degree 109.9 109.0 106.6 106.9 94.0 104.8 113.3 114.7 112.2 113.9
Assistant Pharmacists 100.0 103.2 99.9 98.2 84.4 102.5 97.0 108.4 100.6 94.3
Source: Statistical Yearbook 2010 – Excluding private establishments.
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION (THOUS. VNDS)
1999 2002 2004 2006 2008
Whole Country 295.0 356.0 484.0 636.0 995.0
By Residence
Urban 517.0 622.0 815.0 1,058.0 1,605.0
Rural 225.0 275.0 378.0 506.0 762.0
By Region
Red River Delta 282.0 358.0 498.0 666.0 1,065.0
Northern Midlands and Mountain 199.0 237.0 327.0 442.0 657.0
North and South Central Coast 229.0 268.0 361.0 476.0 728.0
Central Highlands 345.0 244.0 390.0 522.0 795.0
South East 571.0 667.0 893.0 1,146.0 1,773.0
Mekong River Delta 342.0 371.0 471.0 628.0 940.0
Source: Statistical Yearbook 2010
MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION THOUS.VNDS)
1999 2002 2004 2006 2008
Whole Country 221.0 269.0 360.0 460.0 705.0
By Residence
Urban 373.0 461.0 595.0 738.0 1,115.0
Rural 175.0 211.0 284.0 359.0 548.0
By Region
Red River Delta 223.0 274.0 378.0 479.0 725.0
Northern Midlands and Mountain 167.0 201.0 265.0 336.0 500.0
North and South Central Coast 178.0 217.0 288.0 362.0 559.0
Central Highlands 251.0 202.0 295.0 391.0 606.0
South East 385.0 476.0 611.0 785.0 1,240.0
Mekong River Delta 246.0 258.0 335.0 435.0 624.0
Source: Statistical Yearbook 2010
VIETNAM BY THE NUMBERS 95
Vietnam Pocket Reference Guide 2011 Nielsen
VIETNAM BY THE NUMBERS96
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%)
2002 2004 2006
Whole Country General poverty rate 28.9 19.5 16.0
Food poverty rate 9.9 6.9
By Region Red River Delta General poverty rate 22.4 12.1 8.9
Food poverty rate 6.5 4.6
North East General poverty rate 38.4 29.4 25.0
Food poverty rate 14.1 9.4
North West General poverty rate 68.0 58.6 49.0
Food poverty rate 28.1 21.8
North Central Coast General poverty rate 43.9 31.9 29.1
Food poverty rate 17.3 21.8
South Central Coast General poverty rate 25.2 19.0 12.6
Food poverty rate 10.7 7.6
Central Highlands General poverty rate 51.8 33.1 28.6
Food poverty rate 17.0 12.3
South East General poverty rate 10.6 5.4 3.8
Food poverty rate 3.2 1.8
Mekong River Delta General poverty rate 23.4 19.5 10,3
Food poverty rate 7.6 5.2
Source: Statistical Yearbook 2009
MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS)
REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 Prel.2009
TOTAL VIETNAM 979.7 1,068.5 1,297.1 1,565.3 1,876.0 2,159.0 2,501.3
Red River Delta 956 1,207 1,516 1,837 2,014 2,396
Ha Noi 980 980 1,417 1,759 2,082 2,202 2,564
Ha Tay 805 805 958 1,114 1,640
Vinh Phuc 725 921 1,123 1,416 1,736 1,950 2,498
Bac Ninh 867 946 1,185 1,482 1,785 2,145 2,474
Quang Ninh 966 1,039 1,279 1,541 1,887 1,913 2,116
Hai Duong 992 1,064 1,261 1,459 1,563 1,771 1,941
Hai Phong 881 957 1,091 1,398 1,775 2,293 2,358
Hung Yen 788 884 964 1,247 1,501 1,801 2,074
Thai Binh 817 958 1,243 1,626 2,023 2,143 2,594
Ha Nam 805 979 1,273 1,533 1,720 1,745 2,230
Nam Dinh 803 885 949 1,455 1,682 1,810 2,074
Ninh Binh 639 705 1,050 1,532 1,882 2,175 2,757
Northern Midlands and Mountain 1,037 1,195 1,493 1,787 2,109 2,510
Ha Giang 946 1,027 1,202 1,495 1,683 2,257 2,560
Cao Bang 982 1,079 1,324 1,690 2,165 2,393 2,780
Bac Kan 881 951 1,343 1,135 1,901 2,003 2,077
Tuyen Quang 940 1,032 1,247 1,480 1,973 2,104 2,418
Lao Cai 963 1,021 1,136 1,548 1,884 2,293 2,652
Yen Bai 976 1,053 1,134 1,261 1,407 1,708 2,093
Thai Nguyen 1,014 1,064 1,258 1,506 1,928 2,052 2,244
Lang Son 887 988 1,024 1,504 1,704 2,339 2,709
Bac Giang 930 976 1,225 1,426 1,774 1,932 2,702
Phu Tho 907 970 1,082 1,469 1,606 1,650 1,664
Dien Bien 1,421 1,478 1,884 2,377 2,659 2,897
Lai Chau 1,070 1,090 1,243 1,569 1,915 2,157 2,596
Son La 1,025 1,046 1,186 1,508 1,944 2,279 3,192
Hoa Binh 839 1,000 1,080 1,316 1,452 1,902 2,306
North and South Central Coast 1,014 1,239 1,433 1,769 2,079 2,340
Thanh Hoa 931 988 1,271 1,475 1,753 2,058 2,376
Nghe An 878 942 1,160 1,160 1,645 1,963 2,263
Ha Tinh 924 942 1,098 1,394 1,632 1,709 2,255
Quang Binh 914 919 1,156 1,268 1,502 2,076 2,521
Quang Tri 929 992 1,140 1,418 1,787 1,984 2,406
Thua Thien Hue 976 1,153 1,384 1,624 1,994 2,040 2,489
Da Nang 900 962 1,319 1,438 1,567 1,727 2,322
VIETNAM BY THE NUMBERS 97
Vietnam Pocket Reference Guide 2011 Nielsen
VIETNAM BY THE NUMBERS | 98
MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS)
REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 Prel.2009
Quang Nam 862 946 1,186 1,436 1,711 2,167 2,408
Quang Ngai 1 ,009 1,034 1,356 1,562 1,953 2,286 2,544
Binh Dinh 1,014 1,169 1,403 1,612 2,052 2,635 2,801
Phu Yen 703 853 1,035 1,036 1,473 1,480 1,872
Khanh Hoa 1,273 1,322 1,426 1,925 2,250 2,539 2,957
Ninh Thuan 983 1,111 1,139 1,384 1,723 2,105 2,282
Binh Thuan 964 1,011 1,212 1,546 1,891 2,447 2,782
Central H ighlands 1,015 1,246 1,587 1,940 2,169 2,590
Kon Tum 986 1,015 1,254 1,540 2,036 2,187 2,652
Gia Lai 800 948 1,154 1,611 1,954 2,347 2,660
Dak Lak 868 998 1,329 1,774 2,267 2,486 2,875
Dak Nong 795 982 1,125 1,332 1,446 1,520 2,002
Lam Dong 1,044 1,129 1,265 1,407 1,555 1,733 2,292
South East 1,418 1,696 1,995 2,249 2,574 2,872
Binh Phuoc 718 745 1,283 1,651 2,004 2,463 2,611
Tay Ninh 985 1,081 1,256 1,656 2,010 2,784 3,283
Binh Duong 1,064 1,197 1,582 1,775 2,047 2,784 2,817
Dong Nai 1 ,149 1,351 1,563 1,732 2,162 2,277 3,428
Ba Ria Vung Tau 1,013 1,118 1,375 1,697 2,032 2,300 2,565
HCMC 1,474 1,654 1,955 2,280 2,415 2,658 2,754
Mekong River Delta 1,042 1,258 1,480 1,789 2,118 2,471
Long An 1,115 1,161 1,409 1,366 1,602 1,991 2,413
Tien Giang 1,000 1,062 1,289 1,568 1,845 2,316 2,730
Ben Tre 1,041 1,016 1,153 1,408 1,774 1,853 2,329
Tra V inh 931 895 1,180 1,286 2,024 1,600 2,094
Vinh Long 1,094 1,081 1,256 1,498 1,819 2,406 2,633
Dong Thap 1,074 1,110 1,396 1,620 2,024 2,382 2,740
An Giang 1,003 1,079 1,353 1,671 2,080 2,652 2,948
Kien Giang 1,052 1,065 1,262 1,373 1,915 2,100 2,428
Can Tho 842 1,051 1,304 1,485 1,731 2,070 2,285
Hau Giang 960 1,027 1,309 1,599 1,779 2,207
Soc Trang 953 1,038 1,365 1,488 1,526 1,835 2,216
Bac Lieu 737 826 1,076 1,337 1,740 1,928 2,317
Ca Mau 800 1,020 1,031 1,539 1,679 1,963 2,226
Source: S tatistical Yearbook 2010
VIETNAM POCKET REFERENCE GUIDE 2011 Nielsen
VIETNAM BY THE NUMBERS 99
Vietnam Pocket Reference Guide 2011 Nielsen
KEY INTERNATIONAL ECONOMIC DATAGDP REAL GROWTH RATE (%)
2005 2006 2007 2008 2009 2010
Japan 1.9 2.4 2.4 -1.2 -5.2 1.6
China 10.4 11.1 13.0 9.6 8.7 9.7
Hong Kong 7.1 7.0 6.4 2.1 -2.7 5.0
Taiwan 4.2 4.9 6.0 0.7 -1.9 4.8
South Korea 4.2 5.0 5.1 2.2 0.2 5.8
Indonesia 5.7 5.5 6.3 6.0 4.5 6.0
Malaysia 5.0 5.9 6.2 4.6 -1.7 4.5
Philippines 4.9 5.4 7.1 3.8 0.9 5.1
Singapore 6.6 7.9 8.2 1.4 -2.0 5.5
Thailand 4.5 5.0 4.9 2.5 -2.3 4.4
Vietnam 8.4 8.2 8.4 6.2 5.3 6.1
India (CY) 9.2 9.7 9.9 6.3 5.7 7.9
Australia 2.8 2.8 4.9 2.2 0.3 2.8
New Zealand 2.8 1.5 3.1 -0.7 -1.0 3.1
Source: IMA Asia Report 2010
INFLATION RATE, CPI YEAR AVERAGE (%)
2005 2006 2007 2008 2009 2010
Japan -0.3 0.3 0.0 1.4 -1.4 -0.3
China 1.8 1.5 4.8 5.9 -0.7 4.5
Hong Kong (composite CPI) 0.9 2.0 2.0 4.3 0.6 2.0
Taiwan 2.3 0.6 1.8 3.5 -0.9 2.5
South Korea 2.8 2.2 2.5 4.7 2.8 3.5
Indonesia 10.5 13.1 6.4 9.8 4.8 6.0
Malaysia 3.0 3.6 2.0 5.4 0.6 2.0
Philippines 7.7 6.3 2.8 9.3 3.3 5.5
Singapore 0.5 1.0 2.1 6.5 0.2 2.5
Thailand 4.5 4.7 2.2 5.4 -0.9 3.0
Vietnam 8.3 6.6 8.5 23.1 6.7 11.0
India (CY CPI urban non-manual workers) 4.6 6.6 6.5 7.7 11.7 15.0
Australia 2.7 3.5 2.3 4.4 0.6 2.0
New Zealand 3.0 3.4 2.4 4.0 2.1 1.8
Source: IMA Asia Report 2010
VIETNAM BY THE NUMBERS100
EXCHANGE RATE TO US$1, YEAR AVERAGE
2005 2006 2007 2008 2009 2010
Japan 110.00 116.00 118.00 103.00 94.00 98.00
China 8.19 7.97 7.61 6.95 6.83 6.50
Hong Kong 7.77 7.77 7.80 7.79 7.75 7.75
Taiwan 32.20 32.50 32.80 31.50 33.10 30.90
South Korea 1024.00 955.00 929.00 1100.00 1277.00 1150.00
Indonesia 9751.00 9141.00 9164.00 9757.00 10356.00 9500.00
Malaysia 3.79 3.66 3.43 3.34 3.52 3.39
Philippines 55.00 51.30 46.10 44.50 47.60 46.70
Singapore 1.66 1.59 1.51 1.41 1.45 1.45
Thailand 40.20 37.90 32.20 33.00 34.30 32.70
Vietnam 15832.00 15970.00 16063.00 16506.00 17860.00 19626.00
India (FY) 44.10 45.30 41.20 43.80 48.30 46.90
Australia 0.76 0.79 1.19 1.20 1.27 1.10
New Zealand 0.70 0.65 1.36 1.43 1.60 1.45
Source: IMA Asia Report 2010
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