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Copyr
ight 2014
Ebiz
-Exi
miu
s In
c. | A
ll R
ight R
ese
rved
E-COMMERCE
DIGITAL CREATIVE AGENCY
sale
B2C based CMS for your Online Business Success
How BIG ise-Commerce
in IndiaCopyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Despite challenges to economic growth consistent with an
emerging economy, online retail spending in India grew by 67% in 2013, and is
projected to grow at a compound annual growth rate (CAGR) of more than 50%
between 2013 and 2017 as more customers start purchasing goods online
The biggest game changer for e-commerce has, of course, been the internet. From five
million users in 2000 today we can count a staggering 200 million internet users as of
2014. The number of users is expected to reach over 500 million by 2018 and almost
half India will be connected through the Internet,
e-Commerce in India is expected to reach
$24 Billion (Rs 1,07,800 crores) by the year 2015
MARKET SIZE: Current & Projected* Growth
3.2%
2%
5%
7.5%
11.2%
16%
2013
2014
2015*
2016*
2017*
2018*
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
The e-tailing market in India is expected to reach $70
Billion by 2020.
Mobile internet users account for more than 60% of the
user base in India, which is forecast to reach 200 million
by 2015. It is of paramount importance to make your
sites, pages mobile optimized.
e-Commerce is projected to be the largest and most profitable new business startup in India
77% of online users buy via social media
59% shop on tablets
69% shop on mobile phones
38% shop online weekly
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Key Drivers
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
l Increasing broadband Internet (growing at 20% l Lower prices compared to brick and mortar
MoM) and 3G penetration. retail driven by disintermediation and reduced
inventory and real estate costsl Rising standards of living and a burgeoning,
upwardly mobile middle class with high l Increased usage of online classified sites, with
disposable incomes more consumer buying and selling second-
hand goodsl Busy lifestyles, urban traffic
conges t ion and l ack of l Fle xi ble p ay ment options (EMI’s, Net banking,
time for offline shopping credit/ debit cards, and cash on delivery).
l Availability of much wider
product range (including long
tail and Direct Imports) compared
to what is available at brick and
mortar retailers
Key drivers of e-Commerce industry in India
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Benefits
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Benefits of having e-Commerce Website
l Increase in sales l Instant processing of transactions
l Increase in Customers l Ease of collecting recurring payments
l Increased business reach l Eliminate Travel Time and Cost
l Very low running costs to keep your e-commerce store l Enable Deals, Bargains, Coupons, and Group Buying
open for business comparatively to a bricks and mortar
l Provide Abundant Information (FAQ’s)shop
l Create Targeted Communication l Your business would have a store open 24 hours a day, 7
days a week, 365 days a year. Each page on your web l Create Markets for Niche Products store, a sales person who doesn’t need breaks or
holidays!! l Much higher level of intelligence about your customers
behaviour, likes, desires etc…l Customers can locate the product quicker
l Upsells/ Cross-sells
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
System Analytics- Business Objective
- System Functionality
- Information Requirement
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Business Objective
Display goods
Provide product info (content)
Personalize/ customize product
Execute a transaction
Accumulate customer information
Provide after-sale customer support
Coordinate marketing/ ad programs
Understanding marketing effectiveness
Provide supplier links
System Functionality
Digital catalog
Product database
Customer on-site tracking
Shopping cart/ payment gateway
Customer database
Sales database
Ad server, email server, Ad manager
Site tracking and reporting system
Inventory management system
Information Requirement
Dynamic text and graphic catalog
Product description, stocking numbers, inventory levels
Site log for every customer visit, data mining capability to identify common customer paths and appropriate responses
Secure credit card clearing; multiple payment options
Name, address, phone, and email for all customers; online customer registration
Customer ID, product, date payment, shipment date
Site behavior log of prospects and customers linked to e-mail and banner ad campaigns
Number of unique visitors, page visited, products purchased, identified by marketing campaign
Product and inventory levels, supplier ID and contact, order data by product
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
5 key phases of B2C e-commerce website &
the main driver in each phase
SITE LANDING
PRODUCT DISCOVERY
PRODUCT PRESENTATION
CART MANAGEMENT
CHECK OUT
Phase 1
Phase 2
Phase 3Phase 4
Phase 5
Home page
Landing pages
Offers & Promotions
SEO & URL strategy
User special pages
Search & filtering
Category browsing
Sorting & ordering
Products previews
Recommendations
Product description
Images & other media
Reviews & Recommendations
Product configuration
Price & other options
Cart management
Shipping options
Wish list
Related services
Recommendations
Guest shopping/ login
Order options
Payment options
Other services & options
Order tracking
5 k
ey
phas
es
of
B2C
web
site
&
the m
ain d
rive
r in
eac
h p
has
e
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
FunctionalStructure
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
CMS based eCommerce Website
Add New Prod Update Inventory
Search
Read Reviews
Write Reviews
CreateShopping Cart
Add/ Delete Items
Shipping Details
UpdatePurchase History
Checkout
Update Number ofProducts in Inventory
Administrator Services
Add/ Edit InventoryNew UserRegistration
CreateUser Profile
Shipping Details
CustomerAuthentication
User Profile
Purchase
Place Order
Shopping Cart
Customer Services
Purchase History
Browse
Functional Structure
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Site Features
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Common Features
l User Friendly Homepage
l Products Segments
l New Arrivals / Offers
l Login / Register Area
l User Area
l FAQs, Offers, News / Events
l Reach us (Locate us)
l Site Map
l Terms and Conditions
l Shipping Policy (free/charges)
l Cancel & Return Terms
l Privacy Policy
l Responsive Design and
l New Arrivals of products in home page
l Simple Search of products
l Feedback Form (Tab)
l One product image link to each product section.
l Zooming option to product images
l Social Media Integration
l Testimonials (Feedback Form)
l Wishlist
l Cross browser Compatibility
l Offer Link
l Submission to Google, yahoo & Bing
User Friendly Website
Major Features
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Major Implementations & SEO
l Add to cart
l Add to Compare
l Payment Gateway
l Add to favorites
l Offer Section
l SEO Friendly website
l Basic SEO. ( Keyword & Meta tag )
l JavaScript optimization.
l Image tag optimization.
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Technology & QA
l Web 3.0 Standard
l Google Analytics
l Create and manage categories in Gallery.
l Enquiry email notification and archive.
l Feedback / Service / Support email notification and
archive
l Standard resolution setup.
l Testing on different screen resolutions.
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
l Dashboard
l Profile Info
l Address Book
l My Orders (Till date ordered history)
l My Favorite (Items added as favorite
for future purchase)
User Section
WebsiteDevelopment
Process
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Develop a plan
Assemble project team
Hold kick-off meeting
PLAN
ANALYZELearn about site users
Conduct task analysis
Writescenarios
Set measurablegoals
Developpersonas
DESIGNDetermine
site requirements
Conduct a conten inventory
Performcard sorting
Write forthe web
Use paralleldesign
DefineInformationArchitecture
TEST &REFINE
Types of evaluations
Usability testing
Heuristic evaluations
Implement and Retest
Developa prototype
Launch site
WebsiteDevelopmentProcess
0
2
4
6
8
10
12
DeliveryApproach
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Ebiz-Eximius team will work closely with the client and will be using the Agile Methodology for the development of the website.
The below section describes the steps to build the website:
l will outline all the pages recording the flow and will get a confirmation from the client.
l Ebiz-Eximius will share a project plan with the client.
l Alpha testing once completing of the entire site.
l Beta testing on completion of the all the errors arising from the alpha testing.
l Once the website is confirmed with the changes, it will be transferred to the client web server or Hosted Individual Server.
Ebiz-Eximius
Delivery Approach
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Budget
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Investment (Budget of the Project)
l Complete Project Cost INR. ________________/- l One month post release support is included
excluding Domain and Hosting Charges in the development.
l Payment Terms l This support does not include new changes.
m 50% Advance prior project execution
m Balance 50% at the time of site launch
l Cost of Domain Name, Server Hosting and
Payment Gateway charges will be borne by
Client separately
l Ebiz-Eximius will assist on payment gateway
purchase & Integration
l Payment Mode: Cash/Cheque in the favour of
“Ebiz-Eximius”.
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
THE BUDGET: Rough Estimate (by task)
TASK
Project Definition
Site Architecture
Information Design
UX / UI Design
Production
Programming
Usability Testing
Competitive Analysis
Copywriting
QA/Testing
ESTIMATED HOURS
40
40
40
120
80
120
40
24
4024
INR/ HOUR
500
500
500
400
350
500
300
200
300
200
DAYS
5 days
5 days
5 days
15 days
10 days
15 days
5 days
3 days
5 days
3 days
SUBTOTAL
20000
20000
20000
48000
28000
72000
12000
4800
12000
4800
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
THE BUDGET: Estimate (by hours)Rough
TEAM MEMBER
Project Manager
Information Architect
UX Designer
Art Production
HTML Production
Programming
Copywriter
QA/ Proofing
ESTIMATED HOURS
160
40
120
64
80
120
40
24
INR/ HOUR
500
500
400
400
350
600
300
200
DAYS
20 days
5 days
15 days
8 days
10 days
15 days
5 days
3 days
SUBTOTAL
80000
20000
48000
25600
28000
72000
12000
4800
Support &Maintenance
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Support & Maintenance
l Ebiz-Eximius will be Maintaining the website for l Any errors which need to be rectified will be
the first month as post-production support completed and no charges during the post-
which is also termed as the warranty support. production/ warranty support phase.
l Maintenance consists of: l Any updates that are “changes” as per the
defined scope will need additional costs. m Content / Product Update
m Image / Banner update
Ebiz-Eximius believes in working collaboratively m Periodical Server Backup and Scan
and expects the client to be involved during the m Website Bug or Spam protection making of the site and also be available regularly as
required for the project.m Making sure website runs smoothly
l After free maintenance period; maintenance
consists of all above would be charged INR.
_________/- Per month (Includes Promotions of
Website like Basic SEO and Adwords*)
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Assumptions
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Assumptions
Note: The above is considered in scope of the project
and anything other than the above will be considered
out of scope and will be taken as a change request and it
will be cost accordingly. A detail of the above would be
sent in an SRS document.
Variation to the below assumptions
may alter the project approach,
staffing level, cost and time
estimates.
l Any additional modules/ customizations/ deliverables
apart from that mentioned in the scope will be treated
as a change request and will be charged separately.
l Timelines in adherence with the project plan unless
decided by both the parties.
HostingServer
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Hosting Server
GODADDY BLUEHOST
Storage Storage unlimited
Single Domain (FREE) Single Domain (FREE)
219 PM X 12 Months = ₨ 2628 13.95 PM X 12 Months = $ 167.4
219 PM X 24 Months = ₨ 5256 13.95 PM X 24 Months = $ 334.8
219 PM X 36 Months = ₨ 7884 13.95 PM X 36 Months = $ 502.2
219 PM X 48 Months = ₨ 10512 13.95 PM X 48 Months = $ 669.6
219 PM X 60 Months = ₨ 13140 13.95 PM X 60 Months = $ 837
Plus SSL Certificate = ₨ 4,399.00/yr SSL Certificate included
Operating System = Linux with Operating System = Linux with
cPanel control panel cPanel control panel
100 GB
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
About Us
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Copyright 2014 Ebiz-Eximius Inc. | All Right ReservedCopyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Ebiz-Eximius was founded by JAGTAP possible online experience for your
brothers in 2009 as a genuinely business. Our creative team is a
Innovative Brand Consultancy & potent mix of precocious new talent
Digital Creative Agency with the and seasoned experts lead by a Chief
vision of providing excellent end-to- Creative Officer with over 15 years
end solutions that will integrate brand experience in designing websites
consulting, information technology and web based applications for
and analytics to improve marketing Small and Medium Enterprises,
ROI of your business. M N C ’s , F o r t u n e 1 0 0
companies in UK, US,
Ebiz-Eximius consists of an award- Switzerland, Australia,
winning team of leading creative Singapore, Hong Kong,
designers and software engineers Japan, Philippines and
who will ensure delivery of the best India.
DIGITAL CREATIVE AGENCY
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved
Ebiz-Eximius Inc.B-46/ 5, Paryavaran Complex,
New Delhi – 110030
www.ebiz-eximius.com | [email protected]
Call Now +91 9004044245
Whether you're ready to start today, or still need some guidance. We'll find the right creative digital solution for your business.
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