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7/22/2019 2014 Trends Book
1/47
F A G G K X F E C O E @ Y K V ] G K @ ] M E Y E V E A @
AI ]LK DXKC]KX HC]A@ XA[DK CVVAFEC]EA@ AI XKCO]AXV
]LKDXKC]KXHC]A@XA[DKCVVAFEC]EA@AIXKCO]AXV
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X
K
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:
3
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8:3=
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. |
Bkrry mko XeaXkco Kstctk,E`f.
Z X K G E K X
V Z A @ V A X
8 : 3 =
7/22/2019 2014 Trends Book
2/47
V@CZZU BCFAHV FFEGXKCO KV]C]K GC@CDKGK@] OOF
Zrapkrty Gc`cdkgk`t
Okcse`d
Hrankrcdk
Ikk Hcskm Fau`skoe`d
- Ledlkst c`m Hkst [sk Vtumeks
- Muk Meoedk`fk iar Cfquesetea`
- Mkgadrcplef Xkparts c`m ]rcmk Crkc C`coyses
- Xkco Kstctk Xaok e` Kstctk Zoc``e`d
- Latko / Laspetcoety / ]cx Frkmet Fa`suote`d
Vcoks Okcse`d Fau`skoe`d Zrapkrty Gc`cdk
Hcta` Xaudk (88;) 6
7/22/2019 2014 Trends Book
3/476
!"#$%&' !")*&'+++ ,-%./%&' !")*&':)3
XKVEMK@]ECO]XK@MV ]ag Faan, GCE 8Faan, Gaark, & Cssafectks
ZOC]E@[G VZA@VAX
D[OI FACV] HC@N & ]X[V] FAGZC@U
E@M[V]XECO ]XK@MV Vfat Duemry, FFEG 36H F989220>6 JCC984
K\KF[]EYK V[GGCXU XCFK ]A ]LK XEYKX
]lk mkgc`m iar e`mustreco prapkrteks wetle`
tlk Drkctkr Hcta` Xaudk rkdea` lcs draw` iar
tlrkk fa`skfutevk ykcrs. ]lk `atefkchok sleit
irag avkrsuppoy ta c` e`frkcsk e` affupc`fy
hkdc` tawcrm tlk k`m ai 8:33 wetl vcfc`fy
rctks fa`sestk`toy mrappe`d, irag ykcrk`m rctks
ai 3=.69% e` 8:33, ta 33.9:% e` 8:38, ta 5.6:%
e` 8:36.
@kt chsarptea`, tlk `kt flc`dk e` affupekm
e`vk`tary irag a`k ykcr ta tlk `kxt, rau`mkm
aut ct 943,::: squcrk ikkt, ykcrk`m 8:36. ]lk
5.6:% vcfc`fy rctk rkprksk`ts c rktur` ta c
stcheoezkm gcrnkt wlefl es fa`semkrkm lkcotly
wlk` vcfc`fy rctks rc`dk hktwkk` 4 ta 5
pkrfk`t.
]lk oafco rkdea` es trk`me`d gufl oenk tlk
e`mustreco gcrnkt es `ctea`cooy, wlefl chsarhkm
cppraxegctkoy 44 geooea` squcrk ikkt, c 33.6%
vcfc`fy rctk, c rktur` ta `kw fa`struftea` wetl
64 geooea` squcrk ikkt cmmkm, c`m e`frkcse`d
rk`tco rctks cvkrcde`d $;.4= pkr squcrk iaat
(FHXK, E`f. 8:3=).
8:3= E@M[V]XECO
]XK@MV FAGGE]]KK
VFA] D[EMXU, FFEG
GENKICODA[V]& CVVAFEC]KV
FAGGKXFECOXKCOKV]C]K
Fa-Flcergc`
GC]LKT OCHAXMK, FFEGHKC[HA\FAGGKXFECOXKCOKV]C]K
Fa-Flcergc`
]AMM ZKYKU, GZC
GEK ZXAZKX]EKV
HXC@MA@ HCXNKX, FFEG, FZG
@CEOC]]KX& HO[G
HXK@] DCXXK]], FFEG, VEAX
HKC[HA\FAGGKXFECOXKCOKV]C]K
XUC@ DXKK@K, FFEG
@CE OC]]KX& HO[G
TCO] NK]FLE@DV
@CEOC]]KX& HO[G
MCYEM OCNYAOM, GCE , VXC
]LKOCNYAOMDXA[Z
GENK GAAXE@D, GCE]LKOCNYAOMDXA[Z
Vpkfeco Fa`trehutar
XC@MU ZK]KXVA@
FLKGZOC@]FAGZC@U
FLKGZOC@]V.FAG
8):6%:) !=*&;*)
LEV]AXEFCO YCFC@FU C@M @K] CHVAXZ]EA@
LEV]AXEFCO YCFC@FU C@M @K] CHVAXZ]EA@
7/22/2019 2014 Trends Book
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]LK CYEC]EA@ H[VE@KVV ZCXN
8.#"%&-6 !=*&;*)
8:
Fcusk c`m KkftLkcvy e`mustry, tlk ocrdk e`mustreco flkgefco gc`uicfturkrs, crk e` c rcfk ta tlk Gessesseppe Xevkr
ta oafctk c`m hueom `kw gc`uicfture`d poc`ts ar segpoy e`frkcsk tlker kxeste`d iaatpre`t. Oc`m
purflcsks ta cffaggamctk tlksk drkk`kom setks c`m poc`t kxpc`sea`s rc`dk irag ;: ta avkr
3,::: cfrks, c`m tlk dk`krcooy rkpartkm ughkr iar ocrdk e`mustreco prabkfts faghe`km es crau`m
$9: heooea`. ]lk fa`te`ukm cvceocheoety ai oaw fast `cturco dcs uskm cs c ikkm stafn ta tlk pktra-
flkgefco gc`uicfturkrs lcs hkk` tlk `ughkr a`k rkcsa` iar tlk e`mustreco haag affurre`d
tamcy. Atlkr fa`trehute`d icftars crk tlk cvceocheoety ta tek e`ta kxeste`d pepkoe`k systkgs wlefl
cooaw poc`ts ta trcmk pramufts iar tlker rkspkftevk gc`uicfture`d purpasks, tlk praxegety ai rceo
c`m ledlwcy/e`tkrstctk racmwcys, ochar c`m oafco/stctk kfa`agef e`fk`tevks.
Et es egpartc`t ta `atk tlct tlk mctc wetle` tles rkpar t cffau`ts iar e`mustreco hueome`ds gkcsure`d
;,::: squcrk ikkt c`m chavk c`m oc`m scoks, c`m crk `at e`fousevk ai c`y trc`scftea`s gcmk hy
lkcvy e`mustry cs `atkm e` tlk prkveaus pcrcdrcpl.
.H($M
($H$.M
((H$+M
,H+.M
+H-+M
.H,,M
(*H-.M
(+H(*M
(#H$*M
(+H*,M
((H,$M
/H*$M
=%
9%
6H F989220>6 JCC984
LEV]AXEFCO YCFC@FU XC]K
7/22/2019 2014 Trends Book
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!"#$%&' !")*&'+++ ,-%./%&' !")]LK CYEC]EA@ H[VE@KVV ZCXN
8.#"%&-6 !=*&;*)
88
]lk rksuot es c` e`frkcskm `kkm ai spcfk iar e`mustreco suppoy c`m skrvefk fagpc`eks kxpc`me`d
c`m k`tkre`d tlk gcrnkt. ]les es kspkfecooy truk iar gctkreco aw fa`trao fagpc`eks wetle` tlk
pepk c`m vcovk trcmks, stkko c`m pepk ichrefctars, huon gctkreco trc`spartkrs c`m atlkr e`mustreco
k`de`kkrkm pramufts. Huon sarcdk icfeoeteks lcvk hkk` chsarhkm ta cffaggamctk pcfncdkm
e`mustreco pramufts c`m fa`sugkr daams. ]lk e`frkcskm mkgc`m iar sgcookr a stfk wcrklausk
spcfk, ;,::: ta 8:,::: squcrk ikkt, iar fagpc`eks apkrcte`d autsemk ai tlk lkcvy e`mustreco crk`c
es fa`sestk`t wetl tlk mkgc`m iar e`mustreco usk. Fa`struftea`/fa`trcftars rkoctkm fagpc`eks,
lagk c`m faggkrfeco skrvefk fagpc`eks, c`m wcrklausk iar rktceokrs crk coo kxpc`me`d ar
rkquere`d gark spcfk. ]lk pcreslks ai Kcst Hcta` Xaudk, Csfk`sea`, Tkst Hcta` Xaudk c`m
partea`s ai Ehkrveook crk tlk crkcs ai ledlkst mkgc`m.
GKGA UK 8:38 (VI) UK 8:36 (VI)
]A]COE@YK@]AXU
8;,=88,89; 8;,;34,3:6
YCFC@] VZCFK 8,5=
7/22/2019 2014 Trends Book
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7/22/2019 2014 Trends Book
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7/22/2019 2014 Trends Book
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]LK CYEC]EA@ H[VE@KVV ZCXN8.#"%&-6 !=*&;*)
8 D1L1E
01J00 C"##"%>$+ H;48F M-"8 KI0 D(-$+ L$:,"F 6K E1B1N OOGIEEBIGBGB :::6#H'!
7/22/2019 2014 Trends Book
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7/22/2019 2014 Trends Book
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68
:=
G[O]EICG
EOU]XK@MV 8:3= Hcta` Xaudk Cpcrtgk`t Gcrnkt - E`tramuftea` & Vuggctea`
(gast rkfk`toy e` Icoo/Te`tkr 8:36-3=) rkdcrme`d
cpcrtgk`t rk`tcos c`m vcfc`feks hy Faan,
Xkskcrfl E`stetutk, tlk FEM ai DHXCX c`m tlk
Hcta` Xaudk Cpcrtgk`t Cssafectea` (HXCC)
suddksts tlct cpcrtgk`t vcfc`feks e` tlk Hcta`
Xaudk crkc lcvk mkfoe`km ta c okvko soedltoy
oawkr tlc` lestarefco `args. Zrear ta Nctre`c,
tlk Hcta` Xaudk Cpcrtgk`t Cssafectea` wcs
rkparte`d fety-wemk vcfc`feks ct
7/22/2019 2014 Trends Book
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]XK@MV 8:3=
9&&-#. !:6%)
6=
muk ta Nctre`c (cs wkoo cs tlk `argco papuoctea` drawtl wk wauom `argcooy lcvk dk`krctkm),
ta sctesiy tlk e`frkgk`tco oa`d-tkrg mkgc`m sterrkm hy Nctre`c wetlaut pramufe`d gctkrecooy
cmvkrsk egpcft a` tlk kxeste`d rk`tco lause`d stafn. Tleok tlk Zast-Nctre`c cmmetea`s ta tlk
suppoy ai rk`tco u`ets lcs kxfkkmkm tles gcrn, tlk se`dok-icgeoy rksemk`teco gartdcdk gcrnkt
c` avkrsuppoekm stctk slauom pramufk lcs `at hkk` `atkm).
dk`krctkm suhstc`teco slart-tkrg tcx hk`kts iar tlask e`vkste`d e` `kwoy-hueot rkcoty. ]a
lcm ta lcvk c fkrtefctk ai affupc`fy e` pocfk prear ta Mkfkghkr 63, 8::
7/22/2019 2014 Trends Book
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69
!"#$%&' !")*&'+++ ,-%./%&' !")]XK@MV 8:3=
9&&-#. !:6%)
Drcpls eooustrcte`d tlk rkfk`t trk`ms e` cpcrtgk`t rk`tcos crk pravemkm e` tlk iaooawe`d pcdks.
]lksk weoo hk iaooawkm hy sy`apsks ai `kw guoteicgeoy rksemk`teco (cpcrtgk`t c`m fa`ma)
fa`struftea` prabkfts, c`m gark mktceokm rk`tco/vcfc`fy flcrts. Iar gark mktceokm mesfussea`s
c`m e`iargctea`, pokcsk fcoo us (wk pravemk praikssea`co fa`suote`d skrvefks) ar da ta
www.faangaark.fag ar www.hcta`raudktrk`ms.`kt.
@kw Cpcrtgk`t Fa`struftea`
Hcta` Xaudk kxpkrek`fkm c rkfavkry pkream e` cpcrtgk`t fa`struftea` irag 355; ta 8::;.
ykcrs lcs hkk` arek`tkm tawcrm ketlkr gark cuk`t tk`c`ts, ar oawkr-e`fagk lausklaoms.
pkr ykcr avkr c 3:-ykcr spc` (ei coo ai tlk poc``km u`ets crk fagpoktkm hy tlk k`m ai 8:3;). ]lk
`kw cpcrtgk`t fagpokxks hueot, u`mkrwcy c`m/ar poc``km e` Hcta` Xaudk crkc crk oestkm a`
tlk iaooawe`d pcdks.
Cpcrtgk`t Fagpokxks Fagpoktkm e` 8:36e` tlk Hcta` Xaudk GVC
Zrabkft @cgk,Mkvkoapkr & Oafctea`
# ai[`ets Fagpoktea` Mctk Faggk`ts
DFLZ- Gem-Fety - Hkot Oe`k (Aoe`mk) 68 8:36 Ciiarmchok Lause`d (]cx Frkmet) u`ets
(Duoi Facst Lause`d Zcrt`krs) ie`c`fkm u`mkr suhsemy pradrcgs>
Fa`struftea` Fagpoktkm
]lk Koysec` 3:: 8:36 Ciiarmchok Lause`d (]cx Frkmet) u`ets
(Duoi Facst Lause`d Zcrt`krs) ie`c`fkm u`mkr suhsemy pradrcgs>
Vpc`esl ]aw` Xacm kcst ai E-33: Fa`struftea` Fagpoktkm
]lk Fara`c (3
Fa`struftea` Fagpoktkm
[`evkrsety Kmdk 3;< 8:36 [psfcok/Ouxury Vtumk`t-Arek`tkm u`ets
(Lcoogcrn Fcgpus Zrapkrteks) ie`c`fkm fa`vk`tea`cooy>
Tkst GfNe oky ct Eawc Fa`struftea` Fagpoktkm
Ledl Dravk 358 8:36 [psfcok/Ouxury Fa`vk`tea`co u`ets
(Magce` Fagpc`eks) ie`c`fkm vec L[M 883m=>
Zefcrmy Hovm aii E-3: Fa`struftea` Fagpoktkm
]atco iar 8:36 ;35
Cpcrtgk`t Fagpokxks [`mkr Fa`struftea` e` 8:3=e` tlk Hcta` Xaudk GVC
Zrabkft @cgk,Mkvkoapkr & Oafctea`
# ai Kxpkftkm[`ets Fagpoktea` Mctk Faggk`ts
]lk A`yx 8< 8:3= [psfcok/Ouxury Fa`vk`tea`co [ ets
(Faggkrfeco Zrapkrteks Mkv Farp) ie`c`fkm fa`vk`tea`cooy>
Fa`struftea` [`mkrwcy
]lk Mestreft 638 8:3= [psfcok/Ouxury Gcrnkt-Xctk u`ets
(Ye`tcoc Zcrt`krs/Frkknsta`k) ie`c`fkm fa`vk`tea`cooy>
Zkrne`s Xacm `kcr Zaoocrm Fa`struftea` [`mkrwcy
Iceriekom ct Hcta` Xaudk 6:= 8:3= [psfcok Ouxury Vtumk`t-Arek`tkm [`ets
(Iceriekom) Fa`struftea` [`mkrwcy==5 Hk` Lur Xacm ct Hurhc`n Mr
Vtkroe`d [`evkrsety 86; 8:3= [psfcok Ouxury Vtumk`t-Arek`tkm [`ets
(Vtkroe`d [`evkrsety Lause`d/Me`krstke`) Fa`struftea` [`mkrwcy
=35= Hurhc`n ct Tkst Zcrnkr
]lk Vtc`mcrm 8=4 8:3= [psfcok/OuxuryVtumk`t-Arek`tkm [ ets
(Oc`mgcrn Fagpc`eks) ie`c`fkm fa`vk`tea`cooy>
Tkst Flegks Vtrkkt ct OV[ @artl Dctks Fa`struftea` lcs stcrtkm
Fyprkss Vpre`ds Komkroy 3== 8:36-3= Ciiarmchok Lause`d (]cx Frkmet) u`ets
(FME) ie`c`fkm u`mkr suhsemy pradrcgs>
Laapkr Xacm kcst ai Zoc`n Xacm Fa`struftea` [`mkrwcy
Te`msar Faurt Cpcrtgk`ts 38: 8:3= Ciiarmchok Lause`d (]cx Frkmet) u`ets
(Ehkrveook Zcrt`krs) ie`c`fkm u`mkr suhsemy pradrcgs>
OC Lwy 4= e` Vt. Dchreko Fa`struftea` [`mkrwcy
Xk`cessc`fk Dctkwcy 8:< 8:3= Ciiarmchok Lause`d (]cx Frkmet) u`ets
(FME) Xklch ai chc`ma`km fagpokx
9;: @artl Crmk`waam Fa`struftea` lcs stcrtkm
Dcrmk`s ai Hcta` Xaudk ;: 8:3= Ciiarmchok Lause`d (]cx Frkmet) u`ets
(Dcry Le`ta`) ie`c`fkm u`mkr suhsemy pradrcgs>
Zoc`n Xacm sautl ai Laapkr Xacm Fa`struftea` lcs stcrtkm
EHG ]awkr 5; 8:3; [psfcok Ouxury Gcrnkt-Xctk [`ets
(Faggkrfeco Zrapkrteks Mkv Farp) Fa`struftea` [`mkrwcy
Xevkr Xacm ct Gce` Vtrkkt
]atco iar 8:36 3,4=6
@at e`foumkm e` tlk iaooawe`d oest gcy hk cmmetea`co prapkrteks (e` tlk poc``e`d c`m/ar `c`fe`d stcdks) iawlefl tlk setk lcs `at hkk` purflcskm, setk poc` cppravco lcs `at hkk` drc`tkm c`m/ar poc`s lcvk `at hkk`puhoefoy c``au fkm. Cs fa`struftea` ai `kw u`ets fc``at affur wetlaut setk poc` cppravco c`m tlk prafkss acfquere`d sufl cppravco es ledloy paoetefco c`m spkfuoctevk (cs fc` hk tlk setk cfquesetea` prafkss), e`fousea asufl prapkrteks e` c trcmetea`co pepkoe`k c`coyses wauom hk e`cppraprectk.
7/22/2019 2014 Trends Book
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!"#$%&' !")*&'+++ ,-%./%&' !")
Fa`mage`eug Fa`struftea`
mkvkoapgk`ts wkrk hueot c`m cttrcftkm rkcsa`choy rcpem chsarptea` tlraudl kcroy 8::4
(typefcooy ; ta 3: u`ets skooe`d pkr ga`tl). Chsarptea`s se`fk gem-8::4 lcvk hkk` atchoy soawkr,
cs tlk rkmufkm cvceocheoety ai gartdcdk `c`fe`d iar fa`ma purflcskrs lcs cmvkrskoy egpcftk mmkgc`m iar fa`mas. Ikwkr tlc` 3:: fa`ma u`ets lcvk hkk` hueot se`fk 8::
Cmbae`e`d Zkrne`s Xawk Vetk cfquerkm> Fa`struftea` lcs at stcrtkm
6=8 Ocicykttk 39 8:3=-3; [psfcok/Ouxury Gcrnkt-Xctk [`ets
(Mynk @kosa`) ta ie`c`fkm fa`vk`tea`cooy>
6=8 Ocicykttk Vtrkkt (FHM) Vetk cfquerkm> Fa`struftea` lcs at stcrtkm
Fcpetco A`k Hueome`d
]lerm Vtrkkt (FHM) Vetk cfquerkm> Fa`struftea` lcs at stcrtkm
Faggkrfk Hueome`d 58 8:3=-3; [psfcok/Ouxury Gcrnkt-Xctk u`ets
(]B Ecraffe, @kw Arokc`s) ta hk ie`c`fkm vec L[M 883m=>
666 Ocurko Vtrkkt Hueome`d cfquerkm> fa`vkrsea` lcs at stcrtkm
Kcst Haym Cpcrtgk`ts
Kcst Haym ct Mamsa` Vetk cfquerkm> fa`struftea` lcs at stcrtkm
Xevkr Lausk 88= 8:3=-3; [psfcok/Ouxury Gcrnkt-Xctk u`ets
(Gcrf Houghkrd) ta hk ie`c`fkm fa`vk`tea`cooy>
Tkst GfNe`oky ct Eawc Vetk cfquerkm> fa`struftea` lcs at stcrtkm
Cumuha` Cpcrtgk`t Lagks 3
OC 9= wkst ai OC 59=, Rcflcry Vetk cfquerkm> fa`struftea` lcs at stcrtkm
]atco [`ets Zoc``km 5
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=8
]XK@MV 8:3=
9&&-#. !:6%)
CZCX]GK@] MC]C
HU CXKC -
Ycfc`fy Xctk
(Vpre`d 8:33 - Icoo 8:36
Gctflkm Vcgpok Mctc Vkt)
]CHOK ;2 CZCX]GK@] MC]C HU CXKC -Cvd. Xk`t & Cvd. Xk`t pkr Vq. It.(Vpre`d 8:33 - Icoo 8:36 Gctflk m Vcgpok Mctc Vkt)
@ughkr ai
Crkc Fagpokxks Zkream : HX 3 HX 8 HX 6 HX = HX : HX 3 HX 8 HX 6 HX = HX ]atco
I 8 :36 $ ;= ; $ 4= = $
7/22/2019 2014 Trends Book
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==
!"#$%&' !")*&'+++ ,-%./%&' !")]XK@MV 8:3=
9&&-#. !:6%)
]CHOK 42
CZCX]GK@]
MC]C HU
REZ FAMK
(Vpre`d 8:33 - Icoo 8:36
Gctflkm Vcgpok
Mctc Vkt)
(Rep Famks wetl Gark ]lc`
3 Fagpokx)
@ughkr ai
Crkc Fagpokxks Zkream : HX 3 HX 8 HX 6 HX = HX : HX 3 HX 8 HX 6 HX = HX ]atco
I 8:36 $;
7/22/2019 2014 Trends Book
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!"#$%&' !")*&'+++ ,-%./%&' !")
=9
:=
XK]CEO]XK@MV
]XK@MV 8:3=
9&&-#. !:6%)
8:3= XK]CEO FAGGE]]KK
BA@C]LC@ TCON KX, FFEG
Vpkcnkr, ]XK@MV
GCKV]XE-G[XXKOO, E@F.
FLCXOEK FAOYE@, FFEG
HKC[HA\FAGGKXFECOXKCOKV]C]K
TCMK DXKK@K
GCKV]XE-G[XXKOO, E@F.
C[V]E@ KCXLCX]
HKC[HA\FAGGKXFECOXKCOKV]C]K
B[V]E@ OC@DOAEV , FFEG
GENKICODA[V]& CVVAFEC]KV, E@F.
VKC@ GFMA@COM, GCE
FAAN, GAAXK, & CVVAFEC]KV
KYC@ VFXADDV
@CE OC]]KX& HO[G
FAGGKXFECOXKCOKV]C]K
FAOE@ VGE]L
N[XRC@MLKHKX]
MA]]EK ]CXOK]A@, FFEG
V]EXOE@DZXAZKX]EKV
8):6%:) !=*&;*)
C Vurvky ai Vlappe`d Fk`tkrs e` Hcta` Xaudk2 Vpre`d 8:3=
]les rkpart wcs prkpcrkm irag mctc faookftkm
irag k-gceo c`m tkokpla`k survkys ai slappe`d
fk`tkr gc`cdkrs, okcse`d cdk`ts, c`m aw`krs
fa`muftkm hy gkghkrs ai tlk Hcta` Xaudk
]XK@MV e` Xkco Kstctk Xktceo Faggettkk.
Vurvkys wkrk fa`muftkm e` Ikhrucry c`m Gcrfl
8:3=. Kxtk`sevk e`mkpk`mk`t vkrefctea` wcs
`at pravemkm, lawkvkr quatkm rk`ts c`m/
ar vcfc`feks tlct cppkcrkm c`agcoaus wkrk
flkfnkm.
Mksfreptea` ai tlk C`coyses
A`fk cdce` aur survky e`foumkm hrkcne`d
maw` mctc iar c`flarkm c`m `a`-c`flarkm
spcfks. Tk hkoekvk tles es tlk hkst e`mefctar ai
Zrkveaus survkys rkkftkm rk`tco rctks faookftkm
a` c ledl-oaw hcses, wetl c` cvkrcdk rk`tco rctk
iar kcfl prapkrty fcofuoctkm hcskm a` tlk ledl-
oaw e`mefctars. ]les fcuskm c`flarkm fk`tkrs
(wetl typefcooy oawkr rk`tcos iar tlk ocrdk sp cfks)
ta sed`efc`toy snkw tlk rk`tco durks. ]les es
`aw tlk iaurtl ykcr ai hrkcne`d aut tlk c`flar
spcfks e` tlk rk`tco survky c`m wk `aw ikko wk
rctks.
]lk slappe`d fk`tkr survky c`coyses esstrufturkm cs iaooaws2
ta hk c`flar spcfks.
faookftkm a` c ledl-oaw hcses, wetl c`
cvkrcdk rk`tco rctk iar kcfl prapkrty
fcofuoctkm hcskm a` tlk ledl-oaw e`mefctars.
kxpk`sk rkeghurskgk`ts irag tk`c`ts e` cmmetea` ta hcsk rk`tcos c`m sagk slappe`d fk`tkrs
rkquere`d `a cmmetea`co rkeghurskgk`ts. ]a crrevk ct fa`sestk`t rk`tcos, c`y cmmetea`co
rkeghurskgk`ts pcem hy tk`c`ts (dk`krcooy iar fagga` crkc gce`tk`c`fk(FCG), tcxks c`m
e`surc`fk) crk cmmkm ta kcfl slappe`d fk `tkrs fcofuoctkm cvkrcdk rk`tco ta crrevk ct c tatco cvkrcdk
rk`tco.
gc`cdkgk`t c`m/ar aw`krslep, rksuots iar kcfl slappe`d fk `tkr crk at cvceochok kvkry ykcr.
Fagpcresa` ai tlk tatco survkykm okcschok spcfk c`m `ughkr ai slappe`d fk`tkrs e`mefctkm e` kcfl
tegk pkream slauom `at hk tcnk` cs c` e`mefctea` ai `kw fa`struftea` c`m/ar mkgaoetea`, hut cs c`
e`mefctea` ai prapkrteks iar wlefl mctc wcs pravemkm.
kcfl tegk pkream rkkft tlk rksuots iar kcfl e`mevemuco survky. ]lky crk, lawkvkr, fa`semkrkm ta hk
e`mefctevk ai dk`krco gcrnkt fa`metea`s.
@ugkraus sgcoo strep fk`tkrs tlraudlaut tlk Hcta` Xaudk crkc crk kxfoumkm irag tlk c`coyses muk
ta tlk ge`egco sezk rkquerkgk`t iar tlk survky.
irag tlk survky. Muk ta tlk ocrdk sezk ai tlksk fk`tkrs c`m sed`efc`toy ledlkr rk`tcos faookftkm
iar gcoo spcfks fagpcrkm ta stc`mcrm guote-tk`c`t rktceo spcfks, tlksk prapkrteks lcvk
lestarefcooy fcuskm sed`efc`t snkwe`d ai tlk vcfc`fy c`m cvkrcdk rk`tco rksuots wlk` e`foumkm e`
pcst rkparts. ]lky wkrk koege`ctkm irag tlk survky e` 8::4, wetl rksuots irag kcroekr survkys rkveskm
ta kxfoumk tlksk fk`tkrs.
fk`tkrs faookft sed`efc`toy ledlkr rk`tcos, e`fousea` ai wlefl wauom oenkoy sed`efc`toy snkw tlk
mctc. ]lksk tlrkk fk`tkrs crk dk`krcooy kxfoumkm irag tlk durks prksk`tkm, c`m spkfef
e`iargctea` weoo hk devk` a` tlksk fk`tkrs mure`d tlk cftuco prksk`tctea`.
]chok 3pcdk ;;), Vezk/]ypk (]chok 8pcdk ;9),
Cdk (]chok 6pcdk ;4), Oafctea` (]chok = pcdk ;
7/22/2019 2014 Trends Book
27/47
=>D;
F8--618,+)7 7M?70&1J"-CH .)3
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;;942924>>;D
!",CF0-8"0?70&1J"-CH.)3
Fa`tcft c ok`mkr tamcy ta mesfuss faggkrfeco aw`kr affupekm c`m
e`vkstgk`t rkco kstctk oac`s. Yeset duoihc`n.fag ta okcr` gark.
+6&& L36#/
K8,C6-M +,"-./
:)338,.6"& =8-(8,
;;942924>>E