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2015 Orientation
2015BIG Day of
Giving
What, When & How?2015 BIG Day of Giving Orientation
What, When & How?
A one day, 24-hour ONLINE giving challenge
A celebration of the nonprofit community and of those who give!
A day for the region to come together and be a part of something BIG!
WHAT?
WHEN?
Kicks off at the stroke of midnight (12:00 am) on May 5th and ends at 11:59 PM on May 5th.
HOW?
Donors give by going to www.BIGDayofGiving.org and making a donation via credit card
2014 At a Glance2015 BIG Day of Giving Orientation
• $3 million raised• 19,000+ gifts from over 12, 000
donors• 394 nonprofits• $6,310 – average raised per
nonprofit• $142 – average gift size• 80+ outreach and business
partners
The Numbers
• Regional Pride – sense of community
• Increased giving – 31% New Donors
• Awareness of nonprofit impact
• Nonprofit transformations
The Results
Goals & Incentives2015 BIG Day of Giving Orientation
Goals$100 million across the countryKimbia, Inc. In 2014, the BIG Day of Giving ranked #2 in the nation!
Goals
$5 million in unrestricted dollars! Including $500,000 in bonus funds
2 5,000 donors
500 Nonprofits
#1 in the country
Strive for 5!5 Goals for 5-5-
15
Incentives
BIG Day of Giving incentive pool will be divided into two buckets. 1.Prize Challenges2.Pro-rated Incentive dollars
INCENTIVE POOL
Incentives
Examples of prize challengesBlast Off Challenge – First gift of the day
Social media challengesVine videos, Unselfies, Memes
Million Dollar Baby – gift that gets us to $1 million
Opportunity to win every hour!Challenges by org size! (sm, med & lg)
1. PRIZE CHALLENGES
Incentives
Take the total amount of incentive $ and divide by total raised.
Example: If we raise $5 million and incentive pool is $450,000, each donated dollar will receive a boost of .09 cents.
So, if your organization raises $5,000, your total incentive dollars received would be $450 (5,000 x .09)
2. PRO-RATED INCENTIVE DOLLARS
Why Participating is Important2015 BIG Day of Giving Orientation
Why Should You
Participate?
ONLINE GIVING IS INCREASING RAISE UNRESTRICTED DOLLARS NEW GIVING BEHAVIORREACH YOUNGER DONORSCAPITALIZE ON A MOMENT IN TIME
AMAZING VISIBILITYLEVEL THE PLAYING FIELDBE A PART OF SOMETHING BIG
Marketing2015 BIG Day of Giving Orientation
Marketing
Each organization must market themselves Your opportunity to
BOASTADVOCATEINSPIRE
Training2015 BIG Day of Giving Orientation
Training
2015 Training Priorities
What we will provide Bootcamps focused on these three elements
8 week workplan with milestones and checklists
Alert you of other training opportunities in the region
Board Engagement Donor EngagementSocial Media
Requirements2015 BIG Day of Giving Orientation
Requirements
Step 1: Attend orientation
Step 2: Complete and submit commitment form
Step 3: New NPOs only: Attend GivingEdge training
Step 4: Complete GivingEdge profile - Returning NPOs must update existing profile by deadlines
You’r
e In
!
Technology2015 BIG Day of Giving Orientation
Donation Process
All donations must be made at bigdayofgiving.org to count towards totals and be eligible for bonus funds
Bigdayofgiving.org is provided by the vendor Kimbia, which creates the website and secure giving portal - backed by a PCI Level 1 secure service provider
Gifts are 100% tax deductible
Minimum donation is $25, Maximum is $10,000
Transaction fee is 6.2%. This is comprised of a 3.3% credit card transaction fee and 2.9% payment vendor (Kimbia) fee. Fees are not taken from incentive dollars.
Gift receipts are sent automatically via email. You do not need to receipt for tax purposes, but you DO need to thank your donors!
You will have real time access to your donors - A link will be sent to your organization’s team captain one week prior to BIG DoG.
Goal is to provide all donations, net fees, plus incentive dollars to organization no later than June 30th.
Expectations2015 BIG Day of Giving Orientation
Expectations -
Organizers
Weekly eNews –The Bark! Will have all important announcements and news
Giving Portal – BigDayofGiving.org Also provide personalized links to your donation pages.
Assistance to team captains [email protected] – BIG Day of Giving Guide FAQs on GiveLocalNow.org and Bigdayofgiving.org
Nonprofit Marketing Toolkit Access through givelocalnow.org
BIG Day Marketing/Media We will get the word out about the day, YOU get the word out about YOU!
Coordinate and execute official BDOG events in 3 counties (Sacramento, Yolo and Placer)
Provide incentive funds (Goal is $500k)
Provide access to donor data (a link will be sent to team captains in April)
Review and publish GivingEdge profiles
Provide bootcamp trainings and 8-week workplans
What can you expect from us?
Expectations - Nonprofits
Complete all necessary steps for participation1) Attend orientation (check!)2) Submit completed commitment form (w/reg fee)3) Attend GivingEdge training (required for new NPOs only)4) Submit completed profile by deadline – or update profile by
deadline (for existing profiles)
• Take advantage of bootcamps and trainings
• Create a BIG DoG campaign
• Dedicate staff or volunteer time to help run your campaign
• Work and play in the world of social media
Create your organization’s Facebook page
• Read your BIG Day of Giving guide (link will be provided)
• Sign up for and read The Bark! eNews (link will be provided)
• Get your board involved!
• Have fun!
What Do We Expect From You?
Timeline2015 BIG Day of Giving Orientation
Timeline
October – November 2014Orientations GivingEdge trainingsGivingTuesday
December 2014 – January 2015Deadlines for GivingEdge profileNonprofit marketing toolkit becomes available
February – March 2015Bootcamps Soft marketing beginsPre-DoG Challenges
Timeline
April 2015Mass BDOG Marketing/Media beginsBIGdayofgiving.org website trainingReceive your personalized URL (bigdayofgiving.org/placerspca)
Receive your donor data linkBegin 2-week marketing blitz
May 2015May 5th!Post event processing begins
June 2015Checks received within 45 days
July 2015 Report to the Community event
Next Steps2015 BIG Day of Giving Orientation
$8,000,000
