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Marian University: Day of Giving/Celebrate Marian
The opportunity: help design and promote Marian’s first 24 hour Day of Giving in conjunction with weekend activities for Celebrate Marian.
The goal: raise money for student scholarships and increase attendance at Celebrate Marian
Initiative overview: The Office of Advancement was charged with raising awareness and money for student scholarships and wanted to plan and execute Marian’s first Day of Giving. In collaboration with the Office of University Relations, a special brand was created for this event.
Timeline Initiative Involved 12/2014 Initial meeting to discuss Day of Giving concept and ideas for
promotion. Comm. Coordinator of Adv, Dir of OUR, OUR GA
1/2015 Met with OUR staff to review ideas for Day of Giving and gather input, timing, etc. Created and presented initial timeline for materials and plan.
OUR staff Comm. Coordinator of Adv, Dir of OUR, OUR GA
2/2015 Began design of logo, brochure, created tentative schedules for social media, messaging, videos. Brainstormed video concepts, potential interviewees, and locations.
OUR staff OUR GA, Dir of OUR
3/2015 Created promotion plan in collaboration with Communication Coordinator of Advancement. Designs completed, approved and printed; web content written, approved and page created. Video filming begins.
Comm. Coordinator of Adv, Dir of OUR OUR staff
4/2015
Plan implemented; social media, advertisements, video editing, and web updates. Day of Giving was on 4-24
OUR staff
Day of Giving Initial Timeline The OUR will provide materials and support to promote Marian’s Day of Giving, including the following:
• Series of 5-6 videos (to be highlighted on social media) o Introduction – explain the day and purpose o Inspired to give – representatives from all target audiences hold signs stating why
they’re inspired to give to Marian (similar concept to UW-Stout’s Here I Stand and Stritch’s On a Mission campaigns)
o 2-3 “storytelling” format – interview people from different target audiences, explore how their gifts impact one another and the community
o Thank you and results • Photos/icons to be used as social media cover/profile photos • Emails to alumni (and maybe other audiences) • Web page (/give) • Press releases
Sample video timeline
Video filming January Video editing February Video release: introduction March 24 Video release: inspired to give March 31 Video release: story 1 April 7 Video release: story 2 April 14 Video release: story 3 April 21 Day of Giving April 23-24 Video release: thank you/results April 28
Social Media Schedule – Marian Day of Giving
Updated: January 12, 2015
The below social media schedule provides suggestions for content related to the Marian Day of Giving on Friday, April 24, as part of the Celebrate Marian event.
Twitter/Facebook Posts for Individuals:
I donated today, will you? Don’t be left out of #giveMarianCelebrates and help make a difference for a future Sabre! #neverstop #marianproud
I made my #giveMarianCelebrates gift today! Make your gift today!
Just joined the celebration! Give a gift to our alma mater! #giveMarianCelebrates
Donated $xx.xx to @marian_wi for the Day of the Giving! I love this school! #giveMarianCelebrates
Proud to have donated to @marian_wi on their first day of giving. Are you an alum? #giveMarianCelebrates
Date Time Facebook Twitter 3/24/2015 10:00 a.m. In 32 days, join students, faculty, staff,
alumni, and friends of Marian by giving a gift that continues to inspire! Learn more about Marian University’s first day of giving! [Insert URL to launch video]
In 32 days, join the Marian community and by giving a gift that continues to inspire! Learn more about @marian_wi’s first day of giving! [Insert URL to launch video]
3/26/2015 10:00 a.m. Support your alma mater on Marian’s first Day of Giving on April 24! Mark your calendars and help us meet our goal of raising $xx,xxx in 24 hours!
Support your alma mater on Marian’s first Day of Giving on April 24! Mark your calendars! Help us meet our goal of raising $xx,xxx!
3/31/2015 10:00 a.m. FirstName LastName ‘XX is inspired to give to Marian. Hear his/her story! #giveMarianCelebrates [Insert URL to YouTube Video]
FirstName LastName ‘XX is inspired to give to Marian. Hear his/her story! #giveMarianCelebrates [Insert URL to YouTube Video]
4/7/2015 10:00 a.m. FirstName LastName ‘XX shares why you should give back to Marian University! #giveMarianCelebrates [Insert URL to YouTube Video]
FirstName LastName ‘XX shares why you should give back to @marian_wi #giveMarianCelebrates [Insert URL to YouTube Video]
4/9/2015 10:00 a.m. Why should you give to Marian University? Learn the facts and join in on April 24! #giveMarianCelebrates [Insert Infographic/Piktochart]
Why should you give to Marian University? Learn the facts and join in on April 24! #giveMarianCelebrates [Insert Infographic/Piktochart]
4/14/2015 10:00 a.m. FirstName LastName ‘XX shares what inspires him/her to give back to Marian University! #giveMarianCelebrates [Insert URL to YouTube Video]
FirstName LastName ‘XX shares what inspires him/her to give back to @marian_wi #giveMarianCelebrates [Insert URL to YouTube Video]
4/16/2015 10:00 a.m. Every dollar makes a difference! Gift a gift that keeps on inspiring! Mark your calendars for April 24 #giveMarianCelebrates
Every dollar makes a difference! Gift a gift that keeps on inspiring! Mark your calendars for April 24 #giveMarianCelebrates @marian_wi
4/21/2015 10:00 a.m. In anticipation of Marian’s first Day of Giving, FirstName LastName ‘XX discusses why you should give back to
FirstName LastName ‘XX discusses why you should give back to @marian_wi
Day of Giving Graphics Printed stickers
Web icon
Homepage graphic
Video placard
Video out-tro text
Seven Day of Giving Videos 1. George’s welcome 2. Introduction (Anne, Mary, Tracy) 3. Inspired to give (cards in the Stayer hallway) 4. Mandi’s story (Mandi, Jeff, Pam) 5. Jackie’s story (Jackie, Kate) 6. How to give (Jordan) 7. Thank you! (more cards in Stayer)
Day of Giving Emails Email #1
Email #2
Email #3
Email #4
Email #5
Day of Giving Social Media Posts Twitter
Day of Giving Web Page
Day of Giving/Celebrate Marian Outcome Marian’s first Day of Giving raised more than $15,000 for student scholarships. Celebrate Marian was a success for those who attended, however, attendance was lower than expected.
