2016 IFA MEDIA KIT Franchise Org Zor Kit_2016.pdf · 2016 IFA MEDIA KIT 5 Banner 300x600 6 Run of Site Banner – (rotating) 728 x 90 – (rotating) 300 x 250 . 2016 IFA MEDIA KIT

Average Monthly Unique Visitors:

150,000Average Page Views Per Visitor:

14 Total Annual Page Views:

25,200,000 Average Time Spent on Franchise.org:

8 minutesAverage Number of Leads Processed Per Month:

3,500 Total Direct Visits Delivered to Advertisers Websites (2014):

520,000 Number of Leads (% of Total) for Advertisers vs. Companies with Membership-Only Listings:

92%

Grab their attention by advertising on Franchise.orgIFA’s Franchise.org gives you the competitive edge in your online adver-

tising matrix. The web has created a new class of entrepreneurs who are

savvy and sophisticated when it comes to accessing the latest information

to find the best opportunities that fit their unique investment strategies,

personal desires, interests and personalities. Franchise.org is the most

comprehensive, informative, and private franchise opportunity web portal

anywhere today. With a complete suite of credible tools designed for

prospective franchisees to find your opportunity, Franchise.org is

continually evolving to meet the demands of today’s marketplace.

Franchise.org TrafficFranchise.org is the oldest and most comprehensive of all the franchising

web portals. We have been generating leads for franchisors since 1993.

Franchise. org features over 1,100 franchised companies and hosts a

search database of more than 600 supplier companies offering services

to the franchise community. Companies must be members of the

International Franchise Association to be listed on Franchise.org.

Franchise.Org

Overview

IFA Franchisor Member Packages

“The Express Employment Professionals

brand gets great exposure from teaming with IFA. One example is

promoting our franchise opportunity on Franchise.org—we see that the traffic

referred from Franchise.org has a 51 percent lower bounce rate than our

average traffic, and stays on our site 28 percent longer than our

average traffic.” —Rachel Rudisill

Express Services, Inc.

IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org

2016 IFA MEDIA KIT

DIGITAL SPECIFICATIONS

Electronic TransmissionEmail all artwork in a GIF or JPEG file format

to your Ad Representative and to the

Advertising Coordinator, Sara Williamson,

at [email protected].

Files Needed

FRANCHISOR Enhanced Company Profile:

Banner: 940w x 350h pixels

4 Images: 300w x 250h pixels

Logo: 100w x 100h pixels

Text: Up to 450 words (Microsoft Word Document)

Category Logo:

Logo: 90w x 65h pixels

Home page and Run of Site:

Image: 120w x 60h pixels

Rotating Banners (Max file size 50K):





Franchise.org is the world’s largest searchable

database of franchise opportunities for people

looking to start their own business.

PROSPECTIVE FRANCHISEESFranchise.org boasts the most useful content anywhere as it includes a

vast library of related articles on franchising, useful references and eco-

nomic statistics, and several “help directories” on franchising. Prospective

franchisees can find many answers to the myriad of questions they have

when considering investing in a franchise. Franchise.org goes one step

further—we list more than 1,100 franchise opportunities that comprise 100

industries! And because every franchising system on our site is an IFA

member, every franchise opportunity is a vetted opportunity and offers

prospective franchisees the largest selection of franchises available from

members of the most prestigious, franchise organizations in the world. All

IFA members abide by the most stringent code of ethics in the franchising

community and we lead the industry in promoting, protecting, and building

the franchise business model.

ADVERTISERSFranchise.org advertisers will be getting one of the best values avail-

able on the web today. By advertising on Franchise.org, every program

advertiser will now be able to promote their brand and

opportunities to an average of 150,000+ unique, and se-

riously interested, visitors to the site every month. In

addition, program advertisers will have the options to

advertise on new web portals IFA launches world- wide

in vertical and geographic markets.

Franchise.Org

Advertising


IFA’S MISSION: Protect, Enhance, & Promote Franchising

Home Page Centerpiece

Advertorial:

Logo: 170w x175h pixels

Text: Up to 55 words (Microsoft

Word Document)

www.franchise.org

2016 IFA MEDIA KIT

mailto:[email protected]

A LA CARTE OPTIONS

A. Featured Category Logo & Listing $1,200 12 months

B. Franchisor Homepage Centerpiece Advertorial $1,000 One week continuous placement

C. Enhanced Company Profile $1,500 12 months

E. VetFran Directory Static Banner 300w x 250h pixels $750 One month continuous placement

F. Run of Site Banner 300w x 250h pixels $400 One month

PREMIUM PACKAGE

1. Premium Category Logo & Listing

2. Enhanced Company Profile–– Includes a direct link to advertiser’s franchise development website

3. Homepage Banner (rotating) 300w x 250h pixels

4. Homepage logo (rotating) 120w x 60h pixels

5. Banner 300w x 600h pixels

6. Run of Site Banner (rotating) - 300w x 250h pixels - 728w x 90h pixels

7. Run of Site Logo (rotating) 120w x 60h pixels

8. Franchise Opportunities Blog Banner (rotating) 160w x 600h pixels


10. Popular Franchise Text Link (rotating)

11. Franchisor Homepage Centerpiece Advertorial— 1 week per 6 month contract

12. Color Jumbo Logo placements in the next two Franchise Opportunities Guides

$850 per month* Minimum 6-month contract

FRANCHISOR VALUE PACKAGE

1. Featured Category Logo & Listing

2. Enhanced Company Profile— Includes a direct Link to advertiser’s franchise development website

3. Standard Color Logo placements in the next two Franchise Opportunities Guides

$3,000 per year* Billed in 3 installments

PRIORITY PACKAGE



3. Run of Site Banner (rotating) 300w x 250h pixels




Franchise.OrgIFA Franchisor Member Packages


Package Summary

www.franchise.org

2016 IFA MEDIA KIT


Great Exposure, Great Value!

Package Includes:

1. Premium Category Logo & Listing

2. Enhanced Company Profile–– Includes a direct link to advertiser’s franchise development website

3. Homepage Banner (rotating) 300w x 250h pixels

4. Homepage logo (rotating) 120w x 60h pixels

5. Banner 300w x 600h pixels

6. Run of Site Banner (rotating) - 300w x 250h pixels - 728w x 90h pixels

7. Run of Site Logo (rotating) 120w x 60h pixels




11. Franchisor Homepage Centerpiece Advertorial— 1 week per 6 month contract

12. Color Jumbo Logo placements in the next two Franchise Opportunities Guides


Premium Package

2

1

Enhanced Company Profile

Premium Category Logo & Listing

www.franchise.org

2016 IFA MEDIA KIT

Premium Package (Continued)


3 Homepage Banner (rotating) 300 x 250

4 Homepage Logo (rotating, 120 x 60)

7 Run of Site Logo (rotating) 120x60

www.franchise.org

2016 IFA MEDIA KIT

5 Banner 300x600

6 Run of Site Banner– (rotating) 728 x 90 – (rotating) 300 x 250

2016 IFA MEDIA KIT


Premium Package (Continued)


8

10 12

Franchise Opportunities Blog Banner(rotating) 160 x 600

(rotating) 728 x 90

11 Franchisor Homepage Centerpiece Advertorial

Popular Franchise Text Link (rotating) Color Jumbo Logo placements in the next two Franchise Opportunties Guides

9

SAMPLE



Package Includes:



3. Run of Site Banner (rotating) 300w x 250h pixels




Priority Package

2

1

Enhanced Company Profile

Featured Category Logo & Listing

Online display advertising has shown a

notable increase in 2014.1

Franchise.org offers a variety of options to showcase

your brand and increaseexposure. Contact your IFA

ad representative today!

1 Source: Kantar Media

www.franchise.org

2016 IFA MEDIA KIT

Priority Package (Continued)


3 Run of Site Banner (rotating) 300 x 250

4 Popular Franchise Text Link (rotating)

5Standard Color Logo placements in the next two Franchise Opportunties Guides

SAMPLE

IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org

2016 IFA MEDIA KIT


Package Includes:




$3,000 per year* Billed in 3 installments

Franchisor Value Package

2 Enhanced Company Profile

3 Standard Color Logo placements in the next two Franchise Opportunties Guides

SAMPLE


2016 IFA MEDIA KIT

1 Featured Category Logo & Listing


A Featured Category Logo & Listing

B Franchisor Homepage Centerpiece Advertorial

C DEnhanced Company Profile

VetFran Directory Static Banner

E Run of Site Banner (rotating) 300 x 250

A La Carte Options

A. Featured Category Logo & Listing $1,200 12 months

B. Franchisor Homepage Center-piece Advertorial $1,000 One week continuous placement

C. Enhanced Company Profile $1,500 12 months

D. VetFran Directory Static Banner 300w x 250h pixels $750 One month continuous placement

E. Run of Site Banner 300w x 250h pixels $400 One month


2016 IFA MEDIA KIT

Documents

2016 IFA MEDIA KIT Franchise Org Zor Kit_2016.pdf · 2016 IFA MEDIA KIT 5 Banner 300x600 6 Run of Site Banner – (rotating) 728 x 90 – (rotating) 300 x 250 . 2016 IFA MEDIA KIT