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2017 Media Kit
Content Overview
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Lifestyle & Travel
Gear, Apparel & FootwearPro Game & Players
History & Heritage
Health, Fitness & Nutrition
Instruction
As the premier provider of tennis lifestyle content and pro game coverage, The Tennis Media Company produces Tennis Magazine, Tennis.com and Baseline. Appealing to both the fan and the player, each platform offers a comprehensive and authoritative look at one of the nation’s most popular sports.
OUR EDITORIAL COVERAGE INCLUDES
Staff Writers & Expert Contributors
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
One of the most prominent female athletes of our time, Chris Evert won 18 Grand Slam titles during her Hall of Fame Career. Chris contributes a regular column in Tennis Magazine, as well as instructional videos and feature stories on Tennis.com and Baseline.
CHRIS EVERT Partner & Contributor
A preeminent voice in tennis for more than four decades, Peter Bodo began his career in an early 1970s edition of Tennis Magazine. Since then, he has written hundreds of essays and more than a half a dozen books, including “The Courts of Babylon.” Peter has covered every major tennis tournament multiple times and is a two-time winner of the WTA Writer of the Year Award.
PETER BODO Senior Writer/Columnist
Stephen Tignor has covered the sport for 15+ years and currently writes a daily blog on Tennis.com in addition to numerous features and cover stories in both Tennis Magazine and Baseline. He is the author of the 2011 critically acclaimed book “High Strung,” in which The Associated Press reviewed his approach of “descriptive prose and flair for dramatic writing”as a “true page turner.”
STEPHEN TIGNOR Senior Writer/Columnist
An influential legend, Nick Bollettieri has coached 10 players that have gone on to rank No. 1 in the world and is the founder of the IMG Bollettieri Tennis Academy. Bollettieri has written numerous books on tennis, contributed to television programs and is recognized for his promotionof the sport.
NICK BOLLETTIERI Instruction Consultant
Billie Jean King | Tracy Austin | Cliff Drysdale | Paul Annacone | Peter Burwash | Alan Fox | Darren Cahill | Stan SmithADDITIONAL CONTRIBUTING TENNIS PERSONALITIES
Tennis Magazine On-Sale / Closing /Materials Due
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
January/February 11/23/16 11/29/16 1/10/17
March/April 1/18/17 1/25/17 3/7/17
May/June 3/8/17 3/15/17 4/25/17
July/August 4/26/17 5/3/17 6/13/17
September/October 6/28/17 7/5/17 8/15/17
November/December 9/20/17 9/27/17 11/7/17
Issue Ad Close Materials Due On-Sale Date
Rebel in Reverse
SWISSA R M Y
BY S T E P H E N T I G N O R
AP
PH
OT
O
In Switzerland, and anywhere else he plays in the world, Federer's crowd support is unmatched.
ROGER FEDERER’S TRADITIONALIST APPEAL HAS GARNERED HIM A FOLLOWING THAT’S MORE
DEDICATED THAN ANY IN THE SPORT
August 2010 tennis.com 20
SerenaFLASHBACK It’s been a decade since Andre Agassi’s memorable farewellP A G E 8
PATRIOT GAMES Sam Querrey sparks a potential upswing in American tennis
P A G E 1 0
PRIZE FIGHTER Bethanie Mattek-Sands sounds off about equality
P A G E 3 8
GREAT SHOT Breaking down the force that is Jack Sock’s forehand
P A G E 6 6
US Open Special
FREEZE FRAME The three keys to Williams’ unrivaled
return of serve
P A G E 2 5
Plus:
A S S H E G O E S F O R A R E C O R D
S E V E N T H U S O P E N T I T L E , can the all-time great
turn her toughest defeat into her biggest
inspiration?
S E P T E M B E R / O C T O B E R 2 0 1 6
T E N N I S . C O M
AS HE SAT DOWN TO BEGIN HIS FIRST PRESS CONFERENCE AT THE MIAMI OPEN this spring, Andy Murray made for an unlikely-looking radical. Dressed in a blue Under Armour fleece and black sweatpants, with his uncombed hair pushed hastily to one side after a workout, Murray leaned back, put his hands in his pockets and calmly began answering questions. If you knew the world’s No. 2-ranked player only from the steady stream of rants, raves and semi-intelligible soliloquies that flow from his mouth when he’s on court, you might have had trouble recognizing the soft-spoken, levelheaded, 28-year-old new father who sat before the media.
On this day, though, reporters suspected that Murray, despite his easygoing demeanor, was going to have a juicy quote or two for them. They swarmed his table and pushed their cameras, microphones, notepads and whatever recording device they could find into his face.
July/August 2016 tennis.com 15
Rebel in Reverse
Andy Murray isn’t the best player of his era, but he may be
remembered as its most important.B y S t e p h e n T i g n o r
+ F O L L O W A N D Y M U R R A Y D U R I N G W I M B L E D O N A N D T H E O L Y M P I C G A M E S A T T ENN I S . COM
Murray always lets you know how he’s feeling on the court, and the same holds true off of it. In recent years, he’s become one of the sport’s most outspoken players about issues ranging from doping to equal pay.
I N T E R ACT I V ED I G I TA L E D I T I O NSeptember/October
Issue Launch
Tennis Magazine Editorial Calendar
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
CLOSING: November 23MATERIALS: November 29ON-SALE: January 10
CLOSING: January 18MATERIALS: January 25ON-SALE: March 7
CLOSING: March 8MATERIALS: March 15ON-SALE: April 25
January/FebruarySEASON PREVIEW
March/AprilRACQUET GUIDE
May/JuneFRENCH OPEN SPECIAL
Will 2017 be the year that SerenaWilliams is challenged for the top spot in women’s tennis? Can Roger Federer and Rafael Nadal make triumphant returns afteran injury-riddled 2016 season? The AnnualSeason Preview addresses these questions and more, while also highlighting the game’s future stars.
Our comprehensive Buyer’s Guideto the year’s new racquets reflects the results of many months of thorough analysis by our panel of more than two dozen including instructors, players, coaches, stringers and retailers. Racquets are tested to identify possible matches for a variety of player types.
The centerpieces of the 2017French Open Special are defendingchampions Novak Djokovic and Garbine Muguruza, each of whom captured their first career titles at Roland-Garros last season. The issue also includes Shoe and Bag Guides with Editors’ Choices highlighting the best options.
CLOSING: April 26MATERIALS: May 3ON-SALE: June 13
CLOSING: June 28MATERIALS: July 5ON-SALE: August 15
CLOSING: September 20MATERIALS: September 27ON-SALE: November 7
July/AugustWIMBLEDON SPECIAL
September/OctoberUS OPEN SPECIAL
November/DecemberHEROES ISSUE
Wimbledon always offers a widearray of compelling storylines, andthis year is no different. We’ll explore the potential changing of the guard in men’s tennis and what it might take for a big hitter like Milos Raonic, last year’s finalist, to finally break through on the grass.
Whether you’re there in person ortaking in all the live action on TV, it’s our annual fan guide to the best ways to enjoy the most attendedsingle annual event in all of sports—the US Open. Among the highlights of our coverage will be a breakdown of up-and-coming young Americans.
Our final installment of the year highlights the people and organizations who makea difference in the tennis world,either by using the sport and theirplace in it as a forum and catalystfor charity and/or change, or byhelping to improve the sport itself.
*All editorial content subject to change.
FRENCH OPEN SPECIAL
Stanthe
Man
FRENCH OPEN SPECIAL
Stanthe
ManM AY / J U N E 2 0 1 6
T E N N I S . C O M
Wawrinka takes aim at
another major title
Plus:Roger and Rafa: A golden decadePAGE 36
Secret weapons for winning doublesPAGE 48
2016 Shoe Guide: This year’s top kicks PAGE 52
Martina Hingis returns to the top PAGE 62
FRE
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August 2010 tennis.com 20
FIND THE RIGHT NEW FRAME FOR YOUR GAME
THE RESULTS ARE IN
2016 RACQUET GUIDE
M A R C H / A P R I L 2 0 1 6
T E N N I S . C O M
Instruction:WIN FROM EVERY FORMATION
SERVE LIKE MADISON KEYS
MASTER THE HIGH BACKHAND VOLLEY
T H R E E W A Y S T O L E A D A N Y D O U B L E S T E A M T O V I C T O R Y
A S I X - S T E P B R E A K D O W N O FF T H E R I S I N GS T A R ’ S S M O O T H M E C H A N I CC S
T HH E K E Y I S S T R O N G F OO O T W O R K A N D A C OO M P A C T S W I N G
T H E 10 M O S T I M P O R TA N T R AC Q U E T S O F A L L T I M E
F R A M E S T H A T B R O U G H T A B O U T C H A N G E A N D W E R E
E M B R A C E D B Y T H E M A S S E S
( PAGE 54 )
T H E B E S T- I N - C L A S S P I C K S B Y O U R PA N E L O F
R A C Q U E T M A V E N S
Our Annual
Plus:
S T R I N G T H E O RY
C H O O S E T H E
P A T T E R N
T H A T S U I T S
Y O U R G A M E
( P. 46 )
FAVO R I T E R AC Q U E T SL O V E L E T T E R S
T O F I N E
F R A M E S O F
T H E P A S T
( P. 38 )
G E T A G R I P
T H E R I G H T
W A Y T O
H O L D A
R A C Q U E T
( P. 36 )
B E S T
N E W L I N E
B E S T
L I G H T W E I G H T F R A M E
B E S T
U P D A T E
B E S T
H E A V Y H I T T E R
B E S T
A L L- A R O U N D F R A M E
EDITORS’CHOICE
AWARDS
1603_COVER_Shipped.indd 1 2/8/16 10:23 AM
August 2010 tennis.com 20
FIND THE RIGHT NEW FRAME FOR YOUR GAME
THE RESULTS ARE IN
2016 RACQUET GUIDE
M A R C H / A P R I L 2 0 1 6
T E N N I S . C O M
Instruction:WIN FROM EVERY FORMATION
SERVE LIKE MADISON KEYS
MASTER THE HIGH BACKHAND VOLLEY
T H R E E W A Y S T O L E A D A N Y D O U B L E S T E A M T O V I C T O R Y
A S I X - S T E P B R E A K D O W N O FF T H E R I S I N GS T A R ’ S S M O O T H M E C H A N I CC S
T HH E K E Y I S S T R O N G F OO O T W O R K A N D A C OO M P A C T S W I N G
T H E 10 M O S T I M P O R TA N T R AC Q U E T S O F A L L T I M E
F R A M E S T H A T B R O U G H T A B O U T C H A N G E A N D W E R E
E M B R A C E D B Y T H E M A S S E S
( PAGE 54 )
T H E B E S T- I N - C L A S S P I C K S B Y O U R PA N E L O F
R A C Q U E T M A V E N S
Our Annual
Plus:
S T R I N G T H E O RY
C H O O S E T H E
P A T T E R N
T H A T S U I T S
Y O U R G A M E
( P. 46 )
FAVO R I T E R AC Q U E T SL O V E L E T T E R S
T O F I N E
F R A M E S O F
T H E P A S T
( P. 38 )
G E T A G R I P
T H E R I G H T
W A Y T O
H O L D A
R A C Q U E T
( P. 36 )
B E S T
N E W L I N E
B E S T
L I G H T W E I G H T F R A M E
B E S T
U P D A T E
B E S T
H E A V Y H I T T E R
B E S T
A L L- A R O U N D F R A M E
EDITORS’CHOICE
AWARDS
1603_COVER_Shipped.indd 1 2/8/16 10:23 AM
Tennis Magazine Circulation / Demographics
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
600,000
Audience
1,400,000
Demographics
Adults 25-54 59%
Male/Female 62/38
Married/Living in Partnered Relationship 83%
Median HHI $152,704
Average HHI $284,809
Median Net Worth $1,090,914
Average Net Worth $2,084,817
College Education+ 98%
Professional/Managerial 72%
C-Suite Title 37%
Active Tennis Players*
Average # of times tennis is played per year 85
Have been playing 10+ years 77%
Upper intermediate or better 81%
Engaged Readers*
Have read 3 or 4 of the past 4 issues 85%
Spend 30+ minutes reading the magazine 69%
Rate Base
Sources: IPSOS Affluent Survey, Spring 2016*Sports Marketing Surveys, Audience Survey 2014
August 2010 tennis.com 20
WIMBLEDON SPECIAL
ANDY MURRAY
IS NOT THE BEST
PLAYER OF HIS ERA . . .
J U LY / A U G U S T 2 0 1 6
T E N N I S . C O M
Plus: Top secret: Dominic Thiem’s new Babolat stick PAGE 12
Venus Williams’ love of the Summer Games PAGE 30
Olympic Quiz: Put your tennis knowledge to the test PAGE 36
Horror and hope: The story of Syria’s Davis Cup team PAGE 40
Harness the power of Roger Federer’s serve PAGE 64
. . . but he may be ultimately remembered
as the most important one
PA G E 1 4
00 tennis.com Jan/Feb 2013
TURNING the GAME to GOLDJan/Feb 2013 tennis.com 00
TURNING the GAME to GOLD
T E N Y E A R S A G O , R O G E R F E D E R E R A N D R A F A E L N A D A L K I C K E D O F F T E N N I S ' G O L D E N
A G E — A N D F O R G E D A G A M E - C H A N G I N G R E L A T I O N S H I P —
D U R I N G A F I V E - H O U R F I N A L I N R O M E .B Y S T E P H E N T I G N O R
Tennis Magazine Rates
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Marketplace (Net)
NATIONAL RATES (GROSS)
Full Pg $59,792 $58,195 $56,702 $53,715
2/3 Pg 45,732 44,548 43,415 41,149
1/2 Pg 36,565 35,638 34,763 32,909
1/3 Pg 25,853 25,235 24,617 23,278
4/C 1X 3X 6X 12X
Full Pg $49,801 $48,513 $47,329 $44,857
2/3 Pg 37,235 36,359 35,432 33,681
1/2 Pg 29,922 29,098 28,325 26,883
1/3 Pg 21,167 20,703 20,137 19,055
2/C 1X 3X 6X 12X
Full Pg $39,861 $38,883 $37,853 $35,896
2/3 Pg 29,922 29,098 28,325 26,883
1/2 Pg 22,918 22,351 21,785 20,703
1/3 Pg 15,656 15,296 14,884 14,111
Full Pg $31,106 $20,755
1/2 Pg 19,467 13,081
1/3 Pg 13,493 9,064
1/6 Pg 7,777 5,305
1/12 Pg 4,120 2,730
BW
Size 4/C B/W
1X 3X 6X 12X
2nd $67,723 $66,023 $64,324
3rd 63,757 62,109 60,564
4th 79,619 77,662 75,705
Cover 1X 3X 6X “The sport has attracted a more diverse range of participants in recent years, but the core players remainan active, educated, affluent group.”-Active Marketing Group
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Standard Units
Marketplace Units
MECHANICAL & AD REQUIREMENTS
Size
Size
Bleed
Non-Bleed
Trim Non-Bleed
Full Page 7”x 9.625”
2/3 Vertical 4.875”x9.625”
1/2 Horizontal 7”x4.75”
1/3 Vertical 2.25”x 9.625”
1/3 Square 4.875”x 4.75”
1/6 Vertical 2.25”x 4.75”
1/6 Horizontal 4.875”x 2.25”
1/12 Square 2.25”x 2.25”
These sizes allow for 0.125” trim at top, bottom and sides. Keep live matter 0.25” from trim. Allow 0.1875” safety at gutter of each page for type running across gutter. Perfect alignment of type or design across gutter of two facing pages cannot be supplied for positioning purposes.
All Ad, Marketplace & Insert Materials Must Be Sent To:Joe Scarpulla at [email protected]
Spread 16.25˝x10.75˝ 16”x10.5” 15”x10”
Full Page 8.25”x10.75” 8”x10.5” 7”x10”
2/3 Vertical 5.5”x10.75” 5.375”x10.5” 4.875”x10”
1/2 Vertical 4”x10.75” 3.875”x10.5” 3.5”x10”
1/2 Horizontal 8.25”x5.375” 8”x5.125” 7”x 4.875”
1/2 H. Spread 16.25”x5.375” 16”x5.125” 15”x 4.875”
1/2 Digest 5.125”x7.5” 5”x7.125” 4.875”x 6.875”
1/3 Vertical 3”x10.75” 2.75”x10.5” 2.25”x10”
1/3 Square N/A N/A 4.875”x 4.875”
1/6 Vertical N/A N/A 2.25”x 4.875”
Tennis Magazine Advertising Specs
Preferred File Format: PDF/X1-A
Special Units/Inserts
Ad Material Extensions
Color Guidance
Other acceptable formats include TIFF or EPS, in which all fonts and images must be embedded. We will not accept any native application files such as Quark or InDesign. Materials should be supplied via email or FTP. Total ink density should not exceed 300%. All required trapping must be included in the file. Use only postscript fonts. Images for 4/C ads must be submitted as high resolution (300 dpi or higher) CMYK files. Ads created in Microsoft Word, Microsoft Publisher or any other word processing program will not be accepted.
All special units, including gatefolds, inserts, regionalsplits and the use of spot colors must be discussed in advance with the Production Department to determine mechanical feasibility and requirements.This information, along with due dates, print orders, sizes and shipping instructions, will also be provided. Please contact: Joe Scarpulla at [email protected] more information.
For ad material extensions or questions, please contact: Joe Scarpulla at [email protected]
Please provide SWOP color proofs for color guidanceon press. The supplied color guidance must meet all SWOP specifications and must include a CMYK color bar for quality control. Unless SWOP approved, Inkjet color proofs are not an accurate representation of color and can only be accepted for content accuracy.
Tennis.com & Social Media
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Source: Sports Marketing Surveys, Audience Survey 2014
Social Media Followers
465k(20% YOY GROWTH)
155k(21% YOY GROWTH)
Tennis.com is the #1 global tennis destination providing fans with 24-hour match coverage, including breaking news, live scores and commentary. Plus, players can access regularly updated resources including instructional video, gear reviews and training tips/advice.
Traffic Statistics
2MM Monthly Unique Visitors
25MM Monthly Page Views
9:08 Average Time Spent on Site*
Source: Social Media Platforms, August 2016, YOY
3.3% ENGAGEMENT RATE (VS. 0.7% INDUSTRY AVERAGE)
Additional Demographic Details
Married/Living in Partnered Relationship 78%
Median HHI $175,000
College Degree+ 65%
Active Tennis Players
Average # of times tennis is played per year 78
Have been playing 10+ years 69%
Upper intermediate or better 72%
Source: Google Analytics, January - August 2016
Audience Breakdown
Adults 18-44 56%
Male/Female 65/35
*Note: Desktop
1.8% ENGAGEMENT RATE (VS. 0.07% INDUSTRY AVERAGE)
Tennis.com Ad Specs & Requirements
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
Standard Media
728x90
320x100
300x250
300x600
Additional Opportunities
IAB Rising Stars Units
Section Sponsorships
Content Integration
Native Advertising
Custom Ad Units
AVAILABLE AD UNITS MECHANICAL & AD REQUIREMENTSStandard Media Units - 728x90, 300x250
Max File Size: 300k | File Type Accepted: JPG, GIF, HTML5
Max Animation Time: :30
Back up Image File Type: .gif, .jpg
Max Frames/Second: 15-24
Looping Restrictions: 3
Audio Restrictions: By Click
Rich Media - 728x90, 300x250
Initial Load Files Size: 300k
Max Total Load File Size: 1MB | File Type Accepted: HTML5
Max Animation Time: :30
Back up Image File Type: .gif, .jpg
Max Expansions & directions:
• 300x250 to 600x400 left upon rollover
• 728x90 to 728x300 down upon rollover
Max Frames/Second: 15-20
Looping Restrictions: Unlimited
Audio/Video Acceptance: Yes
Video Restrictions: By Click
Max Video Weight: 1MB
Max % of Unit for Hotspotting: 25%
RE-DESIGN: A NEW LOOKLaunched in August 2016
Baseline Digital Platform Overview
For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406
The Daily Experience
• Most relevant and trending tennis content of the day
• Easy-to-digest doses of information and articles
• Content shareability and entertaining interactivity
Dedicated to the lifestyle and the game, Baseline is the one-stop experience for today’s digitally-savvy tennis enthusiast. Designed to streamline the ability to stay on top of what’s most important, most interesting and most engaging, Baseline provides variety and on-the-go discovery of all things tennis—on and beyond the court.
MORE AT BASELINE.TENNIS.COM
A Peek Inside
Exclusive & Relevant
Of the Moment & Topline
Beyond the Court
Active Lifestyle Inspiration
Media Units Accepted
728x90
320x100
300x250
300x600
Custom opportunities available upon request.
Mechanical & Ad Requirements
Refer to Tennis.com requirements