2017 Rohnert Park City Profile Reportfiles.constantcontact.com/29804b2b001/25776699-6cbd-4591-894b … · ROHNERT PARK CITY PROFILE REPORT 2017. Report developed ... (WIB), the City

ROHNERT PARK

CITY PROFILE REPORT 2017

Report developed by the Sonoma County Economic Development Board in partnership with the City of Rohnert Park and and the Rohnert Park Chamber of Commerce

PG. 2SONOMAEDB.ORG

ECONOMIC DEVELOPMENT BOARDB

OA

RD

OF

E

CTO

RS

DIR

EDB FOUNDATION SPONSORS

PRESENTING LEVEL

EXECUTIVE LEVEL

FOUNDATION LEVEL PREMIER LEVEL

MEDIA LEVEL

AMERICAN AGCREDIT

AMERICAN RIVER BANK

COMCAST

GEORGE PETERSEN INSURANCE

KEEGAN & COPPIN CO.

MIDSTATE CONSTRUCTION

NORBAR

SONOMA COUNTY ALLIANCE

SUMMIT STATE BANK

VANTREO INSURANCE

ZAINER RINEHART CLARKE

WAYNE LEACH MICHAEL NICHOLLS MICHAEL TOMASINITERRI DENTE TERRY GARRETT KATHRYN HECHT LINDA KACHIUPAM CHANTER, CHAIR JORGE ALCAZAR SKIP BRAND

BEN STONE, Executive Director

PG. 3SONOMAEDB.ORG

CONTENTS

4. EXECUTIVE SUMMARY

6. POPULATION & DEMOGRAPHICS

7. POPULATION & INCOME PROJECTIONS

8. EMPLOYMENT

9. RESIDENTIAL REAL ESTATE

10. REAL ESTATE & CONSTRUCTION

11. CONSUMER ACTIVITY

12. EDUCATION

13. CITY DATA SNAPSHOT

14. SOURCES

15. ACKNOWLEDGMENTS

PG. 4SONOMAEDB.ORG

2017 ROHNERT PARK CITY PROFILE REPORT

EXECUTIVE SUMMARY April 2017

The Sonoma County Economic Development Board (EDB), in partnership with the Sonoma County Workforce Investment Board (WIB), the City of Rohnert Park, and the Rohnert Park Chamber of Commerce is pleased to present the 2017 Rohnert Park Local Economic Profile.

Highlights from this Local Economic Profile include:

• Rohnert Park’s seasonally unadjusted unemployment rate was 3.9% in September 2016, slightly above Sonoma County (3.8%), and lower than California (5.3%) and the nation (4.8%) for the same month.

• Between 2000 and 2016, the median household income in Rohnert Park grew by 12% to $58,611. Looking into 2021, this growth is expected to continue, with median income rising to $63,438, an increase of around 8.2% from 2016.

• The average sales price of a home in Cotati-Rohnert Park for 2015 was $377.530. This is lower than the County average by $205,060, and reflects Rohnert Park’s relatively high percentage of condominiums and town homes. Furthermore, Rohnert Park is adding substantial amounts of new housing, including single-family homes, townhouses, and apartments.

• Commercial real estate vacancy rates in Rohnert Park have decreased in recent years for retail, office, and industrial spaces, while total taxable sales have been increasing, both pointing towards economic expansion.

This report is meant to act as a spot-in-time profile to reflect conditions in the city in a given year. While every effort was made to ensure this report contained up-to-date information, certain data was unavailable at the time this report was released; thus, some figures may reflect years prior to 2016.

Thank you for your interest in the Economic Development Board’s research. For additional information, questions, comments, or suggestions please contact us at (707) 565-7170 or visit www.sonomaedb.org. For other county-specific questions, please visit www.sonomacounty.ca.gov.

PG. 5SONOMAEDB.ORG

PG. 6SONOMAEDB.ORG


POPULATION & DEMOGRAPHICS

The population of Rohnert Park hit 42,661 in 2016, and projections expect it to rise 4.1% to 44,401 by 2021. Rohnert Park’s growth rate makes it the third-fastest-growing city in the county. This exceeds the projected population increase of 3.8% for Sonoma County for the same period.

In 2016, in the population of those 25 and older, 23% of residents held solely a high school diploma. This is higher than Sonoma County in the same year with 20% of residents having a high school education. The category of ‘Some College,’ this consists of individuals who have taken college courses but who have never received their degree, which makes up the largest percentage (28%) of Rohnert Park‘s population. In 2015, about 18% of residents held a bachelor’s degree and around 7% held a graduate or professional degree in addition to a bachelor’s degree.

The growth of the Hispanic population and the decline of the White population, a trend observed from 2010 to 2016, is expected to continue into 2021. Between 2016 and 2021 projections estimate a 2.4 percentage point increase in the Hispanic population and a 3.2 percentage point decrease in the White population. This remains consistent with the whole of Sonoma County, which is expected to experience a 2.3 percentage point increase in Hispanic population.

ESRI (www.bao.arcgis.com) Source:

Total PopulationRohnert Park, (Thousands of Residents)

0

10

20

30

40

50

2021201620102000


Population 25+ by Educational AttainmentRohnert Park, 2016

Less than 9th Grade

High School, No DiplomaGraduate/Professional Degree

Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College

ESRI (www.bao.arcgis.com)Source:

Current and Projected Age DistributionRohnert Park, 2016 & 2021

0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4


Median Household IncomeRohnert Park, (Thousands of Dollars)

$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000

California Economic Development Deparment (www.edd.ca.gov)

Source:

Unemployment RateRohnert Park, 2008-Sept. 2016

0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:

Employment LevelsRohnert Park, (Thousands of Employees), 2008-Sept. 2016

0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08


Employed Population 16+ by IndustryRohnert Park, 2016

Agriculture and Mining

Information

Wholesale Trade

Transportation and Utilities

Public Administration

Construction

Finance, Insurance, and Real Estate

Manufacturing

Retail Trade

Services

50%

16%

8%

6%


Total Business Establishments2016

0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa

Bay Area Real Estate Information Services (www.bareis.com)

Source:

Median Price of an Existing HomeCotati/Rohnert Park, (Thousands of Dollars), 1999-2015

$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:

Total Number of Houses SoldCotati/Rohnert Park, 1999-2015

0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99

California Board of Equalization (www.boe.ca.gov)

Source:

Total Taxable SalesRohnert Park, (Millions of Dollars), 1997-2014

$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98

California Department of Education (www.cde.ca.gov)

Source:

English Learners, by School District2015-2016

0% 10% 20% 30% 40%

Cloverdale Unified School District

Sonoma Valley UnifiedSchool District

Healdsburg UnifiedSchool District

Santa Rosa City Schools

Sonoma County

California

Windsor UnifiedSchool District

Cotati-RohnertPark

Petaluma City Schools

Sebastopol Union School District

Percent of Total Students

28%

22%18%

13%

Keegan & Coppin Company, Inc. (www.keegancoppin.com)

Source:

Commercial Property Vacancy Rates Rohnert Park, Q1 2005-Q3 2016

0%

10%

20%

30%

40%

50%

60%

Retail Industrial O�ce

'16'15'14'13'12'11'10'09'08'07'06'05

5%

U.S. Census Bureau (www.census.gov) Source:

Residential Housing VacancyRohnert Park, Rental and Homeowner Inventory

0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009

ESRI (www.bao.arcgis.com) Source:Source:

Population, by Race/EthnicityRohnert Park

0%

10%

20%

30%

40%

50%

60%

70%

80% 2021

2016

2010

Pacific IslanderAmerican IndianBlack/African American

AsianHispanicWhite


Households, by IncomeRohnert Park

0%

5%

10%

15%

20%

25%

30%2021

2016

2000

$200,000+$150,000-$199,999

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

$35,000-$49,999

25,000-$34,999

$15,000-$24,999

<$15,000


Source:Source:

Average Home Sales Price, by Sub-county Area(Thousands of Dollars), 2015

$0

$200

$400

$600

$800

$1000

$1200

WindsorSonomaSebastopolSanta RosaRohnert Park PetalumaHealdsburgCotatiCloverdale

County Avg.

California Homebuilding Foundation (www.mychf.org)

Source:Source:

Value of Residential and Non-residential Building PermitsRohnert Park, (Millions of Dollars), 2000-2016

$0

$50

$10

$15

$20

$25

$30

$35Non-residential

Residential

'16'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00

ESRI (www.bao.arcgis.com) *Other includes: Apparel and Services, Alcoholic Beverages, Household Operations, Housekeeping Supplies, Household Furnishings and Equipment, Life/Other Insurance, Miscellanous, Personal Care Products and Services, and Smoking Products

Source:

Consumer Spending, By CommodityRohnert Park, 2016

Education $23,003,576

Travel $28,609,823

Entertainment/Recreation $45,912,501

Cash Contributions/Gifts $62,402,304

Healthcare $80,383,094

Pensions and Social Security $106,040,786

Transportation $128,281,439

Food $130,852,520

Other* $132,371,864

Housing $333,056,193

California Department of Education (www.cde.ca.gov)Source:

Average SAT Score, by School DistrictSonoma County, 2014-2015

0

350

700

1050

1400

17503-Year Average: 2012-2015

2014-2015 School Year

Wes

t Sono

ma

County

Union

High

School

(Seb

asto

pol)

Petalu

ma

Join

t

Uni

on Hig

h

Santa

Rosa

City

Sch

ools

Sonom

a Coun

ty

Heald

sbur

g Uni

fied

School D

istric

t

Win

dsor U

nifie

d

School D

istric

t

Cotati-

Rohner

t Par

k

Unifi

ed S

chool D

istric

t

Califo

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Sonom

a Vall

ey U

nifie

d

Sch

ool Dist

rict

Clove

rdale

Uni

fied

Sch

ool Dist

rict

PG. 7SONOMAEDB.ORG


POPULATION & INCOME PROJECTIONS

The population of Rohnert Park follows a widespread trend in the county: the increasing concentration of citizens in the highest age range. However, Rohnert Park represents the only city in which predictions show the population aged 25-44 growing by more percentage points than those 65 and over.

Between 2000 and 2016, the median household income in Rohnert Park grew by 12% to $58,611. Looking into 2021, projections show this growth continuing, with median household income rising to $63,438, an increase of around 8.2%.

As income in Rohnert Park rose between 2000 and 2016, the percentage of households earning less than $35,000 fell by about 2 percentage points. The fastest-growing income range was $100,000-$149,999.

A trend that remains consistent into 2021 is the shrinking percentage of households earning less than $75,000. Predictions show the proportion of Rohnert Park residents in this range decreasing by 5.2 percentage points from 2016 to 2021. This trend, coupled with the increasing proportion of Rohnert Park earning over $75,000, will result in further concentration of households in higher-income tiers and further gains in median income.



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0%

10%

20%

30%

40%

50%

60%

70%

80% 2021

2016

2010


AsianHispanicWhite



0%

5%

10%

15%

20%

25%

30%2021

2016

2000

$200,000+$150,000-$199,999

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

$35,000-$49,999

25,000-$34,999

$15,000-$24,999

<$15,000


Source:Source:


$0

$200

$400

$600

$800

$1000

$1200


County Avg.


Source:Source:


$0

$50

$10

$15

$20

$25

$30

$35Non-residential

Residential

'16'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00


Source:



Travel $28,609,823






Food $130,852,520

Other* $132,371,864

Housing $333,056,193



0

350

700

1050

1400

17503-Year Average: 2012-2015


Wes

t Sono

ma

County

Union

High

School

(Seb

asto

pol)

Petalu

ma

Join

t

Uni

on Hig

h

Santa

Rosa

City

Sch

ools

Sonom

a Coun

ty

Heald

sbur

g Uni

fied

School D

istric

t

Win

dsor U

nifie

d

School D

istric

t

Cotati-

Rohner

t Par

k

Unifi

ed S

chool D

istric

t

Califo

rnia

Sonom

a Vall

ey U

nifie

d

Sch

ool Dist

rict

Clove

rdale

Uni

fied

Sch

ool Dist

rict

PG. 8SONOMAEDB.ORG


EMPLOYMENT

Rohnert Park’s seasonally unadjusted unemployment rate hit 3.9% in September 2016, just higher than the rate for Sonoma County (3.8%) in the same month. Unemployment remains significantly lower in Rohnert Park compared to its peak of 11.9% in March of 2010. Rohnert Park’s unemployment rate is well below the state (5.3%), as well as the nation (4.8%).

Total employment in Rohnert Park reached 23,000 in September 2016, up 900 jobs from a year earlier. The most recent data represents the peak of an ever-increasing trend, however employment in Rohnert Park has yet to regain it’s maximum from 2008, prior to the recession.

A total of 1,560 business establishments operated in Rohnert Park 2015 in Rohnert Park.

About 50% of Rohnert Park’s employed population works in the service sector, which includes education, health care, tourism and legal services. This is very similar to the county average, though there is a higher prevalence of Services and Retail Trade in Rohnert Park, while the county has higher percentages of agriculture and manufacturing. This shows Rohnert Park’s economy relies heavily on the service sector and consumer spending.



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009

PG. 9SONOMAEDB.ORG


RESIDENTIAL REAL ESTATE

In 2015, median home prices in Cotati/Rohnert Park fell slightly from 2014, coming in at $387,750. This represents a decline of only $11,250. After the housing bubble burst in the late 2000’s, the median home price in Rohnert Park consistently climbed upward since 2011, until 2015. Median home prices have yet to reach pre-recession levels.

The number of houses sold in Rohnert Park/Cotati reached its highest level since the recession, increasing to 622 in 2015. This represents a 30% increase from the previous year.

The average sales price of a home in Rohnert Park for 2015 came in at $377,530, down from the year before. This puts Rohnert Park at the bottom of the price spectrum for homes in the county. The average sales price for a home in Rohnert Park is lower than the County average by $205,060. The lower sales price for homes most likely stems from the high number of town homes and other more affordable options developed in Rohnert Park.



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0%

10%

20%

30%

40%

50%

60%

70%

80% 2021

2016

2010


AsianHispanicWhite



0%

5%

10%

15%

20%

25%

30%2021

2016

2000

$200,000+$150,000-$199,999

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

$35,000-$49,999

25,000-$34,999

$15,000-$24,999

<$15,000


Source:Source:


$0

$200

$400

$600

$800

$1000

$1200


County Avg.


Source:Source:


$0

$50

$10

$15

$20

$25

$30

$35Non-residential

Residential

'16'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00


Source:



Travel $28,609,823






Food $130,852,520

Other* $132,371,864

Housing $333,056,193



0

350

700

1050

1400

17503-Year Average: 2012-2015


Wes

t Sono

ma

County

Union

High

School

(Seb

asto

pol)

Petalu

ma

Join

t

Uni

on Hig

h

Santa

Rosa

City

Sch

ools

Sonom

a Coun

ty

Heald

sbur

g Uni

fied

School D

istric

t

Win

dsor U

nifie

d

School D

istric

t

Cotati-

Rohner

t Par

k

Unifi

ed S

chool D

istric

t

Califo

rnia

Sonom

a Vall

ey U

nifie

d

Sch

ool Dist

rict

Clove

rdale

Uni

fied

Sch

ool Dist

rict

PG. 10SONOMAEDB.ORG


REAL ESTATE & CONSTRUCTION

At the end of third quarter of 2016, the retail property vacancy rate in Rohnert Park was 5.9%. Rohnert Park’s office vacancy rates significantly declined from mid-2013, from 54.20%, to 30.3% in the third quarter of 2016. Rohnert Park continues to have the highest office vacancy rate in Sonoma County. The industrial vacancy rate continues to fall from a peak of 13.5% in the second quarter of 2009. The industrial vacancy rate reached 7% in the third quarter of 2016.

Rohnert Park’s residential housing vacancy exhibits a tightening trend, in both rental and homeowner inventory. Homeowner vacancy rates fell from an already constrained 2% to 0% in 2015. Although the vacancy rate may not actually be 0% due to a slight margin of error in U.S. Census estimates, this does show that the housing market is incredibly tight.

The value of residential and non-residential building permits in Rohnert Park fell to $11,618,117 and $10,281,407, respectively. The value of both class of permits declined from the previous 12 month period. Building permit values reflect trends in future construction activity. As the first step in the construction process, value of permits represent the intention to build. Therefore, a decline in the value of permits points to less construction activity in the future.



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0%

10%

20%

30%

40%

50%

60%

70%

80% 2021

2016

2010


AsianHispanicWhite



0%

5%

10%

15%

20%

25%

30%2021

2016

2000

$200,000+$150,000-$199,999

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

$35,000-$49,999

25,000-$34,999

$15,000-$24,999

<$15,000


Source:Source:


$0

$200

$400

$600

$800

$1000

$1200


County Avg.


Source:Source:


$0

$50

$10

$15

$20

$25

$30

$35Non-residential

Residential

'16'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00


Source:



Travel $28,609,823






Food $130,852,520

Other* $132,371,864

Housing $333,056,193



0

350

700

1050

1400

17503-Year Average: 2012-2015


Wes

t Sono

ma

County

Union

High

School

(Seb

asto

pol)

Petalu

ma

Join

t

Uni

on Hig

h

Santa

Rosa

City

Sch

ools

Sonom

a Coun

ty

Heald

sbur

g Uni

fied

School D

istric

t

Win

dsor U

nifie

d

School D

istric

t

Cotati-

Rohner

t Par

k

Unifi

ed S

chool D

istric

t

Califo

rnia

Sonom

a Vall

ey U

nifie

d

Sch

ool Dist

rict

Clove

rdale

Uni

fied

Sch

ool Dist

rict

PG. 11SONOMAEDB.ORG


CONSUMER ACTIVITY

Rohnert Park’s taxable sales continue to rebound, increasing to $648 million in 2014, an increase of 3.7%. This continues the upward trend starting after taxable sales bottomed out in 2009. The gain seen in 2014 is below the increase observed in the whole of Sonoma County, as the county saw an increase of 5.6% in taxable sales from 2013 to 2014. Taxable sales in Rohnert Park have yet to reach pre-recession levels.

Approximately 31% of Rohnert Park residents’ spending goes towards housing, which is on par with the other cities and the county average. Transportation, other, and food make up the next three largest categories.



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0%

10%

20%

30%

40%

50%

60%

70%

80% 2021

2016

2010


AsianHispanicWhite



0%

5%

10%

15%

20%

25%

30%2021

2016

2000

$200,000+$150,000-$199,999

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

$35,000-$49,999

25,000-$34,999

$15,000-$24,999

<$15,000


Source:Source:


$0

$200

$400

$600

$800

$1000

$1200


County Avg.


Source:Source:


$0

$50

$10

$15

$20

$25

$30

$35Non-residential

Residential

'16'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00


Source:



Travel $28,609,823






Food $130,852,520

Other* $132,371,864

Housing $333,056,193



0

350

700

1050

1400

17503-Year Average: 2012-2015


Wes

t Sono

ma

County

Union

High

School

(Seb

asto

pol)

Petalu

ma

Join

t

Uni

on Hig

h

Santa

Rosa

City

Sch

ools

Sonom

a Coun

ty

Heald

sbur

g Uni

fied

School D

istric

t

Win

dsor U

nifie

d

School D

istric

t

Cotati-

Rohner

t Par

k

Unifi

ed S

chool D

istric

t

Califo

rnia

Sonom

a Vall

ey U

nifie

d

Sch

ool Dist

rict

Clove

rdale

Uni

fied

Sch

ool Dist

rict

PG. 12SONOMAEDB.ORG


EDUCATION

The percentage of English learners in the Cotati-Rohnert Park Unified School District is 17.7%, down from 19.3% in the school year before. This includes elementary, middle, and high school students. The ratio of English learners in the Cotati-Rohnert Park Unified is below the county average of 22.8%, as well as the state average of 22.1%. An English learner is defined as a student in kindergarten through grade twelve who, based on objective assessment, has not developed listening, speaking, reading, and writing proficiencies in English sufficient for participation in the regular school program.

The average SAT score for a student from the Cotati-Rohnert Park School District in the 2014-15 school year was 1496, down from 1568 in the previous school year. This places the Cotati-Rohnert Park Unified below the county average of 1570 but above the state average of 1473.

For a list of schools located in each district, visit http://www.scoe.org/pub/htdocs/finddistrict.html



0

10

20

30

40

50

2021201620102000



Less than 9th Grade


Associate Degree

Bachelor's Degree

HS Graduate/GED

Some College



0%

5%

10%

15%

20%

25%

30%

35%2021

2016

65+45-6425-4410-244-90-4



$0

$10

$20

$30

$40

$50

$60

$70

2021201620112000


Source:


0%

2%

4%

6%

8%

10%

12%

'16'15'14'13'12'11'10'09'08


Source:


0

5

10

15

20

25

'16'15'14'13'12'11'10'09'08




Information

Wholesale Trade



Construction


Manufacturing

Retail Trade

Services

50%

16%

8%

6%



0 1500 3000 4500 6000 7500 9000

Cloverdale

Cotati

Sebastopol

Windsor

Healdsburg

City of Sonoma

Rohnert Park

Petaluma

Santa Rosa


Source:


$0

$100

$200

$300

$400

$500

$600

'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00'99


Source:


0

200

400

600

800

1000

'15'13'11'09'07'05'03'01'99


Source:


$0

$100

$200

$300

$400

$500

$600

$700

$800

'14'12'10'08'06'04'02'00'98


Source:


0% 10% 20% 30% 40%





Sonoma County

California


Cotati-RohnertPark




28%

22%18%

13%


Source:


0%

10%

20%

30%

40%

50%

60%


'16'15'14'13'12'11'10'09'08'07'06'05

5%



0%

1%

2%

3%

4%

5%

6%Rental

Homeowner

2015201420132012201120102009



0%

10%

20%

30%

40%

50%

60%

70%

80% 2021

2016

2010


AsianHispanicWhite



0%

5%

10%

15%

20%

25%

30%2021

2016

2000

$200,000+$150,000-$199,999

$100,000-$149,999

$75,000-$99,999

$50,000-$74,999

$35,000-$49,999

25,000-$34,999

$15,000-$24,999

<$15,000


Source:Source:


$0

$200

$400

$600

$800

$1000

$1200


County Avg.


Source:Source:


$0

$50

$10

$15

$20

$25

$30

$35Non-residential

Residential

'16'15'14'13'12'11'10'09'08'07'06'05'04'03'02'01'00


Source:



Travel $28,609,823






Food $130,852,520

Other* $132,371,864

Housing $333,056,193



0

350

700

1050

1400

17503-Year Average: 2012-2015


Wes

t Sono

ma

County

Union

High

School

(Seb

asto

pol)

Petalu

ma

Join

t

Uni

on Hig

h

Santa

Rosa

City

Sch

ools

Sonom

a Coun

ty

Heald

sbur

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School D

istric

t

Win

dsor U

nifie

d

School D

istric

t

Cotati-

Rohner

t Par

k

Unifi

ed S

chool D

istric

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Califo

rnia

Sonom

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nifie

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Sch

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rict

Clove

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fied

Sch

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rict

PG. 13SONOMAEDB.ORG


CITY DATA SNAPSHOT

Cloverdale

Cotati

Healdsburg

Petaluma

Rohnert Park

Santa Rosa

Sebastopol

City of Sonoma

Windsor

SonomaCounty*

TotalPopulation

2016

Unemployment Rate

Sept. 2016

MedianHousehold

Income2016

AverageSales Priceof a Home

2015

Percentageof EnglishLearners2015-16

AverageTotal

SAT Scores2014-15

8,993 3.2% $54,516 $457,158 35.5% 1406

7,503 5.0%

11,768

60,336

42,661

175,105

7,647

11,342

27,568

503,284

3.5%

2.9%

3.9%

4.2%

3.2%

3.4%

3.2%

3.8%

$61,258

$60,240

$77,149

$58,611

$58,729

$63,270

$65,947

$80,847

$63,910

$377,528

$1,036,968

$603,276

$377,528

$504,125

$801,302

$883,989

$555,777

$582,593

17.7%

30.7%

12.8%

17.7%

24.8%

11.9%

31.8%

20.5%

22.8%

1496

1552

1630

1496

1622

1631

1455

1530

1570

PG. 14SONOMAEDB.ORG


SOURCES

NOTE ON DATA SOURCESThe 2017 Rohnert Park Local Economic Profile is a brief summary on various demographic, economic and social aspects of Rohnert Park. This report is meant to act as a spot-in-time profile to reflect conditions in the city in a given year. Economic Development Board (EDB) research originates from information available from outside resources and previously published material. The 2017 Rohnert Park Local Economic Profile offers partial or composite representations of raw data and cites respective source data sets. For more information, please see the listed sources.

The Local Economic Profile does not provide complete in-depth analyses of all facets of the incorporated cities or the county. The EDB believes all data contained within this report to be accurate and the most current available, but does not guarantee its accuracy or completeness. Use of data from an outside source does not represent an endorsement of any product or service by the EDB, its members or affiliates.

The 2017 Rohnert Park Local Economic Profile was developed from national and local data sources. Interested readers are encouraged to contact data source agencies or organizations for further research. Readers are also invited to suggest topics for future reports by calling (707) 565-7170 or e-mailing [email protected].

DATA SOURCESBay Area Real Estate Information Services

California Board of Equalization

California Department of Education

California Employment Development Department

California Homebuilding Foundation

ESRI Business Analyst

Keegan & Coppin Company, Inc.

United States Census Bureau

PG. 15SONOMAEDB.ORG


ACKNOWLEDGMENTS

This report was prepared by Sean Werkema. Please direct any questions or comments to 707-565-7170 or by email at [email protected].

707 - 565 - 7170

SONOMAEDB.ORG

141 STONY CIRCLE, STE. 110, SANTA ROSA, CA 95401

Documents

2017 Rohnert Park City Profile Reportfiles.constantcontact.com/29804b2b001/25776699-6cbd-4591-894b … · ROHNERT PARK CITY PROFILE REPORT 2017. Report developed ... (WIB), the City