22 KRISTEL DataManagementCertificationProgram Short

PROFESSIONAL PETROLEUMDATA MANAGEMENT ASSOCIATION

Copyright 2014, PPDM Association. All Rights Reserved1 8/13/2014

A Program for Data

Management Professionals

Ingrid Kristel, Project Manager

Professional Petroleum Data Management Association


TO BE PERFECTLY CLEAR

Certification is not about taking a test! (well, it is, partly)

It’s a complete approach to professionalization of data

management.


Through a

complex life

cycle

A COMPLETE DATA MANAGEMENT APPROACH IS CRITICAL FOR A GLOBAL INDUSTRY

Different kinds of data

In many regulatory

environments

Used by many

different groups of

people

Over a period

of decades.

Drilled August 16, 1861

McClintock Well No. 1Tech studies

(geochem, paleo)

Identify

Opportunity

Acquire

Land Rights

Well Planning

Interpretation

Drilling and

Completion

Production

Tracking

Well Management

Facility

Management

Decommission

/ Relinquish

Form Partnerships

KID

Management

Seismic

Exploration

Reserves

Calculation

Incident

Management


WHAT ISN’T A PROFESSIONAL DISCIPLINE?

It is not:

A collection of people doing the same job (more or less)

People who have the same degree or education

People with the same “job title”

http://libertystreeteconomics.newyorkfed.org/2013/05/do-big-cities-help-college-graduates-find-better-jobs.html

Most people work in an area different from

their degree.

In a 2013 study,

just over 62% of people with a degree

have a job that requires a degree and

only 27.3% of people actually have a job

related to their college major!


WHAT IS A PROFESSIONAL DISCIPLINE?

People who are actively adding value to an industry through the application of specialized knowledge and skills, who are bound by some agreed “rules of play”, and who maintain their capabilities through their professional career.

Professionals in a discipline have things in common

• May have specific education (schools, degrees)

• Undergo specialized professional development (training)

• Have a knowledge network (publications, conferences, workshops, luncheons)

• Use a standard method for knowledge banking (Body of Knowledge)

• Have access to standardized, core skills, knowledge (Certification)


PROFESSIONS HAVE THREE KEY ELEMENTS

Professional development

Building Community

Body of Knowledge


COMMUNITY IS THE FOUNDATION

Forge useful relationships

• Regions

• Disciplines

• Producers and consumers

• Experts and learners

Share ideas and knowledge

• Standards

• Innovations

• Best practices

Build the Knowledge Base

• Collective action

Professional Development

Building Community

Body of Knowledge


BUILD THE COMMUNITY OF PRACTICE

Events (30+ / year)

• 3 global conferences

• Workshops, luncheons

• Students

Publications

• Foundations Journal

• Surveys and studies

• Research …



Personal

relationships

build trust

Trust allows us

to collaborate,

even if we

don’t know

each other.



0

20

40

60

80

100

120

140

160

The Participation Curve

EcosystemDesign

Deploy

Consume


STANDARDS AND THE KNOWLEDGE BASE

Standards and a body of knowledge are essential to any professional discipline:

• Best practices

• Common language

• Process improvements

• Metrics

• Benchmarking

• Teaching

• Certifying

• Resource portability

• Access to best of breed


Building Community

Body of Knowledge


BODY OF KNOWLEDGE EXAMPLES

Well Identification US and

Canada: the revised standards are

published here (adoption is underway)

http://wellidentification.org/.

Business rules: the online repository

now includes over 500 rules, and more

are arriving.

http://rules.ppdm.org/rules/

Well Status and

Classification: Standard, atomic

terms and definitions for well

information

http://wellstatus.ppdm.org/

Raster Log Calibration: this

workgroup, conducted collaboratively

with Energistics, is now close to

completion. Underway.

Foundations: this publication shares

ideas and best practices, created by

industry experts.

http://www.ppdm.org/publications

What is a Well: standard terms and

definitions for well components, along

with regulatory analysis.

http://www.whatisawell.org/

PPDM 3.9: An extensive and widely

used relational data model. New

project “compliance with teeth”

starting.

http://docs.ppdm.org/

WITSML to PPDM Mapping: a

standard mapping between PPDM 3.8

and 7 key objects from WITSML have

been mapped. Underway.

http://wellidentification.org/

http://rules.ppdm.org/rules/

http://wellstatus.ppdm.org/

http://www.ppdm.org/publications

http://www.whatisawell.org/

http://docs.ppdm.org/


• Data managers should be a strategic (not tactical) resource

• What makes a person a true asset?

• We need more data managers

• Recruit, Retain, Reward

• Portability

• Faster ramp-up

• Blueprint for development

• HR

• Supervisors

• Data managers


Building Community

Body of Knowledge

PROFESSIONAL DEVELOPMENT


DATA MANAGEMENT:TACTICAL OR STRATEGIC?

I can load

seismic data. Day after day after

day after day…

How can I

add value to

your

business?


CERTIFICATION DIMENSIONS

Copyright 2013, PPDM 15

Data

Man

ag

em

en

t

Kn

ow

led

ge

Industry Knowledge


FIRST PRIORITY FOR CERTIFICATION

16

Business

Analyst

Records

Analyst

Data

Analyst

Geo

Spatial

Analyst

…

SeismicWell

Header

Product

ion

Well

logs

Well

tests

…

General Industry Knowledge

Common Skills and Knowledge

Exp

eri

ence

Depth

Foundational Skills for Data Management

Professionals (3 – 5 years)


CERTIFICATION INTENTIONS

If a Data Manager is to be a useful STRATEGIC resource after 3 – 5 years of experience

What should they know?

What should they be able to do?

What professional development is needed?

What training is needed?

What experience is needed?


PETROLEUM DATA ANALYST

Co

mp

ete

nc

y P

rofi

le

18Copyright 2013, PPDM


EXAMINATION BLUEPRINT

Blueprint parameters:

• 180-item exam (90+break+90; 2 exam forms; 3 hours)

• Competency representation

• Cognitive level representation

• Mix of individual and case-based questions

Copyright 2013, PPDM 19


RELEASE SCHEDULED LATE 2014

General Release

First Administration

Create the Exam

Create the Test Questions

Design the Blueprint

Establish Competencies

Determine Job Requirements

Work with

CDA, ECIM

Work with Training

organizations

Work with SME,

other organizations

Work with Experts

Work with Experts

Registry of

Certifications


Building Community

Body of Knowledge


Community

Education

Certification

Portability

Workflows

Metrics

Benchmarks

COMMUNITY DRIVENCOMMUNITY SUPPORTED

PROFESSIONAL PETROLEUMDATA MANAGEMENT ASSOCIATION


Thanks for your attention

www.ppdm.org

[email protected]

Documents

22 KRISTEL DataManagementCertificationProgram Short