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Blue Business Media 27th-28th October 2011 Courtyard by Marriott Hotel, Warsaw, Poland 3 rd MULTIPARTNER LOYALTY PROGRAMMES FORUM MULTIPARTNER LOYALTY PROGRAMMES FORUM The most important platform for the exchange of information for – over participants during previous editions! The largest and new players from: , and – guaranteed exchange of experience! all European managers responsible for partnership 250 Ukraine, Lithuania, Latvia, Poland, Russia, France Brazil Speed networking and panel discussions in the era of social media and mobile applicatons New partnership models The unique opportunity to explore Central and Eastern European loyalty markets Damian Zapłata Daniel Mattern Małgorzata Machnicka Dariusz Korzeniewski Iwona Błaszczak Katarzyna Anosowicz Michał Szydłowski Tomasz Burdziński Loyalty Partner Polska PKN Orlen Carrefour Agencja Oskar Wegner Polkomtel dunnhumby Poland dunnhumby Poland Agencja Oskar Wegner Krzysztof Krejtz Katarzyna Szafrańska-Blank Tomasz Jędrkiewicz Aleksandra Szcześniak dr Zbigniew Okoń Robert Miękwicz Tomasz Hofman Grupa IQS PricewaterhouseCoopers Grupa IQS PricewaterhouseCoopers Kancelaria dLK Korus Okoń Radcowie Prawni Leszczyńska Fabryka Pomp Molo Szczecin Media Patronage Roberto Chade Founder and CEO Dotz Brazil Rune Eriksen Loyalty Partnership Manager A | Club Partnerships & Frequent Flyer Programs Accor France Irem Tüzünalper CEO Benefit Systems LLC, Maxicard Ukraine Gabi Kool CEO BalticMiles Latvia Arvydas Rimas Head of marketing and communication department UAB PALINK Lithuania Simultaneous translations both in English and Polish will be provided Ksenia Morozova Head of commercial projects and promotional campaigns X5 Retail Group, Russia Business dinner – possibilities of doing business in Central and Eastern Europe!

27th-28th October 2011 Courtyard by Marriott Hotel, Warsaw ...bbm.pl/files/multi2011/multi_2011_web_eng_w.pdf · 3 Courtyard by Marriott Hotel, Warsaw, Poland rd MULTIPARTNER LOYALTY

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Page 1: 27th-28th October 2011 Courtyard by Marriott Hotel, Warsaw ...bbm.pl/files/multi2011/multi_2011_web_eng_w.pdf · 3 Courtyard by Marriott Hotel, Warsaw, Poland rd MULTIPARTNER LOYALTY

Blue

Business

Media

27th-28th October 2011Courtyard by Marriott Hotel, Warsaw, Poland3rd

MULTIPARTNER

LOYALTY PROGRAMMES

FORUM

MULTIPARTNER

LOYALTY PROGRAMMES

FORUM

• The most important platform for the exchange of

information for

– over participants during previous

editions!

• The largest and new players from:

, and

• – guaranteed

exchange of experience!

all European managers responsible forpartnership 250

Ukraine, Lithuania,Latvia, Poland, Russia, France Brazil

Speed networking and panel discussions

• in the era of social media

and mobile applicatons

New partnership models

The unique opportunity to explore Central and Eastern European loyalty markets

Damian Zapłata

Daniel Mattern

Małgorzata Machnicka

Dariusz Korzeniewski

Iwona Błaszczak

Katarzyna Anosowicz

Michał Szydłowski

Tomasz Burdziński

Loyalty Partner Polska

PKN Orlen

Carrefour

Agencja Oskar Wegner

Polkomtel

dunnhumby Poland

dunnhumby Poland

Agencja Oskar Wegner

Krzysztof Krejtz

Katarzyna Szafrańska-Blank

Tomasz Jędrkiewicz

Aleksandra Szcześniak

dr Zbigniew Okoń

Robert Miękwicz

Tomasz Hofman

Grupa IQS

PricewaterhouseCoopers

Grupa IQS

PricewaterhouseCoopers

Kancelaria dLK Korus OkońRadcowie Prawni

Leszczyńska Fabryka Pomp

Molo Szczecin

Media Patronage

RobertoChade

Founder and CEO

DotzBrazil

RuneEriksen

Loyalty PartnershipManager A | ClubPartnerships &Frequent Flyer

Programs

AccorFrance

IremTüzünalper

CEO

BenefitSystems LLC,

MaxicardUkraine

Gabi Kool

CEO

BalticMilesLatvia

ArvydasRimas

Head of marketingand communication

department

UAB PALINKLithuania

Simultaneous translations both in English and Polish will be provided

KseniaMorozova

Head of commercialprojects andpromotionalcampaigns

X5 RetailGroup, Russia

Business dinner– possibilities of doing business

in Central and Eastern Europe!

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26 October, Wednesday

27 October, Thursday

REAL CUSTOMER LOYALTY?

Arvydas Rimas (UAB PALINK, Lithuania)

Ksenia Morozova (X5 Retail Group, Russia)

Roberto Chade (Dotz, Brazil)

chairman: Casper Haring (Blue Business Media)Gabi Kool (BalticMiles), Irem Tüzünalper (Maxi Card),Roberto Chade (Dotz), Rune Eriksen (A | Club),Arvydas Rimas (Iki’s Premija), Ksenia Morozova(Perekrestok Club)

12:20

Perekrestok Club, Karusel

••

14:30 Coffee break

3L: Loyalty, Lying and Love

Why is that coalition is the future of loyaltyprogrammes?

Future of Multipartner Loyalty Programmes– do we need to follow the trends to survive?

EVENING PROGRAMME

Iki’s Premija

• do our costumers really act, as they say they do?• why do our customers lie?• what should we do, to acctract love of our

customers?

12:55 Lunch

13:55

how to select good partners to our programmeand force them to joinrange and number of partners needed – criteriathe best/worst examples of communication withordinary clients – how to not destroy goodrelations

14:50

Dotz

• benefits to partners, operators and consumers• how to evolve and thrive in a Highly Competitive

Environment

15:25

panel discussion

• challenges to coalition programmes – how to facethem successfully

• is it profitable to be in coalition – financial results• emerging and Mature Markets – when and how to

introduce a programme• social Media and Mobile Applications – a must

be? Threats & implications

16:25 End of Day One of the Forum

19:00

Partnerships as innovative component of modernbusiness model

SELECTION OF PARTNERS

FUTURE OF LOYALTY PROGRAMMES

– the largest multi-branded loyaltyprogramme in Latin America

9:30 Registration and morning coffee

10:00 Opening of the Forum

10:15

Growing Success Story BalticMiles

• how to enhance reporting & analytical skills toleverage deep data insights

• how to gain next level of personalizedcommunication and brand positioning

• how to integrate mobile marketing and socialmedia in the brand building activities, memberrecruitment and activation

10:50

Maxi Card

samples of effectiveness – examples of good andbad campaignesless is more – you don’t need to create the mostcomplicated segmentations and campaigns to sellmorehow to communicate campaigns simplyand effectively

11:25 Coffee break

11:45

Value, simplicity, engagement and profitabilityof coalitions

Customer data as a tool for sales stimulation– effective campaigns which make customer happyand make profit for retailers

A | Club

• partner recruitment and partner activation– develop new strategic partners in order to recruitnew members and increase sales, potentiallyactive partners

• different types of partner promotions – differentpromotion mechanisms in hotel business toactivate the existing members and recruit newactive members

• partner strategy to increase sales – put thepartner development in the center of thecommunication strategy of the loyalty program inorder to increase sales

Partner promotions as a method of activating clientsand increasing sales

EFFECTS OF PARTNERSHIP COOPERATION

Casper Haring (Blue Business Media)

Gabi Kool (BalticMiles, Latvia)

Irem Tüzünalper (Benefit Systems LLC, Ukraine)

Rune Eriksen (Accor, France)

case study

case study

case study

case study

case study

case study

19:00An evening dinner in one of the famous places enchantsyou with unique Warsaw's ambience and encouragesinformal atmosphere for good time and professionalconversation about the opportunities for business andnew partnership development on the Polish market

INTERACTIVE BUSINESS DINNER

Chairman: Casper Haring (Blue Business Media)

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28 October, Friday

9:00 Registration and morning coffee

9:30

10:05

10:40 Coffee break

11:00Payback

• Couponing experience enters mobile channel• Paperless means "activate your coupon”• Channel synchronization leads to better results

11:35

12:10 Lunch

13:10

Cooperation between producers and Tesco– good practices

• Why is loyalty so important?• How do I personalise the shopping experience?• Organisational change

13:45

panel discussion

• Who is for and who is against: do we have a chance forthe second coalition like Payback in Poland?

• What have we learned: the errors and successes oftheir predecessors (Premium Club, Payback)?

• What conditions must be met for the second coalition?

14:20 Closing of the Conference, handing out certificates

Consumers of today, consumers of tomorrow - the latestresearch results

How to inspire commitment and remain activeparticipants in the programme – selection of tools andcommunication channels

PAYBACK innovates with eCoupons

The use of mobile technology in building customerloyalty

How to deliver measurable value for customers byputting insight into every decision?

Opportunities and threats for the second coalition inPoland – as if to catch up with the market leader?

• New solutions: social networking, QR, AR,gamification, individual targeting, group purchases

• What customers really know about new solutions andwhat attracts them

• Motivators and barriers – applications

• Mobile phone as the access tool to the augmentedreality – a dynamic development of the role andfunction of mobile communication

• The specificity of the perception of mobilecommunications – current location, dimension ofemotional, habitual loyalty

• Mobile technologies in retail industry – experimentalimplementation – case study

NEW POSSIBILITIES OF COMMUNICATIONIN PARTNERSHIP PROGRAMMES

INNOVATIONS IN PARTNERSHIP PROGRAMMES

CUSTOMER SEGMENTATION– THE LEADERSHIP EXPERIENCE

THE FUTURE OF THE COALITIONS IN POLAND

Tomasz Jędrkiewicz (NUQ, Grupa IQS)Krzysztof Krejtz (ORIAQ, Grupa IQS)

(waiting for confirmation)

Damian Zapłata (Loyalty Partner Polska)

Iwona Błaszczak (Carrefour), Dariusz Korzeniewski(PKN Orlen), Michał Szydłowski (Polkomtel)

Tomasz Burdziński (Agencja Oskar Wegner)Tomasz Hofman (Molo Szczecin)

Daniel Mattern, Małgorzata Machnicka (dunnhumby Poland)

case study

case study

TESTIMONIALS:

Sylwia PyśkiewiczPresidentLoyalty Partner Polska

Iain PringleHead of Customer Insight & LoyaltyThe Mileage Company – AirMiles, BritishAirways Miles

Aleksander PytelCustomer communication SpecialistUPC

Victor G. EfthimiadesExecutive DirectorAxiom Consulting Ltd

Laurence StockInternational Development DirectorGroupe Aeroplan

„The Multipartner Loyalty Programmes Forumwas an extremely important event as it broughttogether real experts on loyalty, not only Polish,but also European. I am very pleased that,debuting on the Polish market the PAYBACKbonus programme has included the scenario ofthis meeting.”

„If you are considering joining a loyaltyprogramme this conference provided a greatoverview as it included presentations from all ofthe biggest names in European loyalty.”

„I returned from the 1st edition of theMultipartner Loyalty Programmes Forum full ofideas and intentions to implement variousaspects of building loyalty in our company. Thevast majority of speakers presented theirprogrammes at a very high level.”

„Considering the specialization of the subject,the event had an impressive list of participantsand was a good opportunity for learning andbusiness networking. On the organizationalfront, I found the event exceptionally wellorganized and managed.”

„A professional, well organized event withstrong, relevant speakers and a good delegatelist.”

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Experts predict that:

. Thecoalition trend is driven both by newscheme launches and by the continuing

growth of existing programmes like

Our forum is the ,focused on coalition in loyalty and addressed to

. I would like to give you not only anopportunity to meet the

, but also achance of .

The presence of more than fromPoland and abroad during the two previouseditions demonstrated that this is a meeting thatyou can not afford to miss.

See you in Warsaw,

Katarzyna Klimkiewicz

Project Manager

”The totalmembership of coalition loyaltyprogrammes is likely to exceed onebillion for the first time in 2011”

Nectar Italy,Airmiles UK, Payback Poland, Multiplusfi-delidade Brazil, BalticMiles Latvia or Maxi CardUkraine.

only such event in Europe

managers responsible for loyalty and partnercooperation

most experiencedmanagers from the whole of Europe

exploring the Polish loyalty market

250 top managers

INTRODUCTION

PARTICIPANTS OF THE PREVIOUS EDITION– GENERAL PROFILE

Company Presidents and Board Members 12%

Loyalty Programme Directors and Managers 31%

Marketing Directors and Managers 28%

Sales Directors and Managers 17%

Brand Managers 9%

Other 3%

We offer cooperation possibilitiesas regards sponsoring

Anna Kadula – Business Development Managertel.+ 48 12 350 54 52, fax: + 48 12 350 54 01

[email protected]

• of the entire European

loyalty sector

• The perfect opportunity to

• Case studies: both in Poland and abroad:

• The latest research about

Specialized meeting

explore the Polish

market

Dotz

(Brazil), Maxi Card (Ukraine), BalticMilies

(Latvia), Iki’s Premija (Lithuania), Perekrestok

Club (Russia), A|Club (France), Payback

(Poland)

new solutions: social

networking, QR, AR, gamification, individual

targeting, group purchases

ONLY WITH US:

Katarzyna Klimkiewicz – Project Managerphone +48 12 350 54 00, fax: + 48 12 350 54 [email protected]

We are looking forward to seeing you at the Forum!

IF YOU ARE a Manager multipartner or the coalition loyalty programme

IF YOU ARE a Manager concerning joining the coalition or staying with your programme

IF YOU ARE a Consultant or a Service Provider

IF YOU ARE a Business Development Director interested in new markets

Do not miss an opportunity to acquire vital information on perspectives of developing yourprogramme and activities of competitors. Adapt your programme to the new marketconditions: use the unique knowledge and expertise available only at the „MultipartnerLoyalty Programs Forum”.

Do not miss the chance to find out what the pros and cons for the partner of coalition areand how to compete with competition which is in coalition programme.

You have just two days to meet most of the key decision-makers form Poland and abroad,understand their business needs better and use this knowledge to boost your future sales.

Do not miss an opportunity to explore Polish loyalty market and meet the representativesof Eastern markets: Ukraine, Russia, Lithuania, Latvia.

BBM Sapphire Group Sapphire Ventures Expo XXI Center. Sapphire Groupis part of the with and is leading international events organiserwith a developing portfolio of regional Trade Fairs, Consumer and ConfEx events.

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Blue Business Media, Oddział Kraków, ul. B. Joselewicza 21 c, 31-031 Kraków,tel: +48 12 350 54 00, fax: +48 12 350 54 01, e-mail: [email protected], www.bbm.pl

MEDIA PATRONS:

In a nutshell, Loyalty Magazine is about loyalty

Which means it’s about the whole subject of customer retention. This means retail loyalty, business loyalty, carloyalty, financial loyalty, airline and hotel loyalty, green loyalty and employee loyalty.

We cover every aspect of retention, there are whole sections on customer insight, contact centres, data handling,branding, marketing to specific group such as the over 50s, rewards, retention policies, customer relationshipmarketing, customer analytics and joint ventures. We analyse technology, infrastructures, systems andconnectivity, not to mention emerging areas such as mobile payments, prepaid cards, online business andenvironmental policies.

Loyalty Magazine is entirely web based, so the price is only 98 per year. For this you receive daily news atwww.loyaltymagazine.com, a weekly email, regular features, contributed articles, book reviews, analysis, datareports and editorial comment.

Subscribe today or contact [email protected] for an invoice or more details of advertising opportunities.

You can telephone her on +44 (0)1572 820088

PMR (www.pmrcorporate.com) is a British-American company providing market information, advice and servicesto international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR's keyareas of operation include business publications – through PMR Publications, consultancy – through PMRConsulting and market research – through PMR Research.

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Roberto Chade – Founder and CEO of Dotz, Brazil

Irem Tuzunalper – CEO of Benefit Systems, Maxicard Kiev, Ukraine

Rune Eriksen – Loyalty Partnership Manager A|Club Partnerships & FrequentFlyer Programs, Accor, France

Katarzyna Szafrańska-Blank – Senior Manager in Consumer Product,Commerce and Distribution Team, Tax Consulting Department,PricewaterhouseCoopers

Tomasz Jędrkiewicz – President of the Board, NUQ Research, Grupa IQS

Michał Szydłowski – Loyalty Products Manager, Polkomtel

dr Zbigniew Okoń – Ph.D.Partner at dLK Korus Okoń Radcowie Prawni sp.p. (LLP)

Katarzyna Anosowicz – Business Development Manager, Agencja Oskar Wegner

Ksenia Morozova – Head of commercial projects and promotional campaigns,X5 Retail Group, Russia

Robert Miękwicz – CRM Manager, Leszczyńska Fabryka Pomp

Founder and CEO of Dotz, one of the largest loyalty businesses in Latin America. Pioneer ofthe Coalition model in Brazil, Dotz has a partnership with the Canadian organization LoyaltyOne, who runs the AIR MILES Reward Program in Canada, the biggest coalition loyaltyprogramme in the world. Roberto studied Business Administration and attended HarvardUniversity, specializing in Marketing. He was the winner of the Entrepreneur of the Year IbestAward in 2001 and the Endeavor-Voce SA award in 2002.

Irem Tuzunalper has 20 years’ experience in loyalty management, strategic marketing andsale of retail and financial products, CRM technologies and innovative communicationssolutions for Retailers and Banks. Irem, as a shareholder and CEO of Benefit Systems, hasbeen managing the development and launch of the first multi-brand loyalty card programmein Ukraine, Maxi Card since 2009. Prior to Maxi Card, Irem was the Strategic Marketing andCommunications Director in Koc Yapi Kredi Bank, a subsidiary of UniCredit Group in Turkey,and the Sales and Marketing Director of Boyner Financial Services where she was one of thekey players, creating ‘Advantage Card’; the first multi-branded loyalty, instalment and creditcard programme in Turkey, very few on such scale in the world. Irem is a very experiencedbusiness leader with an entrepreneurial soul, a business life coach and an experiencedtrainer of sales mathematics and direct marketing services for Retailers.

Rune has worked in various hotel operations in France and for 2 years for the NorwegianTrade Council (part of the Norwegian Embassy in Paris). He started to work for Accor in2002, at Sofitel in Paris, and then for several years as a team manager for the EuropeanCustomer Service of the group. He has also worked as a project manager since 2007,preparing customer service for the launch of the new loyalty programme of Accor hotels :A|Club. Since 2010, Rune is in charge of partnerships and frequent flyer programmeswithin the loyalty and direct sales department of Accor.

A licensed tax advisor. She specialises in tax risk management issues in the field of marketingexpenditures and advises the Commerce and Distribution sector. Many years of hands-onexperience in tax consulting and training clients in tax classification of marketing spendings.

Since 2008 he’s been runing NUQ Research, member of IQS Group, which specialises inethnographic research and behavioural analyses. He had analysed groups and phenomenaof particular interest for modern marketing. Was responsible for development of innovativeresearch tools, including tools based on ethnography, virtual ethnography and synthesis ofdata fromvarious sources.

For the past 12 years Michał has worked in the areas of service quality and building clientrelations, having gained his experience in PTC and Deutsche Bank, among othercompanies. He is currently employed in Polkomtel, where his responsibilities includemanaging the workings of 5 Plus Program and co-brand products.

He has experienced several years of practice in the field of advertising law, intellectualproperty law and unfair competition law. He has very rich experience in the range oforganisation and complex legal service of promotion actions, including major consumerloyalty programmes. He has authored or co-authored several dozen scientific and popular-scientific publications concerning copyright law, industrial property law, law of newtechnology and advertising law.Lecturer at conferences, professional trainings andcongresses concerning the aforementioned legal issues.

An expert and practitioner with six year experience in the area of the preparation andendorsement of marketing communication strategies. Katarzyna is a consultant who realizescommunication concepts within and outside of the framework of loyalty programs for suchcompanies as: Polkomtel, Energa, Toyota, Allianz, Makro, Santander, Farm Frites, Koelner,and Euroheat. Special interest: mobile communication.

Ksenia graduated Higher School of Economics in 2000. Worked for MTS (Mobile Operator)in CRM departament from 2005 to 2010 as a Head of loyalty programs unit. During thatperiod launched MTS Bonus loyalty program where at the moment participate more than10 mln MTS customers, co-branded bank projects with Sberbank,Citibank, Raiffeisen bank.Works for X5 retail group from 2010 where head partnership projects unit, which consist of2 main trends: funded loyalty campaigns and longterm partnerships within Loyaltyprograms for Perekrestok and Karusel customers.

Responsible for introducing innovative customer contact tools. The leader of LFP brandrebranding project. A co-author of zaROMBiści programme concept. A maniac user of themajority of community and microblog services.

Gabi Kool – Chief Executive Officer BalticMiles SIA, Riga, Latvia

Damian Zapłata – Managing Director, Loyalty Partner Polska

Arvydas Rimas – The head of marketing and communication department,UAB PALINK, Lithuania

Daniel Mattern – Senior Client Service Director, dunnhumby Poland

Małgorzata Machnicka – Senior Client Director, dunnhumby Poland

Aleksandra Szcześniak – Consultant, Legal and Tax Department,PricewaterhouseCoopers

Krzysztof Krejtz – President of the Board ORIAQ, IQS Group

Iwona Błaszczak – Senior Manager of CRM and Loyalty Program Development,Carrefour Poland

Tomasz Burdziński – Strategic Director, Agencja OskarWegner

Dariusz Korzeniewski – Loyalty Manager, PKN Orlen

Tomasz Hofman – Shopping Centre Manager, Molo Szczecin

Gabi is the CEO of BalticMiles SIA, the leading coalition loyalty programme in the Baltics.The company’s aim is to create the most successful loyalty management company inNorthern and Eastern Europe, supporting leading airliners, retailers and financialinstitutions. Prior to his current position, Mr. Kool spent fifteen years in finance, loyaltymarketing and general management, focusing on the aviation, retail and hospitalityindustries. He supported many Fortune 500 companies, also during the Beijing 2008Olympics, with their marketing programs. Kool successfully launched and managed VOILAHotel Rewards, the first global loyalty program for independent hotels, and is a graduate inEconomics of Vrije Universiteit Amsterdam, and an alumnus from the INSEAD BusinessSchool.

Responsible for the Polish operations of the company, especially sales and marketing ofPAYBACK and managing partner relations, Damian previously worked as a partner in thestrategic consultancy company McKinsey and Company. His strategic marketing skills inthe area of marketing and sales in the FMCG and financial services sector are trulycomprehensive. He specializes in managing distribution channels and CRM issues. Hisprofessional experience has been gained on numerous European and world markets.

UAB PALINK is one of the biggest companies in the Baltic States, consisting of over 224retail centres in Lithuania. He is responsible for overall corporate brand strategy andpositioning, and also manages teams for image, loyalty, promotions and communicationsin the company. Arvydas has over 13 years of extensive experience of sales and marketing inretail business.

He works as Senior Client Service Position since 2008 year. He advises leading FMCGmanufacturers and Tesco in Poland in the category management projects, promotion andmailing campaigns optimization. From 2000 to 2008 year he was responsible for marketresearch, category management and sales in Unilever Poland.

She works in the structures of dunnhumby since 2009. She supports leading FMCGmanufacturers and Tesco in Poland in the field of Customer Insight and Customer behaviourknowledge used in category management projects and marketing campaigns. Earlier, sheworked in PMR as editor of newsletters and reports dealing with the analysis of the Polishretail market and Central Europe.

With PwC since 2009, works for clients from brand consumer products, distribution andcommerce. She participated in projects in the field of implementing effective tax structuresas well as revision of correct tax settlements in terms of advertising and promotionalcampaign expenditures and costs. Author of various press publications (e.g. for DziennikGazeta Prawna and Rzeczpospolita).

Doctor of psychology. He runs ORIAQ – a member of IQS Group, which specialises inresearching the new media. For many years has been working on the methodology ofsocialresearch on the Internet, the author of many publications and research reports onsocial aspects of the Internet. Creator of new research methods which combine qualitativeand quantitative approaches, such as ORIAQ Solutions. An academic at the Institute ofSocial Psychology of the Internet and Communication in theWarsaw School of SocialSciences and Humanities.

For Carrefour Poland works since July 2006. Responsible for implementation and strategyof loyalty program as well as direct marketing communication and measuring theeffectiveness of campaigns. In previous years, she gained sales and marketing experiencein Nestlé Poland, working with such brands as Nescafé or Winiary and implementing IT -business projects.

Expert in B2B and B2C loyalty programmes. For 10 years now he has been developing andimplementing marketing plans at the strategic and operational level. He participated indevelopment and implementation of more than 20 loyalty programmes. Specialist insystems of building and developing customer and commercial partner relations.

Dariusz has managed the VITAY programme in PKN Orlen since 2006, and he has beeninvolved in marketing in large retail companies for over 10 years. He has extensiveknowledge and practical experience of functioning models of loyalty programmesmanagement, with a special focus on their economic efficiency.

AMONG SPEAKERS:

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Blue

Business

Media

REGISTRATION FORM

Multipartner Loyalty

Programmes

27 – 28 October 2011

Courtyard by Marriott Hotel

Żwirki i Wigury Street 1, Warsaw3rd

WARUNKI UCZESTNICTWA:

1. Koszt uczestnictwa jednej osoby w Konferencji wynosi:- przy rejestracji przed dniem

10 września 2010 r. i wpłacie pełnej kwoty przed terminemKonferencji.

- przy rejestracji przed dniem24 września 2010 r. i wpłacie pełnej kwoty przed terminemKonferencji.

przy rejestracji po dniu24 września 2010 r., bądź wpłacie pełnej kwoty po terminieKonferencji.

2. Cena obejmuje: prelekcje, materiały konferencyjne, przerwykawowe, lunch.

3. Przesłanie do Blue Business Media faxem lub pocztąelektroniczną, wypełnionego i podpisanego formularzazgłoszeniowego stanowi zawarcie wiążącej umowy pomiędzyZgłaszającym a Blue Business Media i jest równoznacznez wyrażeniem zgody Zgłaszającego na wszelkie zobowiązaniawynikające z umowy. Faktura pro forma jest standardowowystawiana i wysyłana pocztą elektroniczną po otrzymaniuformularza zgłoszeniowego.

4. Osoba podpisująca formularz zgłoszeniowy w imieniuZgłaszającego oświadcza, iż posiada stosowne uprawnieniedo działania w imieniu i na rzecz zgłaszającego,w szczególności do zawarcia umowy z Blue Business Media.

5. Prosimy o dokonanie wpłaty w ciągu 14 dni od wysłaniazgłoszenia i przed terminem rozpoczęcia Konferencji.

6.

7. Wpłaty należy dokonać na konto:

8. Zgłaszający ma prawo do rezygnacji z udziału na warunkachokreślonych poniżej. Rezygnacji z udziału należy dokonaćw formie pisemnej i przesłać listem poleconym na adresBlue Business Media.

9. W przypadku rezygnacji do dnia 24 września 2010 r.Zgłaszający obowiązany jest do uiszczenia opłatymanipulacyjnej w wysokości 400 PLN + 22% VAT.

10. W przypadku rezygnacji po dniu 24 września 2010 r.Zgłaszający obowiązany jest do zapłaty pełnych kosztówuczestnictwa w wysokości wynikającej z zawartej pomiędzyZgłaszającym a Blue Business Media umowy.

11. W przypadku braku uczestnictwa w Konferencji oraz brakupisemnej rezygnacji z udziału w Konferencji, Zgłaszającyobowiązany jest uiścić pełną kwotę kosztów uczestnictwaw wysokości wynikającej z umowy.

12. Brak wpłaty nie stanowi rezygnacji z udziału w Konferencji.13. W miejsce osoby zgłoszonej do udziału w Konferencji może

wziąć udział inna osoba wskazana przez Zgłaszającego.14. Blue Business Media zastrzega sobie prawo do zmian

programu, miejsca odbycia Konferencji oraz do odwołaniaKonferencji.

2995 PLN + 22% VAT

3495 PLN + 22% VAT

3995 PLN + 22% VAT

W przypadku, gdy zgłaszający dokona rejestracji przeddniem 24 września 2010 r., jednakże nie dokona wpłatypełnej kwoty z tytułu uczestnictwa przed terminemKonferencji koszt uczestnictwa jednej osobyw Konferencji wynosi 3995 PLN + 22% VAT.

Alior Bank S.A., Al. Jana Pawła II 18, Warszawa15 2490 0005 0000 4520 7369 1425

YES

NO

, I want to register for the 3 Multipartner Loyalty Programmes

Date: 27 – 28 October 2011

Price:

Price:

Price:

, I will not take part in the presented Forum, but please inform me about planned events

addressed to the sales and marketing sector

rd

Euro 1395 net by 1st September 2011

Euro 1595 net by 29th September 2011

Euro 1795 net after 29th September 2011

Participation terms

Please fax to +48 12 350 54 01

1. Forum attendance fee per person is:

– if you register before 1st September 2011

and make full payment before 15th Septmeber 2011.

– if you register before 29th September 2011

and make full payment before 13th October 2011.

– if you register after 29th September 2011 or

make full payment after 13th October 2011.

2. Price includes: lectures, Forum materials, coffee breaks and

lunch.

3. Sending of a filled out and signed registration form by fax or e-

mail to Blue Business Media shall be the conclusion of a

binding agreement between you and Blue Business Media and

tantamount to your consent to any obligations resulting

therefrom. Pro forma invoice is a standard document issued

and e-mailed after receipt of the registration form.

4. A person signing the registration form on your behalf declares

that is duly authorised to act for and on your behalf, especially

to conclude the agreement with Blue Business Media.

5. Please make payment within 14 days from the date of sending

the registration form and before the starting date of the Forum.

6.

7. Payment shall be made to the following account:

8. You may cancel your registration on conditions described

below. Registration cancellation shall be in a written form and

sent by registered letter to the address of Blue Business

Media.

9. If cancellation occurs until 29th September 2011, you must pay

a cancellation administrative fee of Euro100 net.

10. If cancellation occurs after 29th September 2011, you must

pay the full registration fee resulting from the agreement

concluded between you and Blue Business Media.

11. If you do not attend the Forum and fail to cancel your

registration in writing, you must pay the full registration fee

resulting from the agreement.

12. The lack of payment shall not constitute cancellation of

participation in the Forum.

13. A person indicated by you may attend the Forum instead of

you.

14. Blue Business Media reserves the right to amend the Forum

agenda or change the Forum venue or cancel the Forum.

Euro 1395 net

Euro 1595 net

Euro 1795 net

If you register before 29th September 2011 but fail to make

full registration fee payment before 13th October 2011

then the attendance fee per person shall be Euro 1795 net.

Alior Bank S.A., Al. Jana Pawła II 18, Warszawa

IBAN: PL 98 2490 0005 0000 4600 6257 5787

BIC/SWIFT: ALBPPLPW

1. Full name:

2. Full name:

3. Company:

5. Credit card type:

7. Purchaser’s data – necessary for VAT Invoice issuance:

.............................................................................................................................................................

Position: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Department: .................................................................................................................... .........................................

.............................................................................................................................................................

Position: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Department: .................................................................................................................... .........................................

.............................................................................................................................................................

Street: ........................................................................................................................................................................

Postal code: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . City: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Phone: .................................................................... Fax: ..........................................................................................

E-mail : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Visa Mastercard Eurocard Diners Club

Company name: ........................................................................................................................................................

Head office: ................................................................................................................................................................

Address: ....................................................................................................................................................................

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4. Payment method:

� � � �

Cash transfer � Credit card

Credit Card Number: ............................................................................................ Expiration Date: ............................................................

Name as it appears on Credit Card: ...............................................................................................................................................................

Amount: ..................................................

Signature: ............................................................................................ Date: ......................................................................................................

.

6. Statement:

If YES, please provide further details:

The Buyer declares that:

He is a taxpayer of value added tax (VAT) YES NO

Tax registration numbers given to the Buyer:

1) Country………….............……… Number .……….............……… 2) Country………….............……… Number .……….............………

� �

Pursuant to the Data Protection Act of August 29, 1997 (Journal of Laws 1997, No. 133 item 833) Blue Business Media Sp. z. o.o., with its head office in Warsaw (hereinafter

referred to as BBM), hereby states that is the administrator of personal data. We hereby give consent for our personal data to be processed for the purposes of promotion

and marketing activities carried out by Blue Business Media, its services and products offered on the market, as well as for the purposes of promoting Blue Business Media

customers offers. Furthermore, we agree to receive, by e-mail, offers and commercial information relating to Informedia and its customers. Persons giving consent for their

personal data to be processed shall be entitled to control the processing of data relating to them, and to correct it.

At the same time, we hereby state that we have got acquainted with participation conditions, and we bind and oblige ourselves to pay in full for the amounts

resulting from this agreement.

Blue Business Media Sp. z o. o. with its head office in Poland, Warsaw (01-222)

Pradzynski 12/14 street, has been entered in the Register of Enterpreneures, kept

by District Court for the capital city ofWarsaw, XII Economic Department on

National Court Register under No. KRS 0000325306, NIP 7010167656, equity

capital: PLN 100 000.

stamp and signature

Blue Business Media, phone +48 12 350 54 00, e-mail: [email protected], www.bbm.pl

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