2.What_s Business Communication

8/12/2019 2.What_s Business Communication

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Ace Institute of Management


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Whats Business contd. ..

Takes place among business entities, inmarkets, within organizations, between

various groups of employees, betweenemployer and employees, buyers and sellers,service providers and customers, sales

persons and prospects, organisations andpress people.

life blood of any organisation.


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Why Business Communication?Good and effective communication is

required for successful business.

The quality of an organisationsinternal andexternal communication affects its success.

Essential component for management-employee relations.


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Why Business contd. ..A basic tool for motivation; can improve the

morale of the employees in an organisation.

Increases production at low cost by encouragingideas or suggestions from employees.

It can promote interest if done with care,

otherwise it will portray the organisation in poorlight which may adversely affect the businessinterest.


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Purposes of B. C. for instruction

integration

information

evaluation

direction

teaching (teaching employees about personal safety on

the jobs ) influencing

image building

Orientation for employees


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Main Forms of Organisational

Communication

Internal- Operational Communication

External Operational Communication

Personal Communication


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Internal-Operational consists of the structured communication

within the organization

directly relates to achieving the

organizations work goal


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External-operational

A part of an organizations structured

communication

Is concerned with achieving the organizationswork goal

Is conducted with people and groups outside theorganization


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Personal Communication

Is all the incidental exchange ofinformation and feelings in whichhuman beings engage whenever

they come together

Documents

2.What_s Business Communication