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3004 News SUMMER 2011 Issue 44

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Our summer issue of the magazine is brimming with stories and news from St Kilda Road as we count down the last few weeks of another wonderful year for the 3004 precinct, and head into the festive season.

Text of 3004 News SUMMER 2011 Issue 44

  • AustralianPops Orchestra

    Sculptures onSt Kilda Road

    PhilharmonicPHIREWORKSNew Years Eve

    NGV ExhibitionBritish Watercolours



    R 2011

    4 4

    your guide to the st kilda road precinct


    Park Regis Griffin Suites604 St Kilda Rd, MelbournePh: (03) 8530 1800 Fax: (03) 8530 1811 [email protected]

    Park Regis Griffin Suites is located in a fantastic position on St Kilda Road

    - minutes from Melbournes city centre and St Kilda Beach. The hotel's

    recently refurbished conference/function rooms can accommodate

    boardroom meetings for 20 guests through to larger events for up to 50.

    Purple Caf/Bar is located on the ground floor of the hotel and provides

    a contemporary and unique venue - ideal for pre/post function gatherings

    as well as cocktail functions, product launches and other events.

    At Park Regis Griffin Suites we provide realistic venue hire rates, flexible catering options and top notch service for your next event!

    Business MeetingsCorporate FunctionsConferencesSeminars

    FundraisersSocial EventsVIP ReceptionsCocktail Functions

    Whats On? Come in and enjoy a delicious meal or an after work drink. Purple Caf/Bar has some exciting specials!

    Breakfast from $6.50All day breakfast

    $12 Lunch Specials Monday - Friday

    $15 Dinner SpecialsMonday - Thursday

    Happy HourWednesday, Thursday & Friday 5-7pm

    at Purple Caf/Bar

    *Terms & Conditions Apply

    Book your functionat Park Regis GriffinSuites and receiveONE NIGHT FREE*at any Park Regis

    property in Australia!



  • Australian Pops Orchestra

    Sculptures on St Kilda Road

    Philharmonic PHIREWORKS New Years Eve

    NGV Exhibition British Watercolours


    MER 2011

    4 4

    your guide to the st kilda road precinct

    3ISSUE 44


    Our summer issue of the magazine is brimming with stories and news from St Kilda Road as we count down the last few weeks of another wonderful year for the 3004 precinct, and head into the festive season.

    In these pages Helen Kent reveals some of the fascinating stories from the boulevard in the 1980s, when it was known as Advertising Alley - the birthplace of many legendary ad campaigns; Costa Rolfe discusses 50 years of the Australian Ballet; Chelsea Arnold showcases some hidden watercolour treasures at the National Gallery of Victoria; and Viktoria Rother shares with us some of the quirky and beautiful public art of the precinct.

    If youve ever wondered where our streets get their names from, head to page 15, while George Christopoulos discusses the wonderful changes afoot at the Belgian Beer Caf on page 17. Th ere are tips for surviving the silly season, a wish list for apartment living in 3004, and our readers have the chance to win a double pass to the New Years Eve Philharmonic Phireworks concert series.

    Enjoy your summer, and have a safe and wonderful Christmas from all of us at 3004 News.

    Susan Riley Publisher 3004 News

    Publishers note

    5 Celebrate the New Year with the top of the Pops COVER STORY8 Hidden watercolour treasures unveiled HAPPENING9 Th e Urban Art of 3004 HAPPENING14 Super Stops and Pit Stops COMMUNITY17 George Christopoulos COMMUNITY21 Surviving the Silly Season HEALTH24 Road to Rio TRAVEL

    Publisher Susan [email protected] 0412 045 993EditorEmily [email protected] EnquiriesLyndall [email protected] 0422 857 939Feature writersEmily Rolfe, Tom Elliott, Nerrida Pohl, William So, Costa Rolfe,Anita Roper, Chelsea Arnold,Viktoria Rother and Helen KentPhotographyLucia [email protected] 8506 9908PrintingAlmar Press, BrunswickPhone 9380 4228This magazine has a distributionof 10,000 - connecting residencesand businesses in the St Kilda Rd& Queens Rd Precinct.3004 News is published by:Melbourne Media Pty LtdThe FoundrySuite 305 / 399 Bourke StreetMelbourne Victoria 3000PO Box 107, Collins St West,Melbourne VIC 8007No part of this publication may be recorded, stored in a retrieval system, reproduced or transmitted in any form or by any means, without prior written permission of The Publisher. While every effort has been made to ensure accuracy of the information in this publication, the publisher assumes no responsibility for errors or omissions inthis publication. The opinions in thispublication do not necessarily represent the views of The Editor or The Publisher. Melbourne Media Pty Ltd.

    Front cover photography by Daniel Sponiar

    We invite our readers to submitideas, stories, happenings andother material relevant to theSt Kilda Road precinct. Email us at: [email protected] retro mail to: PO Box 107, Collins St West, Melbourne 8007

    For advertising enquiries contact Lyndall Tennant: 0422 857 939

  • 4 3004NEWS




    Big Moves on St Kilda RoadThe move by two major companies to base their headquarters in St Kilda Road and the $68 million sale of a landmark building has thrown our World famous boulevard into the commercial spotlight again.

    Transfield Services, a leading global provider of operations, maintenance, asset and project management services will move its Victorian headquarters

    to the corner of Commercial Road early next year.

    At the same time, but just a little further along St Kilda Road, Asciano Services, Australias leading rail freight and port operator will move into 476, known until recently as the Sun Microsystems house.

    Transfield and Asciano will consolidate staff from several Melbourne locations into their new HQs.

    In recent weeks 488 St Kilda Road changed hands for $68 million

    following a transaction between Abacus Property Group (with joint venture partner Heitman LLC) and the Perron Group.

    The 15-storey building is home to Symbion Pharmacy Services, Hewlett Packard, Glencore Grain, Australand and Ivanhoe Australia.

    While residential is booming along the boulevard the commercial scene is also looking very strong.

    William H. Deague President, St Kilda Road Precinct & Promotions Committee

    Precinct Message

    The Australian Ballet - 50 YearsBy Costa Rolfe

    The Australian Ballet marks 50 years in 2012. And the delicate footprint impressed upon this nations culture by an always innovative, internationally revered institution is not to be underestimated.

    In the wake of the Borovansky Ballets retreat from the Australian stage in 1961 after over two decades of performances, auditions for soloists and corps de ballet were held under the discerning eye of Peggy van Praagh, the Australian Ballets founding Artistic Director.

    The Australian Ballets inaugural production was van Praaghs Swan Lake, performed at Her Majestys Theatre in Sydney, with the companys earliest stars including Kathleen Gorham, Marilyn Jones and Garth Welch, each appropriated from the Borovanksy Ballets disbanded talent pool.

    Van Praagh would prove an inspired appointment as Artistic Director, maneuvering from her earliest days in charge to shore up not only the long term future of The Australian Ballet, but of ballet in Australia.

    As the company took its first tentative steps in a dance that would span generations,

    van Praagh was insistent on two points: that the company must have its own school, and that dancers must be afforded the financial comfort of guaranteed (and rare) year-long contracts. The Australian Ballet School was subsequently opened in March of 1964, to the eternal benefit of dancers and audiences alike.

    The Australian Ballet quickly flexed its finely sculpted muscle abroad, too. Van Praaghs juggernaut was the toast of Europe by just 1965, with van Praagh awarded the Grand Prix of the City of Paris for Giselle, performed as part of the third

    International Festival of Dance at the Thtre des Champs-Elyses. A world tour would reinforce Australian credentials on the global stage the very next year, with 67 performances in cities including Baalbek, London, Paris, Copenhagen, Berlin and Los Angeles appreciated by over 170,000 people.

    As it grew in stature, The Australian Ballet continued to take risks and test boundaries. Othello, choreographed by Garth Welch in 1971, appropriated the film score from Planet of the Apes.

    Welchs farewell performance would be The Sleeping Beauty in 1973, bowing out having danced the leading male role of every classical work the company had ever staged. The Australian Ballet has continued to excel in the decades since, acclaimed both domestically and internationally for bringing a power, verve and optimism rarely matched on stage.

    Out of tribute to its beginnings, 2012 will see The Australian Ballet revive some of its most important masterworks from decades past. Sir Robert Helpmanns The Display, Glen Tetleys Gemini and Graeme

    Murphys Beyond Twelve form next years Icons triple bill, representing the 60s, 70s and 80s respectively. But whilst determined to pay tribute to choreographers past, The Australian Ballet is, as ever, looking forward. The Infinity program, in conjunction with Bangarra Art Theatre, paves the way for a series of all new commissions that celebrate indigenous culture. And under the guidance of Artistic Director David McAllister - at the helm since 2001 and with an impeccable dancing pedigree - the Australian Ballet appears certain to glissade into 50 more years of ballet excellence.

  • 5ISSUE 44


    Popular, classical or contemporary - no matter your musical preference the Australian Pops and Philharmonic orchestras (APO) New Y