3.13.15 -- Cedarburg HS It Can Wait Event

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CEDARBURG, Friday, March 13, 2015 — Nearly 650 students at Cedarburg High School learned today about the dangers of texting while driving and were urged to take the pledge to never text behind the wheel at www.ItCanWait.com.

Text of 3.13.15 -- Cedarburg HS It Can Wait Event

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For more information, contact:Jessica Erickson, AT&T Wisconsin608-282-7870 (work)jessica.erickson@att.com

Cedarburg Students Urged to Take Pledge to Never Text and Drive at www.ItCanWait.com

Students Also Learn about #X, New Social Tool Geared Toward Helping Teens Stop Texting & Driving

AT&T, AAA, Wisconsin State Patrol Team Up to Highlight Dangers

CEDARBURG, Friday, March 13, 2015 Nearly 650 students at Cedarburg High School learned today about the dangers of texting while driving and were urged to take the pledge to never text behind the wheel at www.ItCanWait.com.

Cedarburg High School teamed up with AT&T, AAA, the Wisconsin State Patrol and State Rep. Robert Brooks as part of the It Can Wait movement to remind students that text messages can and should wait until after driving.

Texting and driving is not only against the law, but it is one of the most dangerous activities a driver can do behind the wheel, said Cedarburg High School Associate Principal Jodi Hackl. We hope our students take the It Can Wait message to heart and not only take the pledge to never text and drive, but encourage their friends and family to do the same.

Todays assembly was part of a series of events being held at 25 high schools across the state this school year by AT&T, AAA and the Wisconsin State Patrol to drive home the dangers of texting and driving and encourage teens to take the pledge.

During todays event, teens learned about #X a new social tool introduced as part of the It Can Wait campaign that is geared toward helping teens stop texting and driving. The school was also presented with two permanent It Can Wait parking lot signs that remind students to never text and drive.

Our It Can Wait campaign has always targeted teens, as they are not only our newest and most inexperienced drivers, but also the most prevalent texters, said Scott T. VanderSanden, president of AT&T Wisconsin. #X is simple, quick to enter and easily shareable, and we hope it will act as a digital rallying cry for teens and others to help end this deadly epidemic.

#X is a tool that teens can use to pause a text or social conversation before beginning to drive. The symbol is a way for teens to quickly let their friends know that they are about to drive and wont be responding to texts or social media until they arrive safely at their destination.

Students were given the chance to experience the dangers of texting while driving in a safe setting through AAAs distracted driving simulator. They were also shown a powerful documentary produced by AT&T called The Last Text that shares real stories about lives ended by someones decision to text and drive.

AT&T first launched the It Can Wait campaign in 2009 to educate the public about the dangers of texting while driving and encourage consumers to take the pledge to not text and drive at www.ItCanWait.com.

The campaign has now turned into a national social movement with support from organizations all across the country, including the Wisconsin State Patrol and AAA. Since 2010, AT&T, AAA and the State Patrol have partnered together to hold events in 64 cities throughout Wisconsin, reaching over 28,000 high school students.

Even though Wisconsin bans texting and driving, we know too many people are still texting behind the wheel on our roads, said State Rep. Robert Brooks (R-Saukville). Through efforts like the It Can Wait campaign, we hope to spread the message about the dangers to our young people and encourage them to take the pledge.

The It Can Wait movement is making a difference. The campaign has now inspired over 6 million pledges to never text and drive, and one in three people who have seen the texting while driving message say theyve changed their driving habits. Texting while driving causes more than 200,000 car crashes on American roadways each year, according to the National Safety Council.

Safe driving requires more than just your hands on the wheel and eyes on the road, said Vicki Hanson, Regional President for AAA Wisconsin. The best way to avoid a crash is to give your undivided attention to driving.

Wisconsins law, effective as of December 1, 2010, prohibits sending an e-mail or text message while driving and imposes a fine of up to $400. As a primary enforcement law, officers may stop and ticket drivers solely for texting and driving. Wisconsin is among 41 states and the District of Columbia that ban text messaging by all drivers.

For more information on the It Can Wait campaign, please visit: ItCanWait.com. For more information on AAAs national initiative to ban texting and driving in every state, please visit www.TeenDriving.AAA.com.

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