3315 10801 SpendTrend external 021210kb v6Furniture and Home Furnishings -10.9% -10.0% -6.2% 7.5% Gen’l Merch Stores (incl. Value Retail) 1.3% 0.1% -0.4% 11.4% Health and Personal

SpendTrend™

KEYINSIGHTS

Edition: January 2010 | Published: February 10, 2010, 6:00 pm EDT

SpendTrend™ | Edition: January 2010 | Version 021010 ©2010 First Data Corporation. All Rights Reserved.

Better Start to 2010; January Same Store Dollar Volume Up 7.1%, Same Store Transactions Up 7.9%

All Data is First Data Proprietary Transaction Data and includes only Actual Card-Based forms of Payment

Card-BasedRetailSpendingMakesaComeback. After disappointing December 2009 same store dollar volume growth of 3.2%, Retailers rebounded with January volume up 5.4%. A slightly better unemployment rate was a key fac-tor for growth in discretionary card-based retail spending.

SameStoreAverageTicketsStabilized. Same Store average tickets across all payment types declined only -0.7% year-over-year and only -3.8% month-over-month.

SameStoreDollarVolumeandTransactionGrowthWereSolid. January same store dollar volume growth was 7.1% (5.5% excluding Gas Stations), compared to 6.6% (5.1% excluding Gas Stations) in December 2009. Same store transaction growth was 7.9%, matching December 2009.

EBTSameStoreTransactionGrowthSlowedfromDecember2009. EBT same store transaction growth slowed to 20.6% after averaging 40% for most of 2009. The quarter-end expiration of government stimulus benefits softened EBT growth.

SAmE SToRE DollAR VolumE FoR RETAIlERS ConTInuED To ClImb, up 5.4%

General merchandise Stores including Value Retailers improved significantly in January 2010. This category of merchants grew 11.4% in January compared to 6.0% in December 2009. Same Store Gas Station Dollar Volume increased due to higher gas prices, averaging $0.97 more per gallon than year-ago levels.

Total

Food/Bev. Stores (incl. Grocery)

Food Service/Drinking Places(incl. Restaurants & QSR)Gas Stations

Hotels

Leisure

Services

Retail

Travel

Building Materials/Garden Equip./Supply Dealers

Clothing & Acc. Stores

Electronic & Appls.

Furniture &Home Furnishings

Gen’l Merch Stores (incl. Value Retail)

Health & Personal Care Stores

Motor Vehicles &Parts Dealers

Misc. Store Retailers

NonStore Retailers (Mail & Tel. Orders)

Sporting Goods/Hobby/Book & Music Stores

10%

5% 10% 15% 20%0%

20% 30% 40% 50%0%

7.1% 0.7%

5.4%

2.7%

7.5%

11.4%

4.2%

5.1%

1.1%

1.6%

-0.3%

7.9%

42.6%

3.0%

3.8%

5.4%

6.1%

5.1%

-4.9%

Same Store Dollar Volume Growth by Industry

Industry View

2©2010 First Data Corporation. All Rights Reserved.SpendTrend™ | Edition: January 2010 | Version 021010

-10%

-20%

-30%

-40%

40%

50%

Jan 10DecNovOctSeptAugJulyJuneMayAprilMarFeb Jan 09

20%

10%

0%

30%

SAmE SToRE DollAR VolumE InCREASED FoR moST InDuSTRIES YEAR-oVER-YEAR.

The only merchant category that experienced reduced volumes year-over-year were Hotels due to reduced personal and business travel.

Same Store Dollar Volume Growth by Industry

––– Total––– Food and Beverage

Stores (incl. Grocery)––– Food Services and

Drinking Places (incl. Restaurants & QSR)

––– Gasoline Stations––– Hotels––– Leisure––– Retail––– Services––– Travel

Q109 Q209 Q309 Jan10

Total -3.0% -3.8% -2.2% 7.1%

Total Excl. Motor Vehicles and Parts -3.0% -3.6% -2.3% 7.2%

Total Excl. Motor Vehicles and Gasoline Stations -1.1% -1.6% -0.5% 5.6%

Total Excl. Motor Vehicles, Gasoline Stations, Food and Beverage Stores -3.8% -4.6% -2.3% 4.8%

Food and Beverage Stores (incl. Grocery) 7.2% 7.7% 5.6% 7.9%

Food Services and Drinking Places (incl. Restaurants and QSR) 0.9% 1.1% 1.2% 3.0%

Gasoline Stations -33.4% -30.4% -24.7% 42.6%

Hotels -16.1% -16.5% -14.2% -4.9%

Leisure -1.7% -2.7% -1.1% 3.8%

Retail -4.6% -4.2% -3.0% 5.4%

Building Material, Garden Equip. and Supply Dealers -5.9% -4.4% -5.4% 0.7%

Clothing and Acc. Stores -10.0% -8.2% -5.6% 5.4%

Electronic and Appliances -11.3% -9.1% -5.9% 2.7%

Furniture and Home Furnishings -10.9% -10.0% -6.2% 7.5%

Gen’l Merch Stores (incl. Value Retail) 1.3% 0.1% -0.4% 11.4%

Health and Personal Care Stores 3.1% 3.1% 3.1% 4.2%

Misc. Store Retailers -4.5% -4.2% -2.4% 5.1%

Motor Vehicles and Parts Dealers -1.8% -2.1% 1.6% 1.1%

NonStore Retailers (Mail Order Telephone Order) -7.7% -7.8% -4.3% -0.3%

Sporting Goods, Hobby, Book and Music Stores -4.5% -3.9% -1.6% 1.6%

Services 4.6% 2.5% 4.4% 6.1%

Travel -12.1% -14.8% -6.1% 5.1%

Items highlighted in blue are represented in line graph.


Industry View

3©2010 First Data Corporation. All Rights Reserved.SpendTrend™ | Edition: January 2010 | Version 021010

SAmE SToRE TRAnSACTIon GRowTH InCREASED ACRoSS All InDuSTRIES ExCEpT FoR HoTElS.

Growth at Gas Stations declined slightly from December as consumers reduced auto travel*.

SAmE SToRE AVERAGE TICkET GRowTH STAbIlIzED YEAR-oVER-YEAR In moST CATEGoRIES.

Gas Station average tickets increased with gas prices averaging $0.97 higher per gallon over year-ago levels. Average tickets declined for Hotels and Restaurants due to continued discounting.





-5%

-10%

-15%

20%

25%


10%

5%

0%

15%

-10%

-20%

-30%

-40%

20%

30%


0%

10%

Same Store Transaction Growth by Industry

Same Store Average Ticket Growth by Industry





Q109 Q209 Q309 Jan10

Total 4.9% 5.7% 6.7% 7.9%

Food and Beverage Stores (incl. Grocery) 8.8% 12.4% 10.7% 7.3%

Food Services and Drinking Places (incl. Restaurants & QSR) 8.6% 8.5% 8.8% 7.2%

Gasoline Stations -3.6% 0.2% 3.0% 11.0%

Hotels -6.7% -4.9% -2.5% -0.9%

Leisure 19.6% -6.4% -1.5% 3.9%

Retail 0.7% 2.9% 3.3% 7.6%

Services 9.7% 7.2% 10.3% 10.3%

Travel 6.5% 5.0% 9.6% 6.3%

Q109 Q209 Q309 Jan10

Total -7.6% -8.9% -8.3% -0.7%

Food and Beverage Stores (incl. Grocery) -1.3% -4.1% -4.6% 0.5%

Food Services and Drinking Places (incl. Restaurants & QSR) -6.9% -6.8% -7.1% -3.9%

Gasoline Stations -30.8% -30.6% -26.8% 28.5%

Hotels -10.3% -12.4% -12.1% -4.8%

Leisure -17.7% 4.7% 1.5% -0.1%

Retail -5.7% -6.8% -6.1% -2.1%

Services -3.7% -3.6% -4.7% -3.8%

Travel -17.6% -18.8% -14.4% -1.1%

* according to leading Gas Station chains


4

Regional View

©2010 First Data Corporation. All Rights Reserved.SpendTrend™ | Edition: January 2010 | Version 021010

Same Store Volume Growth by Region and State

SAmE SToRE DollAR VolumE wAS STRonG In All REGIonS, wITH moST ExCEEDInG 7% on A YEAR-oVER-YEAR bASIS.

High unemployment in California (12.4%) and Florida (11.8%)* coupled with depressed real estate markets adversely impacted growth in the west and South.

––– -5% to -10%––– -1% to -5%––– 0 to 7%––– Over 7%

January LargestState January 2010 inRegion 2010

New England 8.8% Massachusetts 5.3%

Middle Atlantic 7.2% New York 3.7%

South 6.3% Florida 1.9%

Midwest 7.6% Illinois 4.2%

Southwest 7.1% Texas 5.8%

West 7.9% California 1.1%

Q109 Q209 Q309 Jan10

New England -5.8% -5.9% -4.5% 8.8%

Middle Atlantic -3.1% -4.0% -1.5% 7.2%

South -2.3% -2.4% -1.8% 6.3%

Midwest 2.0% -1.5% -1.0% 7.6%

Southwest -2.1% -3.8% -1.5% 7.1%

West -8.1% -6.7% -4.2% 7.9%

• pIn Debit same store Transaction Growth remained strong at 11.8% but dropped off slightly compared to December’s growth rate of 12.5%, as consumers shifted more spending to Credit and Signature Debit.

• EbT same store Transaction Growth remained strong at 20.6% but was lower than 2009 due to quarter-end expiration of government stimulus benefits.

note: In June 2009, the government mandated the use of EbT cards for all u.S. SnAp/Food Stamp program benefits.

Q109 Q209 Q309 Jan10

Total 4.9% 5.7% 6.7% 7.9%

Credit and Signature Debit 2.1% 1.7% 3.0% 5.4%

PIN Debit 8.7% 10.1% 10.6% 11.8%

EBT 26.1% 50.1% 49.4% 20.6%

Payment Type View

––– Total––– Credit Card and

Signature Debit––– PIN Debit––– EBT

50%

20%

60%

30%


0%

40%

10%

Same Store Transaction Growth by Card Type

*as of December, 2009


5©2010 First Data Corporation. All Rights Reserved.

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SpendTrend™ | Edition: January 2010 | Version 021010

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DEFInITIonS AnD DISClAImERSSame Store figures include activity (amount of uSD sales volumes or transactions) for merchant locations that are open and have activity in both comparison time periods. They are not reflective of overall First Data activity.

Same Store Dollar Volume growth reflects the percent change in the uSD amount of same store sales (net of returns) in the current period compared to the same period in the prior year.

Same Store Transaction growth reflects the percent change in the number of same store transactions (net of returns) in the current period compared to the same period in the prior year.

Same Store Average Ticket is derived by dividing the total uSD amount of Same Store Sales for a specified period by the total number of Same Store Transactions for that same period.

u.S. Regions are defined as follows: new England: CT, mE, mA, nH, RI, VT mid Atlantic: DE, DC, mD, nJ, nY, pA South: Al, AR, Fl, GA, kY, lA, mS, mo, nC, SC, Tn, VA, wV midwest: Il, In, IA, kS, mI, mn, nE, nD, oH, SD, wI Southwest: Az, nm, ok, Tx west: Ak, CA, Co, HI, ID, mT, nV, oR, uT, wA, wY

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3315 10801 SpendTrend external 021210kb v6Furniture and Home Furnishings -10.9% -10.0% -6.2% 7.5% Gen’l Merch Stores (incl. Value Retail) 1.3% 0.1% -0.4% 11.4% Health and Personal