35383664 Individual Project Proposal

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To: Miss Enger

From: Lisa Nostdahl

Subject: Business Proposal for Wellness Clinic

Date: July 12, 2010

My individual project for English 320 will be a business plan for a 3-dimensional wellness center. Thethree services I plan to incorporate are physical therapy, acupuncture therapy, and a health food store.

My reasoning for such a business endeavor is given below, followed by the strategic plans I would

implement to launch the business.

Todays society is an impatient one. Whether were referring to the speed of an internet connection or

the recovery time of a broken leg, it has to be fast. The trouble is that some things just take time-

PERIOD. When it comes to the health of the human body, time is often the most effective medicine.

With the development of new technologies and medical procedures however, people seem to now

believe that they can substitute rest and healthy l ifestyles for quick-fix methods. There seems to be no

human ailment that cant be taken care of with surgery or drugs.

Chiropractors are an excellent example of the impatience that people have when it comes to caring for

their bodies. Although chiropractors certainly have their fair share of useful procedures, individuals

often go to them for fast relief of an ailment that should be treated with physical therapy. Another

concern is how quickly prescription drugs are assumed to be the best means of treating a condition.

Young healthy individuals are being given medication for depression at the first sign of unhappiness

when in reality, some exercise and a slight change in diet would likely be just as effective, if not more so.

I plan to construct a business plan that lays the foundation for the establishment for a wellness clinic

that would offer people an alternative solution to the sometimes extreme solutions offered by todays

medical professionals. I intend to include a vision statement for the establishment as well as a detaileddescription of the services that it will provide. To assist readers in creating an image of what can be

expected of the clinic structurally, I will include pictures of existing buildings that serve a similar

purpose. Potential locations will also be included in my project. The project will be written using the

MLA documentation style and is expected to consist of six to eight pages of detailed information. I will

submit it to you as an email attachment upon completion.

Objectives

y Discover the level of demand for this type of facilityy Determine the number of establishments that offer similar services in the Fargo/Moorhead areay Learn to construct a professional business plany Identify synergies that may exist between the different branches of the proposed business


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Methods

Because I have experienced the three therapeutic methods that will be offered through this clinic, I feel

that I can more easily obtain information from those organizations directly. I also have previous research

experience that will benefit me as I explore this business endeavor.

I will use the following methods to construct this document:

y Contact similar organizations and inquire about the steps taken to establish their businessy Research the science of natural healing extensively through the internet and written materialsy Interview individuals who have had success with natural healing methods

Timeline

7/16/10 7/19/10 7/22/10 7/25/10 7/28/10 7/31/10 8/3/10

Research natural healing

Research local supply/demand

Create vision statement

Determine potential locations

Acquire sample images

Research business plan formats

Construct business plan

Submit for review

Submit Progress Report

Revise and proofreadSubmit final draft


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Rubric

Criteria Beginning Developing Competent Accomplished

1) Document is in formal business plan

layout

2) Objective of business plan is clear (Are

the operations of the business specific

and easily understood?)

3) Proper spelling, grammar, punctuation,

and sentence structure

4) Quality of visual aids

5) Does the description of business

services support the stated vision

statement?

6) Quality of written material (Does it

flow evenly and sound professional?)

7) Does there appear to be a sufficient

level of understanding of the industry in

which the business will compete?

8) Is the time line realistic and detailed?


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Works Cited

My Own Business. July 15, 2010 .

"Bplans". Palo Alto Software. July 15, 2010

.

Natural Healers. July 15, 2010 .

"Acupuncture". Mayo Clinic. July 15, 2010

.

"Acupuncture near Fargo, ND". Google Maps. July 15, 2010

.

"Acupuncture ". Medicine Net. July 15, 2010 .

NCCAOM. July 15, 2010 .

" Holistic Massage and Wellness Clinics". July 15, 2010 .

On Wellness Clinic. July 15, 2010 .

"The Wellness Revolution". ZCI, Inc. . July 15, 2010 .

"Start a Business in the Wellness Industry". Alberta Rose. July 15, 2010

.

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35383664 Individual Project Proposal