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    The Internationalization of EntrepreneurshipAuthor(s): Benjamin M. Oviatt and Patricia P. McDougallSource: Journal of International Business Studies, Vol. 36, No. 1 (Jan., 2005), pp. 2-8Published by: Palgrave Macmillan JournalsStable URL: http://www.jstor.org/stable/3875286.

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    journal

    f

    Internationalusinesstudies

    2005)

    6,

    2-8

    ?

    2005

    Palgrave

    Macmillan

    td.

    Allrights eserved 047-2506

    $30.00

    www.jibs.net

    RETROSPECTIVE

    h e

    intern tion liz tion

    entrepreneurs

    Benjamin

    M

    Oviatt1

    and

    Patricia

    P

    McDougall2

    'Department

    f

    Managerial

    ciences,

    Robinson

    College

    f

    Business,

    Georgia

    tate

    University,

    Atlanta,GA,

    USA;

    Kelley

    chool

    of

    Business,

    Indiana

    University,

    loomington,

    SA

    Correspondence:

    Dr

    BM

    Oviatt,

    Department

    of

    Managerial

    Sciences,

    PO

    Box

    4014,

    Robinson

    College

    of

    Business,

    Georgia

    State

    University,

    Atlanta,

    GA

    30302-4014,

    USA.

    Tel:

    +

    1

    404

    651

    3021;

    Fax:

    +

    1 404

    651

    2896;

    E-mail:

    [email protected]

    Online

    publicationdate: 25 November 2004

    Abstract

    Our article

    that has been awarded

    the 2004

    Journal

    f

    International

    usiness

    StudiesDecade

    Award,

    Toward

    Theory

    of International

    ew

    Ventures',

    epre-

    sents

    an

    integration

    of international

    usiness,

    entrepreneurship,

    nd

    strategic

    managementscholarship.

    This

    retrospective

    rticle

    xplains

    he intellectual

    nd

    personal

    origins

    of the work.

    In

    addition,

    it

    highlights

    the definitions

    of

    'international

    new

    ventures'

    and 'international

    ntrepreneurship'.

    Finally,

    n

    response

    to recent concerns about the

    importance

    of internationalbusiness

    scholarship,

    he researchdiscussedhere

    stands as an

    example

    of the

    successful

    exportation

    of international usiness

    cholarship

    nto

    adjacentdisciplines.

    Journal

    f

    International

    usiness tudies

    2005)

    36,

    2-8.

    doi:

    0.

    I

    057/palgrave.jibs.8400

    19

    Keywords:

    enterpreneurship;

    ew

    ventures;

    nternationalization

    Introduction

    Over the

    past

    10

    years, many

    people

    have written

    or told

    us

    personally

    that

    they

    found our 1994

    article,

    'Toward

    a

    Theory

    of

    International New

    Ventures',

    in

    the

    Journal

    of

    International

    Business

    Studies JIBS)Oviatt and McDougall, 1994) valuable in conducting

    their own

    research.

    Every

    time that

    happens

    it

    is

    quite

    rewarding.

    However,

    receiving

    the 2004

    JIBS

    Decade Award is

    gratifying

    beyond

    words,

    is a

    high

    honor,

    and

    was inconceivable at the

    time

    we

    wrote

    the

    article.

    Many

    thanks

    to

    many

    supporters

    We

    appreciate

    the

    opportunity

    to

    compose

    this

    retrospective

    article

    on

    our

    work,

    and we

    begin by offering

    our

    sincere

    thanks

    to

    the

    many

    people

    and institutions who

    supported

    us.

    First,

    thanks

    to

    the

    Academy

    of International

    Business

    and to the

    Journal

    of

    InternationalBusiness Studies or over

    many years encouraging

    and

    supporting a diverse research agenda. It is a refreshing counter-

    point

    to the

    normally specialized

    nature

    of

    academic

    disciplines,

    and it

    makes

    possible

    the

    publication

    of

    work like ours that

    cuts

    across

    multiple

    fields

    of

    inquiry.

    We

    certainly

    owe thanks to Arie

    Lewin,

    current

    Editor of

    JIBS,

    the

    JIBS

    editorial

    board,

    and the

    committee who

    chose our

    article for

    the award. Since one of

    the

    selection

    criteria is the number

    of

    citations to

    our

    article

    by

    other

    authors,

    we

    also

    thank

    the scholars

    who

    found our

    article

    useful

    enough

    to cite it

    in

    their own

    published

    research.

    For

    more than 10

    years,

    a

    number

    of

    people, groups,

    and

    institutions have

    made

    our

    work and its

    publication possible.

    The

    University

    of

    South

    Carolina,

    where

    we both earned our

    doctorates,

    provided an excellent foundation for our academic careers.Georgia

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    The

    internationalization

    of

    entrepreneurship

    Benjamin

    M Oviatt

    and

    Patricia

    McDougall

    3

    State

    University

    (where

    the

    Journal

    of

    International

    Business Studies

    originated),

    Georgia

    Institute

    of

    Technology,

    and

    Indiana

    University

    have

    all

    pro-

    vided

    stimulating

    environments where our

    work on

    international

    new

    ventures

    and,

    more

    broadly,

    international

    entrepreneurship,

    have thrived.

    We

    owe

    profound

    thanks to the

    busy

    international

    entrepreneurs

    all

    over

    Europe

    and the United States

    who took the time

    to tell us their

    interesting

    stories,

    and who were

    amazed,

    in

    the

    very early

    1990s,

    at

    how the

    fax

    machine

    had made international

    business so much more efficient. Little did

    they,

    or

    we,

    foresee the

    worldwide revolution

    in

    commu-

    nication that was

    about to burst

    upon

    us. Our initial

    travels

    to visit

    these

    entrepreneurs

    were enabled

    by

    grants

    from

    economist

    Bill

    Rushing

    (recently

    retired

    from

    Georgia

    State

    University)

    and

    by

    the

    Society

    of

    International

    Business Fellows

    in

    Atlanta.

    These

    generous

    people

    were essential

    partners

    in

    our

    curiosity

    about

    what seemed at

    the

    time

    to

    be

    a

    curious

    topic

    for

    academic research.

    Furthermore,

    several doctoral

    students

    have

    helped

    and continue

    to

    help

    us

    in

    our

    study

    of

    accelerated internationa-

    lization. Rod

    Shrader,

    Mark

    Simon,

    Brett

    Gilbert,

    Stephanie

    Fernhaber,

    Peggy Cloninger,

    and

    Jifeng

    Yu

    have all

    contributed to our intellectual discoveries.

    As he was

    concluding

    his

    editorship

    of

    JIBS

    n

    1992,

    David

    Ricks,

    who

    taught

    at

    the

    University

    of

    South Carolina at the

    time,

    provided

    advice and

    valuable

    encouragement

    when we were

    completing

    drafts of our

    first articles on international new

    ventures.

    His

    wisdom

    was

    vital in

    helping

    us

    understand how

    best

    to

    present

    our work to the

    international

    business

    community.

    We also want

    to thank the

    JIBS

    reviewers,

    whoever

    they

    were,

    for a

    tough

    but valuable

    interaction that

    resulted

    in what

    we

    believe is

    a

    better article

    than the

    one

    we first

    submitted.

    For

    example,

    they

    suggested

    the article's

    title,

    a

    sig-

    nificant

    improvement

    over

    our

    original

    overly long

    and

    complex

    one,

    and

    they rightly

    insisted

    upon

    more evidence about the existence of international

    new ventures than

    we

    had

    initially provided.

    Finally,

    as

    many

    other authors before

    us have

    done,

    we want

    to thank Paul

    Beamish,

    Editor of

    JIBS

    at

    the

    time our

    article

    was

    under review.

    He took

    a

    chance on an

    unconventional

    article

    when

    reviewers were

    understandably

    ambivalent.

    Research

    as a

    personal

    and

    international

    journey

    In the late 1980s and

    early

    1990s,

    the

    popular

    business

    press

    had noticed

    and

    published

    articles

    about

    what

    was sometimes

    referred

    to as

    'global

    start-ups'.

    A few academic

    scholars

    also

    noticed

    and

    studied

    them;

    however,

    more

    often,

    such

    firms

    were

    regarded

    as

    uninteresting

    anomalies.

    Our

    1994 JIBS article explained

    an

    alternative

    view-

    point,

    but

    not

    the

    journey

    that

    led us

    to it.

    JIBS

    has

    been

    unusual

    in its

    willingness

    to

    permit

    business

    scholars

    to

    reflect

    on

    how

    their

    experience

    and

    background

    influenced

    their

    research.

    We have

    always

    found

    those

    reflections

    interesting,

    and

    we

    appreciate

    the

    opportunity

    to

    explain

    our

    personal

    journey

    in this

    retrospective

    article.

    Although

    authors

    are

    prone

    to

    certain

    biases

    in

    writing

    about

    themselves,

    we

    hope

    that

    others

    will,

    nonetheless,

    find a valuable

    lesson

    or

    two

    in

    our

    biographical

    perspective

    on the

    internationalization

    of

    entrepre-

    neurship.

    We

    met

    22

    years

    ago

    in

    1982

    in

    Columbia,

    South

    Carolina,

    while

    we

    were

    both

    in the doctoral

    program

    in

    strategic

    management

    at the

    University

    of South

    Carolina.

    At the

    time

    we

    had

    differing

    research

    interests.

    Ben

    was

    interested

    in transaction

    cost

    theory

    and

    organizational

    risk,

    while

    Tricia

    focused

    on

    applying

    strategic

    management

    con-

    cepts

    to

    the

    study

    of new

    ventures.

    Although

    neither

    of

    us

    was

    formally

    part

    of

    the

    well-known

    international

    business

    program

    at

    South

    Carolina,

    its

    doctoral

    program

    was

    forming,

    and

    we were

    both familiar with and influenced by the research

    conducted

    by

    the

    IB

    scholars

    there.

    We

    conducted

    no

    research

    together

    while

    we were

    there,

    but

    we

    did become

    friends

    and maintained

    contact

    after

    Ben

    left

    to

    teach

    at

    the Oklahoma

    State

    University

    in

    1984.

    Tricia

    moved

    to

    Georgia

    State

    University

    in 1986.

    In

    fall

    1988,

    Ben

    joined

    Tricia

    there,

    where

    we

    were

    both

    untenured

    assistant

    professors

    of

    strategic

    management.

    Owing

    to

    our

    friendship,

    and

    because

    we

    were

    then

    located

    in the same

    department,

    we were

    interested

    in

    finding

    a

    joint research project. Over a period of many

    months,

    Tricia

    and

    Frank

    Hoy,

    who

    was also

    a

    member

    of the

    department

    and

    whose

    interests

    were

    focused

    on

    entrepreneurship,

    urged

    Ben

    to

    bring

    his

    understanding

    of transaction

    cost

    and risk

    into the

    entrepreneurship

    arena.

    While

    he

    explored

    that

    possibility,

    Ben was

    more inter-

    ested

    in

    making

    a

    connection

    between

    those

    theories

    and

    international

    business.

    In

    1989,

    an

    article

    by

    Tricia

    appeared,

    in

    which she

    described

    characteristics

    of

    new ventures

    that

    had interna-

    tional sales

    and

    defined

    the arena

    of international

    Journal

    f International

    usinessStudies

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    *

    The

    internationalization

    of

    entrepreneurship

    Benjamin

    Oviatt

    nd

    Patricia

    McDougall

    4

    entrepreneurship

    as

    the

    development

    of

    international new ventures or

    start-ups

    that,

    from

    their

    inception, engage

    in

    international

    business.

    (McDougall,

    1989,

    388)

    We realized that the intersection of international

    business

    and

    entrepreneurship

    held both

    our

    inter-

    ests,

    but

    we did

    not

    have

    a

    focus

    beyond

    that.

    At the

    intersection of

    international

    business

    and

    entrepreneurship

    We

    began

    reading

    everything

    we could find

    about

    entrepreneurship

    in

    the international

    arena.

    Much

    of the

    academic

    literature

    of

    the time

    focused

    on

    understanding

    exporting

    by

    small

    firms,

    public

    policy

    concerning

    it,

    and

    comparisons

    of

    entrepre-

    neurs and

    entrepreneurship

    in

    multiple

    countries.

    That voluminous

    body

    of literature seemed mature

    and

    well

    developed

    to

    us,

    and to

    present

    us with little

    opportunity

    to

    contribute

    something

    distinctive.

    In our

    reading,

    however,

    we encountered a 1989

    article in

    Inc.

    magazine by

    Robert

    Mamis entitled

    'Global

    Start-up.'

    He

    described

    Technomed

    Inter-

    national,

    a

    new

    venture

    headquartered

    in

    Lyon,

    France,

    which

    produced

    and

    marketed medical

    equipment.

    When

    the firm

    opened

    for

    business,

    it

    owned

    subsidiaries in

    Germany, Italy,

    Japan,

    and

    the

    United

    States;

    conducted business in

    English;

    and

    considered itself

    a worldwide

    company,

    not

    a

    French company. At the time we found it interest-

    ing,

    but

    had

    no idea

    how

    to

    integrate

    it

    into other

    things

    we

    were

    reading.

    However,

    we

    kept

    it

    in

    mind

    and

    were

    alert for other

    evidence of

    global

    start-ups.

    We

    soon

    encountered

    a

    few

    more articles

    on such

    firms

    in

    both the

    academic and

    popular

    business

    literature.

    However,

    most

    of

    the authors

    seemed

    unaware that

    others

    were

    writing

    about the same

    phenomenon.

    During

    this

    period, colleagues

    intro-

    duced us

    to a

    few local

    Atlanta

    firms that

    seemed

    to

    fit our

    interest

    in

    new

    ventures that

    were founded

    with an international strategy and at least the

    intent

    to

    engage

    early

    in

    foreign

    direct

    investment.

    As

    increasing

    evidence of such

    organizations

    began

    to

    percolate

    before

    us,

    we contacted

    an

    official at

    the US Small

    Business

    Administration

    for

    assistance

    in

    identifying global

    start-ups

    so that we could

    construct a

    database. His

    response

    was

    that such

    firms did not

    exist. We then

    began

    to

    realize

    we

    might

    be

    on to

    something

    The

    crystallizing

    event for us occurred

    when

    we

    both

    attended the

    1990 Babson

    Entrepreneurship

    Research

    Conference at Babson

    College.

    Peter

    Sprague,

    then Chairman

    of National

    Semiconduc-

    tor

    Corporation,

    in a

    speech

    about

    many

    topics

    that

    we have

    long forgotten,

    made the

    statement,

    'Global

    start-ups

    are the wave of the future.' Each of

    us

    realized

    instantly

    and

    simultaneously

    that

    research

    on

    global

    start-ups

    was a wave we would

    ride

    into our

    futures

    Following

    his

    speech,

    we

    caught

    Peter

    while still on

    stage

    and told him of our

    interest.

    He

    invited us

    to visit him in New

    York,

    which we

    did.

    He

    spoke

    with us

    at

    length

    and

    introduced us

    to a few

    investors,

    entrepreneurs,

    and

    consultants

    in various

    parts

    of the US who had

    knowledge

    of

    global

    start-ups.

    That

    experience

    in

    the

    discovery

    of an

    interesting topic

    for academic

    inquiry

    ingrained

    in us a lesson about the value of

    deep inquiry

    into a narrow

    topic.

    It makes

    possible

    a

    rich

    understanding

    of

    phenomena

    and

    perhaps

    highlights

    the difference between

    insignificant

    anomalies

    and

    prescient

    signals

    of obscure

    issues.

    A

    path

    to

    international

    new ventures

    Following

    events

    at Babson

    and

    in New

    York,

    our

    research

    became

    quite

    focused.

    Bill

    Rushing,

    at the

    time

    a senior

    economics

    professor,

    believed our

    work

    was

    innovative,

    and

    provided

    $5000

    from

    his

    academic

    chair

    to

    support

    travel

    to conduct inter-

    views

    with the

    founders

    of

    global

    start-ups.

    The

    Society

    of International

    Business

    Fellows,

    a

    group

    of

    Atlanta

    business

    managers

    and owners

    interested

    in

    international business, provided a similar amount.

    Thus,

    we

    were

    able to travel

    to various

    locations

    in

    the

    US and

    Europe

    to

    interview

    entrepreneurs.

    Since

    no

    public

    databases

    of

    global

    start-ups

    nor

    any

    systematic

    knowledge

    about

    them

    existed,

    inductive

    research

    seemed

    most

    appropriate.

    So

    we

    set

    about

    collecting

    and

    composing

    case studies

    of them

    and

    studying

    what seemed

    to be the most

    relevant

    literatureon international

    business,

    entre-

    preneurship,

    and

    strategic

    management

    theory.

    As

    is

    generally

    advised

    (Eisenhardt,

    1989),

    iterating

    between

    theory

    and

    evidence

    proved

    to be the

    best

    way to understand what we were observing. Over

    time,

    we

    collected

    in-depth

    information

    on

    11

    different

    firms,

    and found rich accounts

    of a dozen

    more

    international new ventures

    in the academic

    literature.

    We

    developed

    confidence

    that what

    we

    were

    learning

    was

    interesting, important,

    and not

    widely

    understood.

    Early

    on,

    we

    adopted

    a

    strategy

    of

    presenting

    our

    ideas in diverse venues.

    That

    strategy

    meant

    we

    received

    feedback from a

    variety

    of

    people,

    made

    many people

    aware of our

    work,

    and ensured that

    we would receive some credit for

    early recognition

    journal

    of

    International Business

    Studies

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  • 8/10/2019 3875286

    5/8

    The

    internationalization

    of

    entrepreneurship

    Benjamin

    M Oviatt

    and

    Patricia

    P

    McDougall

    5

    of

    what

    we

    increasingly

    believed

    was

    a

    growing

    phenomenon.

    In

    1991,

    Bill

    Guth,

    then director

    of

    New York

    University's entrepreneurship

    center,

    published

    a short

    invited cover article

    of ours

    for

    his center's

    newsletter.

    It

    was the first

    publication

    of

    our

    work,

    and

    presented

    some

    of

    our

    initial

    thoughts

    on

    why global

    start-ups

    were

    emerging

    (McDougall

    and

    Oviatt,

    1991).

    Also

    in

    1991,

    a

    year

    after

    being inspired by

    Peter

    Sprague

    at the

    Babson

    Conference,

    we

    presented

    the draft

    of

    our

    first

    case

    study

    at the

    Babson

    Entrepreneurship

    Research

    Conference

    held that

    year

    at the

    University

    of

    Pittsburgh.

    A

    few months

    later,

    Tricia

    moved several blocks

    across the

    city

    of

    Atlanta and

    joined

    the

    faculty

    at

    Georgia

    Institute of

    Technology.

    Nevertheless,

    both

    our

    research

    relationship

    and

    friendship

    continued.

    Indeed,

    they

    have

    continued

    through

    another

    move Tricia made in 1999

    to Indiana

    University,

    where she

    is

    enjoying

    being

    part

    of an active and

    energetic

    group

    of

    entrepreneurship

    and

    interna-

    tional business

    scholars

    and other

    delightful

    faculty

    and administrative

    colleagues.

    An

    important

    reason

    why

    our

    relationship

    has

    remained

    strong

    is

    that

    our

    spouses,

    Judy

    Oviatt

    and

    Jeff

    Covin,

    are

    supportive

    of our

    research,

    and

    are friends

    them-

    selves. Now

    in

    the

    middle of our second

    decade in

    this

    personal

    and

    international

    journey,

    we

    have for

    some

    time

    regarded

    ourselves

    as a

    research

    team

    with intertwined intellectual

    property

    on interna-

    tional

    new

    ventures and on the broader

    area

    of

    international

    entrepreneurship.

    At this

    writing

    in

    summer

    2004,

    Ben

    remains,

    along

    with

    many

    great

    colleagues,

    at

    Georgia

    State

    University,

    where he

    is

    Director of the

    HJ

    Russell

    Sr

    International

    Center

    for

    Entrepreneurship.

    Tricia

    begins

    a

    new role

    as

    Interim

    Associate Dean

    at

    Indiana

    University.

    A

    destination:

    our

    JIBS

    article

    We

    began

    working

    on

    an

    article aimed

    at

    JIBS

    because we realized that academic legitimacy would

    not

    be

    achieved until

    we

    integrated

    our

    observa-

    tions

    of

    the

    early

    1990s with theories of

    interna-

    tional business.

    Thus,

    the stated

    purpose

    of our

    1994

    JIBS

    article was:

    ...to define

    and

    describe the

    phenomenon

    and to

    present

    a

    framework

    explaining

    how international new

    ventures fit

    within the

    theory

    of the MNE. We

    hope

    that

    a

    well

    delineated,

    theoretical framework will

    unify,

    stimulate,

    and

    guide

    research n

    the area.

    (p.

    48)

    As

    we

    explored

    that

    integration,

    we

    began

    to

    believe that the

    most common

    terms for the firms

    we were

    writing

    about

    -

    'global

    start-up'

    and

    'born

    global'

    -

    seemed

    inappropriate.

    Although

    all

    the

    firms

    in our studies

    were

    conducting

    business

    in

    multiple

    countries,

    and

    some

    had

    entered

    several

    foreign countries,

    few

    were

    truly global.

    Therefore,

    in academic

    articles,

    we have

    always

    called

    the

    firms

    we

    studied

    'international

    new ventures'.

    We

    believe

    the

    terms

    'global

    start-ups'

    and 'born

    globals'

    should

    be

    reserved

    for

    new ventures

    that

    coordinate

    multiple

    value-chain

    activities

    in

    many

    countries.

    In

    our

    JIBS

    article,

    we

    defined

    ...an

    international

    new

    venture

    as a business

    organization

    that,

    from

    inception,

    seeks to

    derive

    significant

    competitive

    advantage

    from the

    use

    of

    resources

    and the

    sale

    of

    outputs

    in

    multiple

    countries.

    (p.

    49)

    A

    decade

    later,

    we continue

    to

    use that

    same

    definition.

    Although

    we believe

    'international

    new

    venture'

    is the most

    descriptive

    term,

    we have

    sometimes

    used

    the alternatives

    when

    writing

    or

    speaking

    to

    practitioner

    audiences.

    Today,

    however,

    the

    term

    'born

    global'

    is

    frequently

    used

    in

    scholarly

    articles

    (e.g.,

    Knight

    and

    Cavusgil,

    2004),

    and

    the

    vocabu-

    lary

    continues

    to

    proliferate.

    For

    example,

    Doz

    et al.

    (2001)

    call

    these

    firms 'metanational

    upstarts'.

    In

    spring

    2004,

    the

    Wall Street

    Journal

    described

    what

    seemed

    to

    them

    a

    relatively

    new

    phenomenon

    called the

    micro-multinational,

    a

    company

    that from

    its

    inception

    is

    based

    in

    the

    US

    but

    maintains

    a

    less-costly

    skilled

    work force

    abroad.

    (Grimes,

    2004,

    B1)

    As

    we

    explored

    how

    various

    theories

    applied

    to

    international

    new

    ventures,

    it

    appeared

    to

    us

    that

    the

    well-known

    and valuable

    Uppsala

    Theory

    of

    firm

    internationalization

    (Johanson

    and

    Vahlne,

    1990)

    was

    quite

    relevant

    to the

    majority

    of

    firms

    that

    internationalize

    slowly.

    However,

    among

    the

    firms

    that

    captured

    our

    interest,

    foreign

    commer-

    cial

    activity

    appeared

    with remarkable

    speed.

    Thus,

    we

    required

    a different theoretical approach.

    The

    heart

    of

    our

    1994

    JIBS

    article

    explained

    accelerated

    internationalization

    as

    a combination

    of internalization

    theory (Buckley

    and

    Casson,

    1976;

    Rugman,

    1982),

    the

    concept

    of alternative

    governance

    structures

    (Vesper,

    1990;

    Williamson,

    1991),

    sources

    of

    foreign

    location

    advantage

    (Dun-

    ning,

    1988),

    and ideas about

    sustaining competitive

    advantage

    (Schoemaker,

    1990;

    Barney,

    1991).

    We

    proposed

    that

    successful

    international

    new ven-

    tures exhibit

    four

    basic elements.

    As

    they

    usually

    suffer

    from

    a

    poverty

    of

    resources,

    they

    internalize

    a

    Journal

    of International Business

    Studies

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  • 8/10/2019 3875286

    6/8

    The

    internationalization of

    entrepreneurship

    Benjamin

    M Oviattand PatriciaP

    McDougall

    6

    minimal

    proportion

    of

    their

    assets

    (Element

    1)

    and

    focus

    on

    less

    costly

    governance

    mechanisms

    (Element

    2),

    such as

    network

    structures,

    to

    control

    a

    greater

    percentage

    of

    vital

    resources

    than

    mature

    organizations

    would.

    We further

    proposed

    that

    they gain

    foreign

    location

    advantages

    from

    private

    knowledge

    that

    they possess

    or

    produce

    (Element

    3),

    and

    make

    it

    sustainable

    through

    one

    or

    more

    means

    of

    protection

    -

    imperfect

    imitability,

    licen-

    sing,

    networks,

    and

    direct

    means,

    such

    as

    patents

    (Element

    4).

    These

    elements

    remain

    credible in

    new

    venture

    internationalization

    theory.

    However,

    our

    more

    recent

    research

    on

    international

    new

    ventures

    suggests

    that

    some

    firms

    may

    use

    licensing

    and

    network

    alliances

    less

    than we

    had

    originally

    believed

    (Shrader

    et

    al.,

    2000;

    Shrader,

    2001).

    Perhaps

    the

    publicly

    held ventures that we inves-

    tigated

    were

    sufficiently

    wealthy

    that

    they

    could

    internalize

    most

    important

    resources and

    depend

    upon

    uncertain

    imitability

    for

    protection

    of their

    key

    knowledge.

    Clearly,

    these

    issues

    deserve further

    empirical

    attention.

    More

    roads to

    international

    new

    ventures

    The

    concepts

    we

    used in

    our

    JIBS

    article cut

    across

    the

    disciplines

    of

    international

    business,

    entrepre-

    neurship,

    and

    strategic

    management,

    and

    each

    discipline

    provided

    an

    insightful

    perspective

    on

    international

    new

    ventures.

    These same

    perspec-

    tives

    could

    be seen in

    our other

    publications

    on

    international

    new

    ventures that

    appeared

    at

    about

    the

    same

    time.

    Continuing

    our

    strategy

    of

    addres-

    sing

    as

    many

    audiences

    as

    possible,

    the

    Journal

    of

    Business

    Venturing

    revealed our

    findings

    to aca-

    demics

    interested

    in

    entrepreneurship

    (McDougall

    et

    al.,

    1994a).

    That

    collaboration

    with

    Scott

    Shane

    while

    he was

    at

    Georgia

    Tech

    stressed

    the

    dominant

    influence of

    the

    founding

    entrepreneur(s)

    on

    the

    formation

    of

    international

    new

    ventures. Two

    bright and innovative doctoral students at Georgia

    State

    University,

    Mark

    Simon and

    Rod

    Shrader,

    played

    important

    roles

    in

    researching

    and

    compos-

    ing

    an

    in-depth

    teaching

    case

    focused on

    one of

    the

    international

    new

    ventures we had

    studied. Entre-

    preneurship

    Theory

    and

    Practice

    published

    it in

    three

    parts

    (McDougall

    et

    al.,

    1994b,

    c;

    Oviatt

    et

    al.,

    1994).

    In

    early

    1995

    Academy

    of Management

    Executive

    published

    a

    practitioner

    piece

    that

    described some

    of

    the

    conditions

    associated with

    the

    formation

    of

    what

    in that

    article

    we called

    global

    start-ups

    (Oviatt

    and

    McDougall, 1995).

    In

    summary,

    we were

    very lucky

    that

    four

    different

    journals

    published

    articles

    of ours

    on

    international

    new ventures at

    about the same time.

    Virtually any

    academic

    who

    might

    be interested

    in

    the

    subject

    would

    be exposed to our ideas. Over

    time, however,

    it has become

    clear that our

    1994

    JIBS

    article

    is the most

    important

    because

    it

    provides

    a

    theoretical

    foundation.

    A

    broader

    journey:

    international

    entrepreneurship

    In recent

    weeks,

    as we reflected

    on our

    article,

    we

    asked ourselves

    whether

    there

    might

    be

    something

    that we wish

    we had included in it

    but did not.

    Perhaps

    we could have

    more

    explicitly positioned

    our

    JIBS

    article

    to its audience

    of

    international

    business

    scholars

    as

    part

    of an

    emerging

    field

    of

    study

    at the

    intersection

    of international

    business

    and

    entrepreneurship.

    While

    Tricia had

    proposed

    a

    definition

    of

    international

    entrepreneurship

    in

    1989,

    and both of us were

    actively promoting

    it

    as

    an

    emerging

    field of

    study

    within

    the

    community

    of

    entrepreneurship

    scholars,

    we did

    not frame

    our

    JIBS

    article

    within the arena

    of

    international

    entrepreneurship.

    Given our

    junior positions

    at

    the

    time,

    and

    the fact that our intellectual

    founda-

    tion

    was in

    strategic management,

    our

    major

    effort

    was focused on

    the task of

    having

    our research

    on

    international

    new ventures

    accepted

    by

    interna-

    tional business scholars.

    Therefore,

    we did not ever

    seriously

    consider

    suggesting

    to

    the

    JIBS

    reviewers

    that our work

    was

    part

    of

    an

    exciting

    new

    field

    of

    inquiry

    -

    international

    entrepreneurship

    However,

    over the

    past

    decade,

    we have worked

    with

    others

    to

    help

    establish

    international

    entrepreneurship

    as

    a

    legitimate

    field of

    study.

    Nonetheless,

    more

    than

    any

    other article

    we

    have

    ever

    published,

    we believe

    that our

    JIBS

    article

    stands

    as an unmistakable

    example

    of

    international

    entrepreneurship

    research.We

    hope

    that this

    honor

    will

    encourage

    other

    entrepreneurship

    scholars

    researching at the intersection of entrepreneurship

    and international

    business

    to submit

    their manu-

    scripts

    to international

    business

    journals,

    and

    we

    hope

    that international

    business

    scholars will

    seek

    out

    entrepreneurship journals

    as an outlet for

    some

    of their

    research. More

    cross-fertilization

    is

    needed

    if international

    entrepreneurship

    is to

    fully

    devel-

    op.

    We believe

    a milestone in

    the

    recognition

    of

    that intersection

    occurred

    when

    Wright

    and

    Ricks

    (1994)

    highlighted

    international

    entrepreneurship

    as a

    newly

    emerging

    research direction for

    inter-

    national business

    scholars in a

    1994

    JIBS

    article.

    Journal

    f

    International

    usiness

    Studies

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  • 8/10/2019 3875286

    7/8

    The

    internationalization

    of

    entrepreneurship

    Benjamin

    M

    Oviattand Patricia

    P

    McDougall

    7

    Over

    the last

    10

    years,

    our

    interest

    in

    new

    venture

    internationalization,

    and

    what

    we have at

    times

    referred

    to

    as

    accelerated

    internationalization,

    has

    never

    waned.

    However,

    as

    the research of

    others

    deepens

    our

    understanding

    of

    international

    entre-

    preneurship,

    our definition of it continues to

    evolve. Our

    recent

    writing

    of a

    white

    paper

    on

    international

    entrepreneurship

    for

    the

    United

    States

    Association

    of

    Small

    Business

    and

    Entrepre-

    neurship

    caused

    us

    to

    carefully

    consider the

    defini-

    tional

    evolution

    of

    international

    entrepreneurship.

    Very

    early

    in

    our

    collaboration,

    we

    determined

    that

    Tricia's irst

    definition

    was

    too

    narrowly

    focused

    on

    new

    venture

    internationalization

    theory.

    Our

    cur-

    rent

    working

    definition

    is:

    International

    entrepreneurship

    s

    the

    discovery,

    enactment,

    evaluation,

    and

    exploitation

    of

    opportunities

    -

    across

    national borders- to createfuture

    goods

    and

    services.

    It

    follows,

    therefore,

    that the

    scholarly

    field of

    international

    entrepreneurship

    examines and

    compares

    -

    across national

    borders

    -

    how,

    by

    whom,

    and with what

    effects those

    opportunities

    are

    acted

    upon.

    (McDougall

    nd

    Oviatt,2003,

    7)

    The

    trade

    balance

    of

    international

    business

    scholarship

    Recently,

    scholars

    of

    international

    business

    have

    questioned

    the

    future of

    the

    discipline.

    Concern

    has

    been

    expressed

    that the

    discipline

    primarily

    imports

    ideas

    from other fields

    and does

    not

    provide

    sufficient

    exports

    of its own

    (Buckley,

    2002;

    Peng,

    2004).

    There is

    evidence,

    however,

    that

    in the

    area of international

    entrepreneurship

    the

    JIBS

    rade balance

    is

    a

    favorable

    one. Our

    examina-

    tion of articles

    published

    in

    JIBS

    n the last

    10

    years

    shows that

    issues related to

    entrepreneurship

    have

    appeared

    with moderate

    and

    slightly increasing

    frequency.

    Innovation,

    firm

    technological change,

    the

    degree

    of

    international

    experience

    among

    entrepreneurs,

    explanations

    of

    accelerated

    firm

    internationalization,

    and

    multi-country compari-

    sons

    of

    entrepreneurial activity

    are all

    topics

    that

    have

    captured

    the interest of

    JIBS's

    cholars.

    One

    might

    say

    that some

    of the ideas in those

    articles

    were

    imported.

    However,

    our article 'Toward

    a

    Theory

    of International

    New Ventures'

    is our

    most

    frequently

    cited

    jointly

    authored

    article,

    and

    most

    of

    the

    citations

    to it come from

    entrepreneurship

    journals

    and

    entrepreneurship

    scholars.

    Further-

    more,

    as we

    highlighted

    above,

    that

    article

    depended

    heavily

    on international

    business

    theory

    for its foundation.

    Thus,

    exports

    of

    international

    business

    scholarship

    to the

    discipline

    of

    entrepre-

    neurship

    have been

    vital and robust

    over

    many

    years.

    References

    Barney,

    J.

    (1991)

    'Firm

    resources and

    sustained

    competitive

    advantage',

    Journal

    of

    Management

    17(1):

    99-120.

    Buckley,

    P.J.

    (2002)

    'Is

    the

    international

    business

    research

    agenda

    running

    out of

    steam?

    Journal

    of

    International

    Business

    Studies

    33(2):

    365-373.

    Buckley,

    P.J.

    and

    Casson,

    M.

    (1976)

    The

    Futureof the

    Multi-

    national

    Enterprise,

    Holmes &

    Meier: New

    York.

    Doz,

    Y., Santos,

    J.

    and

    Williamson,

    P.

    (2001)

    From

    Global

    to

    Metanational,

    Harvard

    Business

    School

    Press:

    Boston,

    MA.

    Dunning,

    J.H.

    (1988)

    'The

    eclectic

    paradigm

    of

    international

    production:

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    3.

    About the authors

    Ben Oviatt

    (Ph.D.,

    University

    of

    South

    Carolina)

    is

    currently

    Professor of

    Managerial

    Sciences

    and Director

    of the

    HJ

    Russell,

    Sr

    International

    Center

    for

    Entrepreneurship

    in

    the

    Robinson

    College

    of Business

    at

    Georgia

    State

    University.

    His research

    focuses on

    the

    internationalization

    of

    new

    ventures.

    At

    the time

    'Toward a

    Theory

    of International New Ventures' was

    published,

    he

    was

    an

    Assistant

    Professor

    at

    Georgia

    State

    University.

    Patricia

    P

    McDougall

    (Ph.D., University

    of

    South

    Carolina)

    is

    currently

    Interim

    Associate

    Dean

    of

    Academics

    and

    the

    William

    L Haeberle

    Professor

    of

    Entrepreneurship

    at

    Indiana

    University's

    Kelley

    School

    of Business.

    Her

    research

    focuses

    on

    the

    internationalization

    of

    new

    ventures

    and

    new

    venture

    strategies.

    At

    the

    time

    'Toward

    a

    Theory

    of

    International

    New

    Ventures'

    was

    published,

    she was an

    Associate

    Professor

    at

    the

    Georgia

    Institute

    of

    Technology.

    Journal

    f International

    usiness

    Studies

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