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Jan. ’19Feb. ’19
March ’19April ’19May ’19June ’19
Total
8492
10814292
100618
666282666684
426
605252525252
320
2019 FOLIO SIZE COMPARISON*
40 YEARS OF INDUSTRY DOMINANCEFor 40 years, Lawn & Landscape has been the definitive source of news and business
management information for landscape contractors, while at the same time the most
trusted advertising media partner among advertisers. We were the FIRST to service the
market with a dedicated website, the FIRST to launch a digital edition magazine and
weekly e-newsletter, the FIRST to deliver content with mobile apps. While the media
providers serving the industry have dwindled, Lawn & Landscape continues to adapt
and evolve. In 2020, we will launch the industry’s FIRST conference and trade show
completely focused on technology and the rapid effect it is having on the entire industry.
In every measurement including editorial excellence, readership, buying influence,
digital platforms and ad page market share, Lawn & Landscape is the industry’s
leading media provider. We provide original, compelling content that in turn, offers
our advertisers an engaged, ready-to-buy audience. Combined with the industry’s
largest BPA-audited circulation and a broad portfolio of cutting-edge communication
products, Lawn & Landscape delivers an unmatched return on your investment.
*Publisher’s own data
Our BPA-audited circulation of 71,384*
is made up of qualified decision-makers in
the landscape industry. And with 80% of our
subscribers holding the title of owner, partner,
president or other executive, Lawn & Landscape
is the publication to meet your advertising needs.*Source: BPA Brand Report, June 2019
When your advertisement is featured with
Lawn & Landscape, it gets your company directly
in the hands of subscribers who look to industry
publications to better their company. And when
it comes to these industry publications, Lawn
& Landscape is consistently #1 in every category
that matters.
If you could only receive ONE publication, which would it be?
Which ONE magazine do you turn to for new ideas, opinions and trends?
Which ONE magazine do you consider MOST VALUABLE for your business information needs?
DIGITAL EDITION
recipients(Jan.-June 2019)
WEBSITE WEEKLY ENEWSLETTERS
SOCIAL MEDIA FOLLOWERS
A VALUEDPUBLICATION
DIGITAL REACH 26,893
avg. pg. views/mo.
avg. users/mo.
(Jan.-June 2019)
(Jan.-June 2019)
214,121
75,538avg. subscribers Facebook LinkedIn
avg. open rate Twitter Instagram
(Jan.-June 2019)
(Jan.-June 2019)
27%
34,016 9,945
21,792
12,763
2,613
57% 17% 4% 4% 18%None/
No AnswerIrrigation & Green Industry
Green Industry
Pros
Landscape Management
Lawn & Landscape
60% 15% 4% 3% 18%None/
No AnswerIrrigation & Green Industry
Green Industry
Pros
Landscape Management
Lawn & Landscape
66% 20% 5% 5% 4%None/
No AnswerIrrigation & Green Industry
Green Industry
Pros
Landscape Management
Lawn & Landscape
Lawn & Landscape State of the Industry Report, Readex Research, June 2019
Publisher’s own data
v
v
Q&A WITH THE EXPERT
Control the content when your company takes ownership of a specific product or topic via a 5-question interview with an expert in your company, or testimonial from an influential client.
THE DYNAMIC DUO
Consistently our most popular issues of the year, sponsoring the State of the Industry Report or Top 100 issues means putting your company name on a package that people will keep reading throughout the year.
EMPLOYEE OF THE YEAR
One of our most popular features and a high visibility opportunity, landscapers from around the country nominate worthy coworkers, employees and friends. Winners are highlighted in a feature article.
STATE OF THE MARKET REPORT
With multiple market options; such as irrigation, finance, technology, etc; sponsoring a State of the Market report is your chance to own advertorial content covering hot market topics in the industry.
SNOW & ICE SUPPLEMENT
44% of landscape companies also run a snow re-moval business. If your company of-fers snow-related products, adver-tising in our Snow & Ice Supplement means your land-scape customers can become your snow removal customers, too.
TURNAROUND TOUR
Up to three winning companies in need of a boost in business receive a year’s worth of consulting from the Harvest Group. Their journeys are documented online and in print as the winners work with Bill Arman and Ed Laflamme through the year.
PODCASTS
Podcasts are a popular way to learn on the go. Sponsoring the Lawn & Landscape Radio Network means getting your company in front of the landscapers who listen, whether it’s driving to the job, on the job, or in the evenings after work.
BACKSTAGE PASS
Subscribers get behind-the-scenes facility tours, highlighting the ways in which landscape companies across the country run their daily operations.
VIRTUAL CONFERENCES
Help subscribers learn from the comfort of their home or office with a virtual conference. Featured quarterly, each event focuses on an industry-specific topic with speakers knowledgeable in the field.
CATEGORY EBLASTS
When you sponsor a category eblast, your logo and ads get put into an email filled with content written by Lawn & Landscape editors and freelancers, meaning your ads will be next to the trusted content our subscribers expect from Lawn & Landscape.
TECHNOLOGY ENEWSLETTER
Sent to our subscriber list monthly, this product is the perfect way to showcase your company as one of the leaders in the ever-growing technology market.
LCO CONTENT TAB
Sponsorships are available for this gated section of the website, filled with old and new content directly dedicated to lawn care and LCOs.
INTELLIGENT CONTENT MARKETING
Using intuitive marketing automation, we can deliver your custom content or a highly targeted ad message to a segmented audi-ence that has shown interest in your product/service. We work with you to create a unique campaign with your specific goal in mind for measurable return on your investment.
CUSTOM EBLASTS
Own an industry topic when your company sponsors a custom eblast. Sent out to our list of subscribers, the eblast is filled with your supplied content and your supplied ads.
PRODUCT OF THE WEEK
This digital program showcases our advertisers’ products on a weekly basis, through the website, social media and an enewsletter. Ideal for new product releases or updates.
MOBILE STATIC ADS
Your advertisement is featured on the bottom of their smartphone screen. As they scroll the site, your ad stays in place, making it visible the entire time.
TMI™
Target Market Intelligence (TMI™) is a sales and marketing tool based on three key elements: dynamic software, meticulous data management and proprietary subscriber information for our 57,453 subscribers. Access to this exclusive information is available on a subscription basis.
Rental equipment
EQUIPMENT FOCUS
JAN
.FE
B.M
ARCH
APR
ILM
AYJU
NE
JULY
AUG
.SE
PT.
OCT
.N
OV.
DEC
.
BUSINESS FOCUS
MAINTENANCEDESIGN/ BUILD/
CONSTRUCTION
OUTDOOR LIVING
LAWN CARE IRRIGATION SNOW & ICETECHNOLOGY
FOCUSSUPPLEMENT BONUS
Safety equipment
Work truck accessories/
upfitting
Erosion control
equipment
Vans and vehicle services
Add-on business
opportunities
Irrigation equipment
Parts and shop guide
Landscape and lawn care
trucks
Pick-up trucks
Trailers
Uniforms and apparel
Zero-turn mowers
Soil amendments
Stand-on mowers Annuals
Walk-behind mowers
Perennials
HydroseedersMulch and
groundcovers
Mower attachmentsHand tools
TrimmersEdgersCurbing
and edging
Electric equipment
Blowers Vacuums
ChainsawsLog splitters
PropaneFuel
management
ChippersGrinders
Engines
Outdoor Living Trends Report
Water features and fountains
Pavers and stone
Kit installation systems
Outdoor furniture
Walkways and paths
Ponds
Pools and spas
Landscape lighting
FirepitsFire features
Decks, fences, pergolas
Permeable solutions
Smart controllers
Drip irrigation
Pumps and valves
Filtration systems
Reclaimed water systems
Trenchers and v-plowsHand tools
Sensors
Pond maintenance
Irrigation software
Mobile/Wifitechnology
Spray heads and nozzles
Rotors
Drainage systems
SEO
Labor management technology
Social media
CRM/Accounting
software
Website development
Softwaredesign
Online marketing
Crew communication
technology
Mobile technology
Apps
GPS and routing
technology
Robomowing
On-demand apps
Franchise operations
TrainingLabor, hiring and H-2B
Landscape maintenance
insurance
Design/build/construction
Mergers and acquisitions
Top 100
Lawn care/Sports turf
Irrigation service and installation
Holiday lighting services
Landscape lighting
State of the Industry Report
Benchmarking Your Business
Tree care services
Skid-steer loaders
Tractor loaderbackhoes
Sealers, cleaners and sand
Tamping and compacting equipment
HydroseedingErosion control
Compact excavators
Mini-track loadersHand tools
Compact tractors
Xeriscaping
Concrete and masonry saws
Compact equipment
attachmentsRetaining walls
Compact wheel loaders
Compact truck loaders
UTVs
-
Disease management
guide
Pre-emergent herbicidesAdjuvants
Mixing systems
Fertilizer (liquid and granular)Soil testing
Reels, hoses and spray rigs
Insect/pest control
Post-emergent herbicides
Deer controlInvasive species
Aquatic weed control
AeratorsDethatchers
SeedersSeed and sod market update
Fall turf planning guide
Early order programs
New chemical technology Sprayers
and spreaders
Winter disease
management
Biologicals and organics
-
-
-
-
-
Tractors Spreaders
Plow attachments
State of the Snow Industry
Report
Weather systems
Salt purchasing
V-blade plows Straight-blade
plows
In-cab controls Snow throwers
Liquid ice control
Wear parts
Box plows Deicing blends
-
Hardscape/Design Build
Mosquito control
Q&A with the Expert
-
Hardscape/Design Build
-
-
Hardscape/Design Build
LANDSCAPES Insider
-
-
Technology
Readex
National Collegiate Landscape Competition
L&L Tech Conference
-
-
-
Cultivate
-
-
-
GIE+EXPOHardscape
North America
OTFIA Show
-
Advertising closes the first business day of the month prior to issue cover date. Materials are due the fifth business day of the month prior to issue cover date.
*Subject to change
Mobile Static Banner728x90$7,000
exclusive monthly
LIGHTBOX500x500$11,347Exclusive Monthly12 per year
Medium Rectangle Ads300x250
$1,913 .......$1,7051x .....................12x
T E X T A DBold HeadlineHendit, te veliquiati voloratem necumet usciumque et et qui il ium rem quas et quiatuscil int hilit qui con poribus mod et veligenissum aut liam eum, qui in nosam dit recta con. oruptas ideri dolorent modicimos sitis dus ma.
Image Here
NEWSLETTER ADS
Text Ad360x180 .... $2,824
LEADERBOARD AD
1x ..........................12x ...............24x .............. 52x$881 ................... $793 ............. $611 ........... $516
728x90
$1,325 ..........$95324x ..................52x
WEBSITE ADS (HOME PAGE) LEADERBOARD AD
Medium Rectangle Ads
Half PAge AD
728x90$3,0888 units available
300x250$1,57216 units available
300x600$2,6205 units available
Wallpaper ADS$24,840
Frequency Discounts*Size ...................................... 1x ..................6x............. 12x ............. 18x ...............24xFull Page .....................$8,469 ..........$7,447 .......$7,037 ....... $6,518 .........$6,2182⁄3 Page ........................ 5,709 ............5,005 .........4,727 ..........4,431 ........... 4,1751⁄2 Island ....................... 5,021 ............4,415 .........4,152 ..........3,895 ........... 3,6771⁄2 Standard.................. 4,398 ............3,874 .........3,700 ..........3,421 ........... 3,2181⁄3 Page ......................... 2,994 ............2,666 .........2,513 ..........2,366 ........... 2,2191⁄4 Page ......................... 2,262 ............1,983 .........1,858 ..........1,759 ........... 1,6611⁄6 Page ......................... 1,486 ............1,283 .........1,202 ..........1,154 ...............999
Covers* ....................................................... 6x............. 12x ............. 18x ...............24x2nd Cover ...........................................$8,184 .......$7,627 ....... $7,093 .........$6,5463rd Cover .............................................. 7,524 .........7,359 ..........6,824 ........... 6,2784th Cover ............................................. 9,266 .........8,726 ..........8,184 ........... 7,638
Color Charges*........................................Single Page ....................................SpreadStandard ................................................................ $584 ....................................... $955Matched Color, Extra .............................................690 ...................................... 1,061Matched, Metallic Color ......................................716 ...................................... 1,140Four-Color Process, Extra ................................. 1,167 ...................................... 1,804
Digital Edition: Print + 8% premium
Classifieds (print and online):$135 per column inch - 2-color $30.00, 4-color $55.00 Word only: $1.20 per word, $35.00 minimum
*Frequency Discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Lawn & Landscape, Golf Course Industry, Nursery Management, Greenhouse Management, Garden Center, Produce Grower, Cannabis Business Times, Cannabis Dispensary and Hemp Grower.
Mechanical Requirements: Saddle stitched, three columns to a page. Paper stock: Machine coated, 40-lb. body with 100-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 77⁄8" x 101⁄2.
Digital Files and Specifications For Print: High-resolution press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. For more details, contact Caitlin McCoy at 800-456-0707 or [email protected].
Special Regional and Demographic Advertising Rates: Contact the publisher or your advertising representative regarding regional rates and mechanical requirements.
A D S I Z E S ( N O N - B L E E D )Specifications.....................................................Width .........................................DepthFull Page (non-bleed) ................................................. 7" ...............................................10"2⁄3 Page .......................................................................4 1⁄2" ...............................................10"1⁄2 Page Island ...........................................................4 1⁄2" .............................................7 1⁄2"1⁄2 Page Horizontal ...................................................... 7" ............................................. 4 7⁄8"1⁄2 Page Vertical .......................................................3 3⁄8" ...............................................10"1⁄3 Page Square ........................................................4 1⁄2" ............................................. 4 7⁄8"1⁄3 Page Vertical ......................................................2 3⁄16" ...............................................10"1⁄4 Page Square ........................................................3 3⁄8" ............................................. 4 7⁄8"1⁄4 Page Horizontal ...................................................... 7" .............................................2 3⁄8"1⁄6 Page Vertical ......................................................2 3⁄16" ............................................. 4 7⁄8"1⁄6 Page Horizontal .................................................4 1⁄2" .............................................2 3⁄8"
PRINT INTERACTIVE
5811 Canal Road, Valley View, OH 44125 • 216-393-0300 | 800-456-0707 • Lawnandlandscape.comTo view our digital media kit, visit hortmediakit.gie.net/ll/landscape
GIE Media’s horticulture group brands are the leading publications in the turf and ornamental markets. Our titles include: Lawn & Landscape, Golf Course Industry, Snow Magazine, Greenhouse Management, Nursery Management,
Produce Grower, Garden Center, Cannabis Business Times, Cannabis Dispensary and Hemp Grower
Traci Mueller Account Manager,
West [email protected]
Dave Szy Publisher
Dan Heberlein Account Manager,
Great Lakes/[email protected]
216-393-0249
Brian May Account Manager,
Danny WalshAccount Manager,
Russ WarnerNational
Accounts Manager, [email protected]
Michaela Dodrill Market
Caitlin McCoy Advertising Production
Averil Braden Audience Development
Justin Armburger Art Director
THE POWER OF PARTNERSHIP
Lauren Rathmell Assistant Editor
Jimmy Miller Assistant [email protected]
Jim Huston Columnist
Bruce Wilson & CompanyColumnist
The Harvest Group Ed Laflamme & Bill Arman
Brian Horn Editor
