5 failproof ways to increase saleswith content and inbound marketing

You’re a budding entrepreneur with an interesting

business idea in mind. Your business plan has been

approved by your investors. Your funding is ready. You

now need a website.

But apart from your standard products, their details and a way to

purchase, what else do you even put on your website?

Whether you are making a website for the first time, or looking to

redesign it, what goes on the website is very important. Not just

that. Content is key even when promoting your website.

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What "actly is content?

Despite it being so important, content is one of the most

overlooked aspect in digital marketing.

Web developers believe hi-fi tech is what makes a website stand

out. Designers believe a good design is what will attract

customers. Digital marketers believe marketing your brand in the

right place is what’s most important.

What everyone seems to forget is, unless you have compelling

content, on-page and off-page, how will customers understand

what you’re selling?

Irrespective of what you’re selling and where you’re selling it,

having content that does justice to your brand is very important.

Content is a anything and everything you create. On your website.

Or off-page.

Right from product descriptions to a single line of Thanks after

a customer has made a purchase. Pictures, videos and

infographics.

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Are you a business owner looking to attract more sales? Have you tried

digital marketing but failed?

Before you conclude that digital marketing is not for you, ask yourself

this.

1. Is your content informative?

2. Does it solve your customers problem?

3. Is your content in a language and format that’s easy-to-understand?

If you’ve answered no to any of the questions, you’re doing content

marketing wrong.

Creating compelling content is certainly not easy. But with so much

competition, it’s the only thing that can get you ahead.

No content should be written unless you are clear about the end-

goal. Aimlessly written, a piece of content will not have any structure,

won’t be worth reading, and will achieve nothing.

There a various goals that content can be purposed for

This is one of the major uses of content. This form of content is

written in a crisp manner with the usage of researched Keywords

that will help you rank higher on SERPs. Some attributes of this

form of content are the optimal usage of keywords and not

overusing them, the incorporation of keywords into webpage URLs

and meta-descriptions and maximum relevancy of content to the

topic/product. The links to webpages of this content will appear on

SERPs when people search for the keywords. How high you will be

ranked on the SERP, will depend on the quality of this content.

Optimise your page load time1.

a. Improve your position on the Search Engine Results Pages

To help you create content that appeals to your audience and

sell better, here are some easy-to-apply tips.

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The purpose of informative content is to provide extra information

to the customer about the product/service or the industry or

anything related to the industry.

• He intends to buy a product/service from you, but is confused

and hesitant to make the final purchase. In this case, you

could redirect your customer from the products page that he

is on, to a page where there is such informative content for

him to read. This allows the customer to learn a bit more

about your product or industry, as well as is an incentive for

the customer to associate further with your company since he

learned a bit more through browsing your website.

• He is interested in the industry your company is a part of, and

is browsing through your site to learn more. In this case, this

informative content can be another form of product to sell to

the customer who is basically just looking for more

information.

The goal of this content is to describe a product or service that you

are selling to a customer. This content is not about you, and must

not be written according to you. It has to be written according to

the customer. The customer is the one to buy the product, and he

wants to know about it.

This is basically for the customer who is browsing through your

website for 2 reasons:

b. Describe a product/service that you offer

b. Provide information to the customer

You must answer the questions in the mind of the customer.

Think of how you would want the product to be advertised to

you. What would you ask about the product? It is of prime

importance to address your audience first and write about

what’s important to them about the product, and then go on

to what you would like to say about the product and its

concept and backstory and so on.

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The moment you answer these questions, and write content according

to this, you will start selling and making profits.

In terms of blogs and other off-page content, make sure it addresses all

stages of a buyer’s journey. Someone who follows your log or regularly

visits your website doesn’t want to know hear about how awesome your

product is. Or how you are industry leaders, innovators or the best in

business. To engage your audience, it is important that you have

something for audience at each stage of the buyer journey.

Before you think about what to write, ask yourself – Who am I writing

for? To create content that’s relevant and really helps you sell better,

always create a buyers persona before you start writing.

Once you have your buyer’s persona ready, tailor your content for

them.

What is unique about your brand? How can customers

benefit from your product?

Why should customers use your product or service? How

will it make them better? Or solve their problem?

Get details about your product. Request a FREE demo.

Steps to buy your product.

What product or service do you sell? What problems do

you solve?

Know your audience. Address and solve their problem.

2.

Type of content for each stage of the buyer journey

Awareness:

Interest:

Desire:

Action:

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The point is, do not neglect what you did in the past, especially if it

fared well. All of this contributes to the relevancy of information on

your website and its SEO.

Copywriting is serious business. Whether you are writing copy for the

website. Or off-page. Following a tried and tested framework is

always a good idea.

Donald Miller’s StoryBrand Framework is one of the most effective

ways of writing copy.

Donald Miller studied the secrets of winning, block buster Hollywood

movies.

What he discovered was that there was a common thread that ran

through all the successful movies.

He then essenced this into a 7-part success framework. Brands can

use this framework for effective selling.

Interlinking pages of your website to one other to hold back a

customer for a long time on your website is common practice. But

within this practice, it is not so common for people to pay attention

to their past content and posts.

As time goes by, your business and website and customer-base will

inevitably expand. You will add new pages and new products and

new articles to your website and blog. And you will interlink them to

each other.

But what about all your previous articles and products and content?

Don’t keep a “set it and forget it” outlook towards these things. Go

back to your past posts and content regularly, update them with new

keywords and link them to the new pages of your website.

If you’re making a new website, then set up 301 redirect links from

your old to your new website.

Example: This post was updated on xyz date

Update your past content regularly

Follow Donald Miller’s StoryBrand framework for writing copy

3.

4.

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The beauty is that this framework address the various parts of the human

brain to achieve a complete sell.

When you browse a webpage, do you read everything on the

webpage? Or does your eye just bounce around the webpage

looking for information relevant to what you want?

d’frens is a website designed using the StoryBrand principles.

If you’re looking to hire a StoryBrand copywriter

Read about the StoryBrand BrandScript Framework and how to use it

for web copy that sells.

Call Pigtail Pundits

Make your content look interesting5.

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Over the years, content marketing has changed completely. What

worked a few years ago doesn’t, anymore.

Customers are evolving. So are your competitors. To sustain, you have

to be different from the rest.

More than 55% of people online, do not spend more than 15 seconds

on a webpage. And it is within these 15 seconds, that you must catch

the eye of the customer and seal the deal.

• Use short sentences.

• Use words that are easy to understand.

• Don’t use industry slangs.

• Use powerful verbs.

• Use active voice.

• Divide your content in headings, sub-headings and points.

• Select a readable font, size and colour.

All of these things make your writing slightly more hard-hitting and

more impactful on the customer’s mind.

To write content that’s easy to understand and appeals to the buyer, follow these tips.

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Unable to figure out what’s the best strategy for your business?

Pigtail Pundits has been helping websites cultivate leads for more

than 22 years by optimizing them for search engines and users.

Only the best strategies and quality content are sown into your

websites to reap traffic and leads.

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I am a small business marketing consultant.

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Magnetically attract the right

audience and leads for your

business growth. Scale.

Max out the value of the traffic

already on your website. Then

acquire anew.

Other services we offer are:

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for red-hot conversion of prospects.

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