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Lead generation strategies are quite straightforward. Marketing team prepares a piece of content, put it on the landing page and adds an enquiry form to it. The landing page is an offer. Then there are things like promoting this page with blogs, social media accounts, email marketing, etc. - PowerPoint PPT Presentation
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5 Ways to get More Leads out of Mobile Marketing.
Lead Generation
Lead generation strategies are quite straightforward. Marketing team prepares a piece of content, put it on the landing page and adds an enquiry form to it. The landing page is an offer. Then there are things like promoting this page with blogs, social media accounts, email marketing, etc.
Use shorter and progressive forms
Filling out form fields on mobile devices is quite frustrating. Depends on a mobile, fields can sometimes be too small to tap on. Often time, a prospect ends up tapping on wrong a field. It of course frustrates. Also the length of forms is also frustrating. Filling too many fields is not difficult in on desktop but on mobile devices, it’s really painful.
Create Simple Calls-to-Action
Provide Discounts Customer Loyalty and Other Offers
Optimize Content for Mobile Devices
Try to put the most important content
right, with important links on
the frontload screen.
Make Your Phone Number / email ID Clickable
if there is an email on a page and a prospect wants to send email, he/she supposes that
while tapping on the ID, the mail sending pop
up should open automatically.
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