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5-Year Strategy PlanUniversity of Michigan India Alumni Association
Created by Rosy Chiu and Olivia Mandell
Agenda
● Executive Summary● Understanding Member Needs● Challenges & Recommendations
○ Governance Structure○ Programs / Events○ Funds○ University of Michigan India Center
● Case Study○ University of Chicago Center in Delhi
● 5-Year Summary
2
Executive Summary
Advantages● High number of passionate alumni● Established and powerful senior alumni
Disadvantages● Club too business school-centric● Lack of funds● Lack of governance structure
Recommendations● U-M India Center● Sustainable Funding● Greater variety and frequency of events● Increase engagement within UMIAA● Better relationship with U-M● Partnerships outside of U-M
3
Organization Overview
4
About Us
● India’s official alumni organization of the University of Michigan
● Primary resource for UMIAA members and University of Michigan
● Serves U-M alums, current students, and staff● Members represent all U-M schools● Events are well attended by members
(15+ per year)● Won the International Club of the Year award
from the Ross School of Business in 2009 and 2010
UMIAA by Numbers● Total number of members - 2900● Members based in India - 1200● Remaining located around the world
Understanding Member Needs
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27 ~50 75Interviews Conducted
Attended Alumni Socials Surveyed
For list of interviewees, see Appendix A
6
Challenges Recommendations
Lack of Governance Structure
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Defined Organization
Regional Committee● Point-of-contact in perspective city● Plan U-M activities in city● Informs Centralized Committee of
affairs
Centralized Committee ● Main point-of-contact for University of Michigan● Official Representation of U-M
○ For prospective students ● Manage research & career development ● Manage information regarding alumni and events
Current: Recommend:
School Representatives● Point-of-contact for each U-M school● Serves those interested in school● Plan U-M events for respective
school
Centralized UMIAAPresidentTreasurerSecretary
Governance Structure
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VP of Mumbai
VP of Bangalore
VP of Chennai
Senior Advisors
Committee
VP ofNew Delhi
Bylaws● Elections every 2 years● President only serves 1 term● Former Presidents serve on Senior Advisors Committee● Less than 50% of positions held by business alumni
CurrentStudent
Rep.
All rules should be implemented by 2020
Program Coordinator
UM Schools
Rep.
Lack of Variety Benefits
9
Community● Mentorship Program● “Michigan Day”● Welcome Dinner for summer
interns / exchange students● Distinguished Alumni Dinner
Greater Selection Programs
Giving Back● Recruiting / admission events *● Admitted Students Welcome
Dinner *● Scholarship fund● Student Counseling
Career Development● “Wolverine Tank”● “Michigan Learns”● Non-Business Speaker Series● Cross-university Networking Series
Social● Cricket Tournament● Alumni fundraising event● Alumni weekend getaway● Big Ten Schools Mixer
For more detailed recommendation descriptions, see Appendix B
Current: Recommend:
* recommendations are already implemented, but hoping for more alumni involvement
Membership Types with Complimentary Giftsee next slide for detail
Insufficient Funds Self-Sustainable Club
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Fees● Layer membership pricing options● No event fee once self-sustainable
20162017 2018 2019 2020
Cheaper event fee for members
Complimentary Gift● E.g. free football t-shirt● Providing value for members living
outside major cities
Free event fee for members
Free event fee for all attendees
No membership
fee
Current: Recommend:
Membership Types
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Membership Type
Recent Grads(< 5 years) U-M Alumni Alumni over
60 years oldParent of Alumni
Friends and Fans
Yearly fee ₹ 1700 ($25) ₹ 4,630 ($69) ₹ 4,630 ($69) ₹ 4,630 ($69) ₹ 4,630 ($69)
Life-time ₹ 60,400 ($900) ₹ 80,600 ($1200) ₹ 40,300 ($600) ₹ 60,400 ($900) ₹ 80,600 ($1200)
Complimentary Michigan gifts should be offered in addition to collecting membership fee.
Interviewee Testimonies
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“UMIAA needs a mentorship program. I really want to share my business model with someone experienced.”
“I don’t mind contributing a reasonable [membership fee], but let’s not spend it on useless talk-fests and seminars.”
“Thanks for your efforts in organizing the events in general. I enjoyed the ones I have attended.”
“I would be able to provide mentorship based on my experience & knowledge.”
“I just don’t really see a value in joining, the events [in Chennai] are so infrequent.”
“I would also prefer to help in UM or Ross information sessions for prospective students.”
“As someone who went to the school of public health, I just don’t feel included.”
“[Events in] Mumbai are not easy to organize. I think [UMIAA] is doing a great job.”
“[Examples of meaningful events for me are] sponsoring a school, or helping small businesses succeed.”
U of M India Center (UMIC) Logistics
13
Location: Mumbai / Delhi● Highest alumni concentration
○ 36% of known alumni reside in Mumbai
○ 23% in Delhi
Timeline: 5 years● To receive funds and complete center
construction
Cost: $300,000/year● $1.50 per square foot
○ 13,333 sq ft* $1.5 = $200,000● Salary of Center Director: $100,000
Funding: The University of Michigan
● Receive grants from University of Michigan schools
U of M India Center (UMIC) Benefits
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Attract Prospective Students
Location for recruiting events
Enrichment of Current Students
Host events for current student programs
Intellectual & Career Development
Venue for UMIAA events, faculty visits, and research
Enhances Michigan BrandGlobalizes the University of Michigan
15
Background
● 17,000-square-foot facility● 99 events attended by 5,600
individuals in 2015● Revenue of 19 Crore
University of Chicago Delhi Center
Takeaways for UMIAA
● Physical Center● Centralized Governance● Student Programs & Research
● UMIC completed● 100 events per year● Self-sustainable club● Strong Michigan brand
in India
● Student Representative on E-Board
● Complete alumni database
● 70 events per year
5-Year Summary
16
● Certain events open to public
● Less than 50% business graduates on E-Board
● 50 events per year
● Bicentennial Celebration● Organization and UMIC
funding begins● Leadership elections● 20 events per year● Forge relationship with other
universities● Hire Program Coordinator
● Expand relationship with corporate sponsors and Indian government
● 30 events per year● Host U-M student
programs● Host 10 different types of
events
2017
2018
2019
20202021+
Note: UMIC = U of M India Center
Contact Us
17
WebsiteUmindiaalumni.in
Social MediaFacebook LinkedinTwitter Youtube
Creators of Strategy PlanRosy Chiu - BBA [email protected]
Olivia Mandell - LS&A [email protected]
Appendix A: Interviewees
● Shreya Agarwal● Sujoy Bhattacharya● Neeru Chadha● Varun Chavali● Ujwal Damani● Nitin Gandhi● Sumit Garg● Ashish Gawade● Dhruv Gupta● Tejas Jayaraman● Nikhil Joshi● Varun Kabra● Aakash Mehta● Suhas Mhaskar● Divya Pamnani● Rutviz Parekh
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● Aashish Parekh● Sachin Parikh● Bharat Patel● Siva Perumal● Rehan Poonawala● Jai Rupani● Sneha Somani● Gopal Srinivasan● Praveen Suthrum● Chintan Surana● Aditya Thomas● Kiran Wadhwana● Sujith Yankanaik
Appendix B: Program Descriptions
● “Michigan Day”○ A BBQ event for all U of M alumni and their families
● “Michigan Learns”○ Regular small group discussions○ Space to get to know other Wolverines’ jobs
● “Wolverine Tank”○ Similar to TV Show “Shark Tank”○ Platform for young entrepreneur to showcase his / her company○ Senior alumni as panel of investors / advice providers
● Alumni Weekend Getaway○ 2-3 days vacation for alumni and their families
● Alumni fundraising event○ Alumni teams fundraise for a local social cause
● Distinguished Alumni Dinner○ Open to all members○ Recognizing accomplishments of alumni 19
Appendix C: Other Alumni Clubs
We interviewed leaders of other U-M alumni associations to study their success factors. Intervieews include representatives from University of Michigan Alumni Associations of Chicago, Mexico, Canada, and Japan.
List of interviewees:● Alex Sirota● Eun Ja Yu● Hugo M. Bretón● Jen DeGeus● Jennifer Igawa● Jeronimo Siqueiros● Bob H. Vokac
Additionally, we obtained information from the Stephen M. Ross School of Business’s 2016 President Survey. 25 Ross alumni clubs participated.
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