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Explore your world of possibilities

Value added

servicesprovided toretain the

customers.

PRESENT BY

PARMAR DILIP

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Flow of presentation:Company profile

Brand values

Promotional strategysProduct offerings

Value added servicesPocket internet

Comedy voice

Gift a song

Pocket learning

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Mobi health

Online space voice

Pocket finder

Talking smsJob alerts

Why aircel ?

ProsCons

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Company ProfileAircel group is a joint venture between Maxis

Communications of Malaysia andApolloHospital Enterprise Ltd of India.

CEO of Aircel India: Gurdeep Singh

It is Indias Seventh largest GSM mobile service

provider

It offers bothprepaid andpostpaidGSM cellularphone coverage throughout India.

Source : Aircel.com 4
http://en.wikipedia.org/wiki/Maxis_Communicationshttp://en.wikipedia.org/wiki/Maxis_Communicationshttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/Postpaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Postpaidhttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Maxis_Communicationshttp://en.wikipedia.org/wiki/Maxis_Communications

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Brand Values :

Simple: signifies freedom from hardship, effort or

confusion. .Creative: discovery of new ideas or concepts to find

innovative solutions to your problems.

Trustworthy: being dependable, reliable and bykeeping the promises we have made.

5Source : Aircel.com

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sjh

Promotional strategys

Team India captain

Dhoni was picked as the

brand ambassadorbecause of the brand

alliance with Chennai

Superkings, which

emerged as a strongbrand in IPL- 2008


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o Aircel advertising simply talks about thevalue

added services that they are offering.

Product positioning : differentiating on the basis

of VAS.

Appeal : a rational appeal. Target audience : Youth.


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Launch: In Mumbai, Aircel logo on the Gateway

of India.

Source : Aircel.com8

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Product offering

Post paid mobile connection

Prepaid mobile connection

Recharge Voucher

Value added services

Broadband connection.

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VAS (Value added services)

Avalue-added service (VAS) is popular as

a telecommunication industry term for non-core

services, or in short, all services beyond standard

voice calls and fax transmissions.

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Value added services:Aircel pocket internet 3G

Comedy voice

Gift a song

Mobihealth

Pocket learning

Face book voice updates


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Aircel pocket finder.

Talking SMS

Job Alerts


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Pocket Internet

Non-stop downloads of your favorite stars'

Wallpaper, latest Polyphonic Ringtones, MP3tones, True tones, Music Videos, Movie videos,Themes, Movie Themes and Mobile games onlyon Aircel pocket internet.


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Comedy Voice

The comedy Subscription service allows you to

listen to host of comedy dialogues from Movies.

just dial 55504 and subscribe to enjoy the

unlimited comedy dialogues and mimicry.


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GIFT A SONG

Gift a Song Service: Gift a Song is a special service

through which Aircel subscribers can gift a song to their loved

one's any where in India.How to Gift a Song?

Subscriber has to dial 55506


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Pocket learning

Source : Aircel.com

Aircel Pocket Learning is a first of its kind product.

It is divided into two broad sections: Campus andLibrary.

You can also review tips on exams, view pastQuestion Banks, take MCQ Test and mock

preparation for exams

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MobihealthFrom fever to sprains, fromulcer to asthma, Aircel givesyou just what you need to get

back to perfect well-being.

Simple user-friendly tips onhow to apply pressure at the

right acupressure points torestore health and happiness,wherever you go !


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Online space voicemail on facebook

The first time an telecom brand aricel is offeringvoice messaging service with facebook.

It launched a voice mail application on facebook, thatallows users to pit up voice messages rather thanplain text meaasges.

So no need to pay for voice sms.


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Pocket FinderGoing to an unfamiliar part of town? It wouldhelp you.

You can also find the nearest restaurants, coffeeshops etc.

Not only that, it also tells you where yourfriends and family are.


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Talking SMS

You can send:

Follow the simple instructions by aircel andsend your Talking SMS in your own voice.

To receive:

Receiving is now made even simpler. You willreceive an incoming call and you can hear the

Talking SMS.


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Job alerts

Get your dream job by using Aircel job alerts.

Get Jobs from the best sources like naukri.com,

monsterindia.com, clickjobs.com, sulekha.com,timesjobs.com and lot more!


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Why Aircel

Market leader in Assam & northeast in

18months. Aircel hold in 17 circles.

Gained additional spectrum from Govt. for

13new circles. Free incoming in roaming.

Mahender Singh Dhoni is the brand ambassador

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Pros:Awesome network Coverage

Good Cost - Efficient SchemesHell a lots of Value Added Services

Simple website (www.aircel.com) design

Customer Base Expansion Efforts

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Cons:Customer Care!! This is the only annoyingproblem in this network.

Support for Voice-only network, i.e. No cheapGPRS, technology advancement is very slow.

Huge deposits for Postpaid accounts.

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ConclusionAircel offers its customers, services and

products that are easy to understand and use.

re-invent itself constantly to deliver the best andmost up-to-date services.

The brand instils a felling of pride, confidence

and reliance among all stakeholders byanticipating their desires and fulfilling the same

efficiently.

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