634602 Wk8 Communication in the Computer Age

8/11/2019 634602 Wk8 Communication in the Computer Age

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MIT 634602 MELBOURNE INSTITUTE OF TECHNOLOGY

Communication

Week 8: Communication in the Computer Age

MIT 634602




E-commerce and E-Business

RevolutionE commerce describes the process of buying,

selling, transferring, or exchanging products,services, and/or information via computernetworks, including the Internet.

E business refers to a broader definition of e-commerce, not just the buying and selling ofgoods and services, but also servicing customers,

collaborating with business partners, conductinge-learning, and processing electronic transactions.




The E-Business Revolution

Profoundly different from traditional

business:

• 24-7-52 access

• Global reach • Internet users constantly increasing

• Deal directly with customers

• Significant savings in costs of doing business




Internet

• origins

• URLs

• keywords

• hyperlinks

• Search engines

•

Web page design – homepage

– feedback




email

• Sender’s email address

• Subject line

• Message date

• spam

• Bulk mail

•

forward




Advantages of email as a medium

• faster than traditional mail or courier

• send to multiple recipients simultaneously

•

saves paper• saves an exact copy of the message

• can carry other digital media as attachments




Disadvantages of email as a medium

• cannot fully control who sees the message

• possible time lag if recipient doesn’t constantly

check email

• not available unless recipient has computer

access

• spam makes genuine messages hard to find

•

hard to differentiate formal messages from casualmessages because they use the same format




Electronic media

• Discussion forums, blogs – Communities of interest

– Advertise

– Share information

• Text messaging, mobile phone

– Short message

– Commonly used today – Intrusion into private time




Electronic media ctd.

• Discussion forums, blogs – Communities of interest

– Advertise

– Collaborate on projects – Share information

• Text messaging

– Short message – Commonly used today




Electronic media ctd

• Electronic conferencing

– Participation - votes

–Engagement

– request feedback

– follow up

– Look at camera

– Pretend others are in same room




Social Networking

• Facebook

– Short message

–

Attachments–

sound, pics, video– Group discussion forum

• Skype

– Replaces phone

– Instant face-to-face




Writing for new media

• Effective writing

easily understandable, suitable for

bulk of readers, accurate, sufficient detail

• Software support email, contact management and

automated calendars, customer management, word

processing

•Systematic

recorded evidence, planned message,

choice of appropriate medium for message




3x3 Writing Process

• Phase 1 Prewrite–

purpose

– content

–each idea notion, topic or theme) in point form

– order ideas in view of purpose




3x3 Writing Process

•

Phase 2 Write– words, sentences, paragraphs written for comprehension

rather than expressing yourself

– one subject per sentence

– one topic per paragraph

–plain English writing style

– positive and courteous

– logical order of ideas

– headings and emphasis to aid readability

–

short paragraphs/ point form to help reader

– avoid words that stir emotions

– avoid emoticons smiley face)




3x3 Writing Process

•

Phase 3 EditCheck:

– one subject per sentence

– one topic per paragraph

– courteous and professional tone

– hostile or rude comments removed

– spell and grammar check

– objective, factual content only

–would you be ashamed to see the communication on the

front page of The Age newspaper in the morning?




Common errors

–hasty response – not fully considered–overly familiar tone

–obscure, unfamiliar words or jargon

– closing that omits the required action orresult expected

–expecting that the receiver checks theiremail as regularly as the sender

–

forgetting to give the name of the sender




Responding to electronicmessages

· What is the writers business relationshipwith me?

· Why are they writing to me?

· What do they want?· How can I best help?




references

• Dwyer, J. Communication in Business:strategies and Skills Chapter 21

Documents

634602 Wk8 Communication in the Computer Age