69711 Putting Email Marketing in Context White Paper Core Uk

7/25/2019 69711 Putting Email Marketing in Context White Paper Core Uk

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Putting email marketingIN CONTEXT.Make your emails relevan and save money doing i.

2015-2016


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2September 2015 | Putting Email Marketing in Context

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The challenges of personalisation and email.

The theory and practice of relevance.

Contextual email is critical.

Contextual email works.

Contextual email can be measured.

Data is the heart of context.

Contextual email is within reach.

Contextual email should be a part of your marketing strategy.

TABLE OF CONTENTS

2Sepember 2015 | Puing Email Markeing in Conex


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Sepember 2015 | Puing Email Markeing in Conex

For 20 years, email marketing hasproven a vital thread in the tapestry of

DIGITAL MARKETINGCOMMUNICATIONS.In ac, even oday, email remains one o he mos lucraive digial channels or

markeers, reurning an esimaed $39 or every $1 invesed, according o he Direc

Markeing Associaion. Te Radicai Group, a echnology marke research firm,

esimaes some 694 million emails are sen every minue. For he average consumer

ha ranslaes o somewhere norh o 416 email markeing messages a monh

mos o hem op-in communicaions rom brands heyve ineraced wih beore.2

Your email marke ing programme i s conribuing o ha chaos. Mos

people don have he ime or inclinaion o read 416 emails a monh,

so how do you make sure your brand is one o he ew ha capures

heir atenionand promps hem o open heir walles?

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Email is a natural entrance

into contextual marketing

precisely because of its

dynastyits ingrained,

inexpensive, immediateand interactive.4

FORRESTER RESEARCH

Te firs sep is o accep ha he email markeing

echniques o a decade ago are no he ones

ha will help you achieve your uure brand

aspiraions. o engage consumers oday, your

email communicaions mus combine conen

wih conexhe visual cues and suble clues

ha make a message relevan o he recipien.

Trough an emerging sraegy called conexual

email markeing, you can overcome he radiional

barriers and challenges markeers ace wih

personalisaion.

As an email markeing proessional, you know

your organisaion needs o do a beter job wih

personalisaion because he acics ha made

email a powerhouse in he markeing mix during

he lae 90s are delivering diminishing reurns.

Buyers are aigued, and he days o simple

Dear [inser name here] personalisaion are

coming o an end.

And ye mos organisaions coninue o measure

email markeing success wih archaic merics like

email lis growh and he volume o messages sen.

Many email markeing communicaions atemp

o personalise conen, bu hey don address he

conex in which ha conen is consumed by herecipien. As well demonsrae, conex is acually

quie easy o embrace in email markeing, bu i

does require markeers o challenge radiional

acics and success merics.

According o a personalisaion survey rom

EpiServer, nearly seven ou o en markeers plan

o inves in more personalisaion, suggesing is

working or heir brands. However, research rom

he Economis Inelligence Uni in 2013 ound

ha 70% o consumers eel jaded and ha hey

view personalisaion effors as superficial a

bes.3Teres clearly a gap beween consumer

expecaions and markeers percepions. In order

o ranslae hese findings ino recommendaions,

we should ocus less on howconsumer

expecaions aren being me and more on why.

Despie access o a deluge o daa and real-ime

channelsweb, email, mobile, social, ec.

markeers sill sruggle o ake personalisaion

o he nex level. According o Forreser, Email

is a naural enrance ino conexual markeingprecisely becauseo is dynasyis ingrained,

inexpensive, immediae and ineracive.4



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Jus because cusomer daa exiss in your organisaion, ha doesn mean

his daa is readily available or use in email markeing communicaions. Tis

can be a rusraing realiy or email markeing proessionals, who are under

consan pressure o increase conversion, minimise aigue, grow he lis and

mee exceedingly high cusomer expecaions.

A 2013 sudyrom Adobe and he Direc Markeing Associaion idenified

several common challenges wih real-ime personalisaion:5

Complex and disconnected technology. Do you alk abou your cusomer

daa in erms o he sysems ha manage ha daai.e. ecommerce daa,

web analyics daa, email markeing daa, poin o sale daa, ec.? Tis

approach is a byproduc o ragmened cusomer daa ha oen resides

in sysems ha may or may no suppor real-ime personalisaion.

Data privacy concerns.In many markes, regulaions limi he ype o

cusomer daa ha is even available or use in email markeing campaigns.

Data governance and quality.Incomplee or inaccurae cusomer daa

in an auomaed campaign can have a negaive impac on he brand

especially in he age o social media.

Skilled Staff and Training.Email markeing acics have remained

undamenally unchanged or decades, resuling in a skills gap among email

markeing proessionals. When i comes o conexual markeing acics,

many email proessionals sill need pracical advice on how o execue

real-ime personalised campaigns and measure success.

The CHALLENGESof personalisation and email.

http://offers.adobe.com/en/na/marketing/landings/_46316_real_time_marketing_insights_study.html?s_osc=70114000002JIe9AAG&s_iid=701a0000002IJJZAA4http://offers.adobe.com/en/na/marketing/landings/_46316_real_time_marketing_insights_study.html?s_osc=70114000002JIe9AAG&s_iid=701a0000002IJJZAA4


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To maximise revenue, marketers must simultaneously deliver:

Personalised

content

Personalising he copy,images, graphics, ec.

Idealzone

Content

Relevance

Right message Right person Right time Right channel

Tere are millions o wayso personalise conen incampaignshe more granularhe personalisaion, he moreconen you have o creae. Finieresources equal finie ime opersonalise conen. Bu you canlimi he conen requiremens bypersonalising wih conex.

You can iner a lo abou anonymousvisiors, bu is a guess unil heyideniy hemselves. Tas whyemail personalisaion is or known,consening cusomers, which meansis a grea ool or maximisingreenion revenue, expansionrevenue and loyaly.

Drip markeing is grea or keeping inouch bu i does litle o align yourmessage wih he buying sage. Whilei isn easible o cusomise creaiveor every user, you can use behaviouror conexual daa over email origger a pre-configured (finie)number o creaive communicaions.

Email is one o he mos compellingchannels o personally engagewih prospecs because is deviceagnosic, unique o he recipien andsill he primary channel or long-orm digial communicaions. Emailis also a condui or engagemen onoher channels like mobile (SMS,apps, messaging), social and he web.

Personalised

contextPersonalisaion basedon behaviour, ime,propensiy o purchase,environmen, device, ec.

Context

Use business rules or algorihmso dynamically change he email

conen based on prospec behaviour,ime, weaher, device ype, loyalysaus, and more. Tis level opersonalisaion means markeerscan pre-configure condiions hadicae real-ime personalisaionwhen he email is opened. Atribuescan be derived in real ime, so youdon have o worry abou cusomerdaa qualiy.

Don jus ocus on lis growh andacquisiion in email markeing.

Conexual daa can be colleced inreal-ime rom cusomers. Use hisdaa o suppor heir needs in a non-inrusive way. Conex helps ranslaebehaviour ino a call-o-acion haspersonalised or each recipien.

When, where and how (he device)a recipien consumes an email

offers a window ino he opimalcommunicaion o rigger aconversion evenweaher, deviceype, locaion, ime o day, ec. canbe colleced in real ime or easyinegraed via hird-pary daa.

Forreser suggess email workseven beter han non-addressable

adverising o inspire ongoing brandrelaionships. 87% o email markeerssay reaining cusomers wih emailis a op five goal or email markeing.Ye, unorunaely, success is silllargely measured by lis growh andacquisiion merics. Conex basedemails could undamenally changehe sraegic value o email.

Figure 1: A Framework for Transforming Content and Context into Relevance in Email CommunicationsSource: Use Email to Spark Contextual Interactions, Forrester Research, Inc., January 2015.

Ideal zoneA combinaion o bohconen and conex inemail communicaions.

Personalisaion, however, is only a par o effecive email markeing. Te real differeniaor is relevance. Tese days, heres a grea deal o alk abou relevance in messaging. In

heory, relevance is abou saisying he conscious and subconscious needs o your arge audience, delivering he righ message a he righ ime in he righ channel o he righcusomer. In pracice, you can achieve his goal hrough a one-o-one message ailored o each recipien or by argeing a populaion o similar recipiens. Te challenge is ha

you need ways o deliver relevan conen a scale. Email provides an ideal vehicle or deep personalisaion hrough conen and conex, which are boh necessary or relevance.

Research rom he Journal o Adverising suggess ha heres a correlaion beween he relevance o a message and he recipiens percepion o engagemen wih ha message.I messages are perceived as relevan, hey are more likely o rigger deeper engagemen wih a prospecive buyer. 6

From a pracical sandpoin, heres a very basic ramework or ideniying how o make email communicaions more relevan hrough conexual markeing, markeing ha ispersonalised based on behaviour, ime, propensiy o purchase, environmen or device. Relevance is ulimaely a byproduc o personalising conen and conex or a recipien.

Mos markeers sruggle wih he ormer.7Personalised conen is cumbersome o manage, and he more personalised ha conen ges, he more work i is or markeers. Bu

when conex is layered ino he equaion, markeers can deliver more relevance using less personalised conen. (See Figure 1.)

The theory and practice of RELEVANCE.



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As menioned earlier, personalisaion is nohing wihou relevance. Bu he only way o achieve

relevance is hrough conex. Conexual email is abou making locaion, preerence and ime

acionable or personalisaion in email communicaions. radiional conen markeing acics ocus

on wha is being offered, bu has only par o wha influences consumer behaviour. Markeersalso need o layer when, whereand howino he equaion. I urns ou hese acors can be derived

in real ime when an email is opened, easily exraced rom exising cusomer daa or inegraed

rom a hird pary.

Whas exciing abou conexual email is ha echnology can help you execue more inimae

personalisaion wih less effor. Leveraging conexual daa, such as weaher, can also miigae

challenges wih daa cenralisaion, daa qualiy and he exploding demand or personalised copy

and creaive. Ta makes conexual email exremely accessible or markeers. Mos markeers

don realise ha hey could configure and execue conexual email campaigns in a mater o days

or weeks wih he righ echnology. Early adopers are reporing remendous reurns on conexual

email campaignsas evidenced by he case sudies in he nex secionbu largely because he

bar is so low or impressing consumers. (Remember, one ou o seven consumers hink markeers

do a poor job a personalisaion.)

Te bigges barrier o embracing conexual email acics is requenly he inernal culure and how

senior leaders rame he sraegic value o email markeing. Aer all, email is a dynasy channel and

i can be difficul o convince decision makers ha wha worked or he las decade may no be he

bes sraegy in he uure. Teres also a pervasive misconcepion abou he sandard and accepable

merics or measuring email markeing success. Leaders accep ha some level o atriion and aiguewill impac he email lis every ime a campaign is sen. We accep ha lis growh or he volume o

emails mus somehow ranslae o revenue growh. Bu done correcly, conexual email challenges

hese enrenched ideas and inroduces a world in which a lower volume o more personalised

ineracions resuls in higher engagemen and hus minimised lis decay.

Contextual email is CRITICAL.



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Les explore some indusry examples o how conexual daa can boos

conversion and cusomer saisacion in email. Keep in mind ha mos o hese

examples require copy/creaive alernaives, which are dynamically pulled ino

he email emplae in real ime when he email is opened.

Contextual email in the sofware industry.La Fourchete, he Openable

o France, uses Adobe Campaign o opimise he reservaion experience

or members. I regisered users abandon a reservaion online, or whaever

reason, La Fourchete delivers a real-ime email reminder abou he

incomplee reservaion. Tas a prety sandard reacion, bu La Fourchete

akes i o he nex level by also sending dynamically personalised

recommendaions and helpul ips o users based on he locaion o heir

search, dae o he reservaion and oher conexual daa provided rom

websie behaviour, like dinner vs. lunch reservaions.

Contextual email in the retail industry.Yves Rocher, one o he larges

cosmeics brands in he world , uses email as he cenral poin in delivering a

consisen experience across he cusomer journey. Yves Rocher undersands

heir cusomers lie evens, needs and milesones. Tey can deliver imely

birhday emails, as well as commen-riggered communicaions ha drive

urher engagemen and brand advocacy.

Contextual email in the transportation industry. Brussels-based high-

speed rain operaor Talys creaed a cenralised daa mar or cusomer daa,

which i uses o rigger real-ime muli-channel communicaions aer a icke

purchase. Te eam knew cusomers valued he convenience o e-ickeing.As a resul, when cusomers purchase a icke, hey now receive a real-ime

email confirmaion along wih an SMS ex ha includes a QR code or he

ickea service Talys cusomers love.

Contextual email in the restaurant industry.Groupe Flo is one o he

larges resauran chains in France. Te company uses sophisicaed real-ime

email and cross-channel loyaly programmes or cusomers. Personalised

loyaly offers are prined direcly on receips aer a meal, wih specific

conen, locaion and iming in mind, all linked o heir email campaigns.

More contextual email in the retail industry.One o he larges U.S. reail

home improvemen brands uses conexual email o rigger communicaions

based on regional weaher condiions and invenory volume. Geo-argeing

helps he markeing eam deliver email communicaions ha are personalised

based on he cusomers locaion when he email is opened. Emails are

dynamically adjused in real ime o le recipiens know, or example, ha he

sun is coming ou aer a ew weeks o overcas weaher and ha is an ideal

ime o plan sod his weekend. Tis programme helps he reailer manage

invenory volumes a specific locaions and offers a highly engaging andrelevan communicaion wih cusomers.

Contextual email WORKS.



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I can be challenging o champion a conex ual email markeing iniiaive i

decision makers are oo ocused on email as an acquisiion ool. Tere are boh

quaniaive and qualiaive merics or measuring he success o conexual

markeing, and i ulimaely depends on he ype o daa you choose oleverage or personalisaion. For example, is nice o show weaher condiions

or a proximiy map ha updaes in real ime when an email is opened. Bu i

may be difficul o quaniy he value in erms o cusomer engagemen unless

heres a conversion pah associaed wih he conexual daa.

Is also imporan o realise you have ar more daa on cusomers han on

anonymous visiors, and mos markeers do a poor job o using available daa

o maximise cusomer revenue. You can physically atach a value o reenion,

lieime value, an up-sell ransacion or a ne promoer scorehese are

angible merics or measuring he success o conexual markeing.

So here are some simple merics you can use o measure he effec o your

conexual markeing campaigns:

Increased engagemen on sandard email merics: conversion, clicks, opens,

shares, ec.

Increases in year-over-year purchase daa: purchase requency, average

spend, average produc caegory volume racked, number o repea

purchases, cusomer reenion, repea visis, ec.

Bu here are oher merics oo:

Net Promoter Score.Tis number is a measure o how invesed your

cusomers are in your brand and akes ino accoun promoers (likely o buymore, remain cusomers or longer, ec.), deracors (less likely o engage)

and passives (all in beween promoers and deracors). Periodically survey

your cusomers or an annual benchmark o your brands Ne Promoer

Score. You may also consider doing his wih a populaion o users who have

received conexual emails and a populaion o users who have no received

conexual emails.

Market share and brand loyalty. Can you link marke share growh or

revenue growh o specific cusomer populaions ha can be linked o

conexual communicaions? For example, es ou conexual email byargeing a specific user persona and measure he growhor decline

o his cusomer persona over a period o monhs or years.

Time spent in email.Increases in he ime spen consuming email messages

could be an indicaion ha hose messages are more relevan o he cusomer.

In an age when you have milliseconds o capure a recipiens atenion, ime

spen wih your message could be a grea way o assess conen or conexual

relevance, even when a conversion even doesn occur.

Return on engagement.Engagemen comes in many orms, no jus a sale.Conex can help drive more social shares, email orwards, repea purchases

and advocacy. Tese are merics ha can and should be measured o jusiy

he impac o conexual messaging, bu may be difficul o link direcly

o revenue.

Contextual email can be MEASURED.



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Wha does i acually ake o implemen a

conexual email campaign? Te good news is

mos organisaions already have he means o

rapidly embrace conexual markeing and ican be implemened in parallel wih cusomer

daa qualiy iniiaives. You will, however, need

echnology ha suppors real-ime dynamic

email conen, business rules and inegraion

wih inernal cusomer records ha may augmen

conexual daa.

Ways o collec conexual daa:

Colleced inernally and sored wihin inernalsysems: personal inormaion, purchase hisory,

cross-channel behaviour, loyaly saus, channel

preerences, browsing behaviour, offline aciviies

such as poin-o-sale ransacions, hird pary

daa appends, ec.

Purchased via a hird pary : weaher eeds,

aggregae rend daa, elevision use, ec.

Ascer ained when an email is opened:device ype, ime o day, locaion, ec.

Te key o embracing conexual daa is simpliciy

and esing. Hisorically, email personalisaion

wasn scalable because creaing campaigns

ha address every permuaion was a verycumbersome process or markeers. In an

environmen where volume o emails sen is

a meric or success, is no wonder markeers

deauled o a personalised saluaion or basic

segmenaion. Te good news is ha he daa

used or conexual markeing generally lends

isel o a small number o copy and creaive

derivaivesho or cold weaher, morning/noon/

nigh, ciy/block/geocode, smarphone or able,ec. Ta simpliciy makes i easy or markeers o

es, wihou significan invesmens in copy and

creaive.

Conexual daa allows markeers o allocae email

communicaions in an opporunisic way. No

everyone should receive every email all he ime,

bu deciding who ges which message is moreeasily said han done. You can achieve relevance

a scale by combining firs-pary, personally

idenifiable inormaion abou your cusomers

wih readily available conexual daa. Tere are

also los o opporuniies or low-hanging rui. For

example, when a user opens an email on a mobile

device and clicks a link, conexual daa derived

in ha momen can re-direc he link o a mobile

version o he websie. Ta one change couldundamenally aler he enire cusomer experience

or your arge audience. Remember, embracing

conex is really abou adding real-ime value or

he cusomer, no jus providing he righ offer or

call o acion.

DATAis the heart of context.



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Is imporan o noe ha conexual email is

in a relaively early sage o adopion. Is sill an

emerging mindse and markeing leaders remain

skepical o he benefis relaive o legacy emailacics.

As youre making he case or an invesmen in

conexual email, here are a ew hings o keep

in mind. Firs o all, you need a echnology ha

can suppor real-ime conexual engagemen.

No all email markeing plaorms suppor riggers

like ime, weaher, locaion and device ype.

Addiionally, is very helpul o inegrae your

email sysem wih oher markeing plaorms

including web analyics, conen managemen,

social analyics, mobile and paid searchso you

can acually measure perormance and suppor

cohesive communicaion across channels. Bu

ouside o he echnology, here are a variey o

acics you can es wih minimal demand on

resources, budge and ime.

How do you ge sared? Heres a lis orecommendaions rom our produc expers and

experienced parner communiy.

Test small wins first.An inerview wih Erik

Inseford, VP o markeing operaions a Adobe

parner Digias, revealed some o he mos

common challenges hey run ino when execuingconexual campaigns or cliens. Conexual email

is simple o launchis a mater o days or weeks,

no monhsbu you have o be mindul abou

how you execue, Erik says. Teres a ramp up

ha makes sense financially and echnologically.

rying o do oo much pus an unnecessary s rain

on resources.

Erik sresses ha is imporan o undersand

how you will measure success. We always ry o

showcase small wins ha can demonsrae value

up ron, he says. Consider ocusing your atenion

on shorening conversion experiences, or ocus

on daa recency. Legacy inegraions oen creae

significan lag ime ha can be removed wih

conexual email invesmens. For example, los

o our cliens sruggle wih he recency o loyaly

daa because heres a lag beween he ime he

daa is pulled rom he inernal cusomer daabase

o he ime an email is acually sen. A one-ime

inegraion in a conexual email campaign can

ransorm loyaly daa ino real-ime engagemen

when an email is acually openedwhich may

even be jus aer a purchase rom a mobile device.

Manage expectations and success

criteria.Cliens need o know hey will

be sending ewer bu more argeed email

campaigns, says Jason Conley, a direcor a Adobeparner Precision Dialogue. His firm someimes

helps cliens develop a cos-benefi model

o jusiy an invesmen in conexual email

markeing. Someimes is difficul or senior

leaders o suspend he noion ha he goal o

email markeing is acquisiion, email volume and

lis growh. Bu wha i you could conver every

cusomer one more ime a year via conexual

email markeing? Tas real revenue.

Remember ha youre building a business case or

increased conversion, engagemen, lower op-

ou raes and cusomer saisacion. Conley noes

wo hings he wans email markeers o know:

Firs, he means o suppor conexual email and

relevan communicaions probably already exis

in your organisaionis a mater o creaing a

sraegic plan ha can be measured and execued.

Second, markeers need o sop hinking abou

daa in erms o he sysems ha manage i. Te

cusomer experience is cross-channel, preerence-

based real-ime.

Contextual email is within REACH.



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Use a single, integrated platform to

inform customer engagement if possible.

Ta said, cenralised cusomer daa isn absolutely

necessary o ge sared. Conley says a hugechallenge hes encounered wih Precision

Dialogue cliens is a lack o inegraion among

cusomer engagemen sysems. Te websie,

ecommerce, in-sore poin-o-service, email and

mobile cusomer daa is locked inside hese

separae sysems. Generally you wan a cenralised

daa mar or cusomer daa because i orces a

big, srucured, analyic asse ha can inorm all

channels. Bu you never wan a brand o sacrificea sale or a real-ime engagemen jus because i

doesn fi big corporae daa sandards. You have

o be able o reac on he flyso many imes a

ederaed approach o daa is perecly appropriae,

especially when youre esing he benefis o

conexual email markeing or ocused on a

high-value cusomer inerac ion.

Use contextual data triggers that can

be automated on the fly.

Email personalisaion is challenging or markeers

because i requires qualiy daa and a airlysignifican effor o prepare creaive and copy

combinaions. Bu conexual daa like weaher,

ime o day, locaion or device can acually

be auomaed in real ime or each recipien.

While youll need o configure a finie volume

o cusomised copy and creaive, hese riggers

opimise relevance or each recipien. In his

respec, using conexual email markeing acics

can significanly reduce he number o creaiveasses you need o suppor a campaign.

Using contextual email

marketing tactics can

significantly reduce

the number of creative

assets you need tosupport a campaign.

Optimise offers against revenue goals.

A he end o he day, daa-driven personalisaion

is abou resuls. I youre looking or ways o

personalise a scale, conexual email acics areauomaed and lend hemselves o sysemaic

racking and opimisaion. Botom line, your

cusomers have high expecaions or your brand

and hey expec every engagemen o reflec he

curren sae o heir relaionship wih he brand.

Ta means i hey jus bough a produc , hey wan

o see i refleced in heir accoun in seconds, no

hours. So your sy sems have o no only share daa

quickly, bu also le you acivae ha daa in yournex engagemen wih ha cusomer. o ge o ha

poin, youll need o auomae your opimisaion

and argeing processes. I you aren argeing,

you aren esing o drive revenue growh.



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Contextual email should be a part of your

MARKETING STRATEGY.Email remains he glue o cross-channel brand engagemen, bu oo many brands

coninue o rely on legacy acics ha, oday, produce diminishing reurns. Relevance isa byproduc o boh conen and conex. Is no jus wha you wan o ell your arge

audience, bu also how, when and where hey consume ha message.

Conexual markeing acics are accessible o all email markeing proessionals and

don necessarily rely on cenralised cusomer daa or clean daa. Bu in order o reap

he benefis o conexual email, markeing leaders may need o challenge radiional

perspecives on how o jusiy email invesmens. In heory, relevance should always lead

o revenue growh, bu in pracice i may no be easy o link invesmens in conexual

email markeing o shor-erm revenue goals. Ta cerainly doesn mean he value isn

here, and early adopers o conexual email coninue o capure a disproporionaevolume o mindshare simply because heir cusomer experiences sand ou. Done

correcly, i will alwaysproduce increased conversion and engagemen.

You have the data and the skills to test

contextual email today, its just a matter

of finding the right tools to help you

implement it. Dont wait for the contextthat suggests you waited too long.



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Copyrigh 2015 Adobe Sysems Incorporaed. All righs reserved.

Adobe and he Adobe logo are eiher regisered rademarks or

rademarks o Adobe Sysems Incorporaed in he Unied Saes

and/or oher counries.

1 Real-ime Markeing Insighs sudy: Five Key s o Success or Markeers, Adobe and he Direc Markeing Associaion, July 2013.

2 Email Saisics Repor, 2013-2017, Te Radicai Group Inc, April 2013.

3 Mind he markeing gap: Sizing up markeer and consumer percepions, Te Economis Inelligence Uni Limied 2013.

4 Use Email o Spark Conexual Ineracions, Forreser Research, Inc., January 2015.

5 Real-ime Markeing Insighs sudy: Five Keys o Success or Markeers.

6 Managing E-mail Adverising Frequency rom he Consumer Perspecive, Journal o Adverising, volume 40, number 4, 2011, pp. 4566.

7 Why radiional ESPs Aren Cuting I or Email Markeers, Adobe and he Direc Markeing Associaion, February 2015

About Adobe CampaignAs a par o Adobe Markeing Cloud, Adobe Campaign provides bes-in-class email

campaign, offer and personalisaion managemen capabiliies or sophisicaed

auomaion and execuion o markeing programmes across all channelsdigial and

radiional. Adobe Campaign addresses a key challenge or markeers : how o build

and exend relaionships wih heir cusomer base o drive op-line revenue growh

and ROI. Adobe Campaign is used by approximaely 600 o he world s leading brands.

Learn more awww.adobe.com/campaign.


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