Seven Ways to NurtureExisting Customers toIncrease Sales

by Dr. Rachna Jain | Community Building

One of the most important assets youhave is your current customers. It’smuch less expensive to keep your

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current customers and turn them intorepeat customers than it is to go outand find more customers.This is not to say you should not keepmarketing to find new customers, butyou should do all you can to nurturethe existing relationship you have withcurrent customers in order to increasesales. Here are seven ways to achievethat.

1. Offer Early Bird Sales on NewProducts – When you know that you’replanning the release of a new product,stay in touch with your currentcustomers along the way about thelaunch. Then finally boost sales of thenew product by offering early birdsales opportunities to the customersyou already have.

2. Keep in Contact with YourCustomers – Even if you aren’tplanning a new product launch forsome undetermined time, it isimportant to keep in touch with yourcurrent customers by sending themlinks to interesting products you’vediscovered that other people havedeveloped, or articles that you thinkthey might find interesting.

3. Follow Up with Customers Often –Once a customer buys something from

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you, it’s imperative that you follow upand ask them how they are enjoyingtheir purchase. Do this after allowingenough time for them to try theproduct or see the results of theproduct. Use the feedback you get fromyour questions to make your nextproduct better.

4. Thank Your Customers – Neverpass up an opportunity to think yourcustomer and surprise them withunannounced bonuses. These types ofbonuses will encourage futurepurchases because people love feelingas if they got more than they paid for.

5. Invite Current Customers toSpecial Events – If you are planning aspecial event that would beappropriate for current customers,never fail to invite them personally tothe event. Whether it’s in person oronline, they’ll appreciate the gestureand remember you for it.

6. Make Customer Service a Priority –Never skimp on good customer service.Implement a good ticketing systemwith deadlines on how quicklysomeone will get back to the customer,whether they have a problem or acompliment.

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7. Invite Current Customers toPrivate Groups – A great way to thankyour satisfied customers for theirbusiness is to invite them to a privateFacebook group or message board forcustomers only. These people will beinvaluable to you moving forward tocreate new products and services.

Your current customers are far moreimportant to help maintain a long-termbusiness than you may initially think.They can become your biggest fans,recommending your products andservices to others. And if you pleasethem, they will become repeat, long-term customers that will stick by youfor years.

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