Technological Convergence - the tendency for different technological systems to evolve toward performing similar tasks, machines comprise of many technologies. One of benefits of this is that it enables MEDIA CONVERGENCEExisting media coming together to create new experiences

Singstar

Films + Games Music + Games

Yoostar GTA IV’s radio stations

Music + Games

When old and new media interact to change the way consumer and producer interact

Games + Internet

Online gaming - Call of Duty, World of Warcraft (MMORPG)

New media is term used to defined usually digital media that allows interactivity, user feedback, user creativity and user participation. Another feature is that is often un-regulated. Old media refers to traditional media types such a film, magazines, traditional games, music. etc where instutions controlled the content and consumer were relatively passive.

Games + Social Media

Farmville and much of Zyngas output relies on existing communities and social media

Convergence Culture - http://tinyurl.com/6cjc7xk“consumers taking control of the media that comes into their lives”

MODS - Gamers modifying the game at code level to create different experiences

MACHINIMA - ‘Machine cinema’ - using existing game engines to create films and animation

USER CREATED CONTENT- assets that go back into the playing experience

FAN FICTION - Fans extended narrative through their own creativity

COS-PLAY - Costume play, part role-playing part costume design

TRANS-MEDIA STORYTELLING The technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. This is now an option for many media companies due to the PROLIFERATION of media outlets and platforms, that work together.

The films The anime

The Games: Enter the matrix

PokemonStar Wars

SYNERGYTwo or more things functioning together to produce a result not that can not be achieved independently:

Marketing - using other brands/products, simultaneous releases of products to have greater effect

Storytelling/creative - have different products on different platforms working together to create a new experience

Institutions tend to repsonsible for output of different types of mediaRather than institutions specialising in one media type (film, music etc) companies now produce a variety of media. e.g. Sony: films, games, music Most games companies are still specialist, however, Rockstar have helped produce some films - Sunday Drive (documentary), Football Factory.