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0/+1*)'2#-")*+,-$.$-((/&0*(1-.(2343(
(,56788!!!"'*+,-$.$-"+9:80*!;8<0'*-0*'8=3>9?>!*@>'-$A+>'9>@*>#<.*9>@B>234C>>D=1EDF("
34/5".6"7/8295("
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34:"7/8295("
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• J$%&"'#(<;(+$6$@%*(9?(.*%<#*-<0U(,<(_&$%<'B(#<.*9(!<',9&'(@&P*-<0U(*`6*-<*0+*(90(<0'*-0*'(@*;'(*P9-'(*0#<-90:*0'(
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• ),<;(&0<_&*('*+,09%9UB(*0$@%*;(*0.(&;*-(*`6*-<*0+*;(@-9$.+$;'(_&$%<'B(*0#<-90:*0'(!<',(:<0<:&:(1ECb@6;(<0'*-0*'(+900*+H90(
• N9-*9#*-K(+$6$@<%<H*;(<0(.*%<#*-<0U(:&%H(;+-**0(:*.<$(;&+,($;(LM8N$+K(N9@<%*(I$66%*(c($0.-9<.O($0.()JK(:$B($5-$+'($(,&U*(:9@<%*(+&;'9:*-;(
,28F"C+)$$#6"NO>$).$#+$"
• intentional use: Lean forward, brief/surprise me
• interactivity: high • screen: medium • rich multimedia and interactive content • mainly for personal (deeper) usage
• intentional use: good companionship, interact, brief me
• interactivity: high • screen: small • content mainly for ad hoc usage
• intentional use: wallpaper, lean backward, surprise me
• interactivity: easy, simple, low • screen: large, HDTV, home cinema (high quality) • rich and multimedia content intended for shared
usage Personal context
Shared context Mobile context
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