A Love for life 2012 (Chinese)

7/31/2019 A Love for life 2012 (Chinese)

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A Love for life

: +86 10-65321431 #227, #216

: +86 10-65322458

:[email protected]

: 10 100600

www.xiongyali.cn

www.visit-hungary.com

Hungarian Tourism Plc.

Beijing Representative Office

Tel: +86 10-65321431 #227, #216

Fax: +86 10-65322458

E-mail:[email protected]

Add: Beijing, Chaoyang District, Dongzhimenwai dajie 10.


www.xiongyali.cn


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93000

(magyar)

IntroHungary is definitely one the prettiest jewels in Europe. It is

not only one of the oldest countries on this continent, but

also blessed with unique geographical location by sitting

above the largest thermal water reserves on Earth! Hungary

can provide you an amazing blend fun of culture, history,

wellness, from the historical and bustling city of Budapest, to

the romantic wine yards and cellars, and the quiet lakes and

rivers, Hungary is the perfect cocktail of thrill and peace,

modern and ancient, it is the flavor and taste you won't find

anywhere else.

So, the question may have aroused by now is how to

discover this extraordinary land?

The good thing is Hungary has relatively small territory

(93.000km2) and it makes it extremely convenient to

travel through. You also can be sure that the country's

inhabitants, the Hungarians, or as we call ourselves the

'magyar' people will be more than happy to help you out

all 10 millions of us!

Hungary is a perfect cocktail, and here is the secret recipe

that makes it perfect:

1100

2000

5

Take an elegant crystal, fill it up with 1100 years of European

history and culture mixed by local, Italian, English, French,

Austrian a nd even Turkish master pieces, squeeze a slice

of modern chic, style and entertainment, pour a dash

of healing water on it, gushing out from the depth of the

Earth for over 2000 years, add a douse of fun, events and

festivals all year round, decorate with a lot of calm nature

where you hear nothin g but the swas h of the water and

the rustle of the trees, throw a famous sweet and chilly

Hungarian paprika into and it, then shake well! Now it is

ready to serve to our guests.

If you still have doubts just think about this 5 million

visitor s (and g rowing) f rom all over the worl d every yea rcannot be wrong!


INTRO P-01 INTRO P-02


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BudapestBudapest is probably the only place in Hungar y needs noin Budapest is probably the only place in Hunga ry needs

no introduction! It is the political, financial, cultural center of

Hungary, and one of the most beautiful cities in Europe! If

you want to know what Budapest looks like, just imagine an

amazingly graceful lady who is elegant and sexy at the same

time; she is never boring, always able to show you something

new; she is somebody you want to be with no mater what

state of mind you are in; and she would only get more and

more beautiful with age. Attractive, right? So is Budapest!

Budapest P-03 Budapest P-04

If you not in a group, but traveling alone, with friends or family

buy the Budapest Card to save a lot of money on transport,

museums, shopping, restaurant and many more!

19

150

110

700 150

450

Eddie MurphyBrad PittOwen WilsonRobert RedfordKate

BeckinsaleKeanu ReevesMadonna Antonio Band eras

130

2000

(Nyugati Plyaudvar)150

Have a burger in the worlds most beautiful, 150 years old

McDonalds at West Railway station (NyugatiPlyaudvar)!

One of the biggest attractions of the city is itswell preserved

19th century look, which makes it haven for those fascinated

by architecture. The city is a living museum of art,

walkingdownthe streets makes you feel part of the glorious

European history. You don't have to spent a cent to enjoy

all this: just look around those marvelous buildings noneof

them are the same and even if you are not a big fan of the

architectures, you still will be enchanted by the atmosphere

of the city.


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Budapest P-05

Have you ever been in a city where the McDonald's

restaurant was a 150 years' old building? Also in this city,

there are some cafs, a subway (second ever in the world

and still in operation for more than 110 years!), hundreds

of houses inhabited by regular citizens, a cemetery, a

flea market, a grocery, a warehouse, a subway station,

universities, bridges, SPAs, restaurants, a store for glasses,some cars on the streets, hotels, stores of luxury brands, a

special tour bus, hundreds of courtyards, an elephant house

in the zoo, a Christmas bazaar can be sites and objects of

interest for those looking for more what meets the eye? When

was the last time you discovered a city on a segway, electric

roller or from a private jet? When was the last time you had

wine in a wine cellar under a city of 2 million people? When

was the last time you were doing shopping surrounded by

700 years old walls and a castle or on a 150 years old bridge

above a river? When did you ever in Europe taking a dip in

a 450 years old Turkish bath? Have you ever driven a real

tank or a car made of paper? When was the last time you

been at a movie set where Eddie Murphy, Brad Pitt, Owen

Wilson, Robert Redford, Kate Beckinsale, Keanu Reeves,

Madonna or Antonio Banderas were working? Have you ever

been a city which has 130 thermal springs, with millions of

liters of healing water gushing out every hour for over 2000

years? (The right answer is 'never' as Budapest is the only cityin the world with such a unique feature.) Most probably you

never been in a capital city either where the landscape is

protected by law, and it is the only untouchable Cultural

Heritage Site in the World! Don't forget, we are still talking

about the same city Budapest!

On top of all of those wonderful things about Budapest,

your soul will be touch ed by the city wh ile you wondering

around on its cabled stone streets, then you will understand

why Europe is the most attractive des tination for tou rists in

the world!

Budapest P-06

19

4

110

Try the second in the world but the only still operating 110

years old subway running under the Andrssy Avenue!

Wonder around in the small alleys of the 1stdistrict right

under the Buda Castle!


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272 rooms (standard, executive, deluxe, suite) 5 Conference rooms with courtyard view

ARAZ Restaurant with terrace & Cocktail Bar

Gallery Caf & Corporate Lounge

Continental Spa & Fitness Room

Roof Garden

H-1074 Budapest, Dohny utca 42-44. | Tel: +36 1 815 1000E-mail: [email protected]| www.continentalhotelbudapest.com

enjoy the style and tradition

2725

Budapest P-07

www.budapestinfo.hu

www.budapest.com

http://itunes.apple.com/at/app/budapest-

guide-lonely-planet

ArchitectureI am sure we all agree that architecture is much more than

just a building or a group of buildings, it is rather a form of

art and it tells a lot about a nation's character, about its

history, culture, habits and the people there. In Hungary, to

appreciate architecture just as a tourist especially in cities

like Budapest, Eger, Pcs, Sopron, Veszprm, and Debrecen

you don''t have to dig so dip into history, looking around

would almost be enough to appreciate the "museum of

architecture" around you. Most of the buildings here were

built hundreds of years ago. Believe us it's a feast for your

appetite for beauty! You will be amazed how much fun,beauty, surprise, hidden secret and story you can find during

a simple walk without spending any money! In Budapest, the

city's landscape is protected by law, there's no tall buildings

allowed on over 70% of its territory, in order to protect the

19th century look that many people fell in love with instantly.

Budapest has been the favorite location for Hollywood.

Many movies were made here, taking advantage of the

amazing backdrop Budapest provides, alive and perfectly

preserved for over 100 years. In movies like "Evita", "Spy

Game", and "Munich", Budapest was the perfect portrait

for European cities in old and modern times. In "Mission

Impossible 4", "The Land of Blood and Honey" and "Tinker,

Tailor, Soldier, Spy" is more beautiful than ever.

Whenever you in Hungary, especially in Budapest take some

time to appreciate this man-made wonder as we can

guaranty you won't find cities much like this in Hungary!

400

Did you know that Hungary is the furthest north country in Europe that you can

find original 400 years old Turkish buildings and spas still functioning today?


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Budapest bynightTalking about Budapest, it would be unfair not to mention its world

famous night life. Every day after the sun goes down over the

beautiful hills of Buda, the city reveals it's very different f ace

A face that's breathtaking, exciting, romantic, mysterious and

sexy all together!

As the stars light up the sky, Budapest's outs tanding

restaurants and bars are filled with people from all over

the globe creating a bustling, cosmopolitan atmosphere,

(love and) music is in the air in those countless clubs and

underground pubs but simply the floodlit city itself is a feast

for your eyes! Grab one of those free programs distributed

all over the city (mostly in cinemas and restaurants) and we

are very much sure that you will be lucky enough to find out

that there is a world class performance at MPA (Palace

of Arts), a great jazz night in a club just a few minutes from

your hotel, a wild concert in Zld Pardon or Rio, or a good

movie in a cinema nearby. If you are looking for a less wild

entertainment, then a simple walk along the Danube or

a short stroll in the Buda Castle District, perhaps a cocktail

somewhere near Citadel with the whole Budapest under

your feet are all such attractions you never get bored of!

Have you thought about spending an evening in warm

water with the stars above? If yes, then we must say you are

lucky again being in Budapest, as in summer some of the

city's most famous spas are open until ten o'clock at night.

Whether it comes to music, art, food, party, spa or any other kinds

of entertainment we have two pieces of good news for you:

Budapest has it all, and you can leave your pajamas at home!

500

10

Dont miss a walk along the Danube at the Pest side, and find time to marvel

the breathtaking view from the Statue of Liberty, both by day and night.

www.mupa.hu

www.montecarlobudapest.hu

www.hungariakoncert.hu

www.opera.hu

www.ruinpubs.com

Budapest by night P-09 Budapest by night P-10

Have a cocktail in the "ruin-pub", one of the most unique

Hungarian "inventions".


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Special toursStaying dry in the Danube!

Budapest is often called the "Pearl of the Danube" and it is

not an exaggeration!

The Danube is the heart and spirit of the city. Many of the city's

historical buildings are built along the river, and that makes strolling

down the riverbank one of the most romantic things to do.

Talking about romance, we have to warn you, while strolling

down the Danube, don't let a half drawn bus disturb your

sweet moment! Don't call the police or the fire department!

Instead, rush back to your hotel and buy your ticket on

Riverride! www.riverride.com

Another unique attraction on the Danub e is the luxury yacht

experience with Dunarama company, who can offer you an

amazing joyride with the beautiful wooden 12-people yacht.

Those yachts were made according to the gondolas in

Venice. Don't miss an exclusive ride with your friends or loved

one especially during the evening hours when Budapest

dresses up in her night glory. Magical!

Flying around!

Seeing Budapest from a different view, the bird's view!

Didn't pack your wings with you? Just find a local professional

aviation tourism company, they will take you flying around

on a helicopter or a small jet, and enjoying the magnificent

views of the city and surroundings from above. We are sure

the experience will be unforgettable!

On two wheels with a difference!

Have you heard about the strange "thing" called segway? The

two-wheeled creature is not just fun to ride but with its help,

you can explore the entire Budapest without taking a step,

and at the same time catch all the surprised looks and wows

from every pedestrian you pass by!

Finding the hidden treasures!

Many travelers are not satisfied with just browsing through a

city any more. For them and the ones on their return trips to

Hungary, discovering the hidden treasures in this historical

city is a new attraction.

Walking tours for small groups are led by experienced

guides, heading off to the cobbled streets, small alleys, and

hidden courtyards, just to find out their stories and the trait of

history. Resting in a world famous and authentic caf, or a

small boutique while the guide amuses you with interesting

stories, you will discover that those secrets of Budapest often

remaine hidden from the tourists or sometimes even the

locals! Join these tours just to find yourself in an enchanted

world of Budapest and leaving with the feeling that you have

really seen and discovered her!

Riverride

www.riverride.com

Dunarama

Special tours P-11 Special tours P-12

www.riverride.com

www.dunarama.hu

www.uniquebudapest.com

www.guide4you.hu

www.beyondbudapest.hu

1873

Did you know that Budapest was originally three cities?

Hungary's capital was unified in 1873, combing the three smaller cities of Buda,buda (old Buda) and Pest.

The best way to explore Budapest is on foot! So get a

map, or just get lost among the lovely streets or narrow

alleys, and marvel the fantastic architectures and the

atmosphere of the city!

Did you know that Rubik- cube, the ball pen, the safety

match we use today, soda water, and hologram wereall invented by Hungarians?

www.budapestsegwaytours.com

www.segway.hu/tour.php


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2000

19

80%

120

(Szchenyi Frd)

19 (Gellrt

Frd)

(Kirly Frd and Rudas Frd)

16

(Hvz) 200

26

(Harkny Ggy-s Strandfrd)

(Bkfrd)

(Egerszalk Gygy-s

Wellnessfrd)

(Miskolctapolcai Barlangfrd)

1300

Dont leave Hungary without a relaxing dip in any of our

world famous baths!

Spa and wellness P-14

(Szchenyi Bath)

Dont leave Hungary without a relaxing dip into some our world famousbaths. If you choose Szchenyi Bath (the largest spa complex in

Europe) take some time to admire the stunning architecture as well!

Spa and wellnessOur spa culture began nearly 2000 years ago, when the

Roman Empire occupied the territory today known as West-

Hungary or Pannnia. However, the modern spa started to

develop in the 19th century, and today, Hungary has one of

the world's most advanced balneology, wellness facilities,

and medical treatments with curative effects from thermal

and mineral waters.

Over 80% spas in Hungary have medical healing or therapeutic

effects and proved curing effects on over 120 illness, such as

respiratory, muscular, locomotional disorders and spinal

complaints. Also, a large number of people use these spas

for recovering after operations or long medical treatments.

Of course you don't have to suffer from any illnesses or

sickness to take advantage of our spas. Healthy people are

enjoying all the delights water can offer as well. There are

countless spas, baths, swimming pools, wellness facilities

and hotels, lakes and hot springs where the entire family can

enjoy the benefits and fun of the spa at the same time.

In the following, we only listed a few world famous and must

visit spas for your next visit in Hungary.

Szchenyi Bath (Szchenyi Frd) is the biggest spa complex

in Europe. Located in the center of Budapest's second

largest park, with outdoor and indoor pools. The building

itself is a source of enjoyment as it is a perfect example of

19th century European architecture.

Located by the Danube and at the foot of Gellrt hill,

Gellrt Bath (Gellrt Frd) is also a popular choice for both

foreigners and locals. Don't miss the waves in every hour!

Spa and wellness P-13


9/24Spa and wellness P-15

www.spasinhungary.com

20

Dont miss Hvz, the world largest t hermal lake!

Itsopenthroughout the yea r, andthe healing water there

is proven to have positive effects on over 20 sicknesses.

Being a real gem in Hungary and Europe, the two Turkish

baths: Kirly Bath (Kirly Frd) and Rudas Bath (Rudas Frd),

built by the Turks in 16th century, while the central part of the

country was occupied by the Sultan of the Ottoman Empire.

Spa hotels on Margaret Island (Margit-sziget) are popular

choices to stay in Budapest for many guests. Margaret Island

is Budapest's biggest park, and located in the center of the

city right on the Danube River. It is a place where you can

relax and get away from the hustle and bustle of the city while

staying close enough to all the main sites and shopping.

Lake Hvz is the world's second largest thermal lake and

offers a few truly unique features. The temperature of the

water never drops below 26 , and even the outdoor pools

can be enjoyed all year round. The pressure coming fromthe bottom of the lake is so powerful that the water of the

entire lake is being refreshed every three days. Beautiful

water lilies floating in the pool, adding an extra flare to your

relaxing swim around the lake.

A few other spas worth mentioning are: Harkny (Harkny

Ggy-s Strandfrd), at the south of Hungary, near

the charming city of Pcs; Bk Bath (Bkfrd), near the

Austrian boarder; Egerszalk Bath (Egerszalk Gygy-s

Wellnessfrd), the unique salt bath near Hungary 's most

beautiful baroque town Eger; and the mysterious cave bath

at Miskolctapolca (Miskolctapolcai Barlangfrd) where you

can enjoy water in a truly magical atmosphere.

Hungary is nourished by more than 1300 hot springs, no

matter where you are, there is always a nearby spa to relax

your senses and refresh your body and soul for the next day!

Slow down!!!The world seems turning faster and faster each day, and it is

packed with fast food, 8-countries-in-10-days type of tours,

Internet, and mobile phones. More and more people however

feel the urge to slow down a little bit, wishing to leave their

watches and cells behind and just do nothing; more and more

people wishing to appreciate simple things in life, like watching

a sunset, picnicking in woods, pedaling down on a lazy river

or lake, taking a relaxing dip in healing water, or just having

a coffee while reading a book and let the people and time

around you passing by Of course, for those who prefer

active breaks, golf and sailing or yachting would be good

choices. We are happy to tell you that search no more you

are in Hungary, the very best place!

Just let the pictures speak for themselves!

Slow down P-16


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Medical TourismHungary is the perfect destination for soothing body and

soul. It is blessed with an abundance of thermal water, and

its well established bathing culture is supported by excellent

facilities. Whether you are after relaxation, rejuvenation or

recovery, Hungary has it all.

More than 80% of the spas in Hungary have active medicinal

ingredients. Their medical effects are different from place

to place. The majority are used to treat locomotor and

rheumatic complaints; others are recommended for

gynecological problems, skin complaints, kidney and

metabolic disorders, and post treatments for accidents and

surgeries; when taken as a drinking cure, some are effective

against stomach ailments. It is true that the medicinal waters

in Hungary are prescribed and recommended by doctors all

over the world for over 120 different illnesses and diseases,

and spa treatments in Hungary are insured by most EU

countries.

A team of professional and well trained staff at each

location are ready to offer their best services.

Besides the magical medicinal water, there is also a

significant number of travelers coming to Hungary for dental

care. Those who decide not to treat their dental problems in

their own countries, over 40% dental patients in Europe, and

more than 10% in the rest of the world prefer Hungary for

dental treatments. So it isn't surprising at all, that today, there

are more than 1300 out of total 4000 students in Budapest

Medical University are foreign students.

200

80%

120

40% 10%

4000 1300

:

"Egszsgre" - !

Hospitals, spas, and treatments are only part of the healing

process. Hungary is also a perfect destination for your

wellness. The relatively small distance within the country

makes it very easy to combine your healing trip with other

activities, and keep the rest of your family entertained.

Exquisite villages, unique vineyards, historical locations and

cultural events are never far from you. Even enjoy a game

of golf or some shopping before going home. So why

look beyond Hungary for soothing and reasonably priced

holiday.

As an Hungarian toast goes, "Egszsgre" - to your health!

Medical Tourism P-17 Medical Tourism P-18

The special salt bath at Egerszalk is one of the firstthree in the world. Theregion is also famous for delicious wine and crystal clear air!


www.health-tourism.com/hungary-

medical-tourism

www.treatmentinhungary.net/health-

tourism-map


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( )

(Hortobgyi palacsinta)

(gulysleves) (halszl)

(csirke papriks)

(marha prklt)

(hagyms rostlyos) (tlttt kposzta)

(Egri Bikavr)

(dobostorta)

(somloi galuska) (trgombc) (palacsinta)

Dine & WineIt is impossible to understand a country's culture without

discovering its gastronomy, and that is an adventure worth

taking. We Hungarians are very proud of our cuisine, and

according to millions of friends and tourists from all over the

world, we have all the reasons to do so!

Few people know that Hungarians - or as we call ourselvesthe Magyars - are originated from Asia. If you look at today's

map, it is the territory of Kazakhstan, China and Mongolia.

Our Asian heritage combined with those recipes adopted

from our European neighbors, mostly from Slavs and French,

made the Hungarian kitchen so unique. Today's Hungarian

gastronomy is best known for it's strong, sometimes spicy

flavors, delicious pastries and cakes, and undoubtedly

'paprika', the signature ingredient. When talking about

Hungarian gastronomy, it would be a sin not to mention our

world-class wines. Please free your imaginations, and follow

us to a fantasy Hungarian restaurant right now!

"Welcome my dear guest, please take a seat, and let me

introduce to you today's specials!

For a cold appetizer we recommend a plate of goose liver.

Did you know that Hungarian goose liver is one of the best in

the world and being exported to nearly every country of the

European Union? Or perhaps you would like to warm up your

stomach? In this case you can choose Hortobgyi meat

pancake ('Hortobgyi palacsinta')!

We hope you liked it and ready for the next course!

Please try our world famous Goulash Soup (gulysleves),

or the unique Fish Soup (halszl). They are hot and spicy,

exactly as how they should be! Please enjoy!

Dine & Wine P-19

22

(Tokaj)

Dont miss the best-in-the-world Hungarian goose liver (foie gras),

wine, and Gulash Soup!

22

Hungary is one of the biggest wine producers in Europe, with 22 wine

regions and countless of award winning wines. Indulging yourself with

some of our best wines is a must when you visit Hungary!

Dine & Wine P-20


12/24

I see you liked everything! What? You are getting full?! Can't

be! Lean back, the best is yet to come!

For the main course, let me recommend, perhaps the

most famous Hungarian dish, the 'chicken papriks'

(csirkepapriks). It is chicken with 'galuska', which is a special

Eastern European small pasta like flour balls, toped with

paprika sauce. Or how about a beef stew (marhaprklt),

a delicious onion steak (hagyms rostlyos), or maybe the

famous stuffed cabbage with spicy beef (tlttt kposzta)?

Chicken, beef, pork, duck, fis h or lamb... sweet, sour, spicy

or creamy... chase it down with some red wine, the Bull's

Blood from Eger (Egri Bikavr) is definitely a must! Vegetarians

and meat-lovers, we are absolutely confident that nobody

will leave the table hungry or unfulfilled!

And you haven't even tried our dessert yet!

May we say, you are very lucky, because when it comes

to sweets and desserts, you can be absolutely sure that

Hungary is the right place to come! We have countless kindof cakes, puddings, pancakes, cottage cheese and dairy

products. Dobos tarts (Dobostorta), Somli sponge cakes

(Somli galuska), cottage cheese balls (trgombc), sweet

pancakes (palacsina), just some of those temptations you

couldn't and shouldn't resist.

You can't go without tasting our world famous wines.

Hungary is a heaven for wine lovers. The 22 wine regions

certainly can offer something for every taste! Don't panic,

we are not going to make you try all the wines from all 22

regions, only those must-try delicates.

Tokaji Asz was named 'The wine of kings, the king of wines'

by the French King Luis XIV, and that is not a coincidence!

The sweet desert wine is only produced in Hungary and

even the hills of the vines are protected as an UNESCO World

Heritage site!

Perhaps you also want to try the wines from Villny-Sikls

region, or the fruity and gentle white wines from the North-

Balaton district".

We sincerely hope that after your imagination has been

indulged, and you are getting hung(a)ry! Unfortunately

this brochure can only bring you THIS close to the actual

experience, the rest of the story hopefully will be written by

you soon!

Bon Apptit in Hungary!

Bulls Blood from Eger, and Tokaji Asz from Tokaj are the must

buy souvenirs from Hungary!

www.hungarotips.com/customs/kaja.html

www.hungarian-restaurants.eu

www.wine-searcher.com/regions-hungary

Dine & Wine P-21


13/24

Caf"Tea or coffee?" the question most likely to be asked at many

places in the world after a meal. Very often, the answers is

"coffee please!", especially in Europe.

Coffee in Europe is more than just a beverage. It's a way

of life, and it's a culture thicker than the drink. Countries like

France, Italy, Austria and Hungary have a long history of

cafs.

Drinking coffee here is not necessarily about the drink itself.

In many cases it's about making time stop for a while and

giving yourself a chance to look around, to appreciate the

weather, architectures, and the people around you.

Take an hour off for a good book or your favorite magazine

with a nice cup of coffee, or chat with your friends, while

surrounded by the familiar clinking sound of coffee cups.

Sometimes stopping for a while help you get further.

The 20s and 30s of last century in Budapest were the golden

ages of coffee and cafs. They were the centers of cultural

and social life where writers, poets, politicians gathered

together to present their works and ideas and having

discussions. Young lovers at the quiet corners were common

scenes as well, but regardless why these people come,

most of them had their favorite places and rarely change for

a different one. In Budapest, New York, Central or Muzeum

Caf were among the most famous ones and up to today,

they are still in their original places and well preserved forms,

waiting for new and regular guests every day.

Strolling along the Andrssy Avenue is a great way to

understand why Budapest was and still is the center of

caf culture in Europe. Don't miss the Lotz-hall in the Parizsi

Nagyruhz (Paris Department Store), walk in for a lovely

surprise!

oh, and we almost forget: you don't have to drink coffee!

Remember? It's not just about the drink

Coffee P-23 Coffee P-24

(Andrssy

Avenue)

Lotz-hall

(New York Caf) (Central

Caf) (Lotz Caf) (M vsz Coffehouse) (Villa

Bagatelle)

New York Caf, Central Caf, LotzCaf, M vsz Coffeehouse, Villa Bagatelle are just

some of the few cafs cannot be missed while you are in Bud apest. Enjoy a relaxing

30 minutes with a coffee and let time pass by!


14/24

WAMP (www.wamp.com)

Check out when is the next WAMP (www.wamp.com) market, the haven

for those looking for absolutely unique, creative and design goods.

(Plinka) 40%

(Unicum)

(Tokaji Asz)

(Pick salami)

(Szamos

marzipn) (Paprika)

ShoppingShopping is definitely one of the fun things to do whiletraveling. It is not only about the souvenirs, but more about

pampering your senses for designs, art, fashion and much

more! There are countless temptations needless to resist in

Budapest! Whether you are looking for gourmet chocolate,

international brand names, design products or traditional

Hungarian gifts, you will always have many options to

choose from.

Apart from visiting the stores of the well-known international

brands we suggest you to follow the new trend embraced

by more and more people around the world. Whenever you

in a different country especially when it comes to Europe,

look for the local design brands, the true value lies in their

uniqueness!

If you are looking for traditional souvenirs, then Plinka - the

40% Hungarian fruit brandy; Unicum - a great digestive, and

one of the top herb spirits in the world; Tokaji Asz - the world

famous dessert wine from Hungary only; goose liver and Pick

salami - both of them are typical and delicious Hungarian

product; Szamos marzipn - gourmet chocolate; paprika

- the signature spice of Hungary; or Hungarian porcelain -

Herendi, Hollhzi or Zsolnai are all great choices!

Central Market Hall (Nagyvsrcsarnok) is a good place to

start your shopping and to get all the souvenirs mentioned

(Porcelain)

(Herendi) (Hollhzi) (Zsolnai)

(Nagyvsrcsarnok)

(Vci utca)

(Folkart Crafsman's

House Regiposta utca 12)

Westend City

Center (www.westend.hu)Arena Plaza (www.ar enapl aza.

hu) Mammut 1&2 (www.mammut.hu)

(Andrssy t) (Louis Vuitton, Gucci )

(Dek tr)

Falk Miksa

20

Shopping P-25 Shopping P-26

Did you know that Queen Victoria bought a dinner

service set from the world famous Herend, North of Lake

Balaton porcelain factory?


15/24

above! Your next stop, right across the street is Vci Street,

which is the main pedestrian street right downtown. There

you will find lots of small stores, boutiques and wine shops,

fully stocked with the finest Hungarian reds and whites. While

wandering around Vci street, don't miss the nearby Folkart

Craftsman's House at Regiposta Street 12.

If you have a lot of time to kill but afraid of getting lost,

just visit one of those big shopping centers, they areconveniently located in the heart of the city, such as

Westend City Center (www.westend.hu), Arena Plaza (www.

arenaplaza.hu) or Mammut 1&2. (www.mammut.hu); if

you are looking for more upscale shopping, then Andrssy

Avenue is the place to be. Besides the designer shops like

Louis Vuitton, Gucci, the avenue itself is also an UNESCO

Heritage site for its beautiful and well preserved buildings

and cafs. Also, literally just 1 meter underneath your feet,

runs the world's oldest operating metro system, and it is also

Shopping P-27

the second traditional subway ever built in history, over 100

years ago. Dek Square is not far from Andrssy Avenue,

and it is also good for upscale shopping.

Interested in art and antiquities? Falk Miksa street at Pest,

near Margaret Bridge, is the place to go. You can browse

through jewelries, paintings, sculptures and decorations,

and all the way to antique furnitures. Some of them are

from the early 20th century, or even earlier. You can spenda whole day there between those lovely stores, mysterious

underground shops and galleries!

There is a growing interest in design products these days,

as the true value of these items lies in their uniqueness and

rarity. Buying those products can also be interpreted as

paying tribute to human creativity and sense of beauty.

Sometimes, it is simply satisfying to possess something

exclusive and exceptional!

5

Get lost on the small streets of the 5th district, and look for the small

design boutiques.


16/24

BalatonLake Balaton well deserves to be the most popular d estination

in Hungary, right after Budapest. Being the third largest lake

in Europe, it provides endless fun and entertainment for

people from 1 to 100 years old. Only half an hour s drive

from Budapest or 3 hours' from Vienna, this makes Balaton

a perfect weekend escape, or a stopover on the way to

Austria. If you ever wonder what you could do once you

arrive at the lake, the answer is simple as: everything! Rent

a sail boat in the morning, sail to the middle of the lake,

jump into the absolutely safe water for a quick swim, or have

lunch while sipping a delicious wine coming from a winery

right beside the lake. Play a nice golf game with your friends

and choose a lovely restaurant afterwards with a view of

the lake, and have a quiet afternoon. You can also take a

tour to the beautiful castle at Keszthely, take a stroll in the

lovely town of Veszprm, have a wild party in Sifok or enjoy

the magnificent panorama from Tihany peninsula or have

a long romantic walk and a nice spa in one of the hotels

of Balatonfred. If you come at the right time, don't miss

the Jazz night in Veszprm, the Anna Ball in Balatonfred,

or one of Europe's biggest music party the Balaton Sound!

Cycling around Balaton is also very popular to explore the

lake and its surroundings. Don't forget, one of Hungary's

Keszthely

Veszprm SifokTihany

Balatonfred SPA

Veszprm

Ann Ball Balaton

Sound

most famous wine regions is situated in the mountains right

above the northern shores. This is also the area where most

of the charming traditional villages are situated with events

almost throughout the year! Though Balaton obviously shows

its best in the summer, winter can be sometimes even more

romantic or fun! After an hour of skating or wind skating

on the frozen lake, take a dip in a hot spa watching the

beautiful white snow is a great idea.

All-in-all Balaton, or the Hungarian Sea as we Hunga rians

call it, is definitely a must-visit place in Hungary. It could be

made within a convenient day trip but we suggest you to

spent there a night or two, allowing yourself the luxury to

leave your watch and mobile behind and jump into the seaof fun and relax and recharge yourself for the next adventure

hopefully coming up very soon!

Balaton P-29 Balaton P-30

Once you are at Balaton, please spend a few days in Balatonfredto relax, or go

toSifok for the on going parties and fun! Its always a great idea to rent a sailboat

and experience the true Balaton fun!


17/24

www.balaton.hu


www.szalok.hu

On watersSailing

There are few sports like sailing, where the thrill of soaring, the

beauty and power of nature, and the simple joy of traveling

can be experienced simultaneously. Even though Hungary is

a landlocked country, our beloved Balaton Lake, the biggest

fresh water lake in Central Eastern Europe, provides excellent

opportunities to discover all the fun and excitement of sailing!

You can find many companies right by the Balaton Lake if you

want to rent a yacht or sailing equipment, and they can offer

you a wide range of boats to fit your experience and budget.

The absolutely clean water of Balaton provides a perfect

opportunity to berth the ship and jump into the water for a

quick swim or for a simple refreshment.

Those bigger yachts also offer cabins to overnight. There is

nothing more romantic than sleeping on a boat, waking up

in a different port every morning, to explore the lovely little

cities, towns around the lake, take a hike in the surrounding

mountains, to sit in a cozy restaurant, visit some of the vineyards

of North Balaton or join one of the countless cultural events!

Onwaters P-31

Jet ski and canoeing

There are a lot of activities around the Balaton Lake, however,

for environmental reasons, motor vehicles are banned to

keep the water clean. If jetski is your passion, then come to

Lake Tisza! Besides being protected as an UNESCO World

Natural Heritage site, it is also one of the best places in

Hungary to enjoy the water fun and leaving your worries and

boredom behind.

Here, you can quietly paddling, slowly sailing between the

beautiful water flowers, joining a group and heading out

for bird watching, or getting on a jet ski and ride the waves.

Getting out of the water, there are numerous historical sites,

restaurants, and small villages to visit or to try out. If you decided

to try something new, ready to forget your everyday life, the

waters in Hungary will surely "be at your service"! Splash in!

Onwaters P-32

Did you know that Balaton - or as we call it the Hungarian sea - is not only the third largest

lake in Europe and the second favorite destination for tourists in Hungary after Budapest,

but also been marked in history as the most popular and romantic meeting spot for the

people separated by the Berlin Wall stretched between East and West Germany?

Spend some peaceful days at Lake Tisza and paddle through one

of Hungarys most relaxing and beautiful natural site!


18/24

www.castlehotels.holidayhungary.com

www.historichotelsofeurope.com/en/hotels-

hungary.html

www.apponyi.hu

www.hedervary.hu

Castle HotelsMany people think hotel is just a place to stop between

points of interests. Have you ever imagined that your hotel

could be a point of interest itself?

One of the unique attractions of Hungary, even among

European countries, is Castle Hotels. If you ever dreamed

about living like a royalty in 19th century, getting away from

the bustle of the city, surrounding yourself with historical

walls, or spending a romantic weekend in authentic ancient

European style, even arriving at those historical sites with a

helicopter, these castle hotels are made for you.

Stay a few nights in a castle hotel to make time stop and live

like a European royalty from hundred years ago!

Surrounded by nature and history, wide range of attractions

like golf, horseback riding, wellness facilities, hiking and

many more, await to entertain and you and make you feel

like a true royalty!

Fortunately you don't have to be a millionaire to pamper

yourself in luxury. Wide range of 5,4 and even 3 star castle

hotels await to indulge you and your loved ones. Hope you

make a plan to stay a few more days and explore these

wonders that combine history with the luxury of modern era!

Castle Hotels P-33 Castle Hotels P-34

36

Did you know that the Abbey of Pannonhalma, (UNESCO

World Heritage site) on the top of St Martin's Hill, has a

monumental library containing 360,000 volumes?


19/24

Asia Club P-35 Asia Club P-36

Did you know that according to a British Foreign Office survey,

Hungarian is the most difficult language in the world to learn?

GDP

2009

B2B

Asia ClubAsia has been one of the fastest growing regions in the world.

The two digits GDP growth, and rapidly growing middle-class

certainly have impacts on tourism. Hungary, being one of

the most popular destinations has been experiencing a

tremendous growth in the number of guests from Asia for

over 10 years! At the beginning, friends from Japan started

to travel to Hungary and the region, and then China, Indiaand then the Gulf states became very important outbound

countries for Hungary in Asia. This rapid change triggered

some very positive reactions from the Hungarian side, and

now countless companies from Hungarian tourism industry

are trying to adopt to the new demands and to meeting the

needs from Asian travelers.

The establishment of Asia Club by the Hungarian Tourism

Plc., in 2009 was one big step forward! Asia Club is working

hard to:

Increase number of guests and overnights to Hungary

from Asia;

Provide better understanding of Asia tourists in order

to better train the Hungarian companies to provide good

services to Asian tourists;

Establish channels between the Hungarian and Asian

travel industry professionals and companies; create a better

B2B platform.

Members of the Asia Club:

All Hungarian companies in tourism industry, with special

interests in Asian market and wish to build long term

professional relationships with companies from that region

are welcome to join.

:

B2B

www.xiongyali.

cn/XXXX www.visit-hungary.com/xxxxx

xiongyali@

xiongyali.cn www.xiongyali.cn

How the Club works and what benefits itcan provide for your company:

We believe Asia Club will successfully bring people and

travel industry professionals closer. One of the main aims

of Asia Club is to promote B2B platform between tourism

industry professionals/companies from Hungary and Asia.

If you are a travel agency or tour operator from Asia, and

bringing groups to Hungary and close by region, and used

to work with a third country' wholesaler or an indirect channel,

then it's time to join our club, and take advantage of our B2B

platform to cut down unnecessary costs! Please go to our

website: www.xiongyali.cn/xxxx or www.visit-hungary.com/

xxxxx, find companies can work with you and get in contact

directly with them.

Please remember to mention the following important when

you make the contact:

You are a tourism industry professional based in Asia;

You found their contacts through Asia Club, as

recommended agencies.

By providing the above information to the Hungariancompany, you should automatically receive substantial

discount, preferential information or other concession for

business concluded between the two of you.

If you have any further question please contact us at

xiongyali@xio ngyali.cn or visit www.xiongyali.cn


20/24

Special EventsOne of the biggest attractions of Hungary, that attracts

millions every year and what truly makes this country one of

a kind, is the endless flow of events brings fun, excitement,

relaxation or vibration of audience regardless of age,

gender or nationality.

More than 20 years after the opening up, Hungary

managed not only bringing some top international events to

the country, but also succeeded in creating Top Five music

events in Europe. Spring Festival in March (classical music),

Balaton Sound in June (pop&rock), Street Fest (Jazz), Sziget

(Island) Fest in July (pop, rock, ethno), and last but not the

least, Red Bull Air Race and Celebration of Crafts (shopping

fest for hand made art and crafts) in August. The Christmas

Bazar in December is famous in Europe and internationally,

and visitors from USA, Brazil, Australia, Africa or China to be

part of the annual event. Wine festivals in Hungary start from

as early as in April and last till October. Night of museums is

another typically European invention. The firework on August

20th is also a must-see if you are here at that day. Most

of the events are from March to October, and it is a great

idea to check online and plan something for everyone!

Hungary has a lot to offer, from singing, dancng, shopping,

swimming, drinking, laughing, rejuvenating and sports! There

is only one word to describe your experience here Fun!

20

3 6

7

8

12

4 10

8 20

Stay dry in Duna P-37 Special Events P-38

3 10


21/24

.

Vajdahunyad

700

MICEHungary has become one of the leading meeting and

convention destinations of the world, it is playing an even

more important role on the international MICE market,

where one can always expect professionally adequate

organisation combined with unusual programs and ideas.

So why Hungray?

Let us mention just a few reasons:

Although Hungary is not an unknown place on the globe,

it is a new destination yet to be discovered for many. And who

would deny that in order to attract delegates to a congress,

selecting a location they have not known before is crucial

The cost-to-value ratio is extremely favourable in

Hungary. In general the quality of services is excellent and

prices are still lower than in most European countries.Budapest is a magical place, rendered enchanting

by the river Danube which divides the city into two. Hills,

mountains in Buda, the line of hotels and the commercial

district on the Pest side... an air of history, the pleasant

climate, festivals and cultural events prove that the city is

indeed the Pearl of the Danube. Several convention centres

up to 2,000 located in pleasant environment, and 5,000 first

class and luxury hotel rooms are at the guests' disposal.

Living memories of the past, major historical monuments

may be special venues for banqueting events and social

programmes. The fairy-tale Vajdahunyad Castle, the

Museum of Fine Arts or even the Parliament, a bath inside a

cave, a castle hotel, a horse ranch, a ship on the Danube, a

700 years old ruin can be rented for special occasions.

Unique programmes to choose from for groups seeking

sport challenges, cultural heritage or gastronomy tours.

One of the highlights of your event might be a fantastic

evening cruise down the Danube, a magic day on the

Hungarian Great Plain with authentic horse shows, and folklore

programmes including delicious traditional meals and drinks.

Budapest is a city of baths, it is also called the Spa

Capital of the world. A party spiced with a water ballet

performance in the marvellous Gellrt bath will surely result

in a truly memorable evening. The marching of hussar

companies in the Buda Castle; a Renaissance themed

evening in a medieval castle; an exciting rally across the

country with old-fashioned cars called Trabants: there is

plenty to do to enrich your programme.

For more information please visit www.hcb.hu

Gellrt

Trabant

www.hcb.hu

MICE P-39 MICE P-40


22/24

Bodor Farm, the largest horse riding farm at the Danube Bendis waiting its guests with a typical Hungarian hospitality only30 km far from Budapest!

We perform horse shows with various ability and rapidity games in 45 mi-

nutes, and we also introduce the professional use of the famous whip. Thefamous carriage-of-four and the folk coach cannot be missing. The show is

closed by the spectacular gallop of the Hungarian Puszta-five attraction.

It is worth visiting the 50-hectare farm with a horse carriage. The racing stable,

the coach exhibition and the animal park can be all visited in the course of a

pleasant excursion.

The domestic animal park introduces a typical Hungarian courtyard. You can

see turkeys, ducks, geese, hens, peacocks, rabbits, donkeys, goats, sheep,

pigs, buffaloes, cows and the famous Hungarian Grey Cattle. Nearly 100 horses

are living on the farm, mainly Lipizzaner, Nonius and Orlov Trotter horses.

The Kemencs Csrda, which can host 200 people, is an excellent venue for

folklore and grill dinners with gipsy music. A huge covered terrace and a sum-

mer house with a vine arbour also belong to the restaurant, and they offer a

beautiful view over the parked garden. Kemencs Csrda will treat you with

delicious and special food, wine-tasting, plinka and lngos topped with a

truly Hungarian csrda atmosphere!

You are welcome here during the whole year! We are looking forward to

your enquiry, please ask for our group offers!

30!

45

50

100 Lippizzaner, NoniusOrlov

200

Bodor Ltd., Bodor Horse Farm

H-2021 Tahittfalu, Szentendrei-sziget

Hrsz. 091. Pf. 8., Hungary

Contact/: Mrs. Eszter Aszdi

Phone/: +36-26-585-005

Mobile/: +36-30-544-22-33

Fax/: +36-26-585-006

E-mail: [email protected]

www.bodormajor.hu

HungaricumIn this section we would like to show those products, animals,facts or phenomenon that are unique to Hungary and which

are truly "ours". Did you heard about them? Did you know

that they are related to Hungary?

Nobel-prize winners did you know that Hungary has

the largest number of Nobel-prize winners per capita in

the world? (14 Nobel-prize)

Tokaji a delicious desert wine found nowhere else in the world.Goose liver did you know that almost 80% of the

world's finest foie gras comes from Hungary?

Puli,vizsla very smart, faithful, adorable and needs a lot

of care and attentions! No she is not a women its one

our national treasures!

Paprika almost no Hungarian dish misses our hot or

sweet paprika, giving it an unmatchable taste and flavor!

Did you know that Rubik-cube, ball pen, VitaminC pills,

RAM, match, hologram and many more useful things

surrounding us were invented by Hungarians?

Have a fun-filled evening in a unique Hungarian

phenomenon called the "ruin-pub" with unparallel

atmosphere and vibe!

80%

C

Hungaricum P-41


23/24

Suggested routes in Hungary:

Suggested routs in Europe with Hungary:

Suggested routes P-43

Hungary Austria(Wien) Czech Republic (Prague) Germany(Dresden and Berlin)

Hungary Austria Czech Republic

Hungary Slovakia Austria Czech Republic

Hungary Slovakia Poland Czech Republic(www.european-quartet.com)

Hungary Austria Switzerland Germany

Hungary Croatia

Hungary Croatia Slovenia

Hungary Slovenia Austria

Hungary Romania

Suggested routes P-44

Budapest Szentendre Gdll: Sisikastly LzrLovaspark culture tour

Budapest Szentendre Balaton: Tihany, Balatonfred culture tour

Budapest Balaton fun tour

Bud ap es t Ege rs za l k Tokaj Budapest wine tour

Budapest Szentendre Tisza-t eco tour

Budapest Egerszalk Tokaj Tisza-t Hortobgy spa, wine, eco, folklore

Budapest Debrecen Tisza-t Hortobgy culture and fun

B udapes t Bal aton Pcs s krnyke wine tour

Budapest Balaton Hvz spa tour

Budapest Srvr spa tour

Dresden, Berlin

(www.european-quartet.com)

(Budapest) (Szentendre) (Visegrd) (Gdll)(Sisi Kastly)

(Budapest) (Szentendre) (Visegrd) (Balaton)(Tihany)(Balatonfred)

(Budapest) (Balaton)

(Budapest) (Eger) (Tokaj) (Budapest)

(Budapest) (Szentendre) (Tisza-t)

(Budapest) (Eger) (Tokaj) (Tisza-t) (Hortobgy)

(Budapest) (Debrecen) (Tisza-t) (Hortobgy)

(Budapest) (Balaton) (Pcs s krnyke)

(Budapest) (Balaton) (Hvz)

(Budapest) (Srvr)


24/24

[ ]

[ ] 93030 km2

[ ] 1000 (2004 1 1 )

96

(66.2%)

(17.9%)

[ ] (Budapest)182

[ ]

[ ]

2246

[ ] 78

28-35 12 1 -20

[ ] 36

1 (+ )

00 + + +

06 + +

06 2

2030 70

[ ] 104 107 105

198 199

[ ] (Visa, Mastercard, Diners, Cirrus,

AMEX, Chi na Union Pay )

ATM 24

1%

[]

[ ] 220V/50Hz

110V/60Hz

[ ] (HUF) Ft

5102050100 200

50010002000500010000 20000

www.ex.com

[ ]

3 151848

8 20

10 23 1956 1989

[Country Name] Hungary, Magyarorszg

[Area] 93030 km2

[Population] 10 million; Ethnic group: majority is Hungarians over96%; minorities include: Slovakians, Romanians, Croatians, Serbians,

Slovenians, Germans. Official language is Hungarian. Religion:

66.2% Roman Cathol ic; 17.9% Protestant.

[Capital]Budapest.Population: 1.82 million.

[language] Official language is Hungarian, English and Germanare widely spoken in those areas visited by tourist.

[Geography] Hungary is situated in the Carpathian Basin andis boarded by Slovakia to the north, Ukraine and Romania to the

east, Serbia and Croatia to the south, Slovenia to the southwest and

Austria to the west, with a border of 2246 kilometers.

[Climate] Hungary has a continental climate with distinctive fourseasons. Hot summers are in July and August, with average high

temperature from 28 to 35; cold winters in December and January,

with extreme low temperature as low as to -20

[Telephone]

Country code: 36;

Budapest area code: 1 (+7-digit number)International pre-dial: 00 + country code + local number

Domestic long distance pre-dial: 06 + area code + local number

Cell-phone numbers are 9-digit, after dialing 06, the first two

numbers depend on the telephone company: 20, 30 or 70.

[Important Telephone Numbers]

Ambulance 104

Police 107

Fire department 105

Directory Assistance 198

International Directory 199

International Emergency Call 112

General Information

[Credit Cards & Debit Cards] Major credit cards (AmEx, Visa,Mastercard, Diners, Cirrus, China Union Pay) can be used in the

member shops and businesses. Look for the logo displayed at the

entrance.

ATMs operate 24 hours a day. Major credit cards and banking cards

are accepted.

There is usually a commission of 1% for cashing travelers cheques

at banks. Please note that most stores will not accept travelerscheques.

You can use your bank or credit card to get cash at post offices

throughout Hungary. More than 3200 post offices nation-wide

provide this service.

[Fax]Fax is available for tourists in main post offices and in many cityhotels' Business Centers.

[Power]230V/50Hz; European plug with two circular metal pins.110v/60Hz electrical applications will need power adaptors.

[Currency & Exchange]

Hungarian Forint (HUF) and short in Ft

Coins: 5, 10, 20, 50, 100, 200 HUF;

Bank notes: 500, 1,000, 2,000, 5,000, 10,000, 20,000 HUF

For mostly recent exchange rate, please go to www.ex.com.

[Public Holidays]

March 15th: National Holiday;

August 20th: St. Stephen's Day;

October 23rd: Anniversary of the 1956 Revolution

G l I f ti P 45 G l I f ti P 46

Hvz

Tihany

Szentendre

Gdll

Tokaj

Visegrd

Pcs

Balatonfred

Srvr

DebrecenTisza-t

Eger

Documents

A Love for life 2012 (Chinese)