A Project Report on -Farm to Folk

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  • 8/2/2019 A Project Report on -Farm to Folk



    A Project Report on





    Rinki Pal Agarwal (105273148)

    MBA - Retail

    2010 - 2012 batch


  • 8/2/2019 A Project Report on -Farm to Folk




    I hereby declare that the information presented here is true to the best of my knowledge.

    Also, the project has not been published anywhere else.

    MBA curriculum is designed in such a way that student can grasp maximum knowledge and

    can get practical exposure to the corporate world in minimum possible time. Business schools of

    today realize the importance of practical knowledge over the theoretical base. The research report is

    necessary for the partial fulfillment of MBA curriculum and it provides an opportunity to the

    researcher in understanding the industry with special emphasis on the development of skills in

    analyzing and interpreting practical problems through the application of management theories and

    techniques. It is a new platform of learning through practical experience, which incorporates survey

    and comparative analysis. It gives the learner an opportunity to relate the theory with the practice,

    to test the validity and applicability of his classroom learning against real life business situations.

    Date: 23rd

    Jan 2012

    Place: Bangalore

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    The research work requires co-operation of many people and this work is no exception. It is difficult

    to thank individually all the persons who patronized this work.

    The researcher had asked for favors, borrowed ideas, expressions and facts from so many that it

    would require one volume to give credit to all. So, the researcher wants to thank all the patrons of

    this report. First and foremost, we would like to express our sincere and profound gratitude to

    Mr. Freddy whose guidance has given a proper shape to this project and Mr. Rama manohar

    (farmer,Guntur) who has given the information about the crop process.

    Last but not the least, we are thankful to all respondents, who gave us their precious time and

    support to fulfill this task, without their co-operation the study would not have seen the light of the


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    S.No Description Page no

    1 Introduction 52 Process of chilli crop 5

    3 Supply Chain of chillies 7

    4 State wise Area and Production of chilli in India 9

    5 Major chilli growing tracts of the country 10

    6 Manufacturing Process of CHILLI POWDER 10

    7 Conclusion 12

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    For this project, we have chosen chilli crop from Guntur, who is owned by Mr. Rama

    Manohar. He is producing 3.5-4 tons per acre in 3-4 months time.

    Basic Information:

    5 acres of farming field for cultivation, Rs.5,00,000/- of investment, Labors for work The life span of chillies crop is about 150days, The price per kg is Rs.20/- The price the farmer will get is Rs.8-10/-

    Process of Chilli crop:

    Post Germination

    Potting Chili Plants

    Feeding to crop

    Plucking Crop


  • 8/2/2019 A Project Report on -Farm to Folk



    This is usually done twice in a year. The life span of this crop is about 150 days.

    Post Germination:

    For chilli production, the farmers will sow the seeds. They will allow it to grow for 30 days. On 31st day, they will pluck the grownup plants for planting in order.

    Potting Chilli Plants:

    These grownup plants are planted in a manner. It helps to grow well. It leads to the production of chilli more.

    Feeding to crop:

    For every 20-25 days the watering should be done for this crop. Monthly once pesticide should sprayed on the crop for getting rid of insecticides. From 90th day the crop will come for harvesting, this is the time for spraying micro

    nutrients to get more crop.

    Plucking Crop:

    This is the crop will give 4 times for harvest. The harvesting time usually starts at 90 th day and stops at 150th day.


    After plucking the crop, the crop should be dried for packaging. Chilli on harvesting have a moisture content of 65-80% depending on whether,this

    must be reduced to 8-10% to avoid microbial activity and aflatoxin production. Usually the produce is exposed to sun for 10-15 days in the open yards. The losses due to this method may range from 30-40 % of the total quantity.

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    Supply chain of CHILLIES

    Commission Agents:

    The commission agents will work at market yards, They will buy the products from farmers and sell to the wholesalers & retailers, These people will sell the products at the same price what they bought from the


    ------For example if a commission agent buys a gunny bag from the farmer, he will sell

    it to the wholesaler for the same price and he will take 2-3 kilo grams of the product which





    Commission Agents

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  • 8/2/2019 A Project Report on -Farm to Folk



    State wise Area and Production of chilli in IndiaName of the State Area (ha) Production (t)

    Andhra Pradesh 171450 537710

    Andaman & Nicobar 388 878

    Arunachal Pradesh 2168 2646

    Assam 14690 9490

    Bihar 3093 3089

    Chattisgarh 6510 3600

    Gujarat 31650 37840

    Himachal Pradesh 740 200

    Jammu & Kashmir 996 1006

    Karnataka 69880 94500

    Kerala - 1192

    Madhya Pradesh 46660 42480

    Maharashtra 99300 51214

    Manipur 6490 3890

    Meghalaya 600 3000

    Mizoram 1400 1190

    Nagaland 600 3000

    Orissa 75120 63290

    Punjab 9882 15888

    Rajasthan 17720 17530

    Tamilnadu 49033 31830

    Tripura 1940 2910

    Uttar Pradesh 17340 16119

    Uttarakhand 2006 4262

    West Bengal 51957 60727

    Total 681613 1009481

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    Major chilli growing tracts of the countryState Major chilli growing tracts

    Andhra Pradesh Guntur, Warangal, Khammam, Prakasam, Krishna, Hyderabad, Nizamabad, Cuddapah,

    Rajamundry and Nellore

    Karnataka Dharwad, Mysore, Hassan, Bangalore, Bellary, Ranibennur, Hubli, Gadag and Byadgi

    Maharashtra Nagpur, Nasik, Ahmednagar, Solapur, Aurangabad, Nanded, Amravati

    Punjab Amristar, Nabha, Patiala

    Uttar Pradesh Bareily and Khurja

    Tamilnadu Coimbatore, Ramanathapuram, Tuticorin, Tirunelveli, Virudunagar, Kanayakumari,

    Madurai, Salem, Tiruchi, Villupuram and Cuddalore districts

    West Bengal Murshidabad, South & North 24 Parganas, Nadia, Coochbehar, Jalpaiguri, East & West

    Midnapore districts


    To start with, unground spices are cleaned manually to remove impurities and

    then washed. After drying them, they are pulverised in a grinder to convert them in powder

    form. Turmeric being solid by nature, it is taken to disintegrator and then pulverised. Then

    spices in powder form are passed through sieves to obtain uniform mesh size. Finally,

    packing is done in polythene bags and bags are sealed. Process loss is in the range of 5% to


    The Process Flow Chart is as under

    Cleaning and washing

    Drying and Grinding





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    Images of chillies

    Chilli powder

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    Hence, by doing this project, I can able to understand how chillies crop is cultivated and

    harvested by the farmers. It is helpful to know how market yards will work and how

    commission agents will sell chillies to the retailers. And most importantly it is helpful to

    understand why a farmer is getting very low income while the customer is paying a high

    amount for the same quantity of the product.