Media Studies Proposal

By Jeta, Tahmina, Hafsa and Numayna

Kelly RowlandStolen

Why we chose this song?

We have chosen this song as it gives out a powerful message which relates to society today. The meaning of the song is about how people with a lot of talent really aren't appreciated and eventually will have their lives stolen, it gives out a powerful message. The song combined with the music video can send a powerful message to targeting our audience the video will be the key part in creating a connection with audience emotion. http://www.youtube.com/watch?v=5o01uU7OdnQ&safe=active

Carly Rae Jepsen Call Me Maybe

Why we chose this song?

We have chosen this song as it appeals to a young teenage girl audience. Most pop videos have a narrative for example this song is about a girl who has a crush on a boy and we can relate this with our target audience. Furthermore it is a very memorable song so people will remember it as well as the music video.

http://www.youtube.com/watch?v=fWNaR-rxAic&safe=active

Taylor SwiftWe Are Never Ever Getting

Why we chose this song?

We choose this video because it is an upbeat, energetic and fun song. Also the song gives us a chance to play around with the music video and storyline. As most pop videos there is a narrative e.g. In this song the story is about a teenage scenario which appeals to our target audience young teenage girls.

http://www.youtube.com/watch?v=WA4iX5D9Z64&safe=active

Original video storyboard

Mood Board analysis This mood board shows the kind of locations we want for our music videos it fits our genre Pop. The mood board is girly and this is because it is aimed at our target audience from age 14-21. The reason why we chose these locations as it fits in with the songs and the storylines. Each setting has a different scenario.

This mood board shows the kind of colours and themes that are going to run through the music video. It gives an overall feel of the video and the narration behind it. These colours are all very bright and eye catching to show the happiness in the protagonist that she has split from her boyfriend.

This mood board shows the kind of clothing and costumes that characters are going to wear. The reasons we choose these styling of clothing and colour because we wanted to portray a happy, fun and energetic atmosphere to the video and the protagonist.

TreatmentTaylor Swift – We Are Never Ever Getting Back TogetherDuration of the music 3.36 Props: instruments for example a guitar, keyboard and drums etc Hair and make-up: Face paints, a range of hair styles and make up for the main character Costume: Three characters will be wearing animal outfits, this is because the conventions has already been used in the original music video, and we wanted to use an element from it although we are subverting the original use of the animals and story. The main character will have a range of different outfits as there will be a lot of change in backgrounds and locations. These costumes will range from colourful dresses to jeans and tops.

Treatment • The music video will be catered for audience member who are girls ranging

from the ages of early teens to Mid-twenties. This is because the song is a fun, upbeat, meaningful break up song.

• Reasons for choosing ‘Taylor Swift- We are never ever getting back together’’• We choose this video because it is an upbeat, fun song. Being a part of the

target audience we feel that it will be interesting and fun to work with.• Synopsis (summary- what happens in your video?)• The main character which will be Jeta, will break up with a boy. The boy will

turn into an animal. We will have three animals which will be played by the rest of the group (Tahmina, Hafsa and Numayna). We will alternate between ourselves so one of can us can film. The two animals will follow the main character around. Un till the end where she re turns an item of the boys which turns him back to himself. The end of the music video will show her finally free and walking away from.

Treatment• Actors and characters• Jeta – Main protagonist• Hafsa – Animal • Numayna – Animal• Tahmina – Animal• Locations• St Pancras station • Brunswick shopping centre• Oxford street • Camden • Bedroom • Park • Script –Narrative • The main character will break up with a boy this will happen in Brunswick shopping centre.

They will be facing each other and she will sing the first line ‘I remember when we broke up the first time’ to him and then turn around and sing to the camera

• I remember when we broke up the first timeSaying, "This is it, I've had enough," 'cause likeWe hadn't seen each other in a monthWhen you said you needed space. (What?)Then you come around again and say"Baby, I miss you and I swear I'm gonna change, trust me."Remember how that lasted for a day?I say, "I hate you," we break up, you call me, "I love you."

Oooh we called it off again last nightBut oooh, this time I'm telling you, I'm telling you

We are never ever ever getting back togetherWe are never ever ever getting back togetherYou go talk to your friends, talk to my friends, talk to meBut we are never ever ever ever getting back together

• Like, ever...I'm really gonna miss you picking fightsAnd me, falling for it screaming that I'm rightAnd you, would hide away and find your peace of mindWith some indie record that's much cooler than mine

Oooh, you called me up again tonightBut oooh, this time I'm telling you, I'm telling you

We are never ever ever getting back togetherWe are never ever ever getting back togetherYou go talk to your friends, talk to my friends, talk to me (talk to me)But we are never ever ever ever getting back together

Oooh yeah, oooh yeah, oooh yeahOh oh oh

I used to think that we were forever ever

We do an extreme close up when she says this to make the audience emphasize with her.

This part we will do a close up, amd slowly zoom out so it becomes a long shot the frame will be filled with people.

Locations

It has recently over the past two years become popular for music videos to feature different types of animals, this includes people dressing up in costumes to feature throughout or in bits of the video. This is supported by artist like Coldplay – Paradise and Bruno Mars – The Lazy Song.

This an example of camera angle and background we will have in our music video, this mid shot gives a more personal to the song and the audience.

Camera Angles

• We will use establishing shot in our video, so we can show the scenery. We will do this in regents park. By doing so it will set the mood of the song.

• A close up will provide focus and attention on the characters feelings or reactions.

The mid shot shows some part of the subject in more detail, whilst still showing enough for the audience to feel as if they were looking at the whole subject.