AAA ASIA-PACIFIC SPECIAL TOPIC SESSIONCHAIRED BY GAYLE KERR, QUEENSLAND

UNIVERSITY OF TECHNOLOGY, AUSTRALIAAND KARA CHAN, HONG KONG BAPTIST UNIVERSITY,

CHINA

The need for a shared approach to Advertising Education:

The role of Academic Associations, Industry Associations andrelated stakeholders in an evolving advertising environment

Our shared approach

Responding to change: ANZAA, a model of advertising connectedness, Gayle Kerr, President ANZAA

The role of the American Academy of Advertising,Pat Rose, Executive Director AAA

Industry Association Linkages: The American Advertising Foundation, Jami Fullerton, Oklahoma State University

What advertising and communication students are expecting for their career, Kara Chan, Hong Kong Baptist University

Are we getting what we want? Academics and Associations, Bill Proud, Queensland University of Technology

GAYLE KERR, PRESIDENT ANZAA

Responding to change: ANZAA, a model of advertising

connectedness

Advertising has changed. Have we?

Special session at ANZMAC 2006.Hosted by Charles Patti (University of

Denver), David Waller (University of Technology Sydney) and Gayle Kerr (Queensland University of Technology.

Looked at who we were, where we came from and what we wanted to be.

Echoed many of the Thoughts on the Future of Advertising Education of the University of Texas (1995).

Critical Issues

FundingProgram choicesStaffingAdministration overloadAccreditation of coursesResearch Need for a shared approach to advertising

education

Australia and New Zealand Academy of Advertising

Answer to many of the questions seemed to be to form an academic association.

Started an email group.Published a newsletter.Conducted a survey of member needs and

priorities.Let members make the decisions.

Our Achievements

Introduced first Australia and NZ National Student Advertising Campaigns competition in 2008.

Authored a proposal on journal rankings to the Australian Business Deans Group.

Established a membership directory and supervision registry.

Developed a logo and website.

Our Frustrations

Having to work as well.Not getting enough members to actually do

things.Face-to-Face meetings.

PAT ROSE, EXECUTIVE DIRECTOR, AMERICAN ACADEMY OF ADVERTISING, USA.

The role of the American Academy of Advertising,

AAA Background

Founded 51 years ago

Advancement & improvement of advertising education

Stimulation of research

Closer liaison between academic departments Journalism & Business Schools

AAA Today

Academics, grad students, some practitioners Research

Journal of Advertising Journal of Interactive Advertising Conferences – domestic and international

Education Newsletters Member of ACEJMC – accrediting body

Personal Networking Job Leads Awards & Grants

JAMI FULLERTON, OKLAHOMA STATE UNIVERSITY, TULSA, USA.

Industry Association Linkages: The American Advertising Foundation

KARA CHAN, HONG KONG BAPTIST UNIVERSITY, HONG KONG, CHINA.

What advertising and communication students are expecting for their

career

BILL PROUD, QUEENSLAND UNIVERSITY OF TECHNOLOGY, BRISBANE, AUSTRALIA.

Are we getting what we want? Academics and

Associations